CN103036770B - The system and method pushed for message - Google Patents

Abstract

The invention discloses a system and method for message push. The method includes: receiving a message sent by a message server, the message corresponding to a corresponding target application, and setting corresponding action texts for users who have installed or not installed the target application; determining where the client is located locally Whether the target application has been installed on the device, if so, display the first action button and the display information corresponding to the corresponding first action text, and prompt the user to open the message; otherwise, display the second action button and the corresponding second action The display information corresponding to the text prompts the user to perform an installation action on the message; receives an instruction from the user to trigger the first action button or the second action button; displays the detailed information of the message, or installs the target application on the local device. The system and method reduce the time consumption of querying the database and the occupation of server system resources, and improve the efficiency of message push.

Description

System and method for message push

technical field

The present invention relates to the technical field of network communication, in particular to a system and method for message push.

Background technique

In the existing message push system, the client has no judgment logic, and the action button of the message can only carry a single action, such as viewing details, opening an application, opening a specified website, etc. Therefore, the scope of publishing a message is relatively limited, for example, it can only be sent to users who have installed the application, or can only be sent to users who have not installed the application. In this case, it is impossible to send a full amount of messages applicable to all users, and the message server needs to maintain a huge user database to record the installation of the application by the user, and then accurately send the message to the desired user.

At the same time, every time a message is sent, it is necessary to query the database to determine the target user group. The query process consumes a lot of time, affects the efficiency of message push, and occupies more server system resources.

Contents of the invention

In view of the above problems, the present invention is proposed to provide a system and method for message push which overcome the above problems or at least partly solve the above problems.

According to one aspect of the present invention, a system for message push is provided, the system includes a client, a message server, and a message background or a second message background for editing the message and providing the message to the message server Three-party server, among them,

The clients include:

The message receiving unit is adapted to receive the message sent by the message server, the message corresponds to the corresponding target application, and corresponding action texts are respectively set for users who have installed or not installed the target application;

A judging unit, adapted to judge whether the local device where the client is located has installed the target application;

The display unit is adapted to display the first action button and the display information corresponding to the corresponding first action text when the target application has been installed on the local device, prompting the user to perform an opening action on the message; and, when the When the target application is not installed on the local device, the display information corresponding to the second action button and the corresponding second action text is displayed, prompting the user to perform an installation action on the message.

Optionally, the message is edited by a message background or a third-party server and provided to the message server.

Optionally, the message includes an application ID, and the message corresponds to the target application through the application ID.

Optionally, the judging unit includes:

An extracting module, adapted to extract the application ID in the message;

The judging module is adapted to access the registry of the local device or the configuration record table of the client according to the application ID, so as to judge whether the target application has been installed on the local device.

Optionally, the display unit displays display information corresponding to the first action button and the corresponding first action text, and/or display information corresponding to the second action button and the corresponding second action text in a pop-up window.

Optionally, the client further includes: an execution unit;

The execution unit includes:

an interface module, receiving an instruction from a user to trigger the first action button or the second action button;

a display module, adapted to display detailed information of the message;

An installation module is adapted to install the target application on the local device.

The present invention also provides a method for message push, which includes the steps of:

receiving a message sent by the message server, the message corresponds to the corresponding target application, and corresponding action texts are respectively set for users who have installed or not installed the target application;

Determine whether the local device where the client is located has installed the target application, if so, display the display information corresponding to the first action button and the corresponding first action text, and prompt the user to perform an opening action on the message; otherwise, display the first action button The display information corresponding to the second action button and the corresponding second action text prompts the user to perform an installation action on the message;

receiving an instruction from the user to trigger the first action button or the second action button;

show the details of said message, or,

Installing the target application on the local device.

Optionally, before receiving the message sent by the message server, the step further includes:

The message background or a third-party server edits the message and provides it to the message server.

Optionally, when the message background or the third-party server edits the message, an application ID is specified for the message, and the message corresponds to the target application through the application ID.

Optionally, determining whether the local device where the client is located has installed the target application specifically includes:

extracting the application ID in the message;

Accessing the registry of the local device or the configuration record table of the client according to the application ID to determine whether the target application has been installed on the local device.

