CN108600977A - a kind of advertisement push system and method - Google Patents
a kind of advertisement push system and method Download PDFInfo
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- CN108600977A CN108600977A CN201810763327.2A CN201810763327A CN108600977A CN 108600977 A CN108600977 A CN 108600977A CN 201810763327 A CN201810763327 A CN 201810763327A CN 108600977 A CN108600977 A CN 108600977A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0261—Targeted advertisements based on user location
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/12—Messaging; Mailboxes; Announcements
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Abstract
The present invention provides a kind of advertisement push system and method, which includes：Detector and the data processing server communicated to connect with detector；Detector, the mac layer information of the terminal device for detecting unlatching wifi functions are simultaneously uploaded to data processing server；Wherein, mac layers of information include the hotspot name of the addresses mac and the connected wifi hotspot of terminal device；Data processing server for obtaining the target hotspot name corresponding to detector, and matches hotspot name and target hotspot name；If hotspot name and target hotspot name match, the addresses mac are based on to terminal device advertisement content.This can be realized when terminal device connects and specifies wifi hotspot, and associated advertising content is pushed for the terminal device, and market touching to potential customers by specific aim advertisement reaches and inhale powder guiding, improves push accuracy.
Description
Technical Field
The present invention relates to the field of communications technologies, and in particular, to an advertisement delivery system and method.
Background
With the continuous development of internet technology, advertisement push has developed into a new advertisement mode, which can deliver advertisement content to a specific user in the form of characters, pictures or videos.
At present, mobile terminals, especially mobile phones, have become a mainstream market for advertisement delivery, but blindly delivering advertisements to mobile terminals can reduce the delivery accuracy and make users tired of advertisements.
Therefore, how to push the advertisement in a targeted manner and improve the pushing accuracy is a technical problem that needs to be solved by those skilled in the art.
Disclosure of Invention
In view of the above, to solve the above problems, the present invention provides an advertisement delivery system and method, and the technical solution is as follows:
an advertisement push system, the system comprising: the system comprises a detector and a data processing server in communication connection with the detector;
the detector is used for detecting the MAC layer information of the terminal equipment with the wifi function and uploading the MAC layer information to the data processing server; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment;
the data processing server is used for acquiring a target hotspot name corresponding to the detector and matching the hotspot name with the target hotspot name; and if the hotspot name is matched with the target hotspot name, pushing advertisement content to the terminal equipment based on the mac address.
Preferably, the detector comprises: the system comprises an acquisition module, a networking reporting module connected with the acquisition module and a power supply module respectively connected with the acquisition module and the networking reporting module;
the acquisition module is used for acquiring mac layer information of the terminal equipment with the wifi function and sending the mac layer information to the networking reporting module;
the networking reporting module is used for uploading the mac layer information to the data processing server;
and the power supply module is used for supplying power to the acquisition module and the networking reporting module.
Preferably, the acquisition module comprises: ESP8266 module.
Preferably, the networking reporting module includes: any one or more of an MT 76885G wifi module, a MT76882.4G wifi module, and an MT 76884G wifi module.
Preferably, the detector is further configured to:
uploading the position information of the detector to the data processing server;
the data processing server is further configured to determine advertisement content corresponding to the location information, and execute the pushing of the advertisement content to the terminal device based on the mac address.
Preferably, the system further comprises:
the third-party server is in communication connection with the data processing server, and the third-party client is in communication connection with the third-party server and is installed on the terminal equipment in advance;
the data processing server is further configured to send the target hotspot name, the mac address and the advertisement identifier corresponding to the detector to the third-party server;
the third party server is used for determining an advertisement page address according to the target hotspot name and the advertisement identification and sending the advertisement page address to the third party client based on the mac address;
and the third-party client is used for acquiring and displaying the advertisement content corresponding to the advertisement page address.
Preferably, the data processing server is further configured to:
sending the advertisement key corresponding to the detector to the third-party server;
the third server is further configured to obtain a target advertisement key corresponding to the advertisement identifier, and match the advertisement key with the target advertisement key; and if the advertisement key is matched with the target advertisement key, executing the step of determining the address of the advertisement page according to the target hotspot name and the advertisement identification.
