CN107679732A - A kind of price adjustment method and apparatus of order price - Google Patents

Abstract

The invention discloses a kind of price adjustment method and apparatus of order price, this method includes：The current sudden strain of a muscle digital ratio of new caused target order is calculated, the sudden strain of a muscle digital ratio is used to portray the current relation between supply and demand in target order position；Judge whether the current sudden strain of a muscle digital ratio of target order is more than or equal to predetermined threshold value；If so, then keep target order present price constant；If it is not, then target order present price is readjusted prices according to the sudden strain of a muscle digital ratio, wherein, the sudden strain of a muscle digital ratio is inversely proportional with target order present price.Target order price is adjusted by dodging digital ratio by the present invention, to realize the regulation to relation between supply and demand, reaches platform and order distribution and transport power distribution are adjusted.

Description

A price adjustment method and device for an order price

technical field

The invention relates to the field of the Internet, in particular to a method and device for price adjustment of an order price.

Background technique

At present, due to various weather, special festivals and other reasons, the order grabbing rate has dropped. This situation has led to an unbalanced distribution of platform capacity and demand, which has brought poor user experience to customers. In order to increase customer satisfaction, it is necessary to adjust the price and use the price lever to adjust the balance of supply and demand.

In the prior art, there is no optimization algorithm that can reasonably analyze the relationship between supply and demand, so that the supply and demand still cannot reach the expected balance. Calculating a reasonable relationship between supply and demand is an urgent problem to be solved.

Contents of the invention

In view of this, the object of the present invention is to propose a method and device for adjusting the order price, so as to calculate reasonable supply-demand relationship parameters and ensure supply-demand balance.

To achieve the above object, the present invention adopts the following technical solutions:

In the first aspect, the embodiment of the present invention provides a price adjustment method for an order price, including:

Calculate the current flash order ratio of the newly generated target order, wherein the flash order ratio is used to describe the current supply and demand relationship of the target order position;

Determine whether the current flash order ratio of the target order is greater than or equal to the preset threshold;

If so, keep the current price of the target order unchanged;

If not, adjust the current price of the target order according to the flash order ratio, wherein the flash order ratio is inversely proportional to the current price of the target order.

Further, the current price of the target order is adjusted according to the flash list ratio, including:

Adjust the current price of the target order according to the flash order ratio and the following formula:

y＝{1+p ^* log(1+a)((1+a)-svo)} ^* q

Among them, y represents the order price after the price adjustment of the target order, p represents the preset price adjustment range, a represents the preset threshold, svo represents the current flash order ratio of the target order, and q represents the current price of the target order.

Obtain the position of the newly generated target order;

calculating the respective current order weights of at least one delivery person active within a preset range according to the position of the target order, the order weight representing the delivery person's ability to receive orders;

The current flash order ratio of the target order is calculated according to the quantity of the at least one delivery person and the respective current order weights, so as to describe the current supply and demand relationship of the target order location.

Further, the calculation of the respective current order weights of at least one delivery person who is active within a preset range according to the position of the target order includes:

determining at least one delivery person active within a preset range according to the location of the target order;

According to the pre-recorded real-time order information, the total number of orders within the delivery range determined by the current location of each delivery member and within a preset time period is counted, and the total number is used as the current order weight of each delivery member.

Further, the calculation of the current flash order ratio of the target order according to the number of the at least one delivery person and the respective current order weights includes:

Calculate the ratio of the quantity of the at least one delivery person to the average value of the current order weights of each delivery person, and use it as the current flash order ratio of the target order.

In the second aspect, an embodiment of the present invention provides a price adjustment device for an order price, including:

The flash single ratio calculation module is used to calculate the current flash single ratio of the newly generated target order, wherein the flash single ratio is used to describe the current supply and demand relationship of the target order position;

Flash order ratio judging module, used to judge whether the current flash order ratio of the target order is greater than or equal to the preset threshold;

Judgment confirmation module, used to keep the current price of the target order unchanged if the current flash order ratio of the target order is greater than or equal to the preset threshold;

A negative judgment module, configured to adjust the current price of the target order according to the flash order ratio if the current flash order ratio of the target order is less than a preset threshold, wherein the flash order ratio is inversely proportional to the current price of the target order.