Optionally, the display information corresponding to the first action button and the corresponding first action text, and/or the display information corresponding to the second action button and the corresponding second action text is displayed in a pop-up window.

According to the system and method for message push in the present invention, different action texts are set in the message for users who have installed the target application and users who have not installed the target application, and at the same time add judgment logic to the client. After the client receives the message, it Whether the target application is installed on the local device, prompt the user to install the application or open the message, so that the message server can directly send messages to all clients without querying the user database to determine the target user group, thus reducing the time spent on querying the database And the occupancy of server system resources improves the efficiency of message push.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiment. The drawings are only for the purpose of illustrating a preferred embodiment and are not to be considered as limiting the invention. Also throughout the drawings, the same reference numerals are used to designate the same parts. In the attached picture:

FIG. 1 shows a schematic diagram of a module structure of a system for message push according to an embodiment of the present invention;

Fig. 2 shows a schematic diagram of a module structure of a judging unit according to an embodiment of the present invention;

FIG. 3 shows a schematic diagram of a module structure of a client for message push according to another embodiment of the present invention;

Fig. 4 shows a schematic diagram of a module structure of an execution unit according to another embodiment of the present invention;

FIG. 5 shows a flowchart of a method for pushing messages according to an embodiment of the present invention;

FIG. 6 shows a detailed flowchart of step S210 according to an embodiment of the present invention;

Fig. 7 shows a flowchart of a method for pushing messages according to another embodiment of the present invention.

detailed description

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

Fig. 1 shows a schematic diagram of a module structure of a system for message push according to an embodiment of the present invention. As shown in Fig. 1 , the system 1 includes: a client 100, a message server 200, and a And the message background 300 or the third-party server 400 of the message is provided to the message server 200 . Wherein, there may be multiple clients.

Specifically, the client 100 includes:

The message receiving unit 110 is adapted to receive a message sent by the message server 200, the message corresponds to a corresponding target application, and corresponding action scripts are respectively set for users who have installed or not installed the target application.

Wherein, the message is edited by the third-party server 400 and then provided to the message server 200 , or first sent to the message background 300 by the third-party server 400 , and then provided to the message server 200 after unified processing by the message background 300 . The news here can be application update news, such as QQ version upgrade news, WeChat new function news; it can also be information news, such as new movie news and so on. The message includes an application ID (Identity, identity identification number), the application ID is a unique identifier for identifying the application, and the message corresponds to the target application through the application ID. For example, the version upgrade message of QQ includes the unique identifier corresponding to the QQ application.

The judging unit 120 is adapted to judge whether the local device where the client is located has installed the target application. Referring to FIG. 2, the judging unit 120 includes:

An extracting module 121, adapted to extract the application ID in the message;

The judging module 122 is adapted to access the registry of the local device or the configuration record table of the client according to the application ID, so as to judge whether the target application has been installed on the local device. When a new application is installed on a local device (computer, smartphone, etc.), a record containing the corresponding application ID will be generated in the system registry of the local device, and it can be determined whether the local device is installed by querying the system registry the application. In addition, the client can also maintain a configuration record table by itself to record the application ID of the installed application program, and then query the configuration record table in a manner similar to querying the system registry to determine the local device Whether the application is installed.

The display unit 130 is adapted to display the display information corresponding to the first action button and the corresponding first action text when the target application has been installed on the local device, and prompt the user to perform an opening action on the message; and, when the When the target application is not installed on the local device, a second action button and display information corresponding to the corresponding second action text are displayed, prompting the user to perform an installation action on the message.

The display information corresponding to the first action button and the corresponding first action copy, as well as the display information corresponding to the second action button and the corresponding second action copy, all have message editors (message background or third-party server) Editing is performed in advance, and the display unit automatically displays the corresponding content according to the requirements of the corresponding copy according to the judgment result of the judgment unit 120 . In this way, the message server can directly send messages to all clients without querying the user database to determine the target user group, thereby reducing the time spent on querying the database and the occupation of server system resources, and improving the message push efficiency. At the same time, the first action copy and the second action copy can be customized by the operator to increase the click-through rate of the message.

