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CN111142729B - Target object recommendation method and device - Google Patents

Target object recommendation method and device Download PDF

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Publication number
CN111142729B
CN111142729B CN201911368991.8A CN201911368991A CN111142729B CN 111142729 B CN111142729 B CN 111142729B CN 201911368991 A CN201911368991 A CN 201911368991A CN 111142729 B CN111142729 B CN 111142729B
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Prior art keywords
page
target object
user
sliding
boundary
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CN111142729A (en
Inventor
王颖
连渠
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Alipay Hangzhou Digital Service Technology Co ltd
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Alipay Hangzhou Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/0485Scrolling or panning

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  • Engineering & Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The target object recommendation method and device provided by the embodiments of the present specification, wherein the target object recommendation method includes opening a page after receiving an operation of a user to open the page on a terminal device, then receiving an operation of the user to slide the page on the terminal device, receiving an operation of the user to slide the page on the terminal device again when the page moves in a direction of the sliding operation to show a boundary of the page, and showing a target object recommendation window page associated with the page on the boundary of the page when the sliding operation of the page meets a preset page moving condition.

Description

Target object recommendation method and device
Technical Field
The embodiment of the specification relates to the technical field of computers, in particular to a target object recommendation method. One or more embodiments of the present specification also relate to a target object recommending apparatus, a computing device, and a computer-readable storage medium.
Background
In the prior art, in order to obtain revenue, a plurality of websites generally push advertisements to users to obtain revenue when the users browse the webpages of the websites, and the advertisements generally cover the webpages browsed by the users in the forms of first screen pop-up windows, banners, notification reminders and the like, so that the advertisements covered on the webpages can shield part of webpage contents, the users are required to close the advertisements to browse the shielded contents of the webpages, particularly, when the users browse news or watch novels, the advertisements in the form bring particularly bad experience to the users, and even prompt the users to give up the attention to the websites forever; however, if the website does not add an advertisement to the webpage, the self income of the website is inevitably reduced, and for some shopping websites, after the user browses a page, the user may return directly without item recommendation which is particularly attractive to the user, and this situation may cause the loss of the user.
Disclosure of Invention
In view of this, the embodiments of the present specification provide a target object recommendation method. One or more embodiments of the present disclosure also relate to a target object recommendation apparatus, a computing device, and a computer-readable storage medium to address technical deficiencies in the prior art.
According to a first aspect of embodiments of the present specification, there is provided a target object recommendation method including:
receiving an operation of a user for opening a page on terminal equipment so as to open the page;
receiving the operation that the user executes the page sliding on the terminal equipment;
judging whether the page moves along the direction of the sliding operation to display the boundary of the page or not;
if so, receiving the operation of the user for sliding the page along the sliding operation direction on the terminal equipment again, and displaying a target object recommendation window page associated with the page on the boundary of the page under the condition that the sliding operation of the page meets a preset page moving condition, wherein the target object recommendation window page comprises at least one target object.
Optionally, the target object comprises a contract template,
correspondingly, the displaying a target object recommendation window page associated with the page at the boundary of the page under the condition that the sliding operation of the page meets the preset page moving condition includes:
and under the condition that the sliding operation of the page meets a preset page moving condition, displaying a contract template recommendation window page associated with the page on the boundary of the page.
Optionally, when the sliding operation of the page meets a preset page moving condition, after the target object recommendation window page associated with the page is displayed on the boundary of the page, the method further includes:
and receiving the clicking operation of the user on the target object recommendation window page to determine the target object associated with the user.
Optionally, the receiving a click operation of the user on the target object recommendation window page to determine the target object associated with the user includes:
and receiving the clicking operation of the user on the contract template recommendation window page to determine a contract template associated with the user.
Optionally, after determining whether the page moves in the direction of the sliding operation to reveal the boundary of the page, the method further includes:
if not, continuing to receive the operation of the user for sliding the page on the terminal equipment along the sliding operation direction until the page moves along the sliding operation direction to display the boundary of the page.
Optionally, before the determining whether the page moves in the direction of the sliding operation to reveal the boundary of the page, the method further includes:
and acquiring the attribute information and the historical behavior characteristics of the user, and matching the target object with the association degree larger than or equal to a preset association threshold value for the user on the basis of the attribute information and the historical behavior characteristics of the user.
Optionally, after acquiring the attribute information and the historical behavior feature of the user and matching the target object with the association degree greater than or equal to a preset association threshold for the user based on the attribute information and the historical behavior feature of the user, the method further includes:
adding the target object to the target object recommendation window page associated with the page.
Optionally, the receiving a click operation of the user on the target object recommendation window page to determine the target object associated with the user includes:
and receiving the clicking operation of the user on the target object recommendation window page, and determining that the target object clicked on the target object recommendation window page by the user is a target object associated with the user based on the clicking operation on the target object recommendation window page.
Optionally, when the sliding operation of the page meets a preset page moving condition, after the target object recommendation window page associated with the page is displayed on the boundary of the page, the method further includes:
and receiving the operation that the user slides the page on the terminal equipment along the reverse direction of the sliding operation so as to hide the target object recommendation window page associated with the page.
Optionally, the receiving, by the user, the operation of sliding the page on the terminal device includes:
and receiving the operation that the user executes the page on the terminal equipment.
Optionally, the determining whether the page moves in the direction of the sliding operation to reveal the boundary of the page includes:
and judging whether the page moves in the direction of the pull-up operation to display the bottom of the page.
Optionally, the receiving again the operation of the user sliding the page along the sliding operation direction on the terminal device, and when the sliding operation of the page meets a preset page moving condition, displaying the target object recommendation window page associated with the page on the boundary of the page includes:
and receiving the operation of the user for executing the page in the direction of the pull-up operation on the terminal equipment again, and displaying a target object recommendation window page associated with the page at the bottom of the page under the condition that the pull-up operation of the page meets a preset page moving condition.
According to a second aspect of embodiments of the present specification, there is provided a target object recommending apparatus including:
the opening operation receiving module is configured to receive the operation of a user for opening a page on the terminal equipment so as to open the page;
a sliding operation receiving module configured to receive an operation of the user to slide the page on the terminal device;
the judging module is configured to judge whether the page moves along the direction of the sliding operation to display the boundary of the page;
the display module is configured to receive the operation that the user slides the page on the terminal device in the direction of the sliding operation again if the page moves in the direction of the sliding operation to display the boundary of the page, and display a target object recommendation window page associated with the page on the boundary of the page under the condition that the sliding operation of the page meets a preset page moving condition, wherein the target object recommendation window page comprises at least one target object.
Optionally, the target object comprises a contract template,
accordingly, the presentation module is further configured to:
and under the condition that the sliding operation of the page meets a preset page moving condition, displaying a contract template recommendation window page associated with the page on the boundary of the page.