Further, the judgment negative module is specifically used for:

Adjust the current price of the target order according to the flash order ratio and the following formula:

y＝{1+p ^* log(1+a)((1+a)-svo)} ^* q

Among them, y represents the order price after the price adjustment of the target order, p represents the preset price adjustment range, a represents the preset threshold, svo represents the current flash order ratio of the target order, and q represents the current price of the target order.

Further, the flash single ratio calculation module includes:

The position acquisition sub-module is used to obtain the position of the newly generated target order;

The order weight calculation sub-module is used to calculate the respective current order weights of at least one delivery person active within a preset range according to the position of the target order, and the order weight represents the delivery person's ability to receive orders;

The flash order ratio calculation sub-module is used to calculate the current flash order ratio of the target order according to the quantity of the at least one delivery person and the respective current order weights, so as to describe the current supply and demand relationship of the target order location.

Further, the order weight calculation submodule includes:

A dispatcher determining unit, configured to determine at least one dispatcher active within a preset range according to the position of the target order;

The order weight determination unit is used to count the total number of orders within the delivery range determined centering on the current location of each delivery person and within a preset time period according to the pre-recorded real-time order information, and use the total number as each delivery The member's current order weight.

Further, the flash single ratio calculation sub-module is specifically used for:

Calculate the ratio of the quantity of the at least one delivery person to the average value of the current order weights of each delivery person, and use it as the current flash order ratio of the target order.

The beneficial effects of the present invention are: the method and device for adjusting the price of an order provided by the present invention can determine whether the supply-demand relationship within the current range is out of balance by judging the current flash order ratio of the target order, and if it is out of balance, the target order will be adjusted. The price is adjusted, so that the unbalanced supply and demand relationship can be adjusted, thereby changing the unbalanced supply and demand relationship, bringing a good platform experience to the delivery staff and users, and enhancing the competitiveness of the platform.

Description of drawings

Exemplary embodiments of the present invention will be described in detail below with reference to the accompanying drawings, so that those of ordinary skill in the art will be more aware of the above-mentioned and other features and advantages of the present invention. In the accompanying drawings:

FIG. 1 is a schematic flowchart of a method for adjusting an order price provided in Embodiment 1 of the present invention;

Fig. 2 is a schematic flowchart of a method for adjusting an order price provided in Embodiment 2 of the present invention;

Fig. 3 is a schematic diagram of a supply-demand relationship provided by Embodiment 2 of the present invention;

Fig. 4 is a structural block diagram of an order price adjustment device provided in Embodiment 3 of the present invention.

detailed description

The technical solutions of the present invention will be further described below in conjunction with the accompanying drawings and through specific implementation methods. It should be understood that the specific embodiments described here are only used to explain the present invention, but not to limit the present invention. In addition, it should be noted that, for the convenience of description, only some structures related to the present invention are shown in the drawings but not all structures. In the case of no conflict, the embodiments of the present invention and the features in the embodiments can be combined with each other.

The method for calculating the supply-demand relationship provided by the present invention can obtain the flash order ratio at any point on the map, that is, the flash order ratio corresponding to a new order generated at each position on the map can be obtained. Therefore, according to the order price adjustment method provided by the present invention, corresponding price adjustments can be made according to the ratio of flash orders, so as to realize the adjustment of the supply and demand relationship, and achieve the adjustment of the order distribution and capacity distribution on the platform in the whole map.

Embodiment one

An embodiment of the present invention provides a price adjustment method for an order price. This method is applicable to the application scenario of adjusting the balance between supply and demand of orders, such as: price adjustment of flash delivery orders, price adjustment of takeaway orders or price adjustment of online car-hailing orders, and the method can be implemented by an order price adjustment device. The device for adjusting the price of the order can be realized by means of software and/or hardware set in the server. The following takes the price adjustment conditions of the Quick Delivery order as an example to illustrate. As shown in Figure 1, the method includes:

Step 110, calculate the current flash order ratio of the newly generated target order, wherein the flash order ratio is used to describe the current supply and demand relationship of the target order location.