Fig. 3 shows a schematic diagram of a module structure of a client for message push according to another embodiment of the present invention, and Fig. 4 shows a schematic diagram of a module structure of an execution unit according to another embodiment of the present invention, see Fig. 3 and Fig. 4 , the client described in this embodiment is basically the same as the client described in the previous embodiment, and the only difference is that the client described in this embodiment further includes: an execution unit 140 . As shown in FIG. 4, the execution unit 140 includes:

The interface module 141 is configured to receive an instruction from the user to activate the first action button or the second action button. When the user clicks the first action button or the second action button with the mouse, the interface module 141 captures the click action of the mouse on the corresponding button to receive a selection instruction input by the user.

The display module 142 is adapted to display the detailed information of the message. When the user clicks the first action button, the display module 142 is adapted to display the detailed information of the message in a corresponding display window according to the requirements of the first action text. For example, when the message is a movie message, the display window will display the stills of the corresponding movie and information such as the plot, actors, directors, etc., and at the same time prompt the user to watch the movie online; During the game, the screenshot of the mini-game, game description and other information will be displayed in the display window.

An installation module 143, adapted to install the target application on the local device. When the user clicks the second action button, the installation module 143 is adapted to install a corresponding application on the local device according to the requirements of the second action text. For example, when the message is a video message provided by Kuaibo, but when the Kuaibo player is not installed on the local device, the user will be prompted to install the player. For another example, when the message relates to the new FLASH game launched by QQ, but the plug-in supporting FLASH playback is not installed on the local device, the user will be prompted to install the plug-in, and when the user clicks to install, the installation module 143 will execute the installation operation, while prompting the user of the current installation progress. In addition, after the installation module 143 is installed, the display module 142 may be notified to display the detailed information of the message in a corresponding display window according to the requirements of the first action text.

Fig. 5 shows a flowchart of a method for message push according to an embodiment of the present invention. As shown in Fig. 5, the method includes steps:

S100: Receive a message sent by a message server, the message corresponds to a corresponding target application, and corresponding action texts are respectively set for users who have installed or not installed the target application. Wherein, the message is provided to the message server after being edited by the message background or a third-party server. When the message background or the third-party server edits the message, an application ID is specified for the message, and the message corresponds to the target application through the application ID.

S210: Determine whether the local device where the client is located has installed the target application, if yes, perform S220; otherwise, perform S230.

Referring to FIG. 6, the step S210 includes:

S211: Extract the application ID in the message.

S212: Access the registry of the local device or the configuration record table of the client according to the application ID to determine whether the target application has been installed on the local device.

S220: Display the display information corresponding to the first action button and the corresponding first action text, and prompt the user to perform an opening action on the message.

S230: Display the display information corresponding to the second action button and the corresponding second action text, and prompt the user to perform an installation action on the message. Wherein, in this step, the display information corresponding to the first action button and the corresponding first action text, and/or the display information corresponding to the second action button and the corresponding second action text is displayed by means of a pop-up window.

Fig. 7 shows a flowchart of a method for message push according to another embodiment of the present invention. As shown in Fig. 7, the method in this embodiment is basically the same as that in the previous embodiment, the difference is that The method in this embodiment further includes step S000 before the step S100: the message background or a third-party server edits the message and provides it to the message server. as well as,

After said step S220, also include steps:

S310: Receive an instruction from the user to trigger the first action button;

S310: Display detailed information of the message.

Simultaneously, after described step S230, also include steps:

S410: Receive an instruction from the user to trigger the second action button;

S420: Install the target application on the local device.

In the system and method for message push described in the embodiments of the present invention, different action texts are set in the message for users who have installed the target application and users who have not installed the target application, and at the same time add judgment logic to the client, after the client receives the message , according to whether the target application is installed on the local device, the user is prompted to install the application or open the message, so that the message server can directly send messages to all clients without querying the user database to determine the target user group, thus reducing the time caused by querying the database Time consumption and occupation of server system resources improve the efficiency of message push.

The algorithms and displays presented herein are not inherently related to any particular computer, virtual system, or other device. Various generic systems can also be used with the teachings based on this. The structure required to construct such a system is apparent from the above description. Furthermore, the present invention is not specific to any particular programming language. It should be understood that various programming languages can be used to implement the content of the present invention described herein, and the above description of specific languages is for disclosing the best mode of the present invention.