Optionally, the apparatus further includes:
and the clicking operation receiving module is configured to receive the clicking operation of the user on the target object recommendation window page so as to determine the target object associated with the user.
Optionally, the click operation receiving module is further configured to:
and receiving the clicking operation of the user on the contract template recommendation window page to determine a contract template associated with the user.
Optionally, the apparatus further includes:
and the mobile display module is configured to continue to receive the operation of the user for sliding the page on the terminal device along the sliding operation direction until the page moves along the sliding operation direction to display the page boundary if the page does not move along the sliding operation direction to display the page boundary.
Optionally, the apparatus further includes:
the obtaining module is configured to obtain the attribute information and the historical behavior characteristics of the user, and match the target object with the association degree larger than or equal to a preset association threshold value for the user based on the attribute information and the historical behavior characteristics of the user.
Optionally, the apparatus further includes:
an adding module configured to add the target object to the target object recommendation window page associated with the page.
Optionally, the click operation receiving module is further configured to:
and receiving the clicking operation of the user on the target object recommendation window page, and determining that the target object clicked on the target object recommendation window page by the user is a target object associated with the user based on the clicking operation on the target object recommendation window page.
Optionally, the apparatus further includes:
and the hiding module is configured to receive an operation that the user slides the page on the terminal device along a reverse direction of the sliding operation so as to hide the target object recommendation window page associated with the page.
Optionally, the sliding operation receiving module is further configured to:
and receiving the operation that the user executes the page on the terminal equipment.
Optionally, the determining module is further configured to:
and judging whether the page moves in the direction of the pull-up operation to display the bottom of the page.
Optionally, the display module is further configured to:
and receiving the operation of the user for executing the page in the direction of the pull-up operation on the terminal equipment again, and displaying a target object recommendation window page associated with the page at the bottom of the page under the condition that the pull-up operation of the page meets a preset page moving condition.
According to a third aspect of embodiments herein, there is provided a computing device comprising:
a memory and a processor;
the memory is to store computer-executable instructions, and the processor is to execute the computer-executable instructions to:
receiving an operation of a user for opening a page on terminal equipment so as to open the page;
receiving the operation that the user executes the page sliding on the terminal equipment;
judging whether the page moves along the direction of the sliding operation to display the boundary of the page or not;
if so, receiving the operation of the user for sliding the page along the sliding operation direction on the terminal equipment again, and displaying a target object recommendation window page associated with the page on the boundary of the page under the condition that the sliding operation of the page meets a preset page moving condition, wherein the target object recommendation window page comprises at least one target object.
According to a fourth aspect of embodiments herein, there is provided a computer-readable storage medium storing computer-executable instructions that, when executed by a processor, implement the steps of any one of the target object recommendation methods.
One embodiment of the specification realizes a target object recommendation method and a target object recommendation device, wherein the target object recommendation method comprises the steps of opening a page after receiving an operation of a user for opening the page on a terminal device, then receiving an operation of the user for sliding the page on the terminal device, receiving the operation of sliding the page performed by the user on the terminal equipment along the sliding operation direction again under the condition that the page moves along the sliding operation direction to show the boundary of the page, and under the condition that the sliding operation of the page meets the preset page moving condition, displaying a target object recommendation window page associated with the page at the boundary of the page, and finally selecting a target object associated with the user based on the clicking operation of the user in the target object recommendation window page; the target object is displayed at the boundary of the page by the method, the page cannot be shielded when a user browses the page, the good feeling of the user on the page can be improved by the target object which is displayed at the boundary of the page and is interested by the user, and the click rate and the browsing rate of the user can be increased for the target object.
Drawings
FIG. 1 is a flowchart of a target object recommendation method provided in one embodiment of the present specification;
fig. 2 is a schematic diagram of a terminal device with a page according to an embodiment of the present specification;
FIG. 3 is a diagram illustrating a target object recommendation window page at a page boundary according to an embodiment of the present specification;
FIG. 4 is a schematic diagram of a hidden target object recommendation window page provided by one embodiment of the present description;
FIG. 5 is a schematic diagram of a re-triggering presentation of a target object recommendation window page associated with the page provided by one embodiment of the present description;
fig. 6 is a schematic structural diagram of a target object recommending apparatus according to an embodiment of the present disclosure;
fig. 7 is a block diagram of a computing device according to an embodiment of the present disclosure.
Detailed Description
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present description. This description may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein, as those skilled in the art will be able to make and use the present disclosure without departing from the spirit and scope of the present disclosure.
The terminology used in the description of the one or more embodiments is for the purpose of describing the particular embodiments only and is not intended to be limiting of the description of the one or more embodiments. As used in one or more embodiments of the present specification and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used in one or more embodiments of the present specification refers to and encompasses any and all possible combinations of one or more of the associated listed items.
It will be understood that, although the terms first, second, etc. may be used herein in one or more embodiments to describe various information, these information should not be limited by these terms. These terms are only used to distinguish one type of information from another. For example, a first can also be referred to as a second and, similarly, a second can also be referred to as a first without departing from the scope of one or more embodiments of the present description. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.
First, the noun terms to which one or more embodiments of the present specification relate are explained.
And (3) credit contract: the method is characterized in that two or more parties agree on the use of a certain service based on credit, namely, the two or more parties achieve 'authority', 'responsibility' and 'interest', and each party achieving the agreement reserves an agreed agreement datum; for example, a consensus of book borrowing and returning based on credit is achieved between the library and the users, a consensus of a plurality of users on participation in a public welfare project under the credit constraint is achieved, or a consensus of money borrowing and returning or article borrowing and returning is achieved between the users on the premise that credit is used as a mortgage;
wherein, the right defines the right enjoyed by one party, and can also be understood as the behavior that the other party needs to perform, such as returning borrowed books, participating in public service items promised to participate, returning borrowed funds or borrowed articles, etc. according to the appointed mode;
"liability" defines the liability of the breach that the breaching party needs to undertake, such as recording the breach incident in the breach party's credit, reducing the breach party's credit score, or making fines to the breach party, etc.;
the "profit" defines the benefit or reward that the performing party can obtain, for example, the user who successfully returns the borrowed book will raise his/her credit score through this credit borrowing behavior, the user who successfully participates in the public good item by agreement can obtain the reward based on credit, the user who successfully returns the borrowed money or the borrowed article can obtain the amount of the default party's payment, etc.
In the present specification, a target object recommending method is provided, and the present specification relates to a target object recommending apparatus, a computing device, and a computer-readable storage medium, which are described in detail one by one in the following embodiments.
Referring to fig. 1, fig. 1 shows a flowchart of a target object recommendation method provided in accordance with an embodiment of the present specification, which includes steps 102 to 108.
