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CN119006065A - Application service information release method and device based on hong Mongolian operating system - Google Patents

Application service information release method and device based on hong Mongolian operating system Download PDF

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Publication number
CN119006065A
CN119006065A CN202411065178.4A CN202411065178A CN119006065A CN 119006065 A CN119006065 A CN 119006065A CN 202411065178 A CN202411065178 A CN 202411065178A CN 119006065 A CN119006065 A CN 119006065A
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advertiser
investment
clients
return
type
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Inventor
吕洪涛
高英杰
汤欣宇
崔立真
刘磊
鹿旭东
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Shandong University
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Shandong University
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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  • Accounting & Taxation (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The invention discloses an application service information releasing method and device based on a hong Monte operating system, wherein the method comprises the following steps: the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system; all advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type; the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients; firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.

Description

Application service information release method and device based on hong Mongolian operating system
Technical Field
The invention relates to the technical field of application service information release and distribution containing various preferences, in particular to an application service information release method and device based on a hong Mongolian operating system.
Background
Application service information delivery is an important component of the internet. In an application store where the hong operating system provides application services, a system application software service provider needs to put in own application service information to provide corresponding application services for more hong operating system clients.
Therefore, the hong Mongolian operating system application store can provide information release flow (namely release positions) for service providers to release application service information, and can also provide service support to provide auxiliary functions for information release, such as collection requirements and automatic release. Information delivery traffic has different resource attributes such as click value attributes, client information attributes, traffic context attributes, traffic bidding environment attributes, and the like.
The hong-Mongolian ecology has the characteristic of crossing equipment and platform, and can be seamlessly adapted to a plurality of heterogeneous platforms such as mobile phones, computers, tablets and the like, so that in the hong-Mongolian application service ecology system, application service providers exist software companies from traditional desktop terminals and application companies from traditional mobile phone mobile terminals, and the application service providers may have distinct resource requirements on information delivery flow, namely, preference coefficients of different resources are different.
Chinese invention patent, patent publication No. CN108647988B, patent name: an advertisement information processing system, an advertisement information processing method, an advertisement information processing device and electronic equipment, wherein the system comprises a first advertiser node and a second advertiser node, and the first advertiser node is used for sending an advertisement auction request and sending participation information representing whether the advertisement auction itself participates in the advertisement auction after determining that the advertisement auction initiating condition is met; sending preparation data for auction competition by itself; the second advertiser node is used for sending participation information indicating whether the second advertiser node participates in the advertisement auction or not and sending preparation data for auction competition of the second advertiser node; receiving respective participation information sent by other advertiser nodes, and receiving respective preparation data for auction sent by other advertiser nodes participating in advertisement auction; the advertiser node that wins the auction bid for the current advertisement is determined based on the preparation data of the advertiser nodes that participated in the advertisement auction.
Chinese invention patent, patent publication No. CN106709749B, patent name: the method for delivering the media information and the server are applied to the media side server and comprise the following steps: obtaining advertiser user information from an advertiser server, the advertiser user information including information of at least one advertiser user accessing the advertiser server; acquiring media party user information, and determining at least one public user who has previously accessed both an advertiser server and a media party server according to the advertiser user information and the media party user information, wherein the media party user information comprises information of at least one media party user who accesses the media party server; and when a public user accesses the media side server through the browser, sending an instruction for displaying media information on an advertisement position to the browser, so that the browser displays the media information on the advertisement position to the public user.
The inventor finds that the traditional application service information delivery method simplifies various requirements, and considers that the return on investment ratio is the same; the existing information delivery method simply adopts a mode of 'obtaining high price', can not accurately find target audiences, reduces investment return of advertisers, and reduces resource utilization rate of advertisement display equipment.
Disclosure of Invention
In order to solve the defects in the prior art, the invention provides an application service information releasing method and device based on a hong Mongolian operating system; by setting different resource preference parameters (namely providing two alternative different investment return ratios), and taking the click rate of the key attribute of the service delivery position as a medium, personalized information delivery aiming at different advertisers is realized, and finally, the accuracy of information delivery and the utilization rate of network resources are hoped to be improved.
In one aspect, an application service information delivery method based on a hong operating system is provided, including:
the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system;
All advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients;
Firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.
On the other hand, an application service information delivery device based on a hong operating system is provided, which comprises: a media side server and a plurality of advertiser clients;
the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system;
All advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients;
Firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.
