CN107659545A - A kind of media information processing method and media information processing system, electronic equipment - Google Patents

Abstract

The embodiment of the present invention discloses a method for processing media information, including: obtaining the first multimedia data obtained after the target electronic device logs in the target application through the first account in at least one electronic device; based on the first multimedia data determine the category information of the first multimedia data according to the media content of the body data; Corresponding category information: select at least one piece of media information according to the category information corresponding to when the first account obtains the first multimedia data, and send the target media information in the at least one piece of media information to the user using the The first account logs into the target electronic device of the target application. The embodiment of the invention also discloses a media information processing system and electronic equipment.

Description

A media information processing method, a media information processing system, and electronic equipment

technical field

The invention relates to information processing technology, in particular to a media information processing method, a media information processing system, and electronic equipment.

Background technique

With the fragmentation of Internet users' media consumption behavior, it is extremely urgent to realize the precise positioning of target customers in the massive digital marketing resources; it is difficult to adapt to the current media environment and user habits by relying on the traditional media scheduling advertising model. Therefore, the programmatic buying model emerged as a new marketing method representing the trend of scale, precision and program in the field of digital marketing. Here, the advantage of the programmatic buying model compared to the traditional digital marketing media buying model is that, in every single display opportunity, appropriate advertisements are provided to appropriate consumers in appropriate situations. For advertisers, this programmatic buying model can only pay for the target consumers they want to acquire, thereby increasing the return on advertising budget; for media, it can obtain greater benefits; for consumers , can view only those advertisements that are relevant to their specific needs and interests. In this way, accurate on-demand advertising has become an important trend in the global advertising industry, and has attracted the attention of more and more advertising pushers and advertisers; At the same time, improve the experience of advertisers and advertising audiences.

Contents of the invention

In order to solve existing technical problems, embodiments of the present invention provide a media information processing method, a media information processing system, and electronic equipment, which can at least solve the above-mentioned problems existing in the prior art.

The technical scheme of the embodiment of the present invention is realized like this:

The first aspect of the embodiment of the present invention provides a media information processing method, including:

Obtain the first multimedia data obtained after the target electronic device logs in the target application through the first account in at least one electronic device;

Determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first account to obtain the first multimedia data according to the category information of the first multimedia data Class information corresponding to the multimedia data;

Select at least one piece of media information according to the category information corresponding to when the first account obtains the first multimedia data, and send the target media information in the at least one piece of media information to the user logged in with the first account. target electronic device for the target application.

The second aspect of the embodiment of the present invention provides a media information processing method, including:

The target electronic device logs into the target application through the first account, and obtains the first multimedia data;

Determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first account to obtain the first multimedia data according to the category information of the first multimedia data Class information corresponding to the multimedia data;

sending the category information corresponding to when the first account obtains the first multimedia data, so that the network side can select based on the category information corresponding to the first account when obtaining the first multimedia data At least one media message;

Receive target media information in the at least one piece of media information sent by the network side.

The third aspect of the embodiment of the present invention provides a media information processing system, including:

The multimedia data processing module is configured to obtain the first multimedia data obtained after the target electronic device logs into the target application through the first account in at least one electronic device; determine the first multimedia data based on the media content of the first multimedia data The category information of the first multimedia data; according to the category information of the first multimedia data, determine the category information corresponding to the first account when acquiring the first multimedia data;

A media information processing module, configured to select at least one piece of media information according to the category information corresponding to when the first account acquires the first multimedia data, and send the target media information in the at least one piece of media information to the user The first account logs into the target electronic device of the target application.

The fourth aspect of the embodiment of the present invention provides a target electronic device, including:

a control unit, configured to log in the target application through the first account, and obtain the first multimedia data;

A processing unit, configured to determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first multimedia data according to the category information of the first multimedia data Category information corresponding to the account when acquiring the first multimedia data;

a sending unit, configured to send the category information corresponding to when the first account obtains the first multimedia data, so that the network side can obtain the corresponding category information when obtaining the first multimedia data based on the first account Select at least one piece of media information from category information;

A receiving unit, configured to receive target media information in the at least one piece of media information sent by the network side.

