CN112200642A - Product marketing method, device, equipment and storage medium - Google Patents
Product marketing method, device, equipment and storage medium Download PDFInfo
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Abstract
The invention provides a product marketing method, a device, equipment and a storage medium, wherein the method comprises the following steps: determining products needing to be marketed as marketing targets; acquiring a first screening condition corresponding to the marketing target and input by a screening person, and screening out all customers meeting the first screening condition as customers to be marketed; and distributing the customer to be marketed to a corresponding marketer so that the marketer can realize the marketing of the marketing target for the customer to be marketed. This application is after determining the marketing target, through the first screening condition that corresponds with the marketing target of screening personnel input, filter whole customer, obtain the customer that needs the marketing target most probably, after with these customers allotment marketing personnel, by the marketing target that marketing personnel determined to these customer marketing, thereby have corresponding to realize product marketing to corresponding customer through this kind of mode, and then can realize accurate product marketing.
Description
Technical Field
The invention relates to the technical field of computer artificial intelligence, in particular to a product marketing method, a product marketing device, product marketing equipment and a storage medium.
Background
At present, a plurality of industries need to realize marketing of provided products, such as banking industry, food industry and the like; in the prior art, customers are generally selected randomly for product marketing, so that accurate product marketing cannot be realized obviously.
Disclosure of Invention
The invention aims to provide a product marketing method, a product marketing device, product marketing equipment and a storage medium, which can realize accurate product marketing.
In order to achieve the above purpose, the invention provides the following technical scheme:
a method of marketing a product, comprising:
determining products needing to be marketed as marketing targets;
acquiring a first screening condition corresponding to the marketing target and input by a screening person, and screening out all customers meeting the first screening condition as customers to be marketed;
and distributing the customer to be marketed to a corresponding marketer so that the marketer can realize the marketing of the marketing target for the customer to be marketed.
Preferably, after the customer to be marketed is distributed to the corresponding marketer, the method further comprises the following steps:
acquiring marketing information input by the marketing personnel, and recording the marketing information; and the marketing information is information representing the marketing condition when the marketing personnel markets the marketing target for the customer to be marketed.
Preferably, after all the clients meeting the first screening condition are screened out to be clients to be marketed, the method further comprises the following steps:
acquiring a second screening condition corresponding to the marketing target and input by a screening person, screening all clients to be marketed which meet the second screening condition as clients to be analyzed, obtaining distribution information of the clients to be analyzed based on values of attributes corresponding to the second screening condition and possessed by the clients to be analyzed, and displaying the distribution information in a histogram form;
correspondingly, after the distribution information is displayed in the form of a bar chart and before the customer to be marketed is distributed to the corresponding marketer, the method further comprises the following steps:
judging whether a new screening condition input by the screening personnel is received or not, if so, determining that the new screening condition is a first screening condition, returning to the step of screening out all the customers meeting the first screening condition to be the customers to be marketed, and if not, determining that the screening is finished; wherein the new screening condition is input by the screening person after analyzing the distribution information.
Preferably, the screening conditions are obtained and comprise:
when an appointed person selects any label, outputting a condition input window corresponding to the any label, and determining information input in the condition input window by the appointed person as a screening condition; wherein the screening conditions include the first screening condition and the second screening condition.
Preferably, after the customer to be marketed is screened out, the method further comprises:
displaying the corresponding list of the customer to be marketed; and the list corresponding to the customer to be marketed comprises values of the attributes corresponding to the customers to be marketed.
Preferably, the step of distributing the customer to be marketed to the corresponding marketer comprises the following steps:
and receiving a distribution instruction input by the distributor, and distributing the customer to be marketed to the corresponding marketer according to the distribution instruction.
Preferably, the step of distributing the customer to be marketed to the corresponding marketer comprises the following steps:
and acquiring a pre-stored corresponding relationship between the customer and the marketer, and distributing the customer to be marketed to the marketer with the corresponding relationship.
A product marketing device, comprising:
a determination module to: determining products needing to be marketed as marketing targets;
a screening module to: acquiring a first screening condition corresponding to the marketing target and input by a screening person, and screening out all customers meeting the first screening condition as customers to be marketed;
an assignment module to: and distributing the customer to be marketed to a corresponding marketer so that the marketer can realize the marketing of the marketing target for the customer to be marketed.