Step 102: and receiving the operation of opening the page executed by the user on the terminal equipment so as to open the page.
Specifically, the terminal device includes a mobile terminal device and a fixed terminal device, wherein the mobile terminal device includes but is not limited to a mobile phone, a tablet computer, a notebook computer, and the like, and the fixed terminal device includes but is not limited to a desktop computer, a display that is not instantly movable, a reader, and the like. No matter the terminal device is a mobile terminal device or a fixed terminal device, a web page may be run on the terminal device, and for convenience of understanding, in the embodiments of the present description, the terminal device is taken as an example of a mobile terminal device for description.
In specific implementation, the operation of opening the page performed by the user on the terminal device may be an opening operation in which the user clicks or touches a button or a control that can open the page on the mobile terminal device in a click manner on the mobile terminal device, and then opens the page based on the opening operation.
In practical application, the page includes but is not limited to a web page running on the mobile terminal device and a page of an application installed on the mobile terminal device; such as a news web page of a news browser running on the mobile terminal device or an item browsing page, a payment page, etc. of a shopping application installed on the mobile terminal device.
Step 104: and receiving the operation of sliding the page executed by the user on the terminal equipment.
In one or more embodiments of the present specification, after receiving an operation of a user to open a page on a mobile terminal device to open the page, receiving an operation of the user to slide the page on the terminal device.
The operation of sliding the page on the terminal device by the user can be understood as that the user slides on the page in a mouse or touch manner on the mobile terminal device to realize a sliding operation of moving the page up and down, left and right.
For example, if the screen of the mobile terminal device is not a touch screen, and at this time, the user performs an operation of sliding the page on the terminal device in a mouse dragging manner, it may be understood that the user drags the page on the mobile terminal device using a mouse to realize the up-down, left-right movement of the page, where a process of dragging the page using the mouse is an operation process of sliding the page;
if the screen of the mobile terminal device is a touch screen, at this time, the user performs an operation of sliding the page on the terminal device in a manner of touch by a finger or a screen stylus, it may be understood that the user drags the page on the mobile terminal device by using the finger or the screen stylus to realize the up-down, left-right movement of the page, where a process of dragging the page by using the finger or the screen stylus is an operation process of sliding the page.
In practical applications, the operation of sliding the page performed by the user on the terminal device may be understood as an operation of sliding the page in four directions, i.e., up, down, left, right, or other directions performed by the user on the terminal device.
Based on the habit of people generally turning up a web page when browsing the web page, in one or more embodiments of the present specification, the receiving the operation of the user to slide the web page on the terminal device includes:
and receiving the operation that the user executes the page on the terminal equipment.
Specifically, receiving the operation that the user performs the page pull-up operation on the terminal device may be understood as receiving the operation that the user performs the page slide-up operation on the mobile terminal device.
Taking the page as a shopping page as an example, in the specific implementation, when people browse the shopping page of the shopping website based on the shopping website installed on the mobile terminal device, the shopping page is slid upwards to realize that the browsing of the articles in the shopping page more conforms to the behavior habits of people, and the user experience is better.
Step 106: and judging whether the page moves along the direction of the sliding operation to display the boundary of the page.
The direction of the sliding operation is the received direction when the user performs the operation of sliding the page on the terminal device, for example, if the user performs the operation of sliding the page upwards on the mobile terminal device, the direction of the sliding operation is upwards; if the user executes the operation of sliding the page downwards on the mobile terminal equipment, the direction of the sliding operation is downward; if the user executes the operation of sliding the page leftwards on the mobile terminal equipment, the direction of the sliding operation is the left direction; and if the user executes the operation of sliding the page to the right on the mobile terminal equipment, the sliding operation direction is the right direction.
The boundary of the page is the peripheral edge of the page; in practical application, two situations occur when the page is displayed on the mobile terminal device; first, the page is long, and the width of the page is consistent with the width of the display screen of the mobile terminal device, when the page is displayed on the mobile terminal device, the content in the horizontal direction (along the width direction) of the page is displayed in the display screen of the mobile terminal device, a part of the content in the vertical direction of the page is temporarily hidden, and the other part of the content is displayed in the display screen of the mobile terminal device, in order to conform to the behavior habit of people, the page is generally displayed in the display screen of the mobile terminal device from the top, and the page part exceeding the display screen of the mobile terminal device is temporarily hidden, the hidden page content can be gradually displayed in the display screen of the mobile terminal device in the process that the page is upwards slid and browsed by the user, and the content of the page larger than the top of the display screen of the mobile terminal device can be gradually hidden; secondly, the page is wide, the length of the page is consistent with that of the display screen of the mobile terminal device, when the page is displayed on the mobile terminal device, the content in the longitudinal direction (along the length direction) of the page is displayed in the display screen of the mobile terminal device, one part of the content in the transverse direction of the page is temporarily hidden, the other part of the content is displayed in the display screen of the mobile terminal device, in order to conform to the behavior habit of people, the page is generally displayed in the display screen of the mobile terminal device from the left side, and the page part exceeding the display screen of the mobile terminal device is temporarily hidden, the content of the hidden page is gradually displayed in the display screen of the mobile terminal device in the process that the page is browsed by the user in a sliding mode to the right, and the content of the page, which is larger than the left side of the display screen of the mobile terminal device, is gradually hidden.
Referring to fig. 2, fig. 2 provides a schematic diagram of a terminal device with a page, wherein the display screen of the mobile terminal device includes a page of an application installed on the mobile terminal device and a function item on the mobile terminal device, and a connection position of the page and the display screen is a boundary of the page, for example, a position of 'drip credit accumulation' is a lower boundary of the page, a first line of the page in a lower part of 'return' is an upper boundary of the page, and two lines next to the left and right sides of the display screen are a left boundary and a right boundary of the page.
Still taking fig. 2 as an example, determining whether the page moves in the direction of the sliding operation to show the boundary of the page, that is, determining whether the page shown in the display screen of the mobile terminal device moves in the direction of the sliding operation, and showing the boundary of the page after moving.
In fig. 2, the four boundaries of the page are shown on the page displayed on the display screen of the mobile terminal device, but generally, the page is wider or longer than the display screen of the mobile terminal, and in this case, the page boundaries are shown only by performing up, down, left and right sliding and dragging operations on the page.
Taking a sliding operation performed on a page by a user on the terminal device as a sliding operation of pulling up the page, in one or more embodiments of the present specification, the determining whether the page moves in a direction of the sliding operation to reveal a boundary of the page includes:
and judging whether the page moves in the direction of the pull-up operation to display the bottom of the page.
Specifically, it is determined whether the page moves in the direction of the pull-up operation to show the bottom of the page, that is, it is determined whether the page shows the bottom boundary of the page after being moved by the user.
