CN116133727A - Program and information processing apparatus - Google Patents

Abstract

The invention reduces the sense of unfairness of players who have confirmed the advertisement. A program that causes a computer to be used in a game as: a display device 52 that displays an advertisement different from the game; a calculation device 56 that calculates a degree of confirmation indicating the degree to which the player has confirmed the advertisement; and providing means 58. The providing device 58 provides the player with content that can be used in the game based on the display of the advertisement. As the degree of confirmation increases, the providing device 58 makes the provided content more beneficial.

Description

Program and information processing equipment

technical field

The present invention relates to a program and an information processing device.

Background technique

There is known a game in which an advertisement for a product or the like is displayed in the game, which is different from the advertisement for the game.

In connection with this, Patent Document 1 discloses a technique in which an advertisement is displayed at a specific time within a game, and a player is provided with an award to advance the game in an advantageous manner.

Citation list

patent documents

Patent Document 1: JP-A 2018-027183

Contents of the invention

The problem to be solved by the invention

In such a game, there is a sense of injustice, as each player is rewarded equally regardless of whether the player has carefully checked the ad.

The present invention was conceived in view of this problem, and an object of the present invention is to provide a program and an information processing device with which the sense of unfairness of players who have carefully viewed advertisements can be reduced.

means of solving problems

In order to solve the above-mentioned problems, the program according to the first mode of the present invention causes the computer to function as: display means for displaying an advertisement different from the advertisement for the game within the game; the degree of scrutiny of the degree of scrutiny of the advertisement; and providing means for providing content usable in the game to the player based on the display of the advertisement, wherein the providing means is proportional to the degree of scrutiny preferential treatment to deal with the content provided.

In addition, in the second mode of the present invention, the display means displays one or more objects while the advertisement is displayed, and the computing means calculates the The scrutiny level is calculated.

In addition, in a third mode of the present invention, the calculation means calculates the degree of detail to become higher in proportion to a degree of matching between timing of the display object and timing of receiving the input command.

In addition, in the fourth mode of the present invention, the display means moves the display of the object to a specific position, and the calculation means calculates the degree of detail as a time with respect to the object reaching the specific position. The timing becomes higher in proportion to the degree of matching with the timing of receiving the input command.

In addition, in the fifth mode of the present invention, the display means displays a question related to the advertisement in response to the display of the advertisement, and the computing means Answer, calculate the degree of scrutiny.

Also, in the sixth mode of the present invention, the calculation means calculates a duration during which the player watches the advertisement, and calculates the degree of scrutiny to become higher in proportion to the duration.

Also, in the seventh mode of the present invention, the preferential treatment is to increase the amount of the content.

Also, in the eighth mode of the present invention, the preferential treatment is to improve the quality of the content.

In addition, the information processing apparatus according to the ninth mode of the present invention includes: display means for displaying an advertisement different from the advertisement for the game within the game; calculation means for calculating a degree indicating that the player has carefully viewed the advertisement and providing means for providing content usable in the game to the player based on the display of the advertisement, wherein the providing means treats with a preferential treatment in proportion to the degree of scrutiny the content provided.

The effect of the invention

With the present invention, it is possible to reduce the sense of unfairness of players who have carefully viewed advertisements.

Description of drawings

FIG. 1 is a block diagram showing an example of an overall configuration of a game system according to an embodiment;

FIG. 2 is a diagram schematically showing an example of a hardware configuration of a server device;

FIG. 3 is a diagram showing an example of a hardware configuration of a smartphone as the terminal device shown in FIG. 1;

FIG. 4 is a block diagram showing an example of a functional configuration of a server device;

FIG. 5 is a flowchart showing an example of the flow of processing executed by the functional means shown in FIG. 4 in the game system according to the present embodiment;

FIG. 6A is a diagram showing an example of an advertisement screen according to the present embodiment, and FIG. 6B is a diagram showing an example of an advertisement screen displaying objects according to the present embodiment; and

FIG. 7 is a diagram showing an example of a provision screen according to the present embodiment.

Detailed ways

An embodiment of the present invention (hereinafter referred to as "the present embodiment") will now be described with reference to the drawings. In order to facilitate the understanding of the description, the same components and steps will be given the same reference numerals as much as possible in the drawings, and redundant description will be omitted.

overall configuration

FIG. 1 is a block diagram showing an example of the overall configuration of a game system 1 according to the present embodiment.