The technical scheme has the following advantages or beneficial effects:
The target audience is accurately found, the return on investment of advertisers is improved, and the resource utilization rate of the advertisement display equipment is improved. By setting different resource preference parameters and taking the click rate of the key attribute of the service delivery position as a medium, the information delivery aiming at different return on investment ratios of advertisers is realized, and the accuracy of the information delivery and the utilization rate of network resources are finally improved.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the invention.
FIG. 1 is a flow chart of a method according to a first embodiment;
Fig. 2 is an exemplary diagram of a first embodiment.
Detailed Description
It should be noted that the following detailed description is exemplary and is intended to provide further explanation of the invention. Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs.
Embodiments of the invention and features of the embodiments may be combined with each other without conflict.
All data acquisition in the embodiment is legal application of the data on the basis of meeting laws and regulations and agreements of users.
Example 1
The embodiment provides an application service information release method based on a hong Monte operating system;
As shown in fig. 1, the method for releasing application service information based on the hong operation system comprises the following steps:
S101: the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system;
S102: all advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
S103: the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients;
S104: firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.
It should be understood that the application service information refers to: the application software service provider wants to deliver information about its application services to the user by means of the ad slot, i.e. information about the name, function and size of the APP in the application store provided by the hong system.
Further, the advertisement delivery information includes: the number k of advertisement putting positions and the click rate of each advertisement putting position; wherein, advertisement putting position means: the hong Mongolian system provides a setup space for placing advertising content in an application store.
Wherein, click rate means: the ratio of the number of times a certain content is clicked to the number of times it is displayed on the APP page.
Further, the media side server is a server based on a hong Mongolian operating system; the server based on the hong operation system is a server for providing information release function for application shops in the hong operation system.
It should be appreciated that the drop provider in the application service of the hong operating system, several clients, i.e. application service drop demanders; the relationship between the two is that the bettor provides the betting position information to all the requesters, wherein the betting position information comprises the betting position click rate x k and the number k, and the requesters individually provide the quotation v i and the return on investment ratio gamma to the media.
Further, the step S102: all advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
wherein the high and low types of return on investment are relative concepts, which refer to the relative preference of the advertiser clients for the value attributes, and the high type of return on investment refers to advertisers that select 2 and above return on investment, and the low type of return on investment selects advertisers with return on investment ratios between 1 and 2.
Illustratively, advertisers of the high return on investment type wish to obtain a higher return on investment in a short period of time, and advertisers of the low return on investment type do not pay attention to the return on investment in a short period of time, whether they themselves can occupy a larger market share in a short period of time.
It should be understood that in the present context, determining the category of the demander according to the quotation v i and the return on investment ratio gamma epsilon { gamma L,γH},1<γL<γH < ++infinity in the demander information; defining the type of reporting gamma L as a low return on investment type, and the type of reporting gamma H as a high return on investment type; the top k clients with highest offers are selected.
Further, the step S103 of the media server ordering the advertiser clients according to the order of the bid from high to low, and after screening out k top-ordered advertiser clients, further includes:
The media side server sorts the k advertisement putting positions according to the order of the click rate from small to large; numbering the sequenced advertisement putting positions according to the sequence from 1 to k, wherein the click rate corresponding to the number 1 is minimum and the click rate corresponding to the number k is maximum; setting an advertisement putting position with the number of 0 in front of the advertisement putting position with the number of 1, and setting the click rate of the advertisement putting position with the number of 0 to be 0; the (k+1) th advertiser client is assigned an advertisement placement number of 0.
It should be appreciated that the supporting services of the hong-Monte operating system prepare before each drop bit click rate x k is assigned to the client information according to the number k of drop bits: the delivery bits are ordered from small to large according to the click rate, the client ordering is also ordered according to the quotations v i, the first k largest clients are selected, the clients with the quotations of k+1 large are arranged to the virtual 0 position, the click rate of the virtual 0 position is defined as 0, and the calculation is only assisted.
Further, the first distributing advertisement delivery positions for the advertiser clients with high return on investment ratio among the k advertiser clients includes:
Assuming that the number of the k advertiser clients is m, the m advertiser clients with high return on investment ratio type are sequentially distributed to the advertisement delivery sites with the numbers of 1-m according to the order of low price, wherein the advertiser client with the lowest price is distributed to the advertisement delivery site with the number of 1, and the advertiser client with the highest price is distributed to the advertisement delivery site with the number of m.
