CN103207906B - The offer method of Search Results and search engine - Google Patents

Abstract

The present invention proposes a method for providing search results and a search engine, wherein the method includes the following steps: the search engine receives search words; the search engine obtains a plurality of first display results according to the search words; the click behavior data; and the search engine obtains multiple second display results according to the click behavior data and the search term. According to the method of the embodiment of the present invention, the user's search intention can be better understood, and the information of interest can be browsed without re-initiating the search, thereby improving user experience.

Description

Method of providing search results and search engine

technical field

The invention relates to the technical field of search, in particular to a method for providing search results and a search engine.

Background technique

At present, the concept in the search field is instant search, instant use, etc., which is mainly reflected in the presentation of search results when a certain search is initiated. However, the search behavior for users is not reflected, and the user experience is poor.

Contents of the invention

The present invention aims to solve at least one of the above-mentioned technical problems.

Therefore, the first object of the present invention is to propose a method for providing search results. This method can better understand the user's search intention, and can browse the information of interest without re-initiating the search, thereby improving the user experience.

The second object of the present invention is to propose a search engine.

In order to achieve the above object, the method for providing search results in the embodiment of the first aspect of the present invention includes the following steps: the search engine receives search words; the search engine obtains a plurality of first display results according to the search words; the search engine receiving click behavior data for the plurality of first display results; and obtaining, by the search engine, a plurality of second display results according to the click behavior data and the search term.

According to the search result providing method of the embodiment of the present invention, after the search result of a certain search is presented, according to the user's click behavior on the search result, the user is provided with a search result that is more in line with the user's intention, so as to better understand the user's search intention, without having to search again. Initiate a search to browse the information you are interested in and improve user experience.

In order to achieve the above purpose, the search engine in the second embodiment of the present invention includes: a first receiving module, configured to receive search terms; a first acquisition module, configured to acquire a plurality of first display results according to the search terms; A receiving module, configured to receive click behavior data for the plurality of first display results; and a second acquisition module, configured to acquire a plurality of second display results according to the click behavior data and the search term.

According to the search engine of the embodiment of the present invention, after the search results of a certain search are presented, according to the user's click behavior on the search results, the user is provided with search results that are more in line with the user's intentions, and can better understand the user's search intentions. You can browse the information you are interested in and improve the user experience.

Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.

Description of drawings

The above and/or additional aspects and advantages of the present invention will become apparent and easy to understand from the following description of the embodiments in conjunction with the accompanying drawings, wherein,

FIG. 1 is a flowchart of a method for providing search results according to an embodiment of the present invention;

FIG. 2 is an effect diagram of a method for providing search results according to an embodiment of the present invention;

FIG. 3 is a flowchart of a method for providing search results according to another embodiment of the present invention;

Fig. 4 is a schematic structural diagram of a search engine according to an embodiment of the present invention;

Fig. 5 is a schematic structural diagram of a search engine according to another embodiment of the present invention; and

Fig. 6 is a schematic structural diagram of a search engine according to a specific embodiment of the present invention.

detailed description

Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary only for explaining the present invention and should not be construed as limiting the present invention. On the contrary, the embodiments of the present invention include all changes, modifications and equivalents coming within the spirit and scope of the appended claims.

In the description of the present invention, it should be understood that the terms "first", "second" and so on are used for descriptive purposes only, and cannot be interpreted as indicating or implying relative importance. In the description of the present invention, it should be noted that unless otherwise specified and limited, the terms "connected" and "connected" should be understood in a broad sense, for example, it can be a fixed connection, a detachable connection, or an integral Ground connection; it can be mechanical connection or electrical connection; it can be direct connection or indirect connection through an intermediary. Those of ordinary skill in the art can understand the specific meanings of the above terms in the present invention in specific situations. In addition, in the description of the present invention, unless otherwise specified, "plurality" means two or more.

Any process or method descriptions in flowcharts or otherwise described herein may be understood to represent modules, segments or portions of code comprising one or more executable instructions for implementing specific logical functions or steps of the process , and the scope of preferred embodiments of the invention includes alternative implementations in which functions may be performed out of the order shown or discussed, including substantially concurrently or in reverse order depending on the functions involved, which shall It is understood by those skilled in the art to which the embodiments of the present invention pertain.