In the media information processing method, media information processing system, and electronic device described in the embodiments of the present invention, the first multimedia data of the target electronic device for the first account is obtained through the media information processing system, and based on the first multimedia The media content of the data determines the category information of the first multimedia data, and then determines the category information corresponding to the first account when acquiring the first multimedia data. In this way, according to the first account At least one piece of media information is selected from the category information corresponding to the acquisition of the first multimedia data, so that the purpose of pushing the media information to the first account is realized; here, due to the push of the media information described in the embodiment of the present invention The process is determined based on the multimedia data that the user is currently watching or listening to, so the category information of the first account determined based on the multimedia data that the user is currently watching or listening to is also the user's current real-time category. The method realizes the purpose of pushing the media information according to the real-time behavior of the user, and enriches the existing ways of pushing the media information.

Description of drawings

FIG. 1 is a schematic diagram of an implementation flow of a media information processing method according to an embodiment of the present invention;

FIG. 2 and FIG. 3 are schematic diagrams of obtaining the first multimedia data from the smart TV by shaking the mobile phone in the media information processing method according to the embodiment of the present invention;

4 is a schematic diagram of a push process of target media information in a specific application scenario of a media information processing method according to an embodiment of the present invention;

5 is an interaction diagram 1 between the media information processing system and the target electronic device according to the embodiment of the present invention;

FIG. 6 is the second interaction diagram between the media information processing system and the target electronic device according to the embodiment of the present invention;

7 is a schematic structural diagram of the interaction between the media information processing system and multiple advertisers according to the embodiment of the present invention;

FIG. 8(a) and FIG. 8(b) are schematic diagrams of the target electronic device displaying the target media information according to the embodiment of the present invention;

FIG. 9 is a schematic structural diagram of a media information processing system according to an embodiment of the present invention;

FIG. 10 is a schematic diagram of an implementation flow of a specific application of a media information processing method according to an embodiment of the present invention;

FIG. 11 is a schematic diagram of a specific application scene of a media information processing method according to an embodiment of the present invention;

12 is a schematic structural diagram of a logic module of a media information processing system according to an embodiment of the present invention;

FIG. 13 is a schematic structural diagram of a logic unit of a target electronic device according to an embodiment of the present invention.

Detailed ways

In order to understand the characteristics and technical content of the present invention in more detail, the implementation of the present invention will be described in detail below in conjunction with the accompanying drawings. The attached drawings are only for reference and description, and are not intended to limit the present invention.

Embodiment one

This embodiment provides a method for processing media information; here, in practical applications, it is necessary to lock the target audience of the advertisement in the mode of accurately delivering advertisements on demand, and when locking the target audience of the advertisement, it is necessary to refer to gender, age group, occupation, Commercial attributes such as education level, income level, hobbies, etc., in order to more accurately extract the commercial value of the target audience of the advertisement. Moreover, after subdividing the target audience of the advertisement, placing advertisements with relevant content according to the commercial attributes of the target audience can maximize the effect of the advertisement; at the same time, because relatively useful information is provided for the target audience, it reduces the Resistance to advertising. However, the existing mode of targeting the target audience of advertisements often needs to refer to historical data, and fails to realize the method of locking and making advertisers conduct real-time bidding according to the targeted audience. Therefore, in order to enrich the existing methods of targeting the target audience of advertisements, the solution For the problem that real-time bidding cannot be performed according to the commercial attributes of the target audience locked in real time, this embodiment provides a media information processing method; the method is applied to a media information processing system; specifically, as shown in Figure 1, the method include:

Step 101: Obtain the first multimedia data obtained after the target electronic device logs in the target application through the first account in at least one electronic device;

In practical applications, the target electronic device first uses a first account, such as user name and password, to log in to the target application (such as an instant messaging application), and obtains the first multimedia application while running the target application. In this way, it is convenient for the media information processing system to classify the first account, so as to achieve the purpose of classifying users. Further, there are multiple ways for the target electronic device to obtain multimedia data, for example, to obtain the first multimedia data played by itself; or to obtain the first multimedia data collected in its own environment; or , Acquiring the first multimedia data from other electronic devices other than the target electronic device. In this way, after the target electronic device acquires the first multimedia data, it sends the currently acquired first multimedia data to the media information processing system.