It should be appreciated that the high return on investment type user of the selected k users is temporarily assigned based on the high return on investment type client information; the offers v i of the user are ordered from small to large according to the high return on investment type, and are sequentially distributed to the positions which are ordered from small to large according to the click rate x k at the position x 1, the actual payment prices of all the positions are 0 initially, and after all the high return on investment types are distributed, the actual payment prices of the positions 0 to m+1 are calculated once.
Further, the allocating the advertisement delivery space for the advertiser client with the low return on investment ratio type in the k advertiser clients comprises the following steps:
Assuming that the number of the low return on investment type advertiser clients in the k advertiser clients is n, and n=k-m, distributing advertisement delivery positions for the n low return on investment type advertiser clients according to the order of quotation from low price to high price; and the advertiser client D with the lowest quotation among the n low return on investment type advertiser clients is used for distributing advertisement delivery positions.
Further, the allocating the advertisement delivery position for the advertiser client D with the lowest bid among the n low return on investment types includes:
(1) Calculating the actual payment price p (k) of each advertisement delivery position in the advertisement delivery positions numbered 0 to m+d+1, and calculating the preference degree of the advertisement delivery positions numbered 1 to m+d+1 by the advertiser client D according to the actual payment price p (k) of each advertisement delivery position; selecting an advertisement putting position q corresponding to the maximum preference degree, and recommending the advertisement putting position q to an advertiser client D; d represents the number of low investment type advertisers that have been allocated; the initial value of d is 0;
(2) In the same manner as in (1), the distribution of the advertising slots for the remaining low return on investment type advertiser clients is accomplished.
Further, in the advertisement putting positions numbered 0 to m+d+1, the actual payment price p (k) of each advertisement putting position is calculated, and the specific calculation process comprises the following steps:
Wherein, A first intermediate variable is represented by a first value,A second intermediate variable is represented by the formula,Representing the bid of type advertiser i for the most recent high return on investment than the ad spot numbered k, of the ad spots numbered 1 through k-1, x k represents the click-through rate for the k spot,Representing actual paid prices for the closest high return on investment to the ad spot of number k than the location k H of the type advertiser, from the ad spots of number 1 through number k-1, k H representing the closest high return on investment to the ad spot of number k than the location of the type advertiser,Representing the click-through rate at the position k H where the advertiser of the high return on investment ratio type is located nearest to the ad slot numbered 1 through number k-1, gamma H represents the high return on investment ratio owned by the high return on investment ratio type,Representing the bid of type advertiser i for the low return on investment closest to ad slot number k among ad slots number 1 through number k-1,Representing the actual paid price at the position k L of the ad spots numbered 1 through k-1, where the nearest low return on investment to the ad spot numbered k is compared to the type advertiser,Indicating the click-through rate of the location of the advertiser of the low return on investment ratio type closest to the ad spot of number k among the ad spots of number 1 to number k-1, γ L indicates the low return on investment ratio owned by the low return on investment ratio type, p (0) =0.
The actual paid price for a location k is calculated and if i L represents the advertiser client of the nearest low return on investment type for which location k L is below k, i H represents the advertiser client of the nearest high return on investment type for which location k H is below k for any impression bit numbered k.gtoreq.1.
Further, according to the actual payment price p (k) of each advertisement delivery site, the preference degree of the advertiser client D to the advertisement delivery sites numbered 1 to m+d+1 is calculated, and the specific calculation process includes:
μi＝γLvixk-p(k)xk(4)
Where μ i represents the preference, γ L represents the low return on investment ratio owned by the low return on investment type, v i represents the bid of advertiser i, x k represents the click rate of the k-site to which advertiser i is assigned, and p (k) represents the actual paid price of the k-site to which advertiser i is assigned.
It should be appreciated that the supporting service of the hong operating system allocates the selected low return on investment type user from among k users based on the actual paid price p (k) of the low return on investment type client information and location: the low return on investment type users are assigned in order of v i from small to large, and the total preference of the low return on investment type users is calculated. And selecting the position with the strongest preference, namely the position with the largest mu i, if the positions are the same, selecting the following positions, calculating the actual payment prices of all the positions again according to the formula (1) every time the low return on investment type is completed, and returning the final distribution result.