A product marketing apparatus comprising:
a memory for storing a computer program;
a processor for implementing the steps of the product marketing method as claimed in any one of the above when said computer program is executed.
A computer readable storage medium having stored thereon a computer program which, when executed by a processor, carries out the steps of a method of marketing a product according to any one of the preceding claims.
The invention provides a product marketing method, a device, equipment and a storage medium, wherein the method comprises the following steps: determining products needing to be marketed as marketing targets; acquiring a first screening condition corresponding to the marketing target and input by a screening person, and screening out all customers meeting the first screening condition as customers to be marketed; and distributing the customer to be marketed to a corresponding marketer so that the marketer can realize the marketing of the marketing target for the customer to be marketed. This application is after determining the marketing target, through the first screening condition that corresponds with the marketing target of screening personnel input, filter whole customer, obtain the customer that needs the marketing target most probably, after with these customers allotment marketing personnel, by the marketing target that marketing personnel determined to these customer marketing, thereby have corresponding to realize product marketing to corresponding customer through this kind of mode, and then can realize accurate product marketing.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a first flowchart of a product marketing method according to an embodiment of the present invention;
FIG. 2 is a second flowchart of a method for marketing a product according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a product marketing device according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1, a flowchart of a product marketing method according to an embodiment of the present invention is shown, where the method includes:
s11: and determining the products needing to be marketed as marketing targets.
The embodiment of the invention provides a product marketing device. The products to be marketed are different in different industries, for example, in the case of banking industry, the products to be marketed can be financial products (credit cards, funds, etc.), and in the case of food industry, the products to be marketed can be food to be sold. In the step, products needing to realize marketing are determined as marketing targets (a plurality of marketing targets can be used, or one marketing target can be used), and then marketing on the marketing targets is realized; specifically, the product to be marketed may be defined for the organization providing the product, such as a branch bank of a bank, a marketing department of a food processing plant, and the like, and then the product marketing device determines that the product defined by the corresponding organization is the product to be marketed, that is, the marketing target.
S12: and acquiring a first screening condition corresponding to the marketing target and input by the screening personnel, and screening out all the clients meeting the first screening condition as the clients to be marketed.
The screening personnel are personnel who need to screen the customers, and the screening personnel realize the screening of the customers who need to realize the product marketing, so that the finally screened customers are the customers of the products which possibly need to be marketed.
Wherein, the screening personnel can be based on marketing target to the first screening condition of product marketing device input, and then from all clients that can acquire, select the customer that accords with first screening condition, because first screening condition is the screening condition that corresponds with the marketing target, the customer of consequently selecting is the customer of the probably marketing target that needs of preliminary definite.
S13: and distributing the customer to be marketed to the corresponding marketer so as to enable the marketer to realize marketing of marketing targets for the customer to be marketed.
After the customers most likely to need the marketing targets are determined, the customers can be distributed to corresponding marketers, and the marketers realize marketing of the marketing targets. Specifically, the marketing client can send the information (such as name, function and the like) of the marketing target to the client to be marketed by calling or sending information or sending mail and the like so as to realize product marketing.
This application is after determining the marketing target, through the first screening condition that corresponds with the marketing target of screening personnel input, filter whole customer, obtain the customer that needs the marketing target most probably, after with these customers allotment marketing personnel, by the marketing target that marketing personnel determined to these customer marketing, thereby have corresponding to realize product marketing to corresponding customer through this kind of mode, and then can realize accurate product marketing.
The product marketing method provided by the embodiment of the invention can also comprise the following steps after the customer to be marketed is distributed to the corresponding marketer:
acquiring marketing information input by a marketing person, and recording the marketing information; the marketing information is information representing marketing conditions when the marketing staff is marketing targets of the clients to be marketed.
It should be noted that, the marketing staff sends the information of the marketing target to the staff to be marketed by making a call, sending the information or sending an email, etc., if the response that the marketing target is needed by the staff to be marketed is obtained, the marketing can be considered to be completed at this time, and the information (such as time, quantity, etc.) of the marketing target needed by the staff to be marketed can be remarked, so as to record the marketing completion condition (such as completion or not) and the remarked information (such as the information that the marketing target is needed by the staff to be marketed, etc.) for query when needed, which is beneficial to realize the provision of the marketing target based on the following.