The flash order ratio is a numerical value that quantitatively measures the ability of the delivery personnel around the order to receive orders. When the platform receives the target order of the order, it calculates the flash order ratio corresponding to the current moment of the target order.

Step 120, judging whether the current flash order ratio of the target order is greater than or equal to a preset threshold.

The preset threshold is a critical value obtained by analyzing the relationship between supply and demand that can determine whether the relationship between supply and demand is out of balance. It can be set freely according to the needs of the platform. For example, when the ratio of flash orders is 0.1, the platform considers the service If the quality has reached the limit they can tolerate, set the preset threshold to 0.1. The larger the preset threshold, the lower the order grabbing probability, and the longer the customer service waiting time may be.

According to the calculation formula of the flash order ratio, the larger the flash order ratio, the more delivery personnel or the stronger the ability of the delivery personnel. By comparing the current flash order ratio of the target order with the preset threshold, it can be judged whether the current supply and demand are out of balance , if there is an imbalance, the relationship between supply and demand needs to be adjusted.

Step 130, if yes, keep the current price of the target order unchanged.

If the current flash order ratio of the target order is greater than or equal to the preset threshold, it means that there are more delivery personnel or the delivery personnel have strong delivery capabilities, and the supply and demand are relatively balanced, and the current price of the target order will remain unchanged.

Step 140, if not, adjust the current price of the target order according to the flash order ratio, wherein the flash order ratio is inversely proportional to the current price of the target order.

If the current flash order ratio of the target order is less than the preset threshold, it means that the delivery of the delivery staff is weak or there are few or no delivery staff, and the supply and demand have been seriously unbalanced. The current price of the target order will be adjusted according to the flash order ratio. The single ratio is inversely proportional to the current price of the target order.

Further, the current price of the target order is adjusted according to the flash order comparison, including:

Adjust the current price of the target order according to the flash order ratio and the following formula:

y＝{1+p ^* log(1+a)((1+a)-svo)} ^* q

Among them, y represents the order price after the price adjustment of the target order, p represents the preset price adjustment range, a represents the preset threshold, svo represents the current flash order ratio of the target order, and q represents the current price of the target order.

The platform limits the value of p according to the actual situation. If the value of p is too large, the customer will be overburdened and seriously affect the enthusiasm of customers to place orders; If it is small, it will not achieve the effect of adjusting the distribution of transport capacity, thus, it will not be able to adjust the imbalance between supply and demand.

The embodiment of the present invention provides a price adjustment method for order prices, which adjusts the target order price through the calculated flash order ratio to realize the adjustment of the supply and demand relationship, and achieve the adjustment of the order distribution and capacity distribution on the platform in the whole map .

Embodiment two

The embodiment of the present invention provides a price adjustment method for an order price. On the basis of the above embodiments, the calculation of the current flash order ratio of the target order is specifically described, as shown in Figure 2. The method specifically includes:

Step 210, acquire the position of the newly generated target order.

The newly generated target order is the new order that the user has just placed. Through the user's order information, the location information that the user needs to pick up, the destination information that the user needs to deliver, the information of the picker and the consignee, etc. can be obtained.

Step 220: Calculate the current order weight of at least one delivery person who is active within a preset range according to the position of the target order, and the order weight represents the delivery person's ability to receive orders.

The preset range is set according to the ability of the delivery personnel to receive orders, which can not only ensure that the order is obtained by the delivery personnel in a timely manner, but also ensure that the delivery personnel will not be harassed by a large amount of useless information. Optionally, the preset range can be set to be within a circle with the target order location as the center and a radius of three kilometers; it can also be set according to the distance the courier takes to reach the target order location; or considering the road condition information of the travel section, according to Set the time when the courier arrives at the target order location. If there is no qualified delivery person within the preset range, the search range can be expanded according to certain rules; when the search range is expanded to the preset maximum range, and there is no qualified delivery person, the scope will not be expanded. At this time , you can dispatch the designated courier to complete the delivery activity, or make a platform-wide broadcast to notify all couriers in the city to complete the delivery activity.