Further, if the maximum value of the preference degree is two repeated values, selecting the advertisement delivery position with the small number corresponding to the two values, and recommending the advertisement delivery position to the advertiser client side D.
Further, if the advertisement slot to be recommended to the advertiser client D has been recommended to the advertiser client C, the advertisement slot q+1 of the next number of the advertisement slot q is recommended to the advertiser client C, and the advertisement slot q corresponding to the maximum preference degree is recommended to the advertiser client D.
Aiming at a large number of continuous information delivery positions with different inherent properties, especially different click rates, and two types of bidders with different resource preference parameters, the invention designs an information delivery service supporting method, realizes personalized information delivery aiming at different advertisers, and improves the accuracy of information delivery and the utilization rate of network resources.
As shown in fig. 2, an example: HB represents a high return on investment type, LB represents a low return on investment type, and consider that the hong Monte-Menu operating system is provided with 4 information service delivery bits, the click rates from small to large are respectively 0.1, 0.2, 0.3 and 0.4, and the click rates are numbered from small to large as1, 2, 3 and 4. There are five requesters a (v A＝3,HB),B(vB＝3.9,HB),C(vC＝5,HB),D(vD =6, lb) and E (v E =7, lb), whose quotations and categories are in brackets. Let us set γ L＝1.2,γH =2 according to our invention, first, the support of the hong-mo operating system assigns a to the 0 ad spot, B to position 1, C to position 2, then the support of the hong-mo operating system calculates the actual paid prices for positions 1-3, getting p (0)＝0,p(1)＝3,p(2)＝3.9,p(3) =5, then starts assigning D, calculated according to formula (1), D total preferences at positions 1,2 and 3 are 0.42,0.66,0.66, respectively, according to the same preference lower position selection principle, he assigns to position 2, then recalculates the actual paid prices for positions to p (0)＝0,p(1)＝3,p(2)＝3.9,p(3)＝5,p(4) =5.55, likewise, the preferences for positions 1 to 4 are 0.54,0.9,1.02 and 1.14, respectively, so E is arranged to position 4, ending.
In a second embodiment, an application service information delivery device based on a hong operating system includes: a media side server and a plurality of advertiser clients;
the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system;
All advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients;
Firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.
The above description is only of the preferred embodiments of the present invention and is not intended to limit the present invention, but various modifications and variations can be made to the present invention by those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention should be included in the protection scope of the present invention.

Claims (10)

1. The application service information release method based on the hong Mongolian operating system is characterized by comprising the following steps of:
the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system;
All advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients;
Firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.
2. The method for delivering application service information based on hong Mongolian operating system of claim 1 wherein the media side server sorts the advertiser clients according to the order of bid from high to low, and after screening out k top-ranked advertiser clients, further comprises:
The media side server sorts the k advertisement putting positions according to the order of the click rate from small to large; numbering the sequenced advertisement putting positions according to the sequence from 1 to k, wherein the click rate corresponding to the number 1 is minimum and the click rate corresponding to the number k is maximum; setting an advertisement putting position with the number of 0 in front of the advertisement putting position with the number of 1, and setting the click rate of the advertisement putting position with the number of 0 to be 0; the (k+1) th advertiser client is assigned an advertisement placement number of 0.
3. The method for delivering application service information based on the hong Monte-Care operating system as recited in claim 1, wherein the first step of allocating advertisement delivery slots to ones of the k advertiser clients of the type having a high return on investment ratio comprises:
Assuming that the number of the k advertiser clients is m, the m advertiser clients with high return on investment ratio type are sequentially distributed to the advertisement delivery sites with the numbers of 1-m according to the order of low price, wherein the advertiser client with the lowest price is distributed to the advertisement delivery site with the number of 1, and the advertiser client with the highest price is distributed to the advertisement delivery site with the number of m.
4. The method for advertising application service information based on the hong Monte-Care operating system of claim 1, wherein the allocating the advertising space for the advertiser client of the low return on investment type among the k advertiser clients comprises:
Assuming that the number of the low return on investment type advertiser clients in the k advertiser clients is n, and n=k-m, distributing advertisement delivery positions for the n low return on investment type advertiser clients according to the order of quotation from low price to high price; and the advertiser client D with the lowest quotation among the n low return on investment type advertiser clients is used for distributing advertisement delivery positions.