In the product marketing method provided by the embodiment of the present invention, after all the clients meeting the first screening condition are screened out as clients to be marketed, the method may further include:
acquiring a second screening condition corresponding to the marketing target and input by the screening personnel, screening all to-be-marketed customers meeting the second screening condition as to-be-analyzed customers, obtaining distribution information of the to-be-analyzed customers based on values of attributes corresponding to the second screening condition and possessed by the to-be-analyzed customers, and displaying the distribution information in a histogram form (of course, other display forms set according to actual needs are also within the protection range of the invention);
correspondingly, after the distribution information is displayed in the form of a bar chart and before the customer to be marketed is distributed to the corresponding marketer, the method further comprises the following steps:
judging whether a new screening condition input by a screening person is received or not, if so, determining the new screening condition as a first screening condition, returning to the step of screening out all the clients meeting the first screening condition as the clients to be marketed, and if not, determining that the screening is finished; wherein the new screening conditions are input by the screening person after analyzing the distribution information.
It should be noted that each screening condition in the present application is determined by a corresponding screening person, and the screening condition may include screening of a data range, such as screening of a client with an age of 25 to 35, or screening of a specific value corresponding to a descriptive index, such as screening of a client with a deposit, etc.; the specific setting can be carried out according to actual needs and is within the protection scope of the invention. The screening personnel of the embodiment of the application can also input the second screening condition to the product marketing device after screening the customer to be marketed, the product marketing device screens out the customer who accords with the second screening condition from the customer to be marketed, and then determine the value of the corresponding attribute of these customers and second screening condition, divide the customer that the value is the same into the customer of same group, thereby can obtain the multiunit customer that the value is different, determine the quantity of every group customer, and then show the value of the corresponding attribute of second screening condition of every group customer and the quantity of every group customer on the histogram, show this histogram, make the screening personnel can learn the number distribution condition of the customer to be analyzed on the second screening condition based on this, and then make things convenient for it to realize operations such as corresponding analysis.
In addition, after acquiring the distribution information of the corresponding client based on the histogram, the screening personnel can analyze the distribution information so as to acquire whether the obtained distribution of the client is reasonable, if so, the screened client to be marketed is the client needing to realize marketing of the marketing target, otherwise, the screened client to be marketed is unreasonable, so that the screening personnel can adjust the screening conditions for realizing the screening of the client, and re-input the adjusted screening conditions into the product marketing device so as to indicate the product marketing device to realize client screening based on the screening conditions currently input by the screening personnel; wherein, the filter personnel can be based on the expected achievement of the client who needs to achieve the marketing of the marketing target when judging whether the distribution of the client is reasonable, if the filter personnel hopes that the client who finally achieves the marketing target is the client with the age of 25 to 35, if the distribution information shows that the client with the age of 25 to 35 is less, the filter condition is considered to need to be adjusted.
The product marketing method provided by the embodiment of the invention can obtain the screening conditions, and comprises the following steps:
when the appointed person selects any label, outputting a condition input window corresponding to the any label, and determining the information input by the appointed person in the condition input window as a screening condition; wherein the screening conditions include a first screening condition and a second screening condition. .
In the embodiment of the application, a corresponding label can be set for each attribute of a client, and for the banking industry, the attributes of the client can include information such as age, gender, mobile phone number, vip grade, total assets, marital state, academic calendar, birthday, administrator, client number, whether the employee is in the bank or not, and the labels corresponding to the attributes one to one are obtained; on this basis, the embodiment of the application can display all the tags, so that after an external appointed person clicks a certain tag, a condition input window corresponding to the tag is displayed, the appointed person can input information corresponding to the clicked tag in the condition input window, and the information is used as a screening condition, so that the input of the screening condition is realized through the tag, and the operation is simple and convenient.
It should be noted that the attributes include a numerical index and a descriptive index, the numerical index is an attribute having a numerical value, such as age, mobile phone number, total assets, and the like, and the descriptive index is an attribute having a descriptive value, such as marital status, whether the employee is present, and the like; in addition, when the designated personnel click the label, the label can be determined based on the marketing target, if the marketing target is the fund, the total asset can be selected, because the probability that the customers with high total asset purchase the fund is higher than that of the customers with low total asset, and then the label which can show the probability of the marketing target is clicked, so that the screened customers are the customers which are most likely to need the marketing target. Moreover, one or more labels clicked by the appointed person each time are within the protection scope of the invention.