The method for providing search results and the search engine according to the embodiments of the present invention are described below with reference to the accompanying drawings.

At present, when using a search engine to search, you can search and use immediately. If you can obtain the user's click behavior on the search result after a search is initiated and the search result is presented to understand the user's search intention, you can update it. Clearly present users with search results that are more in line with their intentions, and browse the information they are interested in without having to initiate a search again. To this end, the present invention proposes a method for providing search results, comprising the following steps: the search engine receives search words; the search engine obtains multiple first display results according to the search words; the search engine receives click behaviors for multiple first display results data; and the search engine obtains a plurality of second display results according to the click behavior data and the search term.

Fig. 1 is a flowchart of a method for providing search results according to an embodiment of the present invention.

As shown in Figure 1, the method for providing search results includes the following steps.

S101. The search engine receives a search term.

For example, the user enters the search term "Andy Lau" or "Lin Biao" etc. during a search. It should be understood that this is only an example to illustrate the embodiment of the present invention, and the search term includes any type of search term and is not limited to characters.

S102. The search engine acquires multiple first display results according to the search term.

Wherein, performing a search according to a search term to obtain a plurality of first display results can be defined as a previous behavior.

For example, according to the search term "Andy Lau" input by the user, the search engine obtains relevant search results and related "others also searched" result cards. "Anita Mui", etc., the multiple first display results may be search words vertically associated with the corresponding search words.

As another example, the multiple first displayed results in the "others also searched" result card acquired by the search engine based on the search term "Lin Biao" input by the user include "Lin Liguo" and "Ye Qun".

S103. The search engine receives click behavior data for multiple first display results.

Wherein, the click behavior for multiple first display results may be defined as the subsequent behavior.

In one embodiment of the present invention, if the user is logged in, the search engine sends the keyword input by the user, multiple first display results corresponding to the keyword, and the user's click behavior data to the personalized storage server for further processing. Storage, to achieve massive data storage, and at the same time facilitate real-time reading.

For example, for the multiple first display results obtained by "Andy Lau", the user may be interested in Andy Lau's wife "Zhu Liqian", or other singers who are contemporary with Andy Lau, then the user will click on the corresponding first display result , the search engine obtains these click behaviors and the corresponding first display results.

S104, the search engine acquires multiple second display results according to the click behavior data and the search term.

Specifically, the search engine analyzes the previous behavior and the subsequent behavior to recommend multiple second display results that may be more interesting to the user.

For example, if the user selects "Zhu Liqian" among multiple first display results of "Andy Lau", it means that the user is more interested in entertainment and gossip, or is interested in "Zhu Liqian", and can obtain entertainment, gossip or "Zhu Liqian" Multiple second display results associated with "Andy Lau".

For another example, for the multiple first display results of "Lin Biao", the user selects "He Long", which means that the user is more interested in the Eight Marshals, and the information of the Eight Marshals can be obtained to provide the user with multiple second display results.

According to the search result providing method of the embodiment of the present invention, after the search result of a certain search is presented, according to the user's click behavior on the search result, the user is provided with a search result that is more in line with the user's intention, so as to better understand the user's search intention, without having to search again. Initiate a search to browse the information you are interested in and improve user experience.

Fig. 2 is an effect diagram of a method for providing search results according to an embodiment of the present invention.

In an embodiment of the present invention, multiple first display results and second display results are displayed on one page. As shown in Figure 2, a search display page includes a plurality of display areas, for example, the first display area 10 is located at the lower right side of the page, and the second display area 20 is located at the top of the page, which is called the top banner. Displayed in the area 10 are multiple first display results, and multiple second display results are displayed in the second display area 20 . Displaying multiple second display results in the second display area 20, that is, the top banner, can remind the user eye-catchingly. At the same time, the browser can calculate the length of the data list corresponding to the multiple second display results, and check the width that the screen can accommodate in real time. It can perform dynamic adaptation to display the number of second display results, support scrolling interaction, accurate positioning, and asynchronous display. Simulate the effect of asynchronous Ajax (Asynchronous JavaScript and XML, asynchronous JavaScript and XML, asynchronous JavaScript and XML) by calculating the mouse click position synchronously, so that users feel in one The operation on the page is the same to improve the user experience.