In practical applications, in order to protect the privacy of the user, the action of the target electronic device to obtain the first multimedia data is triggered based on user operations, rather than the media information processing system to trigger the target electronic device to obtain the first multimedia data. The first multimedia data. Of course, in practical applications, if user privacy issues are not considered, in terms of technical implementation, the action of the target electronic device to obtain the first multimedia data may also be triggered by the media information processing system. In this embodiment There is no limitation on the trigger object that triggers the first multimedia data to obtain the first multimedia data. Specifically, the specific process for the target electronic device to obtain the first multimedia data is given below. Taking the target electronic device as a mobile phone as an example, as shown in FIG. 2, the user logs in WeChat in the mobile phone through the first account, and Enter the "Shake" function of WeChat, and the three signs of "People", "Songs" and "TV" will be displayed under the display interface corresponding to the "Shake" function, so as to facilitate users to choose according to their own needs. The content obtained through the “Shake” function; there is a smart TV in the environment where the mobile phone is located, that is, in the environment where the user is located, and the smart TV is currently playing video data; in this scenario, the user selects the “Shake "TV" under the display interface of the function, and perform a shaking action, as shown in Figure 3, to trigger the mobile phone to obtain the video data currently played by the smart TV from the smart TV. At this time, the acquired The video data is the first multimedia data.

Step 102: Determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first account acquisition information according to the category information of the first multimedia data Category information corresponding to the first multimedia data;

In this embodiment, after the media information processing system acquires the first multimedia data, it determines the category information of the first multimedia data according to the media content of the first multimedia data, and then according to the first multimedia data The category information of a multimedia data determines the category information corresponding to the first account to obtain the first multimedia data, that is, determines when the user triggers the mobile phone to obtain the first multimedia data The category information of the user, that is, the user's current preference, realizes the purpose of determining the user's current preference according to the category of the multimedia data currently obtained by the user, and then promoting the media information for the user according to the user's current preference. Specifically, as shown in FIG. 4, after the mobile phone obtains the first multimedia data from the smart TV, it sends the first multimedia data to the media information processing system, so that all The media information processing system determines the category information of the first multimedia data, and then determines the category information of the first account; further, when the type of advertisement pushed by the advertiser matches the determined category information of the first account , that is, when an advertiser wishes to promote its own advertisement to an account having category information of the first account, the media information processing system sends the first multimedia message to the first account according to the advertiser's demand. The category information of the data is the target media information pre-promoted by the advertiser with the associated relationship to complete the process of accurate and on-demand advertising.

Of course, in practical applications, the process of determining the category information of the first multimedia data and determining the category information corresponding to the first account to obtain the first multimedia data according to the category information of the first multimedia data It can also be implemented in the target electronic device. Specifically, the target electronic device logs into the target application through the first account, obtains the first multimedia data while the target application is running, and then the target electronic device The media content determines the category information of the first multimedia data, and determines the category corresponding to the first account when acquiring the first multimedia data according to the category information of the first multimedia data information, sending the category information corresponding to the first account when acquiring the first multimedia data, so that the network side can acquire the category information corresponding to the first multimedia data based on the first account Select at least one piece of media information. For example, sending the category information corresponding to the first account to obtain the first multimedia data to the media information processing system, so that the media information processing system obtains the first multimedia data based on the first account. Selecting at least one piece of media information from the category information corresponding to a piece of multimedia data, and then sending the target media information in the at least one piece of media information to the target electronic device, so that the current viewing habit of the first account is the first The purpose of pushing media information by the user corresponding to the account.

Step 103: Select at least one piece of media information according to the category information corresponding to when the first account obtains the first multimedia data, and send the target media information in the at least one piece of media information to the The account logs into the target electronic device of the target application.

The interaction process between the media information processing system and the target electronic device in this embodiment will be further described in detail below in conjunction with FIG. 5 and FIG. 6:

The first interaction process, as shown in Figure 5, the target electronic device logs into the target application through the first account, obtains the first multimedia data, and sends the first multimedia data to the media information processing system The media information processing system acquires the first multimedia data of the target electronic device, and determines the category information of the first multimedia data based on the media content of the first multimedia data, Further, according to the category information of the first multimedia data, determine the category information corresponding to the first account when acquiring the first multimedia data; acquire the first multimedia data according to the first account Select at least one piece of media information from the category information corresponding to the data, and send the target media information in the at least one piece of media information to the target electronic device that uses the first account to log in to the target application to complete accurate on-demand The process of serving an ad.