The product marketing method provided by the embodiment of the invention can further comprise the following steps after the to-be-marketed customer and the to-be-marketed customer are screened out:
displaying the corresponding list of the customer to be marketed and the corresponding list of the customer to be marketed; the corresponding list of the customers to be marketed comprises values of the attributes corresponding to the customers to be marketed.
After the customer to be marketed is obtained, a list corresponding to the customer to be marketed can be obtained, specifically, the list comprises values corresponding to the customer to be marketed, the customer to be marketed and all attributes, so that the information of the customer in the list can be checked by external personnel on the basis of the values, corresponding correction is performed when wrong information or information which cannot be normally displayed exists, the accuracy of the information of each customer is guaranteed, and the result of analysis is not distorted.
The product marketing method provided by the embodiment of the invention distributes the customers to be marketed to the corresponding marketers, and comprises the following steps:
and receiving a distribution instruction input by a distributor, and distributing the customer to be marketed to the corresponding marketer according to the distribution instruction.
In another mode, the step of distributing the customer to be marketed to the corresponding marketer may comprise:
and acquiring the pre-stored corresponding relation between the customer and the marketer, and distributing the customer to be marketed to the marketer with the corresponding relation.
It should be noted that, when determining the marketer to whom the customer to be marketed needs to be distributed, the embodiment of the present application may be determined manually by the distributor, that is, the distributor inputs a distribution instruction to the product marketing device, where the distribution instruction includes which customers to be marketed are distributed to which marketers; the marketing system can also be intelligently and automatically determined, namely, the corresponding relation between the customers and the marketers is stored in advance, so that the customers to be marketed are distributed to the marketers corresponding to the customers to be marketed; specifically, the selection can be performed according to the application scene, so that the flexibility of customer allocation is improved. Specifically, when the distributor realizes the distribution of the clients to be marketed, the distributor can display the list of the clients to be marketed at the terminal of the distributor, so that the distributor can select any client to be marketed, therefore, the distributor can select the client to be marketed which needs to be distributed to any marketing personnel in the list of the client to be marketed, and then distribute the list of the client to be marketed to the any marketing personnel, and the any marketing personnel can realize the marketing of the marketing target for the selected client to be marketed based on the list, and through the adoption of the checking mode, the data analysis threshold is lowered, the highly customized interface design is realized, and the work of the distributor is facilitated; wherein, can once only treat marketing customer allocation to every marketing personnel, also can be with after partly treat marketing personnel allocation to corresponding marketing personnel earlier, treat marketing personnel and accomplish marketing target's marketing back, treat marketing personnel allocation to corresponding marketing personnel with the remaining part again, until will treat marketing personnel allocation to marketing personnel totally. In addition, the method and the device realize the display of the number distribution condition through the histogram and display the corresponding list in the form of the table, so that the method and the device can automatically generate the chart, clarify the analysis result, support the chart and data to be led out, and facilitate daily report communication.
In a specific implementation manner, when the product marketing method provided by the embodiment of the present invention is applied to the banking industry, the flowchart may be as shown in fig. 2, and specifically may include the following steps:
s21: determining a marketing target, wherein the marketing target can be defined for a branch line;
s22: the method comprises the following steps of screening customers to be marketed:
after the marketing target is confirmed, the customer to be marketed which possibly needs the marketing target is confirmed according to the data analysis experience or the marketing experience of a head office and a branch office, the input parameters are information which is input in a window corresponding to the clicked label and is input by a bank analyst (screening staff), the output parameters are the customer to be marketed which is screened out based on the label clicked by the analyst and the input information, and the list of the customer to be marketed is presented;
s23: the passenger group distribution statistics comprises the following specific steps:
the bank analyst clicks the label corresponding to the descriptive index, and the output number distribution of the screened clients to be analyzed on the descriptive index exists in the form of a bar graph;
s24: distributing to a marketing supervisor (distributor), comprising the following steps: the marketing supervisor clicks the to-be-marketed client in the selected to-be-marketed client list, and then dispatches the product marketing task to the marketing staff corresponding to the selected to-be-marketed client; the tasks can be manually dispatched or intelligently dispatched, namely, the clients to be marketed of the corresponding branch lines are intelligently and automatically dispatched, so that the condition that the clients and the mechanisms are not matched is avoided; the parameters output in the step are that a distribution task is generated at one end of a marketing supervisor;
s25: browsing the list of the guest group, and specifically comprising the following steps:
inputting the clients to be marketed obtained in S22 and S24, obtaining and displaying a corresponding list, wherein the list can contain client information such as information of age, gender, mobile phone number, vip grade, total assets, marital state, academic calendar, birthday, administrator, client number, whether the employee is the current person or not and the like;
s26: the marketing personnel realize product marketing, and the specific steps are as follows:
and outputting the customer to be marketed to the marketing personnel end to form a marketable list, wherein the marketing personnel can input marketing completion conditions and remark information after product marketing is realized, so that the marketing information is recorded.