As shown in FIG. 1 , the game system 1 includes a server device 10 and one or more terminal devices 12 . The server device 10 and the terminal device 12 are connected so as to be able to communicate via a communication network NT such as an intranet, the Internet, or a telephone line.

The server device 10 is an information processing device that provides game execution results obtained by executing the game program 14 or the game program 14 itself to the players of the respective terminal devices 12 via the communication network NT. In this embodiment, the server device 10 provides the game program 14 itself to the player of the terminal device 12 .

Each terminal device 12 is an information processing device belonging to a player, and is an information processing device that provides a game to the player by executing the game program 14 received from the server device 10 after having installed the program. Examples of these end devices 12 include video game consoles, arcade game machines, mobile phones, smartphones, tablet computers, personal computers, and various other such devices.

Hardware Configuration

FIG. 2 is a diagram schematically showing an example of a hardware configuration of the server device 10 .

As shown in FIG. 2 , the server device 10 includes a control device 20 , a communication device 26 and a storage device 28 . The control device 20 mainly includes a CPU (Central Processing Unit) 22 and a memory 24 .

In the control device 20, the CPU 22 functions as various functional means by executing specific programs stored in the memory 24, the storage device 28, and the like. These functional means will be described in detail below.

The communication device 26 is constituted by a communication interface and the like for communicating with external devices. For example, communication device 26 transmits to and receives various types of information from terminal device 12 .

The storage device 28 is constituted by a hard disk or the like. The storage device 28 stores various types of programs and various types of information (including the game program 14 ) necessary for executing processing in the control device 20 and information on processing results.

The server device 10 can be realized by using an information processing device such as a dedicated or general-purpose server computer. In addition, the server device 10 may be constituted by a single information processing device, or may be constituted by a plurality of information processing devices distributed over the communication network NT. In addition, FIG. 2 shows only a part of the main hardware configuration of the server device 10, and the server device 10 may include other components generally provided for servers. In addition, the hardware configuration of the plurality of terminal devices 12 may have the same configuration as that of the server device 10 except including, for example, an operating device, a display device, and a sound output device.

FIG. 3 is a diagram showing an example of a hardware configuration of a smartphone as the terminal device 12 shown in FIG. 1 .

As shown in Figure 3, the terminal device 12 includes a main control unit 30, a touch panel (touch screen) 32, a camera 34 (built-in camera/external camera), a mobile communication unit 36, a wireless LAN communication unit 38, a storage unit 40, and a speaker 42 and microphone 44 .

The main control unit 30 includes a CPU, a memory, and the like. The main control unit 30 is connected to a touch panel 32 (serving as a display input device), a camera 34 , a mobile communication unit 36 , a wireless LAN communication unit 38 , a storage unit 40 , and a speaker 42 . The main control unit 30 has a function of controlling these connected devices.

The touch panel 32 has a display function and an input function, and is composed of a display 32A that handles a display function, and a touch sensor 32B that handles an input function. In this embodiment, the display 32A can display game images, including button images, cross key images, joystick images, and other operation input images. The touch sensor 32B is capable of sensing the player's input position with respect to the game image.

The camera 34 has a function of capturing still images and/or moving images and storing these images in the storage unit 40 .

The mobile communication unit 36 is connected to a mobile communication network via the antenna 36A, and has a function of communicating with other communication devices connected to the mobile communication network.

The wireless LAN communication unit 38 is connected to the communication network NT via the antenna 38A, and has a function of communicating with other devices (for example, the server device 10 ) connected to the communication network NT.

The storage unit 40 stores various types of programs and data such as the game program 14 and game data indicating player information or game progress in the game program 14 . The game data may be stored in the server device 10 .

The speaker 42 has a function of outputting game sounds and the like.

game overview

The game according to the present embodiment includes a lottery game in which players can acquire contents such as characters and various items, missions, and missions. Lottery games are sometimes called gacha (lottery box), lottery, summon, etc. Quests are sometimes called battle games, dungeons, quests, missions, etc.

The lottery game according to the present embodiment is a game in which a player acquires one or more characters randomly selected from a character group to be selected in response to an instruction (request) from the player to execute the lottery game. The lottery is performed based on consumption of items owned by the player. Examples of such items include paid items (paid stones, paid tickets, etc.) and free items (free stones, free tickets, game coins, etc.). The paid item is an item given to the player based on payment by cash, prepaid card, credit card, or the like. Free items have the same value as paid items, but are items that are given to players for free in the game.