Step 108: if so, receiving the operation of the user for sliding the page along the sliding operation direction on the terminal equipment again, and displaying a target object recommendation window page associated with the page on the boundary of the page under the condition that the sliding operation of the page meets a preset page moving condition, wherein the target object recommendation window page comprises at least one target object.
I.e. in case the page moves in the direction of the sliding operation revealing the boundaries of the page, step 108 is performed.
Specifically, if the page moves in the direction of the sliding operation to reveal the boundary of the page, it may be understood that the page moves in the direction of the sliding operation to reveal the boundary of the page, in this case, the operation of the user to slide the page on the terminal device in the direction of the sliding operation is received again, and in the case that the sliding operation of the page satisfies the preset page moving condition, the target object recommendation window page associated with the page is revealed in the boundary of the page.
The preset page moving condition includes that the interval duration between the operation of re-receiving the page, executed by the user on the terminal device along the direction of the sliding operation, and the operation of last-time receiving, executed by the user on the terminal device, of sliding the page is less than or equal to a preset interval duration, such as 1 second, 2 seconds and the like; or the preset page moving condition includes that the distance for the user to slide the page along the sliding operation direction on the terminal device, which is received again, is greater than or equal to a preset distance interval, for example, 0.3 mm, and the preset page moving condition may be other, which is specifically set according to the actual application, and this specification does not limit this.
In the embodiment of the specification, it is mainly considered that if the page is subjected to the equidirectional sliding operation again under the condition that the interval time is long after the page shows the boundary, the unintentional sliding operation of the user may be possible, that is, the user performs misoperation, and then the page of the target object recommendation window shown for the user also causes disturbance to the user under the condition that the user performs misoperation, so that the user experience is reduced; in another case, after the page shows the boundary, when the user slides the page in the same direction again, an inertial motion may be performed, and the page is moved once in the same direction by slightly touching the page, so that the user may also perform a misoperation in this case, and therefore when the user slides the page in the same direction again, the user may perform a misoperation when the distance between the boundary of the slid page and the boundary of the display screen is less than the preset distance interval, and the target object recommendation window page is not shown for the user, so as to increase user experience.
In practical application, after the page moves along the direction of the sliding operation to show the boundary of the page, the operation that the user slides the page on the terminal device along the direction of the sliding operation is received again, and the target object recommendation window page related to the page is shown on the boundary of the page under the condition that the sliding operation of the page meets a preset page moving condition.
In one or more embodiments of the present specification, the receiving again the operation of the user sliding the page on the terminal device in the direction of the sliding operation, and when the sliding operation of the page satisfies a preset page moving condition, displaying a target object recommendation window page associated with the page at a boundary of the page includes:
and receiving the operation of the user for executing the page in the direction of the pull-up operation on the terminal equipment again, and displaying a target object recommendation window page associated with the page at the bottom of the page under the condition that the pull-up operation of the page meets a preset page moving condition.
Specifically, referring to fig. 3, fig. 3 provides a schematic diagram of a target object recommendation window page displayed on a page boundary, taking the operation of a sliding page as a pull-up page as an example, first determining that the page moves in the direction of pulling up the page by a user to display a bottom "drip credit standing still" of the page, then receiving that the user pulls up the page again on the mobile terminal device in the direction of pulling up the page last time, and displaying the target object recommendation window page associated with the page at the bottom "drip credit standing still" of the page displayed in the display screen of the mobile terminal device in the case that the interval duration between the operation of pulling up the page and the operation of pulling up the page last time is less than or equal to a preset interval duration.
In the embodiment of the description, the target object recommendation window page is hidden at the page boundary, and when the pull-up operation of the page meets the preset page moving condition, the hidden target object recommendation window page is triggered to be displayed and is displayed at the bottom boundary of the page, so that the efficiency and the space of a display screen of the terminal device are greatly saved, and other troubles, such as the trouble of blocking page content, cannot be brought to a user.
In a specific implementation, the target object includes a contract template, that is, a template based on which a user can make a lease, and may also be referred to as a credit contract template, for example, a user a may make a lease issue to a user B through the contract template a.
At this time, the target object recommendation window page may be understood as a contract template recommendation window page, that is, a window page capable of performing contract template recommendation.
In one or more embodiments of the present specification, in a case that the target object is a contract template, and in a case that the sliding operation of the page satisfies a preset page movement condition, displaying a target object recommendation window page associated with the page at a boundary of the page includes:
and under the condition that the sliding operation of the page meets a preset page moving condition, displaying a contract template recommendation window page associated with the page on the boundary of the page.
In this embodiment of the specification, when the target object is a contract template, a contract template recommendation window page associated with the page may be displayed at a boundary of the page to implement recommendation of the contract template, and a user may be promoted to issue a contract through the recommended contract template to improve a usage rate of the contract template.
In one or more embodiments of the present specification, if the page does not move in the direction of the sliding operation to show the boundary of the page, it may not trigger the showing of the target object recommendation window page, in this case, the page needs to continue to move in the direction of the sliding operation until the boundary of the page is shown, so as to show the target object recommendation window page associated with the page at the boundary of the page, and realize recommending the target object without disturbing the user to perform other browsing on the page.
Specifically, after determining whether the page moves in the direction of the sliding operation to reveal the boundary of the page, the method further includes:
if not, continuing to receive the operation of the user for sliding the page on the terminal equipment along the sliding operation direction until the page moves along the sliding operation direction to display the boundary of the page.
In one or more embodiments of the present disclosure, at least one target object, such as a contract template, may exist in a target object recommendation window page associated with the page, and the target objects displayed in the target object recommendation window page are pre-filtered based on characteristics of the user.
Specifically, before the determining whether the page moves in the direction of the sliding operation to reveal the boundary of the page, the method further includes:
and acquiring the attribute information and the historical behavior characteristics of the user, and matching the target object with the association degree larger than or equal to a preset association threshold value for the user on the basis of the attribute information and the historical behavior characteristics of the user.
The attribute information comprises the name, the sex, the family address, the hobbies and the like of the user, and the historical behavior characteristics comprise the historical shopping behavior characteristics of the user, the behavior characteristics of the historical browsing webpage, the historical learning behavior characteristics and the like.
Specifically, the attribute information and the historical behavior characteristics of the user are obtained by representing the user, and then matching a target object with a larger relevance, such as a contract template, for the user based on the user representation.
Taking a target object as an article as an example, after acquiring attribute information and historical behavior characteristics of a user, determining that the user is female, the user is between 25 and 35 ages, and often shops for shopping at a website to browse wedding articles, based on the user's image, matching the wedding articles with the user, and selecting a target object with a relevance greater than or equal to a preset relevance threshold value, such as wedding dress, wedding shoes, and the like, wherein the preset relevance threshold value is set according to actual needs, for example, 80%.