The order weight is a quantitative evaluation value of the delivery staff's ability to accept orders based on algorithms or evaluation criteria.

Search for qualified delivery personnel according to the preset range, and obtain the current order weight of the corresponding delivery personnel. By obtaining the current order weight of the delivery personnel, evaluate the delivery personnel's ability to receive orders, and thus, the order acceptance status of the target order Make predictions.

Step 230, calculate the current flash order ratio of the target order according to the quantity of at least one delivery person and their respective current order weights, so as to describe the current supply and demand relationship of the target order location.

Calculate the flash order ratio of the target order according to the current order weight of one or more couriers who are active within the preset range. The calculation of flash order ratio can quantitatively describe the current supply and demand relationship of the target order location.

Step 240, judging whether the current flash order ratio of the target order is greater than or equal to a preset threshold.

Step 250, if yes, keep the current price of the target order unchanged.

Step 260, if not, adjust the current price of the target order according to the flash order ratio, wherein the flash order ratio is inversely proportional to the current price of the target order.

Further, calculating the respective current order weights of at least one delivery person active within a preset range according to the position of the target order, including:

determining at least one delivery person active within a preset range according to the location of the target order;

According to the pre-recorded real-time order information, the total number of orders within the delivery range determined by the current location of each delivery member and within a preset time period is counted, and the total number is used as the current order weight of each delivery member.

The total number of orders that have occurred within the delivery range determined by the current location of the delivery person and within the preset time period is used as the weight of the delivery person's current order. more accurate evaluation of the delivery capacity; setting the delivery range is to exclude orders within the range that the delivery staff cannot accept orders; setting the preset time is to evaluate the average time that the delivery staff did not complete the order after receiving the order, Therefore, the current delivery capability of the delivery personnel can be more accurately evaluated.

Further, the current flash order ratio of the target order is calculated according to the quantity of at least one delivery person and the respective current order weights, including:

Calculate the ratio of the quantity of at least one delivery person to the average value of the current order weights of each delivery person, and use it as the current flash order ratio of the target order.

Count the number of delivery personnel, where the number of delivery personnel must be greater than or equal to 1, and then add the weights of the current orders of each delivery personnel to get the average value to obtain the ratio of the two values, which is the current flash order ratio of the target order.

The current flash order ratio of the target order is proportional to the number of delivery personnel and inversely proportional to the average value of the current order weight of the delivery personnel. By calculating the average value of the order weight, the deviation of the current order weight of a single delivery personnel can be reduced and the data can be improved. The accuracy, thus, is more accurate than flash singles.

Fig. 3 is a schematic diagram of supply and demand provided by the embodiment of the present invention. As shown in Fig. 3, smooth ovals represent orders, as shown in Fig. The ellipse represents the courier and their latitude and longitude positions; the circle represents the area within the preset range with a radius of r kilometers; the five-pointed star represents the position of the newly generated target order, and the latitude and longitude point needs to be calculated to obtain the flash order ratio svo.

The platform can obtain the latitude and longitude of each courier through the location information reported by the courier in real time, such as the positions of Jim and Tom on the map shown in the illustration. Similarly, the platform can also obtain the latitude and longitude positions of the orders generated within the preset time t in real time, such as the positions of orders o(1) to o(6) on the map as shown in the figure.

Order weight: s = the number of orders in a circle with a radius of r kilometers centered on each courier, indicating the number of orders that can be served within the radius that the courier can receive orders. which is:

s(Jim)=o(1)+o(2)=2

s(Tom)=o(3)+o(4)+o(5)+o(6)=4

The flash order ratio svo formula is the ratio of the number of all couriers within the serviceable radius r km to the average order weight of couriers within this radius. which is:

According to the above algorithm, the order weight s of all delivery personnel can be calculated by collecting the location of the delivery personnel on the whole map and the position of the order per unit time, and then the flash order at any point on the map can be calculated in real time through the flash order ratio formula Compare.