In addition, the mission according to the present embodiment is a game in which a team composed of one or more characters owned by a player competes against an enemy character based on an instruction (request) from the player to perform a mission. The task is performed based on the expenditure of stamina associated with the player. Physical strength will be restored according to the use of physical strength recovery items or the passage of a certain time (such as three minutes). Players can obtain customs clearance rewards through customs clearance tasks. Clearance rewards include free items (such as free stones), enemy characters that appear during missions, and experience points for leveling up players.

In addition, the mission according to the present embodiment is a mission or the like given to the player by the game operator, and the player can be rewarded based on completing the mission. Examples of missions include watching (browsing) advertisements for various goods and services, completing certain tasks, reaching a certain player level, achieving a certain number of logins, and expending a certain amount of stamina. Examples of rewards include content that can be used in games, and coupons (barcodes, gift codes, etc.) that can be used at stores and the like. Examples of the content include characters, free items, material items for enhancing (evolving) characters, stamina recovery items, and items that can be used in missions (continuation items, etc.). The content may also be content usable in another game. In addition, the rewards that players get can be randomly determined according to a certain probability.

Functional device

FIG. 4 is a block diagram showing an example of a functional configuration of the server device 10 .

As shown in FIG. 4 , the server device 10 includes a storage device 50 , a display device 52 , a receiving device 54 , a computing device 56 , and a providing device 58 as functional components. Here, the storage device 50 is realized by one or more storage devices 28 . Functional means other than the storage device 50 are realized by causing the control device 20 to execute the game program 14 stored in the storage device 28 or the like.

The storage device 50 is a functional device for storing player information 50A, character information 50B, advertisement information 50C, and the like.

For each player, player information 50A is stored in association with the player's player ID. The player information 50A includes, for example, the player's name, age, owned character information, owned item information, and degree of closeness.

The owned character information includes a character ID and ability parameters of each character (owned character) owned by the player. Ability parameters are, for example, character level, life value, attack power, defense power, and the like. When a character gains character experience points through fusion with material props, etc., the level increases. As the character level increases, health, attack power, defense power, etc. will also increase.

The owned item information includes the number of items owned by the player. Examples of these items include paid stones, paid tickets, free stones, free tickets, material props, etc.

The degree of scrutiny includes the degree (numerical value) of the player's scrutiny of the advertisement.

For each character, character information 50B is stored in association with the character ID of the character. The character information 50B includes, for example, the name and image (design) of the character, the rarity, the initial value of the ability parameter (for example, the life value, attack power, defense power, etc. at level 1), the maximum value (for example, the life at level 100 value, attack power, defense power, etc.), skills, etc.

The rarity includes numerical values from 1 to 6, for example. For example, the numerical value is indicated by the number of stars. Here, characters with high rarity are set to have ability parameters and skills that are beneficial to the game (such as in missions and missions).

For each advertisement, advertisement information 50C is stored in association with the advertisement ID of the advertisement. The advertisement information 50C includes, for example, the name of the advertiser, the name of the product to be advertised, advertisement data, object information, FAQ information, bonus information, the number of times of display, and the like. Examples of this advertisement data include moving images, still images, application programs for executing games, and the like. This advertisement data is displayed for 10 seconds, for example. The advertisement includes, for example, character strings such as product names, product outlines, product images, and names of companies selling products. Goods also include services. Object information includes object IDs, display information, and movement information about one or more objects displayed within the ad. Objects include tokens, characters, etc. The display information includes the display position (coordinates) and display timing of the object in the advertisement display area. The display position is set, for example, near the product name displayed in the advertisement display area (for example, the first object is near the beginning of the product name). The display timing includes, for example, a timing (for example, the number of seconds) at which an object is displayed while an advertisement is being displayed, and a timing at which a displayed object disappears. The movement information includes the specific position and velocity towards which the displayed object is moving. This specific position is set, for example, as all or part of the display area of the advertisement. For example, the specific position is set near the end of the product name displayed in the advertisement display area. FAQ information includes question information and answer information. The question information includes character strings and image data presented to the player as a question (question) about the advertisement. The answer information includes character strings (words), numerical values, symbols (options), etc. as answers to questions. The bonus information includes content provided to the player based on the display of the advertisement. The number of times of display includes the number of times (total number of times) an advertisement has been displayed on each player's terminal device 12 .