Therefore, in the application, the analysts need to realize that all internal data exist from nothing, a client tag system is established, basic attributes, asset conditions, product holding conditions, transaction conditions and the like can be included, bottom data can be cleaned, the accuracy of each piece of client information is guaranteed, the analysis result is not distorted, the correctness of all client contact ways can be approved, and effective touch of marketing activities is guaranteed; the marketing director fully excavates inline data, arranges out available tags, helps business departments to know customers with as much dimensionality as possible, and the available tags can be subsequently expanded and enriched according to business requirements; the data of the bottom layer customers are cleaned by the marketing personnel, more than 1000 million or even more active customers are successfully obtained, the requirements of daily customer analysis and marketing activities are met, and the situations of less customers, distortion of analysis results and meaningless marketing are avoided. The application is convenient and fast in analysis process, and real-time data display is realized; the label is automatically positioned, and the workload of manual screening is reduced; the accurate positioning of the passenger groups can be ensured; generating a more accurate list based on professional data analysis and modeling; after the clear list is produced, the net points and branch lines can be quickly touched; the requirements are quickly iterated to meet the changing market. In addition, this application can realize based on cloud platform to more accurate touch reaches the customer, and it is more convenient to use.
An embodiment of the present invention further provides a product marketing device, as shown in fig. 3, which may include:
a determining module 11, configured to: determining products needing to be marketed as marketing targets;
a screening module 12 for: acquiring a first screening condition corresponding to a marketing target and input by a screening person, and screening out all clients meeting the first screening condition as clients to be marketed;
an assignment module 13 for: and distributing the customer to be marketed to the corresponding marketer so as to enable the marketer to realize marketing of marketing targets for the customer to be marketed.
The product marketing device provided by the embodiment of the invention can further comprise:
a recording module to: after the customer to be marketed is distributed to the corresponding marketing personnel, the marketing information input by the marketing personnel is obtained and recorded; the marketing information is information representing marketing conditions when the marketing staff is marketing targets of the clients to be marketed.
The product marketing device provided by the embodiment of the invention can further comprise:
a first display module to: after all the clients meeting the first screening condition are screened out as the clients to be marketed, acquiring a second screening condition corresponding to the marketing target and input by screening personnel, screening out all the clients to be marketed meeting the second screening condition as the clients to be analyzed, obtaining the distribution information of the clients to be analyzed based on the value of the attribute corresponding to the second screening condition of the clients to be analyzed, and displaying the distribution information in a form of a histogram;
the screening module may further include:
an adjustment unit for: after the distribution information is displayed in a histogram mode and before the to-be-marketed customers are distributed to corresponding marketing personnel, judging whether a new screening condition input by the screening personnel is received or not, if so, determining that the new screening condition is a first screening condition, returning to the step of screening out all the customers meeting the first screening condition as to-be-marketed customers, and if not, determining that the screening is finished; wherein the new screening conditions are input by the screening person after analyzing the distribution information.
In the product marketing device provided in the embodiment of the present invention, the screening module, the final screening module, and the first display module may all include:
an acquisition unit configured to: when the appointed person selects any label, outputting a condition input window corresponding to the any label, and determining the information input by the appointed person in the condition input window as a screening condition; wherein the screening conditions include a first screening condition and a second screening condition.
The product marketing device provided by the embodiment of the invention can further comprise:
a second display module to: after the to-be-marketed customer and the to-be-marketed customer are screened out, displaying a corresponding list of the to-be-marketed customer; and the corresponding list of the clients to be marketed comprises values of the attributes corresponding to the clients to be marketed.