An order price adjustment method provided by an embodiment of the present invention calculates the flash order ratio of the target order according to the current order weights of the active delivery personnel and the delivery personnel within the preset range of the target order, so as to describe the current supply and demand of the target order location Relationship, by measuring the relationship between supply and demand, the unbalanced supply and demand relationship can be adjusted, and the order price can be adjusted according to the flash order ratio, thereby changing the unbalanced supply and demand relationship, bringing a good platform experience to the delivery staff and users, and improving the platform competitiveness.

Embodiment three

Fig. 4 is a structural block diagram of an order price adjustment device provided in Embodiment 3 of the present invention. As shown in Figure 4, the device includes:

The flash single ratio calculation module 410 is used to calculate the current flash single ratio of the newly generated target order, wherein the flash single ratio is used to describe the current supply and demand relationship of the target order position;

The flash single ratio judging module 420 is used to judge whether the current flash single ratio of the target order is greater than or equal to the preset threshold;

Judgment and confirmation module 430, used to keep the current price of the target order unchanged if the current flash order ratio of the target order is greater than or equal to the preset threshold;

Negative judgment module 440, configured to adjust the current price of the target order according to the flash order ratio if the current flash order ratio of the target order is less than a preset threshold, wherein the flash order ratio is inversely proportional to the current price of the target order.

Further, the judgment negation module 440 is specifically used for:

Adjust the current price of the target order according to the flash order ratio and the following formula:

y＝{1+p ^* log(1+a)((1+a)-svo)} ^* q

Among them, y represents the order price after the price adjustment of the target order, p represents the preset price adjustment range, a represents the preset threshold, svo represents the current flash order ratio of the target order, and q represents the current price of the target order.

Further, the flash single ratio calculation module 410 includes:

The position acquisition sub-module is used to obtain the position of the target order;

The order weight calculation sub-module is used to calculate the respective current order weights of at least one delivery person active within a preset range according to the position of the target order, and the order weight represents the delivery person's ability to receive orders;

The flash order ratio calculation sub-module is used to calculate the current flash order ratio of the target order according to the quantity of the at least one delivery person and the respective current order weights, so as to describe the current supply and demand relationship of the target order location.

Further, the order weight calculation submodule includes:

A dispatcher determining unit, configured to determine at least one dispatcher active within a preset range according to the position of the target order;

The order weight determination unit is used to count the total number of orders within the delivery range determined centering on the current location of each delivery person and within a preset time period according to the pre-recorded real-time order information, and use the total number as each delivery The member's current order weight.

Further, the flash single ratio calculation sub-module is specifically used for:

Calculate the ratio of the quantity of the at least one delivery person to the average value of the current order weights of each delivery person, and use it as the current flash order ratio of the target order.

The price adjustment device for an order price provided in this embodiment belongs to the same inventive concept as the price adjustment method for an order price provided by any embodiment of the present invention, and can perform the price adjustment for an order price provided by any embodiment of the present invention The method has corresponding functions and beneficial effects. For technical details not described in detail in this embodiment, refer to a method for adjusting price of an order provided in any embodiment of the present invention.

Note that the above are only preferred embodiments of the present invention and applied technical principles. Those skilled in the art will understand that the present invention is not limited to the specific embodiments described herein, and that various obvious changes, readjustments and substitutions can be made by those skilled in the art without departing from the protection scope of the present invention. Therefore, although the present invention has been described in detail through the above embodiments, the present invention is not limited to the above embodiments, and can also include more other equivalent embodiments without departing from the concept of the present invention, and the present invention The scope is determined by the scope of the appended claims.