The display device 52 is a functional device for displaying a game screen, an advertisement screen, and the like on the touch panel 32 . In this embodiment, the display device 52 displays an advertisement within the game that is different from the advertisement for the game.

While displaying the advertisement, the display device 52 also displays one or more objects. For example, the display device 52 refers to the display information of the advertisement information 50C, and displays an object below or behind the product name shown in the advertisement display area.

The display device 52 also moves the display of the object to a specific position. For example, the display device 52 refers to the movement information of the advertisement information 50C, and moves the display of the displayed object from near the beginning to near the end (specific position) of the product name shown in the advertisement display area. The specific position is represented on the screen by, for example, a circular or polygonal area, a line segment, or the like.

In addition, the display device 52 displays questions about the advertisement based on the display of the advertisement. For example, the display device 52 displays an image showing a question related to the advertisement with reference to FAQ information (question information) of the advertisement information 50C. Examples of the question include a question (question) that prompts the user to give an answer to all or part of the product name, product outline, or product image.

The receiving device 54 is a functional device for receiving an input instruction from a player. In the present embodiment, the receiving means 54 receives an operation input or an audio input on an object from a player. The operations include a touch operation on the touch panel 32, a tap operation, a slide operation, a flick operation, a long press, and the like. Audio includes player-generated sounds such as speaking or applause.

The receiving means 54 also receives input instructions from the player for answering questions related to the advertisement content displayed by the display means 52 . The answer is, for example, a character string (word), a numerical value, a symbol (selection tree), or the like.

The calculating means 56 is a functional means for calculating various numerical values. In this embodiment, the computing means 56 calculates a degree of scrutiny indicating how closely the player has viewed the advertisement. The scrutiny level includes, for example, a numerical value from 0 to 100, and the higher the numerical value, the more scrutiny the advertisement was viewed.

In addition, the calculation device 56 calculates the degree of scrutiny according to the timing of receiving the player's input command on the object. For example, the calculation device 56 calculates the level of detail to become higher in proportion to the degree of matching between the timing at which the display device 52 displays the object and the timing at which the receiving device 54 receives the input command. More specifically, if a touch operation is performed at the display position of the display object within 0.2 seconds from the timing when the object is displayed, the computing device 56 increases the degree of detail by 10, and if the touch operation is performed at the display position of the display object within 0.4 seconds from the above timing If a touch operation is performed at the displayed position, the level of scrutiny will be increased by 5. In this case, a total of 10 objects are displayed.

In addition, the calculation means 56 calculates the degree of detail to become higher in proportion to the degree of matching of the timing of moving the displayed object to a specific position and the timing of giving an input instruction. For example, the calculation device 56 calculates the degree of scrutiny to become higher in proportion to the timing at which an object displayed by the display device 52 that has moved to a specific position arrives at the specific position and the timing at which the receiving device 54 receives an input instruction. More specifically, if a touch operation is performed at a specific position within 0.2 seconds from the timing when the object arrives at the specific position, the computing device 56 increases the level of scrutiny by 10, and if a touch operation is performed at the specific position within 0.5 seconds from the above timing Touch operation will increase the degree of scrutiny by 5. In this case, the display of 10 objects is moved in total.

In addition, the calculation means 56 calculates the degree of scrutiny based on the answers received from the players. For example, the calculating means 56 refers to the FAQ information (answer information) of the advertisement information 50C, and if the answer of the player received by the receiving means 54 is correct, the degree of scrutiny is increased by 50. In this case, a total of 2 questions are displayed.

In addition, the computing means 56 calculates the level of scrutiny to become proportionally higher relative to the duration of time the player watches the advertisement. For example, when the ad is being displayed, if the camera (built-in camera) 34 captures the player's eyes (pupils) for a duration of at least 8 seconds of scrutiny of the ad, then the degree of scrutiny is set to 100, and if the duration is at least 5 seconds and less than 8 seconds, set the level of scrutiny to 50, and if the duration is less than 5 seconds, set the level of scrutiny to 0. In this case, the duration for which the ad is displayed is 10 seconds.