Still taking the above as an example, if the target object is a contract template, the selected target object with the association degree greater than or equal to the preset association threshold may be a marriage contract template, a honey moon contract template, or the like.
In specific implementation, the target object recommendation window page comprises at least one target object associated with the user,
correspondingly, after the obtaining of the attribute information and the historical behavior characteristics of the user and the matching of the target object with the association degree greater than or equal to the preset association threshold value for the user based on the attribute information and the historical behavior characteristics of the user, the method further includes:
adding the target object to the target object recommendation window page associated with the page.
Specifically, after the target object with the association degree greater than or equal to a preset association threshold is matched for the user based on the attribute information and the historical behavior characteristics of the user, the target object is added to the target object recommendation window page associated with the page, so that at least one target object with the association degree greater than or equal to the preset association threshold is displayed in the target object recommendation window page on the boundary of the page.
In the embodiment of the present specification, by acquiring attribute information and historical behavior characteristics of a user, and matching target objects with association degrees greater than or equal to a preset association threshold value for the user based on the attribute information and the historical behavior characteristics of the user, it can be ensured that all target objects shown in a target object recommendation window page associated with the page and shown to the user are target objects that are relatively interested by the user, so as to stimulate the user to check or purchase the target objects, and taking the target objects as a contract template as an example, the contract template that is relatively interested by the user can greatly promote the user to issue an offer, so as to improve the amount of the offer issued by using the contract template.
In one or more embodiments of the present specification, in a case that the sliding operation of the page satisfies a preset page moving condition, after a target object recommendation window page associated with the page is displayed at a boundary of the page, the method further includes:
and receiving the clicking operation of the user on the target object recommendation window page to determine the target object associated with the user.
Specifically, the receiving the click operation of the user on the target object recommendation window page to determine the recommendation target object associated with the user includes:
and receiving the clicking operation of the user on the target object recommendation window page, and determining that the target object clicked on the target object recommendation window page by the user is a target object associated with the user based on the clicking operation on the target object recommendation window page.
In practical application, a target object recommendation window page shows one or more target objects, which are recommended target objects, and a user may only select one of the target objects to view and perform subsequent operations; then, receiving a click operation of the user on the target object recommendation window page to determine a recommended target object associated with the user, which may be understood as that after receiving a click of the user on a target object recommendation window page for a certain target object, determining that the target object clicked on the target object recommendation window page by the user is a target object associated with the user based on the click trigger instruction, that is, a target object in which the user is most interested.
And in the case that the target object is a contract template, the receiving the click operation of the user on the target object recommendation window page to determine the target object associated with the user comprises:
and receiving the clicking operation of the user on the contract template recommendation window page to determine a contract template associated with the user.
In the embodiment of the specification, for a user with selection difficulty, one target object is recommended in the target object recommendation window page, so that the user experience is increased, and good feeling is brought to the user.
In one or more embodiments of the present specification, in a case that the sliding operation of the page satisfies a preset page moving condition, after a target object recommendation window page associated with the page is displayed at a boundary of the page, the method further includes:
and receiving the operation that the user slides the page on the terminal equipment along the reverse direction of the sliding operation so as to hide the target object recommendation window page associated with the page.
In practical application, when the target object displayed in the target object recommendation window page is not interested by the user, the user may perform an operation of sliding the page on the terminal device along a direction opposite to the sliding operation, so as to hide the target object recommendation window page associated with the page.
For example, the operation of opening the target object recommendation window page is a pull-up page, and the operation of hiding the target object recommendation window page may be a pull-down page.
For example, based on fig. 3, fig. 4 is a schematic diagram of performing a sliding page operation to hide a target object recommendation window page on the basis of fig. 3. The page displayed in the display screen of the pull-down mobile terminal device in fig. 4 may be implemented to hide the target object recommendation window page.
In the embodiment of the specification, the mode of recommending and hiding the target object by adopting the forward and reverse sliding page is more convenient and faster, different from the popup page, the user does not need to click the closing button of the popup page to close the popup page, in practical application, the closing button of the popup page is smaller, the trouble of opening the popup page can be easily triggered, the mode of opening and hiding the target object recommending window page by adopting the forward and reverse sliding page can be more easily received by the user, and good experience can be brought to the user.
In addition, after the target object recommendation window page is hidden, the page moves in the direction of the sliding operation to show the boundary of the page, the operation that the user slides the page in the direction of the sliding operation on the terminal device is received again, and under the condition that the sliding operation of the page meets the preset page moving condition, the target object recommendation window page related to the page is shown in the boundary of the page, but the target object contained in the target object recommendation window page is different from the previous time, that is, the same target object does not repeatedly appear in a period specified by a background, for example, the repeated target object does not appear in 1 day specified by the background, the background is updated in real time, and the same target object is prevented from being recommended to the user; or under the condition that the sliding operation of the page meets the preset page moving condition, displaying a target object recommendation window page different from the previous target object recommendation window page on the boundary of the page, for example, if the previous target object recommendation window page is a contract template recommendation window page, displaying the current recommendation window page which can be an instrument.
Referring to fig. 5, fig. 5 is a schematic diagram of the target object recommendation window page associated with the page being triggered and displayed again based on fig. 3.
As can be seen from fig. 3, the target object recommendation window page associated with the page is shown as a contract template recommendation window page in the first trigger, and a contract template "friend about eat a hot pot together" is shown in the contract template recommendation window page, and as can be seen from fig. 5, the target object recommendation window page associated with the page is shown as a contract template recommendation window page in the second trigger, but the contract template shown in the contract template recommendation window page is "go fishing together with old dad".
In the embodiment of the specification, the target objects recommended in the target object recommendation window page associated with the page, which are displayed in a triggering manner each time, are not repeated, so that disturbance is not caused to a user, the recommendation interestingness of the user can be increased, the user is attracted to check, purchase or reduce the target objects based on the target object recommendation window page, the browsing rate and the checking times of the user on the page adopting the target object recommendation method are greatly improved, and huge invisible benefits are brought to a bearing platform of the page.
The target object recommendation method provided by one or more embodiments of the present specification includes opening a page after receiving an operation of a user to open the page on a terminal device, then receiving an operation of the user to slide the page on the terminal device, receiving an operation of the user to slide the page on the terminal device again when the page moves in a direction of the sliding operation to reveal a boundary of the page, and revealing a target object recommendation window page associated with the page on the boundary of the page when the sliding operation of the page satisfies a preset page movement condition, and finally selecting a target object associated with the user based on a click operation of the user in the target object recommendation window page; the target object is displayed at the boundary of the page by the method, the page cannot be shielded when a user browses the page, the good feeling of the user on the page can be improved by the target object which is displayed at the boundary of the page and is interested by the user, and the click rate and the browsing rate of the user can be increased for the target object.