Claims (10)

1. A price adjustment method for an order price, comprising: Calculate the current flash order ratio of the newly generated target order, wherein the flash order ratio is used to describe the current supply and demand relationship of the target order position; Determine whether the current flash order ratio of the target order is greater than or equal to the preset threshold; If so, keep the current price of the target order unchanged; If not, adjust the current price of the target order according to the flash order ratio, wherein the flash order ratio is inversely proportional to the current price of the target order. 2. The method according to claim 1, characterized in that, adjusting the current price of the target order according to the flash order comparison includes: Adjust the current price of the target order according to the flash order ratio and the following formula: y={1+p*log(1+a)((1+a)-svo)}*q Among them, y represents the order price after the price adjustment of the target order, p represents the preset price adjustment range, a represents the preset threshold, svo represents the current flash order ratio of the target order, and q represents the current price of the target order. 3. The method according to claim 1, wherein the calculation of the current flash order ratio of the target order comprises: Obtain the position of the newly generated target order; calculating the respective current order weights of at least one delivery person active within a preset range according to the position of the target order, the order weight representing the delivery person's ability to receive orders; The current flash order ratio of the target order is calculated according to the quantity of the at least one delivery person and the respective current order weights. 4. The method according to claim 3, wherein the calculation of the respective current order weights of at least one delivery person active within a preset range according to the position of the target order comprises: determining at least one delivery person active within a preset range according to the location of the target order; According to the pre-recorded real-time order information, the total number of orders within the delivery range determined by the current location of each delivery member and within a preset time period is counted, and the total number is used as the current order weight of each delivery member. 5. The method according to claim 3, wherein the calculation of the current flash order ratio of the target order according to the quantity of the at least one delivery person and the respective current order weights comprises: Calculate the ratio of the quantity of the at least one delivery person to the average value of the current order weights of each delivery person, and use it as the current flash order ratio of the target order. 6. A price adjustment device for an order price, characterized in that it comprises: The flash single ratio calculation module is used to calculate the current flash single ratio of the newly generated target order, wherein the flash single ratio is used to describe the current supply and demand relationship of the target order position; Flash order ratio judging module, used to judge whether the current flash order ratio of the target order is greater than or equal to the preset threshold; Judgment confirmation module, used to keep the current price of the target order unchanged if the current flash order ratio of the target order is greater than or equal to the preset threshold; A negative judgment module, configured to adjust the current price of the target order according to the flash order ratio if the current flash order ratio of the target order is less than a preset threshold, wherein the flash order ratio is inversely proportional to the current price of the target order. 7. The device according to claim 6, wherein the judgment negation module is specifically used for: Adjust the current price of the target order according to the flash order ratio and the following formula: y={1+p*log(1+a)((1+a)-svo)}*q Among them, y represents the order price after the price adjustment of the target order, p represents the preset price adjustment range, a represents the preset threshold, svo represents the current flash order ratio of the target order, and q represents the current price of the target order. 8. The device according to claim 6, wherein the calculation module of the flash single ratio comprises: The position acquisition sub-module is used to obtain the position of the newly generated target order; The order weight calculation sub-module is used to calculate the respective current order weights of at least one delivery person active within a preset range according to the position of the target order, and the order weight represents the delivery person's ability to receive orders; The flash order ratio calculation sub-module is used to calculate the current flash order ratio of the target order according to the quantity of the at least one delivery person and the respective current order weights, so as to describe the current supply and demand relationship of the target order location. 9. The device according to claim 8, wherein the order weight calculation submodule comprises: A dispatcher determining unit, configured to determine at least one dispatcher active within a preset range according to the position of the target order; The order weight determination unit is used to count the total number of orders within the delivery range determined centering on the current location of each delivery person and within a preset time period according to the pre-recorded real-time order information, and use the total number as each delivery The member's current order weight. 10. The device according to claim 8, characterized in that, the flash single ratio calculation submodule is specifically used for: Calculate the ratio of the quantity of the at least one delivery person to the average value of the current order weights of each delivery person, and use it as the current flash order ratio of the target order.