Fig. 3 is a flowchart of a method for providing search results according to another embodiment of the present invention.

Due to differences between the search term and the user's click behavior, multiple first display results and multiple second display results may be repeated. For example, the search word "Lin Biao" can display the first display results related to the Eight Marshals, and the user clicks one of the results. After analyzing the user's click behavior of "He Long", multiple second display results related to the Eight Marshals can be obtained. There are two duplicates, so it is very necessary to remove the duplication. As shown in Figure 3, the method for providing search results includes the following steps.

S301. The search engine receives a search term.

For example, the user enters the search term "Andy Lau" or "Lin Biao" etc. during a search. It should be understood that this is only an example to illustrate the embodiment of the present invention, and the search term includes any type of search term and is not limited to characters.

S302. The search engine acquires multiple first display results according to the search term.

Wherein, performing a search according to a search term to obtain a plurality of first display results can be defined as a previous behavior.

For example, according to the search term "Andy Lau" input by the user, the search engine obtains relevant search results and related "others also searched" result cards. "Anita Mui", etc., the multiple first display results may be search words vertically associated with the corresponding search words.

As another example, the multiple first displayed results in the "others also searched" result card acquired by the search engine based on the search term "Lin Biao" input by the user include "Lin Liguo" and "Ye Qun".

S303. The search engine receives click behavior data for multiple first display results.

Wherein, the click behavior for multiple first display results may be defined as the subsequent behavior.

In one embodiment of the present invention, if the user is logged in, the search engine sends the keyword input by the user, multiple first display results corresponding to the keyword, and the user's click behavior data to the personalized storage server for further processing. Storage, to achieve massive data storage, and at the same time facilitate real-time reading.

For example, for the multiple first display results obtained by "Andy Lau", the user may be interested in Andy Lau's wife "Zhu Liqian", or other singers who are contemporary with Andy Lau, then the user will click on the corresponding first display result , the search engine obtains these click behaviors and the corresponding first display results.

S304. The search engine acquires multiple second display results according to the click behavior data and the search term.

Specifically, the search engine analyzes the previous behavior and the subsequent behavior to recommend multiple second display results that may be more interesting to the user.

For example, if the user selects "Zhu Liqian" among multiple first display results of "Andy Lau", it means that the user is more interested in entertainment and gossip, or is interested in "Zhu Liqian", and can obtain entertainment, gossip or "Zhu Liqian" Multiple second display results associated with "Andy Lau".

For another example, for the multiple first display results of "Lin Biao", the user selects "He Long", which means that the user is more interested in the Eight Marshals, and the information of the Eight Marshals can be obtained to provide the user with multiple second display results.

S305. The search engine deduplicates the multiple first display results and the multiple second display results.

Specifically, firstly, the search engine obtains the key resource sets of the multiple first display results and the multiple second display results respectively, and then, the search engine respectively obtains the key resource sets for the multiple first display results and the multiple second display results After that, the search engine obtains the similarities between the multiple first display results and the multiple second display results according to the deduplicated key resource set of the multiple first display results and the multiple second display results, and then Finally, the search engine deduplicates the multiple first display results and the multiple second display results according to the similarity.

For example, the display results of multiple first display results A include uri11, uir12, uir13...uri1n, and the display results of multiple second display results B include uri21, uir22, uir23...uri1m. According to the shingling algorithm (a webpage deduplication Algorithm) the key resource set after processing is

A: {(uri11, uri12, uri13), (uri12, uri13, uri14)...},

B: {(uri21, uri22, uri23), (uri22, uri23, uri24)...},

Calculate the similarity between the two Similarity(A,B)=Intersection(A,B)/Union(A,B), where Intersection(A,B) is the intersection calculation, Union(A,B) is the union calculation, and then Deduplication processing can be performed based on the similarity.

According to the search result providing method of the embodiment of the present invention, the first display result and the second display result are deduplicated to avoid redundancy and duplication of search results, and further improve user experience.

In one embodiment of the present invention, the resource data of each first presentation result and second presentation result can be uniquely identified, thereby avoiding instability caused by data consistency and standardizing the overall logic .