An advertisement pushing method applied to the data processing server in the advertisement pushing system, the method comprising:
receiving mac layer information of the terminal equipment which starts the wifi function and is uploaded by the detector; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment;
acquiring a target hotspot name corresponding to the detector, and matching the hotspot name with the target hotspot name;
and if the hotspot name is matched with the target hotspot name, pushing advertisement content to the terminal equipment based on the mac address.
Preferably, the method further comprises:
receiving the position information of the detector uploaded by the detector;
and determining the advertisement content corresponding to the position information, and executing the pushing of the advertisement content to the terminal equipment based on the mac address.
Preferably, the method further comprises:
and sending the target hotspot name, the mac address and the advertisement identification corresponding to the detector to the third-party server so that the third-party server pushes advertisement content through a third-party client, wherein the third-party client is pre-installed on the terminal equipment.
The invention provides an advertisement pushing system and method. The detector can detect mac layer information of peripheral terminal equipment with a wifi function, wherein the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment; and the data processing server pushes the advertisement content to the terminal equipment based on the mac address under the condition that the hotspot name is matched with the target name corresponding to the detector. This just can realize when terminal equipment connects appointed wifi hotspot, for this terminal equipment propelling movement relevant advertisement content, through the targeted propelling movement advertisement to potential customer carry out marketing touch reach and inhale whitewashed guide, improve the propelling movement accuracy.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a schematic structural diagram of an advertisement push system according to an embodiment of the present invention;
FIG. 2 is a schematic structural diagram of a detector provided in an embodiment of the present invention;
FIG. 3 is a schematic structural diagram of an advertisement delivery system according to an embodiment of the present invention;
FIG. 4 is an exemplary system architecture diagram provided by an embodiment of the present invention;
fig. 5 is a flowchart of a method of pushing an advertisement according to an embodiment of the present invention;
FIG. 6 is a flowchart of another method of advertisement delivery according to an embodiment of the present invention;
fig. 7 is a flowchart of another method of an advertisement push method according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
An embodiment of the present invention provides an advertisement delivery system, a schematic structural diagram of the system is shown in fig. 1, and the system includes: a probe 10 and a data processing server 20 communicatively connected to the probe.
The detector 10 is used for detecting mac layer information of the terminal equipment with the wifi function and uploading the mac layer information to the data processing server 20; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment.
The principle of the detector 10 for detecting the mac layer information of the terminal device with the wifi function is as follows:
when one device and another device perform wireless communication based on a wireless transmission technology, other similar devices (in this embodiment, the probe 10) around the device can collect relevant information regardless of the presence or absence of connection between the devices. Therefore, as long as a terminal device, such as a mobile phone, and a tablet computer, which starts a wifi function, exists in the signal coverage of the detector 10, the detector 10 can detect related information, but is limited to mac layer information of the terminal device, such as a mac address of the terminal device and a hotspot name of a wifi hotspot connected to the terminal device. In addition, the mac layer information may also include a transmission channel, a frame type, a signal strength, and the like.
Of course, based on the above discussion, the detector 10 can also detect the wireless signal emitted by the router within the signal coverage, i.e. the wifi hot spot of the router.
The data processing server 20 is configured to obtain a target hotspot name corresponding to the detector 10, and match the hotspot name with the target hotspot name; and if the hotspot name is matched with the target hotspot name, pushing the advertisement content to the terminal equipment based on the mac address.
In this embodiment, the data processing server 20 may store in advance a corresponding relationship between the probe identifier and the target hotspot name for pushing the advertisement. The data processing server 20 receives the mac layer information uploaded by the probe 10, and may obtain a probe identifier of the probe 10, such as a serial number of the probe 10, and further, such as a name of the probe 10. Therefore, the data processing server 20 may determine the target hotspot name corresponding to the probe 10 based on the acquired probe identifier, and complete matching by determining whether the hotspot name is consistent with the target hotspot name; if the two are consistent, the wifi hotspot connected with the terminal device is the designated hotspot, and at the moment, the terminal device can be positioned based on the mac address, and prefabricated advertisement content is pushed to the terminal device.