In an embodiment of the product marketing device, the allocation module may include:
a first distribution unit to: and receiving a distribution instruction input by a distributor, and distributing the customer to be marketed to the corresponding marketer according to the distribution instruction.
In an embodiment of the product marketing device, the allocation module may include:
a second allocating unit configured to: and acquiring the pre-stored corresponding relation between the customer and the marketer, and distributing the customer to be marketed to the marketer with the corresponding relation.
An embodiment of the present invention further provides a product marketing device, which may include:
a memory for storing a computer program;
a processor for implementing the steps of the product marketing method as described in any one of the above when executing the computer program.
The embodiment of the invention also provides a computer readable storage medium, wherein a computer program is stored on the computer readable storage medium, and when being executed by a processor, the computer program can realize the steps of the product marketing method.
It should be noted that, for the description of the relevant parts in the product marketing device, the apparatus and the storage medium provided in the embodiment of the present invention, reference is made to the detailed description of the corresponding parts in the product marketing method provided in the embodiment of the present invention, and details are not repeated herein. In addition, parts of the technical solutions provided in the embodiments of the present invention that are consistent with the implementation principles of the corresponding technical solutions in the prior art are not described in detail, so as to avoid redundant description.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. A method of marketing a product, comprising:
determining products needing to be marketed as marketing targets;
acquiring a first screening condition corresponding to the marketing target and input by a screening person, and screening out all customers meeting the first screening condition as customers to be marketed;
and distributing the customer to be marketed to a corresponding marketer so that the marketer can realize the marketing of the marketing target for the customer to be marketed.
2. The method of claim 1, wherein after the marketing customer is assigned to the corresponding marketer, further comprising:
acquiring marketing information input by the marketing personnel, and recording the marketing information; and the marketing information is information representing the marketing condition when the marketing personnel markets the marketing target for the customer to be marketed.
3. The method of claim 2, wherein after screening out all the clients meeting the first screening condition as clients to be marketed, further comprising:
acquiring a second screening condition corresponding to the marketing target and input by a screening person, screening all clients to be marketed which meet the second screening condition as clients to be analyzed, obtaining distribution information of the clients to be analyzed based on values of attributes corresponding to the second screening condition and possessed by the clients to be analyzed, and displaying the distribution information in a histogram form;
correspondingly, after the distribution information is displayed in the form of a bar chart and before the customer to be marketed is distributed to the corresponding marketer, the method further comprises the following steps:
judging whether a new screening condition input by the screening personnel is received or not, if so, determining that the new screening condition is a first screening condition, returning to the step of screening out all the customers meeting the first screening condition to be the customers to be marketed, and if not, determining that the screening is finished; wherein the new screening condition is input by the screening person after analyzing the distribution information.
4. The method of claim 3, wherein obtaining screening conditions comprises:
when an appointed person selects any label, outputting a condition input window corresponding to the any label, and determining information input in the condition input window by the appointed person as a screening condition; wherein the screening conditions include the first screening condition and the second screening condition.
5. The method of claim 4, further comprising, after screening out the customer for marketing,:
displaying the corresponding list of the customer to be marketed; and the list corresponding to the customer to be marketed comprises values of the attributes corresponding to the customers to be marketed.
6. The method of claim 5, wherein assigning the customer to be marketed to a respective marketer comprises:
and receiving a distribution instruction input by the distributor, and distributing the customer to be marketed to the corresponding marketer according to the distribution instruction.
7. The method of claim 5, wherein assigning the customer to be marketed to a respective marketer comprises:
and acquiring a pre-stored corresponding relationship between the customer and the marketer, and distributing the customer to be marketed to the marketer with the corresponding relationship.
8. A product marketing device, comprising:
a determination module to: determining products needing to be marketed as marketing targets;
a screening module to: acquiring a first screening condition corresponding to the marketing target and input by a screening person, and screening out all customers meeting the first screening condition as customers to be marketed;
an assignment module to: and distributing the customer to be marketed to a corresponding marketer so that the marketer can realize the marketing of the marketing target for the customer to be marketed.
9. A product marketing apparatus, comprising:
a memory for storing a computer program;
a processor for implementing the steps of the product marketing method of any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, characterized in that a computer program is stored on the computer-readable storage medium, which computer program, when being executed by a processor, carries out the steps of the product marketing method according to any one of claims 1 to 7.
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