The second interaction process, as shown in FIG. 6 , the target electronic device logs into the target application through the first account, obtains the first multimedia data, and determines all information based on the media content of the first multimedia data. category information of the first multimedia data, determine the category information corresponding to the first account when acquiring the first multimedia data according to the category information of the first multimedia data, and convert the first multimedia data to The category information corresponding to an account when acquiring the first multimedia data is sent to the media information processing system; the media information processing system corresponds to when acquiring the first multimedia data according to the first account Select at least one piece of media information from the category information, and send the target media information in the at least one piece of media information to the target electronic device that uses the first account to log in to the target application, so as to complete the accurate and on-demand advertising delivery process.

In practical applications, as shown in Figure 7, multiple advertisers place advertisements through the media information processing system, and the categories of users targeted by multiple advertisers are the same or different, that is, the categories of targeted user accounts are the same or Different, therefore, after the media information processing system determines the category information corresponding to the first account when acquiring the first multimedia data, it also needs to determine whether the currently determined category is what the advertiser needs ; Further, when the determined first account obtains the first multimedia data, the corresponding category information is required by the advertiser, here, the first account determined by the demand obtains the The advertiser of the category information corresponding to the first multimedia data is called the target advertiser; at this time, the at least one piece of media information determined in step 103 is the media information corresponding to the target advertiser; further The media information processing system acquires feature information corresponding to each of the media information in the at least one piece of media information. Here, the feature information corresponding to the media information may specifically be an advertiser's bid, and then based on each of the The feature information corresponding to the media information, selecting the target media information from the at least one piece of media information, and sending the target media information to the target electronic device that logs in the target application by using the first account. For example, the category information corresponding to the first account determined in step 102 when acquiring the first multimedia data is called target category information. At this time, as shown in FIG. The target advertisers 1 to 5 are selected from among the multiple advertisers who intend to deliver advertisements to the users of the target category information, and the media information processing system can perform real-time bidding, and according to the real-time bidding of the target advertisers 1 to 5, from The target media information is selected from the media information corresponding to target advertisers 1 to 5 and pushed to the first account.

In a specific embodiment, the target electronic device may output the target media information in the following three ways after receiving the target media information; specifically,

Mode 1: The target electronic device directly triggers the running of the first application, and outputs the target media information through the first application in at least part of the display area of the target electronic device, for example, as shown in FIG. 8(a) As shown, when the target electronic device receives the target media information, it directly triggers the media player, and outputs the target media information in the playing area of the media player.

Mode 2: The target electronic device detects that the second multimedia data is loaded through the second application, determines the playing time, and outputs the target media information at the playing time; that is, when the target electronic device receives After receiving the target media information, instead of directly displaying the target media information, when a playback operation is detected, determine the playback time of the target media information, and then output the target media information, for example, when the playback operation corresponds to The target media information is output before or after the multimedia data is played.

Mode 3: When the target electronic device detects a refresh operation for the display interface of the target function of the third application, output the target media information at a preset position of the display interface; for example, as shown in FIG. 8(b) When it is detected that there is a refresh operation in the circle of friends of WeChat, the top of the information display area of the circle of friends displays the target media information.

It should be noted that the first application, the second application and the third application mentioned above are all the same as or different from the target application.

In the method described in the embodiment of the present invention, the first multimedia data for the first account of the target electronic device is obtained through the media information processing system, and the first multimedia data is determined based on the media content of the first multimedia data. The category information of the media data, and then determine the category information corresponding to the first account when acquiring the first multimedia data. In this way, according to the first account when acquiring the first multimedia data Corresponding category information selects at least one piece of media information, thus realizing the purpose of pushing media information to the first account; Therefore, the category information of the first account determined based on the multimedia data currently watched or listened to by the user is also the current real-time category of the user. The purpose of pushing information is also to achieve the purpose of real-time bidding according to the real-time behavior of users, which enriches the way of pushing existing media information.