Corresponding to the above method embodiment, the present specification further provides an embodiment of a target object recommending apparatus, and fig. 6 shows a schematic structural diagram of a target object recommending apparatus provided in an embodiment of the present specification.
As shown in fig. 6, the apparatus includes:
an opening operation receiving module 602 configured to receive an operation of a user to open a page performed on a terminal device to open the page;
a sliding operation receiving module 604 configured to receive an operation of the user to slide the page on the terminal device;
a judging module 606 configured to judge whether the page moves in the direction of the sliding operation to reveal the boundary of the page;
a presentation module 608 configured to, if the page moves in the direction of the sliding operation to present the boundary of the page, receive again an operation that the user performs sliding the page on the terminal device in the direction of the sliding operation, and present, on the boundary of the page, a target object recommendation window page associated with the page if the sliding operation of the page meets a preset page movement condition, where the target object recommendation window page includes at least one target object.
Optionally, the target object comprises a contract template,
accordingly, the presentation module 608 is further configured to:
and under the condition that the sliding operation of the page meets a preset page moving condition, displaying a contract template recommendation window page associated with the page on the boundary of the page.
Optionally, the apparatus further includes:
and the clicking operation receiving module is configured to receive the clicking operation of the user on the target object recommendation window page so as to determine the target object associated with the user.
Optionally, the click operation receiving module is further configured to:
and receiving the clicking operation of the user on the contract template recommendation window page to determine a contract template associated with the user.
Optionally, the apparatus further includes:
and the mobile display module is configured to continue to receive the operation of the user for sliding the page on the terminal device along the sliding operation direction until the page moves along the sliding operation direction to display the page boundary if the page does not move along the sliding operation direction to display the page boundary.
Optionally, the apparatus further includes:
the obtaining module is configured to obtain the attribute information and the historical behavior characteristics of the user, and match the target object with the association degree larger than or equal to a preset association threshold value for the user based on the attribute information and the historical behavior characteristics of the user.
Optionally, the apparatus further includes:
an adding module configured to add the target object to the target object recommendation window page associated with the page.
Optionally, the click operation receiving module is further configured to:
and receiving the clicking operation of the user on the target object recommendation window page, and determining that the target object clicked on the target object recommendation window page by the user is a target object associated with the user based on the clicking operation on the target object recommendation window page.
Optionally, the apparatus further includes:
and the hiding module is configured to receive an operation that the user slides the page on the terminal device along a reverse direction of the sliding operation so as to hide the target object recommendation window page associated with the page.
Optionally, the sliding operation receiving module 604 is further configured to:
and receiving the operation that the user executes the page on the terminal equipment.
Optionally, the determining module 606 is further configured to:
and judging whether the page moves in the direction of the pull-up operation to display the bottom of the page.
Optionally, the presentation module 608 is further configured to:
and receiving the operation of the user for executing the page in the direction of the pull-up operation on the terminal equipment again, and displaying a target object recommendation window page associated with the page at the bottom of the page under the condition that the pull-up operation of the page meets a preset page moving condition.
In an embodiment of this specification, the target object recommendation apparatus includes a first module configured to open a page after receiving an operation of a user to open the page on a terminal device, then receive an operation of the user to slide the page on the terminal device, receive an operation of the user to slide the page on the terminal device again when the page moves in a direction of the sliding operation and shows a boundary of the page, show a target object recommendation window page associated with the page on the boundary of the page when the sliding operation of the page meets a preset page movement condition, and finally select a target object associated with the user based on a click operation of the user in the target object recommendation window page; the target object is displayed at the boundary of the page by the method, the page cannot be shielded when a user browses the page, the good feeling of the user on the page can be improved by the target object which is displayed at the boundary of the page and is interested by the user, and the click rate and the browsing rate of the user can be increased for the target object.
The above is a schematic scheme of a target object recommendation apparatus of this embodiment. It should be noted that the technical solution of the target object recommending apparatus and the technical solution of the target object recommending method belong to the same concept, and details that are not described in detail in the technical solution of the target object recommending apparatus can be referred to the description of the technical solution of the target object recommending method.
FIG. 7 illustrates a block diagram of a computing device 700 provided in accordance with one embodiment of the present description. The components of the computing device 700 include, but are not limited to, memory 710 and a processor 720. Processor 720 is coupled to memory 710 via bus 730, and database 750 is used to store data.
Computing device 700 also includes access device 740, access device 740 enabling computing device 700 to communicate via one or more networks 760. Examples of such networks include the Public Switched Telephone Network (PSTN), a Local Area Network (LAN), a Wide Area Network (WAN), a Personal Area Network (PAN), or a combination of communication networks such as the internet. Access device 740 may include one or more of any type of network interface, e.g., a Network Interface Card (NIC), wired or wireless, such as an IEEE802.11 Wireless Local Area Network (WLAN) wireless interface, a worldwide interoperability for microwave access (Wi-MAX) interface, an ethernet interface, a Universal Serial Bus (USB) interface, a cellular network interface, a bluetooth interface, a Near Field Communication (NFC) interface, and so forth.
In one embodiment of the present description, the above-described components of computing device 700, as well as other components not shown in FIG. 7, may also be connected to each other, such as by a bus. It should be understood that the block diagram of the computing device architecture shown in FIG. 7 is for purposes of example only and is not limiting as to the scope of the present description. Those skilled in the art may add or replace other components as desired.
Computing device 700 may be any type of stationary or mobile computing device, including a mobile computer or mobile computing device (e.g., tablet, personal digital assistant, laptop, notebook, netbook, etc.), mobile phone (e.g., smartphone), wearable computing device (e.g., smartwatch, smartglasses, etc.), or other type of mobile device, or a stationary computing device such as a desktop computer or PC. Computing device 700 may also be a mobile or stationary server.
Wherein processor 720 is configured to execute the following computer-executable instructions:
receiving an operation of a user for opening a page on terminal equipment so as to open the page;
receiving the operation that the user executes the page sliding on the terminal equipment;
judging whether the page moves along the direction of the sliding operation to display the boundary of the page or not;
if so, receiving the operation of the user for sliding the page along the sliding operation direction on the terminal equipment again, and displaying a target object recommendation window page associated with the page on the boundary of the page under the condition that the sliding operation of the page meets a preset page moving condition, wherein the target object recommendation window page comprises at least one target object.
The above is an illustrative scheme of a computing device of the present embodiment. It should be noted that the technical solution of the computing device and the technical solution of the target object recommendation method described above belong to the same concept, and details that are not described in detail in the technical solution of the computing device can be referred to the description of the technical solution of the target object recommendation method described above.
An embodiment of the present specification further provides a computer readable storage medium, which stores computer instructions, and when the instructions are executed by a processor, the instructions implement the steps of any one of the target object recommendation methods.