5. The method for advertising application service information based on hong Mongolian operating system of claim 4, wherein the advertising placement is allocated to the lowest bidding advertiser client D among the n low return on investment types of advertisers clients, comprising:
(1) Calculating the actual payment price p (k) of each advertisement delivery position in the advertisement delivery positions numbered 0 to m+d+1, and calculating the preference degree of the advertisement delivery positions numbered 1 to m+d+1 by the advertiser client D according to the actual payment price p (k) of each advertisement delivery position; selecting an advertisement putting position q corresponding to the maximum preference degree, and recommending the advertisement putting position q to an advertiser client D; d represents the number of low investment type advertisers that have been allocated; the initial value of d is 0;
(2) In the same manner as in (1), the distribution of the advertising slots for the remaining low return on investment type advertiser clients is accomplished.
6. The method for delivering application service information based on the hong Mongolian operating system as claimed in claim 5, wherein the actual payment price p (k) of each advertisement delivery place in the advertisement delivery places with the calculation numbers of 0 to m+d+1 is calculated by the specific calculation process comprising:
Wherein, A first intermediate variable is represented by a first value,A second intermediate variable is represented by the formula,Representing the bid of type advertiser i for the most recent high return on investment than the ad spot numbered k, of the ad spots numbered 1 through k-1, x k represents the click-through rate for the k spot,Representing actual paid prices for the closest high return on investment to the ad spot of number k than the location k H of the type advertiser, from the ad spots of number 1 through number k-1, k H representing the closest high return on investment to the ad spot of number k than the location of the type advertiser,Representing the click-through rate at the position k H where the advertiser of the high return on investment ratio type is located nearest to the ad slot numbered 1 through number k-1, gamma H represents the high return on investment ratio owned by the high return on investment ratio type,Representing the bid of type advertiser i for the low return on investment closest to ad slot number k among ad slots number 1 through number k-1,Representing the actual paid price at the position k L of the ad spots numbered 1 through k-1, where the nearest low return on investment to the ad spot numbered k is compared to the type advertiser,Representing the click-through rates of the locations of the ad spots numbered 1 through k-1, nearest to the ad spot numbered k, where the low return on investment ratio type advertiser is located, γ L represents the low return on investment ratio owned by the low return on investment ratio type.
7. The method for delivering application service information based on the hong Mongolian operating system as claimed in claim 5, wherein the calculating the preference degree of the advertiser client D for the advertisement delivery sites numbered 1 to m+d+1 according to the actual payment price p (k) of each advertisement delivery site comprises the following specific calculating process:
μi＝γLvixk-p(k)xk(4)
Where μ i represents the preference, γ L represents the low return on investment ratio owned by the low return on investment type, v i represents the bid of advertiser i, x k represents the click rate of the k-site to which advertiser i is assigned, and p (k) represents the actual paid price of the k-site to which advertiser i is assigned.
8. The method for delivering information to an application service based on a hong Mongolian operating system of claim 7 wherein if the maximum value of the preference is two repeated values, selecting the advertisement delivery location with the smaller number corresponding to the two values, and recommending the advertisement delivery location to the advertiser client D.
9. The method for delivering information to an application service based on a hong Mongolian operating system as recited in claim 7, wherein if an advertisement delivery slot to be recommended to an advertiser client D is already recommended to an advertiser client C, an advertisement delivery slot q+1 of the next number of the advertisement delivery slot q is recommended to the advertiser client C, and an advertisement delivery slot q corresponding to the maximum preference degree is recommended to the advertiser client D.
10. An application service information delivery device based on a hong Meng operating system is characterized by comprising: a media side server and a plurality of advertiser clients;
the media side server issues advertisement putting information to all advertiser clients, wherein the advertisement putting information comprises: the number k of advertisement putting positions and the click rate of each advertisement putting position; the media side server is a server based on a hong Mongolian operating system;
All advertiser clients send offers and advertiser types to the media side server; the advertiser types include: a high return on investment type and a low return on investment type;
the media side server sorts the advertiser clients according to the order of the quotations from high to low, and screens k front-sorted advertiser clients;
Firstly, distributing advertisement putting positions for the k advertiser clients with high return on investment ratio type; and then, distributing advertisement putting positions for the advertiser clients with low return on investment ratio types in the k advertiser clients.
CN202411065178.4A 2024-08-05 2024-08-05 Application service information release method and device based on hong Mongolian operating system Pending CN119006065A (en)

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