The providing means 58 is a functional means for providing content to the player. In the present embodiment, the providing means 58 provides content (rewards) usable in the game to the player based on the display of the advertisement. For example, the providing means 58 treats the offered content with a preference proportional to the degree of scrutiny calculated by the computing means 56 . The preferential treatment is, for example, increasing the amount of content or improving the quality of content. For example, if the degree of scrutiny is 100, the providing device 58 provides 5 free stones, if the degree of scrutiny is more than 50 and less than 100, then provides 3 free stones, and if the degree of scrutiny is more than 0 and less than 50, then provides 1 free stone. In addition, if the degree of scrutiny is 100, the providing device 58 provides a character with a rarity of 5; 50, provide material props.

processing flow

FIG. 5 is a flowchart showing an example of the flow of processing executed by the functional means shown in FIG. 4 in the game system according to the present embodiment. For example, the processing in the following steps starts at the timing when the player performs an input operation for viewing or listening to an advertisement from the mission menu screen. The order and details of the following steps can be changed as necessary.

Step SP10

The display device 52 displays an advertisement screen 60 on the touch panel 32 . For example, the display device 52 refers to the advertisement information 50C and reproduces advertisement data (for example, a still picture) corresponding to an advertisement displayed only a few times.

FIG. 6A is a diagram showing an example of an advertisement screen 60 according to the present embodiment.

As shown in FIG. 6A , the advertisement screen 60 is provided with a product description area 62 and a product image area 64 . In the product description area 62, a product name, a product summary, a name of a company selling the product, and the like are displayed. An image of a product is displayed in the product image area 64 .

Returning to Fig. 5, the process moves to the process of step SP12.

Step SP12

The display means 52 displays the objects in the advertisement displayed in step SP10.

FIG. 6B is a diagram showing an example of an advertisement screen 60 on which objects are displayed according to the present embodiment.

As shown in FIG. 6B , the advertisement screen 60 is provided with an item description area 62 , an item image area 64 , and objects 66 . For example, object 66 is displayed near (below, etc.) the product name.

Returning to Fig. 5, the process moves to the process of step SP14.

Step SP14

The receiving device 54 receives input instructions from the player. For example, the receiving means 54 receives a player's touch operation on the object displayed in step SP12. In a case where a certain length of time (for example, 0.5 seconds) has elapsed since the object was displayed in step SP12, the receiving means 54 assumes that there is no input instruction from the player. Then, the process moves to the process of step SP16.

Step SP16

The calculation means 56 updates (calculates) the degree of scrutiny of the player. For example, the computing device 56 updates the degree of scrutiny in the player information 50A according to the length of time from the timing when the object is displayed in step SP12 to the timing when the player performs a touch operation in step SP14. More specifically, computing device 56 increases the level of scrutiny by 10 if the time is within 0.2 seconds, increases the level of scrutiny by 5 if the time is within 0.4 seconds, and does not increase the level of scrutiny if the time exceeds 0.4 seconds. Increased scrutiny. Then, the process moves to the process of step SP18.

Step SP18

Display means 52 refers to the object information in advertisement information 50C, and determines whether all objects (for example, a total of 10 objects) have been displayed. If the determination is affirmative, the process moves to the process of step SP20. On the other hand, if the determination is negative, the processing moves to the processing of step SP12.

Step SP20

The display device 52 finishes displaying the advertisement. The display device 52 may also end the display of the advertisement in response to an input operation from the player. Then, the process moves to the process of step SP22.

Step SP22

The providing means 58 provides content to the player. For example, the providing unit 58 adds the provided content to the owned character information or the owned item information of the player information 50A. More specifically, if the scrutiny level updated in step SP16 is 100, the providing means 58 provides a character with a rarity of 5, and if the scrutiny level is more than 50 and less than 100, then provides a character with a rarity of 4, If the level of scrutiny is more than 0 and less than 50, material props will be provided. Then, the calculation device 56 initializes the degree of scrutiny in the player information 50A to 0. Then, the process moves to the process of step SP24.

Step SP24

The display device 52 causes the touch panel 32 to display the offer screen 70 showing the content offered to the player in step SP22.

FIG. 7 is a diagram showing an example of a provision screen 70 according to the present embodiment.

As shown in FIG. 7 , the provision screen 70 is provided with a provision information area 72 . The offered information area 72 shows how closely the player viewed the advertisement and what was offered.

Then the series of processing shown in FIG. 5 ends.

Effect

As described above, in the present embodiment, the computer is used as: the display device 52 for displaying an advertisement different from the advertisement for the game within the game; the calculation device 56 for calculating the degree indicating that the player has carefully viewed the advertisement and providing means 58 for providing content that can be used in the game to the player based on the display of the advertisement, wherein the providing means 58 processes the provided content with a preferential treatment proportional to the degree of scrutiny.