In order to realize the above embodiments, the present invention also proposes a search engine.

A search engine, comprising: a first receiving module, configured to receive a search word; a first obtaining module, configured to obtain a plurality of first display results according to the search word; a second receiving module, configured to receive a plurality of first display results Click behavior data of the result; and a second acquiring module, configured to acquire a plurality of second display results according to the click behavior data and the search term.

Fig. 4 is a schematic structural diagram of a search engine according to an embodiment of the present invention.

As shown in FIG. 4 , the search engine includes: a first receiving module 100 , a first obtaining module 200 , a second receiving module 300 and a second obtaining module 400 .

Specifically, the first receiving module 100 is configured to receive search words. For example, when a user inputs search words "Andy Lau" or "Lin Biao" etc. during a search, the first receiving module receives these search words.

The first obtaining module 200 is used for obtaining a plurality of first display results according to search words. Wherein, performing a search according to a search term to obtain a plurality of first display results can be defined as a previous behavior. For example, the first obtaining module 200 obtains relevant search results and related "other people also search" result cards according to the search word "Andy Lau" input by the user. The result cards include multiple first display results, such as "Zhu Liqian", " Jacky Cheung", "Anita Mui", etc., the multiple first display results may be search words vertically associated with the corresponding search words. As another example, the multiple first display results obtained by the first obtaining module 200 according to the search word "Lin Biao" input by the user include "Lin Liguo" and "Ye Qun" in the "others also searched" result card.

The second receiving module 300 is configured to receive click behavior data for multiple first presentation results. Wherein, the click behavior for multiple first display results may be defined as the subsequent behavior. For example, for the multiple first display results obtained by "Andy Lau", the user may be interested in Andy Lau's wife "Zhu Liqian", or other singers who are contemporary with Andy Lau, then the user will click on the corresponding first display result , the second receiving module 300 acquires these click actions and corresponding first display results.

In one embodiment of the present invention, if the user is logged in, the search engine sends the keyword input by the user, multiple first display results corresponding to the keyword, and the user's click behavior data to the personalized storage server for further processing. Storage, to achieve massive data storage, and at the same time facilitate real-time reading.

The second obtaining module 400 is used for obtaining a plurality of second display results according to the click behavior data and search words. Wherein, the second obtaining module 400 analyzes the previous behavior and the subsequent behavior to recommend multiple second presentation results that may be more interesting to the user. For example, for multiple first display results of "Andy Lau", if the user selects "Zhu Liqian", it indicates that the user is more interested in entertainment and gossip, or is interested in "Zhu Liqian". The second acquisition module 400 can obtain entertainment, Gossip or multiple secondary results associated with "Zhu Liqian" and "Andy Lau". As another example, if the user selects "He Long" for multiple first display results of "Lin Biao", it means that the user is more interested in the Eight Marshals, and the second acquisition module 400 can obtain the information of the Eight Marshals to provide the user with multiple first Second, show the results.

In an embodiment of the present invention, multiple first display results and second display results are displayed on one page. The specific display effect is shown in Figure 2.

According to the search engine of the embodiment of the present invention, after the search results of a certain search are presented, according to the user's click behavior on the search results, the user is provided with search results that are more in line with the user's intentions, and can better understand the user's search intentions. You can browse the information you are interested in and improve the user experience.

Fig. 5 is a schematic structural diagram of a search engine according to another embodiment of the present invention.

As shown in FIG. 5 , on the basis of that shown in FIG. 4 , the search engine includes: a deduplication module 500 .

Specifically, the deduplication module 500 is configured to deduplicate the multiple first presentation results and the multiple second presentation results. Thus, the deduplication processing is performed on the first presentation result and the second presentation result by the deduplication module 500 to avoid redundancy and duplication of search results and further improve user experience.

Fig. 6 is a schematic structural diagram of a search engine according to a specific embodiment of the present invention.

As shown in FIG. 6 , on the basis of that shown in FIG. 5 , the search engine includes: a first obtaining unit 510 , a first deduplication unit 520 , a second acquisition unit 530 and a second deduplication unit 540 . Wherein, the deduplication module 500 includes a first acquisition unit 510 , a first deduplication unit 520 , a second acquisition unit 530 and a second deduplication unit 540 .