Of course, if the probe 10 includes a GPS acquisition module, the position information of the probe itself can be uploaded to the data processing server 20 together with the mac layer information. At this time, the data processing server 20 may determine the advertisement content corresponding to the location information, and perform the step of pushing the advertisement content to the terminal device based on the mac address. Therefore, different advertisement contents can be provided for terminal equipment in different regions, and the pushing accuracy is improved.
Fig. 2 shows a schematic structural diagram of the detector 10, where the detector 10 includes an acquisition module 101, a networked reporting module 102 connected to the acquisition module, and a power supply module 103 connected to the acquisition module 101 and the networked reporting module 102, respectively.
The acquisition module 101 is configured to acquire mac layer information of the terminal device that starts the wifi function and send the mac layer information to the networking reporting module 102.
In practical applications, the acquisition module 101 may be an ESP8266 module.
And the networking reporting module 102 is configured to upload the mac layer information to the data processing server 20.
In the actual application process, the networking reporting module 102 includes any one or more of an MT 76885G wifi module, an mt76882.4 wifi module, and an MT 76884G wifi module. Wherein,
the MT 76885G wifi module can report the mac layer information to the data processing server 20 in a 5G wifi manner by walking a 5G channel; the MT76882.4G wifi module can report the mac layer information to the data processing server 20 in a 2.4G wifi manner through a 2.4G channel; the MT 76884G wifi module may report layer information to the data processing server 20 in a 4G wifi manner via a 4G channel.
And the power supply module 103 is used for supplying power to the acquisition module 101 and the networking reporting module 102.
In the practical application process, the power supply module 103 may be a storage battery, and the acquisition module 101 and the networking reporting model are powered by a direct current of 5V/2A.
In some other embodiments, in order to provide diversified advertisements to the terminal device, on the basis of the advertisement push system shown in fig. 1, another advertisement push system is proposed, and the schematic structural diagram is shown in fig. 3, and further includes:
a third-party server 30 in communication connection with the data processing server 20, and a third-party client 40 which is in communication connection with the third-party server and is installed on the terminal device in advance;
the data processing server 20 is further configured to send the target hotspot name, the mac address, and the advertisement identifier corresponding to the detector 10 to the third-party server 30.
In this embodiment, the data processing server 20 may store in advance a correspondence between the probe identifier and the advertisement identifier for pushing the advertisement. The data processing server 20 may determine an advertisement identifier, such as a public number identifier, based on the probe identifier, and thereby send a push request containing the target hotspot name, mac address, and advertisement identifier to the third party server 30.
And the third-party server 30 is configured to determine an advertisement page address according to the target hotspot name and the advertisement identifier, and send the advertisement page address to the third-party client 40 based on the mac address.
In this embodiment, the advertisement page address may be a landing page address or a promotion page address.
The third-party server 30 may store in advance a correspondence between the advertisement identification, the target hotspot name, and the advertisement page address. The data processing server 20, after determining the ad page address, may locate the terminal device based on the mac address and send the ad page address to the third party client 40 on the terminal device.
And the third-party client 40 is used for acquiring and displaying the advertisement content corresponding to the advertisement page address.
In addition, in order to ensure the communication security between the data processing server 20 and the third-party service, the data processing server 20 may further send a prestored advertisement key corresponding to the probe 10 to the third-party server 30, and the advertisement key may be added as a parameter to the push request sent to the third-party server 30. At this time, the third server acquires a target advertisement secret key corresponding to the advertisement identifier, and matches the advertisement secret key with the target advertisement secret key; and if the advertisement key is matched with the target advertisement key, executing the step of determining the address of the advertisement page according to the target hotspot name and the advertisement identifier.