With this configuration, the higher the degree to which the player has carefully viewed the advertisement, the more preferential the content provided to the player, so the sense of unfairness of the player who has carefully viewed the advertisement can be reduced.

In addition, in this embodiment, while displaying the advertisement, the display device 52 displays one or more objects, and the calculation device 56 calculates the degree of scrutiny according to the timing of the input instruction given by the player for the object.

With this configuration, the provided content is preferentially processed according to the timing at which an input instruction for the displayed object is given, which prompts the player to concentrate on the advertisement.

In addition, in the present embodiment, the calculation device 56 calculates the degree of scrutiny to become higher in proportion to the degree of matching of the timing of the display object and the timing of giving the input instruction.

With this configuration, the provided content is treated with preferential treatment in proportion to the degree of match between the timing of displaying the object and the timing of giving the input instruction, which prompts the player to concentrate on the advertisement.

In the present embodiment, the display device 52 moves the display of the object to a specific position, and the calculation device 56 calculates the degree of scrutiny as changing in proportion to the degree of matching between the timing of the object reaching the specific position and the timing of giving the input instruction. high.

With this configuration, the provided content is treated with preferential treatment in proportion to the degree of match between the timing of the object's arrival at a specific position and the timing of giving an input instruction, which prompts the player to concentrate on the advertisement.

In addition, in the present embodiment, the display device 52 displays a question about the advertisement in response to the display of the advertisement, and the calculation device 56 calculates the degree of scrutiny based on the answer received from the player.

With this configuration, since the provided content is treated preferentially according to the player's answer to the question about the advertisement, this motivates the player to focus on the advertisement.

In addition, in the present embodiment, the calculation device 56 calculates the degree of scrutiny to become higher in proportion to the duration of the player watching the advertisement.

With this configuration, the offered content is treated with a preferential treatment proportional to the duration of the player watching the advertisement, which motivates the player to concentrate on the advertisement.

In addition, in this embodiment, the preferential treatment is to increase the amount of content.

With this configuration, the higher the level of scrutiny, the more content is offered, which encourages the player to focus on the ad.

In addition, in this embodiment, the preferential treatment is to improve the quality of the content.

With this configuration, the higher the level of scrutiny, the higher the quality of the content provided, which motivates the player to focus on the advertisement.

Revise

The present invention is not limited to or by the specific examples given above. Specifically, even if those skilled in the art want to make appropriate design changes to the above embodiments, as long as these design changes have the features of the present invention, they will also be included in the scope of the present invention. Furthermore, elements included in the above-described embodiments and modified examples given below may be combined as long as it is technically feasible, and as long as features of the present invention are included, such combinations will also be included in the scope of the present invention.

For example, in this embodiment, the case where the display device 52 displays one or more objects simultaneously with the advertisement display is described, but the display mode of the product name, product summary, product image, etc. included in the advertisement may be changed. For example, the display device 52 may change a character string (such as a product name) included in an advertisement instead of a display object. Changes to character strings include, for example, changes to font color, font, character size, character style, and the like. In this case, the calculation device 56 calculates the level of detail to be higher in proportion to the degree of matching between the timing of changing the display mode of the product name and the like on the display device 52 and the timing of giving an input command.

The display device 52 may display some or all of product names, product outlines, product images, company names selling products, and the like as objects. For example, the display device 52 displays the product name (object) from the state that the product name is not included in the advertisement.

Additionally, the object may be an end button that ends the advertisement display. For example, the display device 52 displays an end button when the reproduction of the moving image of the advertisement ends. Then, the calculation means 56 calculates the degree of scrutiny to become higher in proportion to the degree of matching between the timing at which the end button is displayed on the display means 52 and the timing at which an input instruction is given. Then, the display device 52 displays a content providing screen in response to an input instruction to the end button.

In addition, the object may be a switch button for switching to a screen for purchasing an advertised product. For example, if the advertised item is an application for a smart device, the object may be a toggle button for switching to a screen for installing the application. In this case, the calculation device 56 calculates the degree of scrutiny to become higher in response to an input instruction to the switching button or purchase (installation) of a product.

In addition, in this embodiment, the case where the display device 52 moves the display of the object to a specific position has been described, but the object size may be gradually changed instead. For example, the display device 52 gradually reduces the size of the circular object, changing the display until it overlaps with a circular area indicating a specific position.