The above is an illustrative scheme of a computer-readable storage medium of the present embodiment. It should be noted that the technical solution of the storage medium belongs to the same concept as the technical solution of the target object recommendation method, and details that are not described in detail in the technical solution of the storage medium can be referred to the description of the technical solution of the target object recommendation method.
The foregoing description has been directed to specific embodiments of this disclosure. Other embodiments are within the scope of the following claims. In some cases, the actions or steps recited in the claims may be performed in a different order than in the embodiments and still achieve desirable results. In addition, the processes depicted in the accompanying figures do not necessarily require the particular order shown, or sequential order, to achieve desirable results. In some embodiments, multitasking and parallel processing may also be possible or may be advantageous.
The computer instructions comprise computer program code which may be in the form of source code, object code, an executable file or some intermediate form, or the like. The computer-readable medium may include: any entity or device capable of carrying the computer program code, recording medium, usb disk, removable hard disk, magnetic disk, optical disk, computer Memory, Read-Only Memory (ROM), Random Access Memory (RAM), electrical carrier wave signals, telecommunications signals, software distribution medium, and the like. It should be noted that the computer readable medium may contain content that is subject to appropriate increase or decrease as required by legislation and patent practice in jurisdictions, for example, in some jurisdictions, computer readable media does not include electrical carrier signals and telecommunications signals as is required by legislation and patent practice.
It should be noted that, for the sake of simplicity, the foregoing method embodiments are described as a series of acts, but those skilled in the art should understand that the present embodiment is not limited by the described acts, because some steps may be performed in other sequences or simultaneously according to the present embodiment. Further, those skilled in the art should also appreciate that the embodiments described in this specification are preferred embodiments and that acts and modules referred to are not necessarily required for an embodiment of the specification.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments. The preferred embodiments of the present specification disclosed above are intended only to aid in the description of the specification. Alternative embodiments are not exhaustive and do not limit the invention to the precise embodiments described. Obviously, many modifications and variations are possible in light of the above teaching. The embodiments were chosen and described in order to best explain the principles of the embodiments and the practical application, to thereby enable others skilled in the art to best understand and utilize the embodiments. The specification is limited only by the claims and their full scope and equivalents.

Claims (15)

1.一种目标对象推荐方法,包括:1. A target object recommendation method, comprising: 接收用户在终端设备上执行打开页面的操作以打开所述页面;Receiving the user's operation of opening a page on the terminal device to open the page; 接收所述用户在所述终端设备上执行滑动所述页面的操作;receiving, by the user, an operation of sliding the page on the terminal device; 判断所述页面是否沿滑动操作的方向移动展示出所述页面的边界;Determine whether the page moves in the direction of the sliding operation to display the boundary of the page; 若是,则再次接收所述用户在所述终端设备上沿滑动操作的方向执行滑动所述页面的操作,并在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面,其中,所述目标对象推荐窗口页面中包括至少一个目标对象,所述目标对象推荐窗口页面隐藏在所述页面边界处,所述目标对象推荐窗口页面在后台规定的周期内不会重复出现同一个目标对象。If so, receive the user's operation of sliding the page in the direction of the sliding operation on the terminal device again, and in the case that the sliding operation of the page satisfies the preset page movement condition, the page is The boundary displays the target object recommendation window page associated with the page, wherein the target object recommendation window page includes at least one target object, the target object recommendation window page is hidden at the page boundary, and the target object The recommended window page will not repeat the same target object within the period specified in the background. 2.根据权利要求1所述的目标对象推荐方法,所述目标对象包括合约模板,2. The method for recommending a target object according to claim 1, wherein the target object comprises a contract template, 相应的,所述在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面包括:Correspondingly, in the case that the sliding operation of the page satisfies the preset page moving condition, displaying the target object recommendation window page associated with the page on the boundary of the page includes: 在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的合约模板推荐窗口页面。In the case that the sliding operation of the page satisfies the preset page moving condition, the contract template recommendation window page associated with the page is displayed on the boundary of the page. 3.根据权利要求2所述的目标对象推荐方法,所述在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面之后,还包括:3 . The target object recommendation method according to claim 2 , wherein the target object recommendation associated with the page is displayed on the boundary of the page when the sliding operation of the page satisfies a preset page movement condition. 4 . After the window page, also include: 接收所述用户在所述目标对象推荐窗口页面的点击操作,以确定与所述用户关联的目标对象。A click operation of the user on the target object recommendation window page is received to determine a target object associated with the user. 4.根据权利要求3所述的目标对象推荐方法,所述接收所述用户在所述目标对象推荐窗口页面的点击操作,以确定与所述用户关联的目标对象包括:4. The method for recommending a target object according to claim 3, wherein the receiving a click operation of the user on the target object recommendation window page to determine the target object associated with the user comprises: 接收所述用户在所述合约模板推荐窗口页面的点击操作,以确定与所述用户关联的合约模板。A click operation of the user on the contract template recommendation window page is received to determine a contract template associated with the user. 5.根据权利要求1所述的目标对象推荐方法,所述判断所述页面是否沿滑动操作的方向移动展示出所述页面的边界之后,还包括:5. The method for recommending a target object according to claim 1, after said judging whether the page moves in the direction of the sliding operation to show the boundary of the page, further comprising: 若否,则继续接收所述用户在所述终端设备上沿滑动操作的方向执行滑动所述页面的操作,直至所述页面沿滑动操作的方向移动展示出所述页面的边界。If not, continue to receive the user's operation of sliding the page in the direction of the sliding operation on the terminal device, until the page moves in the direction of the sliding operation to display the boundary of the page. 6.根据权利要求1所述的目标对象推荐方法,所述判断所述页面是否沿滑动操作的方向移动展示出所述页面的边界之前,还包括:6. The method for recommending a target object according to claim 1, before the judging whether the page moves in the direction of the sliding operation to show the boundary of the page, further comprising: 获取所述用户的属性信息以及历史行为特征,并基于所述用户的属性信息以及历史行为特征为所述用户匹配关联度大于等于预设关联阈值的目标对象。