Specifically, the first acquiring unit 510 is configured to respectively acquire key resource sets of multiple first presentation results and multiple second presentation results. The first deduplication unit 520 is configured to respectively obtain and deduplicate key resource sets of multiple first presentation results and multiple second presentation results. The second acquiring unit 530 is configured to acquire the similarities between the multiple first presentation results and the multiple second presentation results according to the deduplicated key resource sets of the multiple first presentation results and the multiple second presentation results. The second deduplication unit 540 is configured to deduplicate the multiple first presentation results and the multiple second presentation results according to the similarity.

It should be understood that various parts of the present invention can be realized by hardware, software, firmware or their combination. In the above described embodiments, various steps or methods may be implemented by software or firmware stored in memory and executed by a suitable instruction execution system. For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques known in the art: Discrete logic circuits, ASICs with suitable combinational logic gates, Programmable Gate Arrays (PGAs), Field Programmable Gate Arrays (FPGAs), etc.

In the description of this specification, descriptions referring to the terms "one embodiment", "some embodiments", "example", "specific examples", or "some examples" mean that specific features described in connection with the embodiment or example , structure, material or characteristic is included in at least one embodiment or example of the present invention. In this specification, schematic representations of the above terms do not necessarily refer to the same embodiment or example. Furthermore, the specific features, structures, materials or characteristics described may be combined in any suitable manner in any one or more embodiments or examples.

Although the embodiments of the present invention have been shown and described, those skilled in the art can understand that various changes, modifications, substitutions and modifications can be made to these embodiments without departing from the principle and spirit of the present invention. The scope of the invention is defined by the claims and their equivalents.

Claims (6)

1. the offer method of a Search Results, it is characterised in that comprise the following steps:

Search engine receives search word；

Described search engine obtains multiple first according to described search word and represents result, and described first represents knot The search word that fruit vertically associates for described search word；

Described search engine receives for the plurality of first click behavioral data representing result；And

Described search engine obtains multiple second according to described click behavioral data and described search word and represents As a result, wherein, the plurality of first represents result and described second and represents result presentation on one page.

2. the method for claim 1, it is characterised in that also include:

Described search engine represents result and the plurality of second and represents result duplicate removal the plurality of first.

3. method as claimed in claim 2, it is characterised in that represent result to the plurality of first Represent result duplicate removal with the plurality of second, farther include:

Described search engine obtains the plurality of first respectively and represents result and the plurality of second and represent knot The keystone resources set of fruit；

Described search engine obtains respectively and represents result and the plurality of second to the plurality of first and represent The keystone resources set of result carries out duplicate removal；

Described search engine represents result and the plurality of second according to the plurality of first and represents result Keystone resources set acquisition the plurality of first after duplicate removal represents result and the plurality of second and represents The similarity of result；And

Described search engine represents result and the plurality of according to described similarity to the plurality of first Two represent result carries out duplicate removal.

4. a search engine, it is characterised in that including:

First receiver module, is used for receiving search word；

First acquisition module, represents result for obtaining multiple first according to described search word, and described first Representing result is the search word that described search word vertically associates；

Second receiver module, for receiving for the plurality of first click behavioral data representing result； And

Second acquisition module, for obtaining multiple second according to described click behavioral data and described search word Representing result, wherein, the plurality of first represents result and described second represents result presentation at a page On face.

5. search engine as claimed in claim 4, it is characterised in that also include:

Deduplication module, represents result for representing result and the plurality of second to the plurality of first Weight.

6. search engine as claimed in claim 5, it is characterised in that described deduplication module includes:

First acquiring unit, represents result and the plurality of second exhibition for obtaining the plurality of first respectively The now keystone resources set of result；

First duplicate removal unit, represents result and the plurality of second for obtaining respectively to the plurality of first The keystone resources set representing result carries out duplicate removal；

Second acquisition unit, represents knot for representing result and the plurality of second according to the plurality of first Keystone resources set after the duplicate removal of fruit obtains the plurality of first and represents result and the plurality of second Represent the similarity of result；And

Second duplicate removal unit, for representing result and described many according to described similarity to the plurality of first Individual second represents result carries out duplicate removal.