In addition, in this embodiment, the case where the receiving device 54 receives an input instruction (touch operation, etc.) . In this case, the calculation device 56 calculates the level of detail to be higher in proportion to the timing from the start of the object display to the disappearance of the object and the timing from the start to the end of the input command (long press). The object's display can be moved to a specific position.

In the present embodiment, the case where the calculation device 56 increases the degree of scrutiny when a touch operation is performed at the display position of the display object is described, but it is also possible to increase the scrutiny degree regardless of whether a touch operation is performed at the display position. degree. For example, the calculation device 56 may calculate the degree of scrutiny to become higher in proportion to the degree of matching of the timing of displaying objects and the timing of performing touch operations in some areas of the touch panel 32 . Similarly, the computing device 56 may calculate the degree of peeking to become proportionally higher with respect to the degree of matching the timing of the object whose display is to be moved to a certain position with the timing of performing a touch operation in some area of the touch panel 32 . In this case, the touch panel 32 may be provided with a dedicated operation area for receiving the player's operation input (for example, touch operation) on the object.

In addition, in the present embodiment, the case where the calculation device 56 increases the degree of scrutiny is described, but the degree of scrutiny may also be decreased. For example, in the case where no input instruction (such as a touch operation) is given within 0.5 seconds from the timing of displaying the object, the calculation device 56 reduces the degree of scrutiny by 5.

In addition, in the present embodiment, the case where the providing means 58 processes the provided content with preferential treatment proportional to the degree of scrutiny calculated by the calculation means 56 is described, but instead, the preferential treatment proportional to the degree of scrutiny may be Process coupons provided (which can be used at stores, etc.). For example, the providing means 58 increases the discount amount (discount rate) of the coupon or the number of products to be exchanged in proportion to the degree of perusal.

In addition, the providing means 58 may select the amount of content provided according to the lottery probability based on the degree of scrutiny, and may provide the selected amount of content to the player. The lottery probability is set such that the higher the degree of scrutiny, the more likely it is that more content will be selected.

In addition, the providing means 58 may select the type (quality) of content provided according to the lottery probability based on the degree of scrutiny, and may provide the selected type of content to the player. The lottery probability is set such that the higher the degree of scrutiny, the greater the possibility of selecting higher quality content.

reference character list

10...server device (computer), 12...terminal device, 50...storage device, 52...display device, 56...computing device, 58...providing device

Claims (9)

1. A program that causes a computer to function as: a display device for displaying an advertisement within a game that is different from the advertisement for that game; computing means for calculating a level of scrutiny indicative of the degree to which the player has viewed the advertisement; and providing means for providing content usable in said game to said player based on display of said advertisement, Wherein, the providing means treats the provided content with preferential treatment proportional to the degree of scrutiny. 2. The program according to claim 1, wherein the display device displays one or more objects while the advertisement is being displayed, and The calculating means calculates the degree of scrutiny according to a timing of receiving an input instruction for the object from the player. 3. The program according to claim 2, Wherein, the calculation device calculates the degree of scrutiny to become higher in proportion to the degree of matching between the timing of displaying the object and the timing of receiving the input instruction. 4. The program according to claim 2, wherein the display device moves the display of the object to a specific position, and The calculation means calculates the degree of scrutiny to become higher in proportion to a degree of matching of a timing at which the object arrives at the specific position and a timing at which the input instruction is received. 5. The program according to claim 1, wherein the display means displays a question related to the advertisement in response to the display of the advertisement, and The calculation means calculates the level of scrutiny based on the answers to the questions received from the players. 6. The program according to claim 1, Wherein, the calculation device calculates the duration for which the player watches the advertisement, and calculates the degree of scrutiny to become proportionally higher relative to the duration. 7. A program according to any one of claims 1 to 6, Wherein, the preferential treatment is to increase the amount of the content. 8. A program according to any one of claims 1 to 6, Wherein, the preferential treatment is to improve the quality of the content. 9. An information processing device, comprising: a display device for displaying an advertisement within a game that is different from the advertisement for that game; computing means for calculating a level of scrutiny indicative of the degree to which the player has viewed the advertisement; and providing means for providing content usable in said game to said player based on display of said advertisement, Wherein, the providing means treats the provided content with preferential treatment proportional to the degree of scrutiny.

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