For convenience of understanding, the present invention is illustrated in the following application scenario, and the system architecture diagram is shown in fig. 4:
wifi signals are generally covered in the off-line shop, and a detector 1 is installed in the off-line shop and used for detecting mac layer information of user terminal equipment entering the off-line shop. When the user uses the terminal device to connect with the wifi hotspot in the offline store, the detector 1 can upload the mac address of the terminal device and the target hotspot name of the connected wifi hotspot to the data processing server 2.
The data processing server 2 stores the public number APPID of the offline store, the public number store ID (the public number APPID and the public number store ID constitute the advertisement identifier of the offline store) and the public number key in advance, and then, the mac address, the target hotspot name, the public number APPID, the public number store ID and the public number key are all used as parameters to constitute a push request to be sent to the wechat server 3.
The WeChat server 3 firstly matches the public number key uploaded by the data processing server 2 with the public number key corresponding to the pre-stored public number APPID; and if the two are matched, further determining the public number APPID and the public number landing page address corresponding to the public number store ID, and sending the public number landing page address to a wechat client 4 installed on the terminal equipment based on the mac address, wherein the wechat client displays the content of the public number landing page address. Based on the method, the advertisement pushing system can push the attention work number for the terminal equipment which enters the off-line shop and is connected with the wifi hot spot in the shop, so that the user can be invisibly converted into the shop fan.
The advertisement pushing system provided by the embodiment of the invention is composed of a detector and a data processing server. The detector can detect mac layer information of peripheral terminal equipment with a wifi function, wherein the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment; and the data processing server pushes the advertisement content to the terminal equipment based on the mac address under the condition that the hotspot name is matched with the target name corresponding to the detector. This just can realize when terminal equipment connects appointed wifi hotspot, for this terminal equipment propelling movement relevant advertisement content, through the targeted propelling movement advertisement to potential customer carry out marketing touch reach and inhale whitewashed guide, improve the propelling movement accuracy.
Based on the advertisement push system provided by the previous embodiment of the present invention, an embodiment of the present invention further provides an advertisement push method, which is specifically applied to a data processing server in the advertisement push system, and a flow chart of the method is shown in fig. 5, and includes the following steps:
s10, receiving the mac layer information of the terminal equipment which starts the wifi function and is uploaded by the detector; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment.
And S20, acquiring the target hotspot name corresponding to the detector, and matching the hotspot name with the target hotspot name.
And S30, if the hotspot name is matched with the target hotspot name, pushing the advertisement content to the terminal equipment based on the mac address.
In this embodiment, the data processing server may pre-store a corresponding relationship between the probe identifier and a target hotspot name for pushing an advertisement. The data processing server receives the mac layer information uploaded by the detector, and can obtain the detector identifier of the detector, such as the serial number of the detector, and further such as the name of the detector. Therefore, the data processing server can determine the target hotspot name corresponding to the detector based on the acquired detector identifier, and then complete matching by judging whether the hotspot name is consistent with the target hotspot name; if the two are consistent, the wifi hotspot connected with the terminal device is the designated hotspot, and at the moment, the terminal device can be positioned based on the mac address, and prefabricated advertisement content is pushed to the terminal device.
In other embodiments, to achieve the purpose of providing different advertisement contents for terminal devices in different regions and increasing the push accuracy, on the basis of the advertisement push method shown in fig. 5, another advertisement push method is proposed, where a flowchart of the method is shown in fig. 6, and includes the following steps:
s40, receiving mac layer information of the terminal equipment which starts the wifi function and is uploaded by a detector and position information of the detector; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment.
And S50, acquiring the target hotspot name corresponding to the detector, and matching the hotspot name with the target hotspot name.
And S60, if the hotspot name is matched with the target hotspot name, determining the advertisement content corresponding to the position information, and pushing the advertisement content to the terminal equipment based on the mac address.
In some other embodiments, in order to provide diversified advertisements to the terminal device, on the basis of the advertisement push method shown in fig. 5, another advertisement push method is proposed, and a flowchart of the method is shown in fig. 7, and further includes the following steps:
and S70, sending the target hotspot name, the mac address and the advertisement identifier corresponding to the detector to a third-party server so that the third-party server can push advertisement content through a third-party client, wherein the third-party client is pre-installed on the terminal equipment.