Attribute information and historical behavior characteristics of the user are acquired, and based on the attribute information and historical behavior characteristics of the user, target objects whose relevance degree is greater than or equal to a preset relevance threshold are matched for the user. 7.根据权利要求6所述的目标对象推荐方法,所述获取所述用户的属性信息以及历史行为特征,并基于所述用户的属性信息以及历史行为特征为所述用户匹配关联度大于等于预设关联阈值的目标对象之后,还包括:7. The method for recommending a target object according to claim 6, wherein the user's attribute information and historical behavior characteristics are obtained, and based on the user's attribute information and historical behavior characteristics, the matching degree of relevance for the user is greater than or equal to a predetermined value. After setting the target object of the associated threshold, it also includes: 将所述目标对象添加至与所述页面关联的所述目标对象推荐窗口页面。The target object is added to the target object recommendation window page associated with the page. 8.根据权利要求2所述的目标对象推荐方法,所述接收所述用户在所述目标对象推荐窗口页面的点击操作,以确定与所述用户关联的目标对象包括:8. The method for recommending a target object according to claim 2, wherein the receiving a click operation of the user on the target object recommendation window page to determine the target object associated with the user comprises: 接收所述用户在所述目标对象推荐窗口页面的点击操作,并基于在所述目标对象推荐窗口页面的点击操作确定所述用户在所述目标对象推荐窗口页面点击的所述目标对象为与所述用户关联的目标对象。Receive the click operation of the user on the target object recommendation window page, and determine, based on the click operation on the target object recommendation window page, that the target object clicked by the user on the target object recommendation window page is the same as the target object. Describe the target object associated with the user. 9.根据权利要求1所述的目标对象推荐方法,所述在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面之后,还包括:9 . The target object recommendation method according to claim 1 , wherein the target object recommendation associated with the page is displayed on the boundary of the page when the sliding operation of the page satisfies a preset page movement condition. 10 . After the window page, also include: 接收所述用户在所述终端设备上沿滑动操作的反方向执行滑动所述页面的操作,以隐藏与所述页面关联的目标对象推荐窗口页面。It is received that the user performs an operation of sliding the page in the opposite direction of the sliding operation on the terminal device, so as to hide the target object recommendation window page associated with the page. 10.根据权利要求1所述的目标对象推荐方法,所述接收所述用户在所述终端设备上执行滑动所述页面的操作包括:10 . The method for recommending a target object according to claim 1 , wherein the receiving the user to perform an operation of sliding the page on the terminal device comprises: 10 . 接收所述用户在所述终端设备上执行上拉所述页面的操作。Receive an operation performed by the user on the terminal device to pull up the page. 11.根据权利要求10所述的目标对象推荐方法,所述判断所述页面是否沿滑动操作的方向移动展示出所述页面的边界包括:11. The method for recommending a target object according to claim 10, wherein the judging whether the page moves in the direction of the sliding operation to show the boundary of the page comprises: 判断所述页面是否沿上拉操作的方向移动展示出所述页面的底部。Determine whether the page moves in the direction of the pull-up operation to display the bottom of the page. 12.根据权利要求11所述的目标对象推荐方法,所述再次接收所述用户在所述终端设备上沿滑动操作的方向执行滑动所述页面的操作,在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面包括:12 . The method for recommending a target object according to claim 11 , wherein the user performs an operation of sliding the page in the direction of the sliding operation on the terminal device again, and the sliding operation on the page satisfies a preset requirement. 13 . In the case of the page moving condition, displaying the target object recommendation window page associated with the page at the boundary of the page includes: 再次接收所述用户在所述终端设备上沿上拉操作的方向执行上拉所述页面的操作,在所述页面的上拉操作满足预设的页面移动条件的情况下,在所述页面的底部展示与所述页面关联的目标对象推荐窗口页面。It is received again that the user performs an operation of pulling up the page in the direction of the pull-up operation on the terminal device. The bottom shows the target object recommendation window page associated with the page. 13.一种目标对象推荐装置,包括:13. A target object recommendation device, comprising: 打开操作接收模块,被配置为接收用户在终端设备上执行打开页面的操作以打开所述页面;An opening operation receiving module is configured to receive an operation performed by the user to open a page on the terminal device to open the page; 滑动操作接收模块,被配置为接收所述用户在所述终端设备上执行滑动所述页面的操作;a sliding operation receiving module, configured to receive the user's operation of sliding the page on the terminal device; 判断模块,被配置为判断所述页面是否沿滑动操作的方向移动展示出所述页面的边界;a judging module, configured to judge whether the page moves in the direction of the sliding operation to display the boundary of the page; 展示模块,被配置为若所述页面沿滑动操作的方向移动展示出所述页面的边界,则再次接收所述用户在所述终端设备上沿滑动操作的方向执行滑动所述页面的操作,并在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面,其中,所述目标对象推荐窗口页面中包括至少一个目标对象,所述目标对象推荐窗口页面隐藏在所述页面边界处,所述目标对象推荐窗口页面在后台规定的周期内不会重复出现同一个目标对象。The presentation module is configured to, if the page moves in the direction of the sliding operation to display the boundary of the page, again receive the user to perform the operation of sliding the page in the direction of the sliding operation on the terminal device, and In the case that the sliding operation of the page satisfies the preset page moving condition, a target object recommendation window page associated with the page is displayed on the boundary of the page, wherein the target object recommendation window page includes at least one A target object, the target object recommendation window page is hidden at the page boundary, and the same target object will not appear repeatedly on the target object recommendation window page within a period specified in the background. 14.一种计算设备,包括:14. A computing device comprising: 存储器和处理器;memory and processor; 所述存储器用于存储计算机可执行指令,所述处理器用于执行所述计算机可执行指令:The memory is used to store computer-executable instructions, and the processor is used to execute the computer-executable instructions: 接收用户在终端设备上执行打开页面的操作以打开所述页面;Receiving the user's operation of opening a page on the terminal device to open the page; 接收所述用户在所述终端设备上执行滑动所述页面的操作;receiving the user's operation of sliding the page on the terminal device; 判断所述页面是否沿滑动操作的方向移动展示出所述页面的边界;Determine whether the page moves in the direction of the sliding operation to display the boundary of the page; 若是,则再次接收所述用户在所述终端设备上沿滑动操作的方向执行滑动所述页面的操作,并在所述页面的滑动操作满足预设的页面移动条件的情况下,在所述页面的边界展示与所述页面关联的目标对象推荐窗口页面,其中,所述目标对象推荐窗口页面中包括至少一个目标对象,所述目标对象推荐窗口页面隐藏在所述页面边界处,所述目标对象推荐窗口页面在后台规定的周期内不会重复出现同一个目标对象。If so, receive the user's operation of sliding the page in the direction of the sliding operation on the terminal device again, and in the case that the sliding operation of the page satisfies the preset page movement condition, the page is The boundary displays the target object recommendation window page associated with the page, wherein the target object recommendation window page includes at least one target object, the target object recommendation window page is hidden at the page boundary, and the target object The recommended window page will not repeat the same target object within the period specified in the background. 15.一种计算机可读存储介质,其存储有计算机指令,该指令被处理器执行时实现权利要求1至12任意一项所述目标对象推荐方法的步骤。15. A computer-readable storage medium storing computer instructions, which when executed by a processor implement the steps of the method for recommending a target object according to any one of claims 1 to 12.
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