In the description provided herein, numerous specific details are set forth. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures and techniques have not been shown in detail in order not to obscure the understanding of this description.

Similarly, it should be appreciated that in the foregoing description of exemplary embodiments of the invention, in order to streamline this disclosure and to facilitate an understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together in a single embodiment, figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art can understand that the modules in the device in the embodiment can be adaptively changed and arranged in one or more devices different from the embodiment. Modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore may be divided into a plurality of sub-modules or sub-units or sub-assemblies. All features disclosed in this specification (including accompanying claims, abstract and drawings), as well as any method or method so disclosed, may be used in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include some features included in other embodiments but not others, combinations of features from different embodiments are meant to be within the scope of the invention. and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art should understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components in the system for message push according to the embodiment of the present invention. The present invention can also be implemented as an apparatus or an apparatus program (for example, a computer program and a computer program product) for performing a part or all of the methods described herein. Such a program for realizing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such a signal may be downloaded from an Internet site, or provided on a carrier signal, or provided in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention can be implemented by means of hardware comprising several distinct elements, and by means of a suitably programmed computer. In a unit claim enumerating several means, several of these means can be embodied by one and the same item of hardware. The use of the words first, second, and third, etc. does not indicate any order. These words can be interpreted as names.

Claims (11)

1. A system for message push, the system comprising: a client, a message server, and a message background or a third-party server for editing the message and providing the message to the message server, wherein, The clients include: The message receiving unit is adapted to receive a message sent by a message server, the message corresponds to a corresponding target application, and corresponding action texts are set in the message for users who have installed or not installed the target application; A judging unit, adapted to judge whether the local device where the client is located has installed the target application; The display unit is adapted to display the first action button and the display information corresponding to the corresponding first action text when the target application has been installed on the local device, prompting the user to perform an opening action on the message; and, when the When the target application is not installed on the local device, the display information corresponding to the second action button and the corresponding second action text is displayed, prompting the user to perform an installation action on the message. 2. The system according to claim 1, wherein the message is edited by a message background or a third-party server and provided to the message server. 3. The system according to claim 1 or 2, wherein the message includes an application ID, and the message corresponds to the target application through the application ID. 4. The system according to claim 3, wherein the judging unit comprises: An extracting module, adapted to extract the application ID in the message; The judging module is adapted to access the registry of the local device or the configuration record table of the client according to the application ID, so as to judge whether the target application has been installed on the local device. 5. The system according to claim 1, wherein the display unit displays the first action button and the display information corresponding to the corresponding first action text in a pop-up window, and/or, the second action button and the corresponding The display information corresponding to the second action copy. 6. The system according to claim 1, wherein the client further comprises: an execution unit; The execution unit includes: an interface module, receiving an instruction from a user to trigger the first action button or the second action button; a display module, adapted to display detailed information of the message; An installation module is adapted to install the target application on the local device. 7. A method for message push, comprising the steps of: receiving a message sent by the message server, the message corresponding to the corresponding target application, and corresponding action texts are respectively set in the message for users who have installed or not installed the target application; Determine whether the target application has been installed on the local device where the client is located, and if so, display the display information corresponding to the first action button and the corresponding first action text, and prompt the user to perform an opening action on the message; otherwise, display the second action Display information corresponding to the button and the corresponding second action copy, prompting the user to perform an installation action on the message; receiving an instruction from the user to trigger the first action button or the second action button; Displaying the detailed information of the message, or installing the target application on the local device. 8. The method according to claim 7, wherein the message sent by the receiving message server also includes the steps before: The message background or a third-party server edits the message and provides it to the message server. 9. The method according to claim 8, wherein when the message background or a third-party server edits the message, an application ID is specified for the message, and the message is associated with the target application through the application ID. correspond. 10. The method according to claim 9, wherein judging whether the local device where the client is located has installed the target application specifically comprises: extracting the application ID in the message; Accessing the registry of the local device or the configuration record table of the client according to the application ID to determine whether the target application has been installed on the local device. 11. The method according to claim 7, wherein the first action button and the display information corresponding to the corresponding first action text are displayed in a pop-up window, and/or the second action button and the corresponding second action are displayed Display information corresponding to the text.