In this embodiment, the data processing server may pre-store a corresponding relationship between the probe identifier and the advertisement identifier for pushing the advertisement. The data processing server may determine an advertisement identifier, such as a public number identifier, based on the probe identifier, and thereby send a push request including the target hotspot name, the mac address, and the advertisement identifier to the third party server.
The third-party server may pre-store the correspondence between the advertisement identification, the target hotspot name, and the advertisement page address. After determining the advertisement page address, the data processing server may locate the terminal device based on the mac address and send the advertisement page address to a third party client on the terminal device. And the third-party client acquires and displays the advertisement content corresponding to the advertisement page address.
In addition, in order to ensure the communication security between the data processing server and the third-party service, the data processing server may further send a prestored advertisement key corresponding to the probe to the third-party server, and the advertisement key may be added as a parameter to the push request sent to the third-party server. At this time, the third server acquires a target advertisement secret key corresponding to the advertisement identifier, and matches the advertisement secret key with the target advertisement secret key; and if the advertisement key is matched with the target advertisement key, executing the step of determining the address of the advertisement page according to the target hotspot name and the advertisement identifier.
The advertisement pushing method provided by the embodiment of the invention can realize that when the terminal equipment is connected with the specified wifi hotspot, the relevant advertisement content is pushed for the terminal equipment, and marketing reaching and powder suction guiding are carried out on potential customers by targeted advertisement pushing, so that the pushing accuracy is improved.
The advertisement push system and method provided by the present invention are introduced in detail, and a specific example is applied in the text to explain the principle and the implementation of the present invention, and the description of the above embodiment is only used to help understanding the method and the core idea of the present invention; meanwhile, for a person skilled in the art, according to the idea of the present invention, there may be variations in the specific embodiments and the application scope, and in summary, the content of the present specification should not be construed as a limitation to the present invention.
It should be noted that, in the present specification, the embodiments are all described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. The device disclosed by the embodiment corresponds to the method disclosed by the embodiment, so that the description is simple, and the relevant points can be referred to the method part for description.
It is further noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include or include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (10)
1. An advertisement push system, characterized in that the system comprises: the system comprises a detector and a data processing server in communication connection with the detector;
the detector is used for detecting the MAC layer information of the terminal equipment with the wifi function and uploading the MAC layer information to the data processing server; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment;
the data processing server is used for acquiring a target hotspot name corresponding to the detector and matching the hotspot name with the target hotspot name; and if the hotspot name is matched with the target hotspot name, pushing advertisement content to the terminal equipment based on the mac address.
2. The system of claim 1, wherein the detector comprises: the system comprises an acquisition module, a networking reporting module connected with the acquisition module and a power supply module respectively connected with the acquisition module and the networking reporting module;
the acquisition module is used for acquiring mac layer information of the terminal equipment with the wifi function and sending the mac layer information to the networking reporting module;
the networking reporting module is used for uploading the mac layer information to the data processing server;
and the power supply module is used for supplying power to the acquisition module and the networking reporting module.
3. The system of claim 2, wherein the acquisition module comprises: ESP8266 module.
4. The system of claim 2, wherein the networked reporting module comprises: any one or more of an MT 76885G wifi module, a MT76882.4G wifi module, and an MT 76884G wifi module.
5. The system of claim 1, wherein the detector is further configured to:
uploading the position information of the detector to the data processing server;
the data processing server is further configured to determine advertisement content corresponding to the location information, and execute the pushing of the advertisement content to the terminal device based on the mac address.
6. The system of claim 1, further comprising:
the third-party server is in communication connection with the data processing server, and the third-party client is in communication connection with the third-party server and is installed on the terminal equipment in advance;
the data processing server is further configured to send the target hotspot name, the mac address and the advertisement identifier corresponding to the detector to the third-party server;
the third party server is used for determining an advertisement page address according to the target hotspot name and the advertisement identification and sending the advertisement page address to the third party client based on the mac address;
and the third-party client is used for acquiring and displaying the advertisement content corresponding to the advertisement page address.
7. The system of claim 6, wherein the data processing server is further configured to:
sending the advertisement key corresponding to the detector to the third-party server;
the third server is further configured to obtain a target advertisement key corresponding to the advertisement identifier, and match the advertisement key with the target advertisement key; and if the advertisement key is matched with the target advertisement key, executing the step of determining the address of the advertisement page according to the target hotspot name and the advertisement identification.
8. An advertisement pushing method applied to the data processing server in the advertisement pushing system according to any one of claims 1 to 7, the method comprising:
receiving mac layer information of the terminal equipment which starts the wifi function and is uploaded by the detector; the mac layer information comprises a mac address and a hotspot name of a wifi hotspot connected with the terminal equipment;
acquiring a target hotspot name corresponding to the detector, and matching the hotspot name with the target hotspot name;
and if the hotspot name is matched with the target hotspot name, pushing advertisement content to the terminal equipment based on the mac address.
9. The method of claim 8, further comprising:
receiving the position information of the detector uploaded by the detector;
and determining the advertisement content corresponding to the position information, and executing the pushing of the advertisement content to the terminal equipment based on the mac address.
10. The method of claim 8, further comprising:
and sending the target hotspot name, the mac address and the advertisement identification corresponding to the detector to the third-party server so that the third-party server pushes advertisement content through a third-party client, wherein the third-party client is pre-installed on the terminal equipment.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810763327.2A CN108600977A (en) | 2018-07-12 | 2018-07-12 | a kind of advertisement push system and method |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201810763327.2A CN108600977A (en) | 2018-07-12 | 2018-07-12 | a kind of advertisement push system and method |
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| CN108600977A true CN108600977A (en) | 2018-09-28 |
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| CN201810763327.2A Withdrawn CN108600977A (en) | 2018-07-12 | 2018-07-12 | a kind of advertisement push system and method |
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|---|---|
| CN (1) | CN108600977A (en) |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109509034A (en) * | 2018-12-17 | 2019-03-22 | 上海掌门科技有限公司 | Advertisement placement method, equipment and computer readable storage medium |
| CN111210747A (en) * | 2020-02-20 | 2020-05-29 | 华迪计算机集团有限公司 | Electronic advertisement screen system |
| CN111461755A (en) * | 2019-01-21 | 2020-07-28 | 北京京东尚科信息技术有限公司 | Method, system, device and storage medium for controlling offline store operation |
| CN112291713A (en) * | 2020-12-25 | 2021-01-29 | 浙江口碑网络技术有限公司 | Method for acquiring target potential user data |
| CN112418922A (en) * | 2020-11-12 | 2021-02-26 | 中国人寿保险股份有限公司 | Personalized insurance advertisement recommendation method and system |
-
2018
- 2018-07-12 CN CN201810763327.2A patent/CN108600977A/en not_active Withdrawn
Cited By (7)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN109509034A (en) * | 2018-12-17 | 2019-03-22 | 上海掌门科技有限公司 | Advertisement placement method, equipment and computer readable storage medium |
| CN109509034B (en) * | 2018-12-17 | 2021-05-04 | 上海掌门科技有限公司 | Advertising delivery method, device and computer-readable storage medium |
| CN111461755A (en) * | 2019-01-21 | 2020-07-28 | 北京京东尚科信息技术有限公司 | Method, system, device and storage medium for controlling offline store operation |
| CN111210747A (en) * | 2020-02-20 | 2020-05-29 | 华迪计算机集团有限公司 | Electronic advertisement screen system |
| CN112418922A (en) * | 2020-11-12 | 2021-02-26 | 中国人寿保险股份有限公司 | Personalized insurance advertisement recommendation method and system |
| CN112291713A (en) * | 2020-12-25 | 2021-01-29 | 浙江口碑网络技术有限公司 | Method for acquiring target potential user data |
| CN112291713B (en) * | 2020-12-25 | 2021-04-09 | 浙江口碑网络技术有限公司 | Method for acquiring target potential user data |
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Application publication date: 20180928 |