Moreover, since the media information pushed by the embodiment of the present invention is determined based on the current behavior of the user, that is, the pushed media information is currently of interest to the user, so the embodiment of the present invention can maximize the avoidance of user Contradictions to the pushed media information, and at the same time, relative to the advertiser, the method described in the embodiment of the present invention can maximize the effect of the media information.

Embodiment two

Based on the method described in Embodiment 1, this embodiment provides a method for classifying the acquired first multimedia data, specifically, the media information processing system parses the first multimedia data, Obtaining a target media identifier corresponding to the first multimedia data; selecting a first media identifier that matches the target media identifier from at least one media identifier contained in a media identifier library; wherein, in the media database The media identifier can represent the category information of the multimedia data; furthermore, the media information processing system uses the category information represented by the first media identifier as the category information of the first multimedia data.

In practical applications, the media information processing system will first establish a media identification library, for example, the media information processing system acquires at least one third multimedia data, and based on each of the at least one third multimedia data The media content of the third multimedia data determines the media identification of each of the third multimedia data to obtain a media identification library; here, the media information processing system can use the media identification in the media database Determine the category information of the multimedia data; or, when determining the category information of the first multimedia data is performed by the target electronic device, the target electronic device can also determine the category information of the multimedia data through the media identifier.

Further, the determined media identifier can be directly added to the third multimedia data, so that it is convenient to directly obtain the identifier information of the third multimedia data by parsing the third multimedia data; for example, the first multimedia The media data includes the target media identifier, and then the media information processing system directly parses the first multimedia data to obtain the target media identifier corresponding to the first multimedia data. Alternatively, after the media identifier is determined, a mapping relationship table between the media identifier and the third multimedia data is established, and the media identifier of the third multimedia data is determined through the mapping relationship table.

Here, when the target electronic device directly determines the category information of the first multimedia data, the target electronic device acquires a media identification database containing at least one media identification; the media identification in the media database can Representing the category information of the multimedia data; further parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; selecting from at least one media identifier included in the media identifier library A first media identifier that matches the target media identifier; using category information represented by the first media identifier as category information of the first multimedia data. Here, the process of determining the type information of the first multimedia data by the target electronic device is the same as the process of determining the type information of the first multimedia data by the media information processing system, and will not be repeated here.

The embodiment of the present invention will be described in further detail below in conjunction with FIGS. Take audio data as an example; specifically, as shown in Figure 9, the media information processing system may specifically include: a demand-side platform (DSP, Demand-Side Platform), a speech analysis and recognition platform, and an advertisement trading platform; this embodiment is based on The system shown in Figure 9 implements advertisement delivery through voice recognition and real-time bidding (RTB, Real Time Bidding), that is, through voice (the voice of TV programs) to identify the TV program currently played by the audience, and then deliver the advertisement to the audience Corresponding advertisement; in actual application, as shown in Figure 11, in order to classify the speech for convenience, the TV program audio production can be performed first, that is, add a mark in all TV programs and store it in the audio track of the broadcast content; In this way, when the audience watches a TV program, the type of the currently watched TV program can be determined by identifying the identification bit content of the currently watched TV program, so as to classify the audience, and perform RTB delivery according to the classification. Specifically, after the audio production of the TV program is completed, the TV program containing the identification bit is synchronized to the speech analysis and recognition platform, as shown in Figures 10 and 11, including:

Step 1001: The advertiser selects a program category through the DSP as the orientation of advertisement delivery, for example: Advertiser A selects a sports program as the orientation of advertisement delivery through the DSP;

Step 1002: The voice analysis and recognition platform detects the user equipment, for example, the mobile phone is running an APP capable of voice recognition, and the mobile phone is running the shake function of WeChat, and is shaking the TV. At this time, the user corresponding to the user equipment is also watching TV program, the user equipment collects the voice of the TV program through the shake function of WeChat, and sends the collected voice of the TV program to the voice analysis and recognition platform;

Here, in practical application, the user equipment uses the Shake TV application of WeChat to transmit the collected voice to the WeChat background, and then transmits it to the voice analysis and recognition platform through the WeChat background.

Step 1003: The voice analysis and recognition platform matches the voice collected by the WeChat shake TV acquired by itself with the preset audio data stored by itself;

Here, the preset audio data stored by itself can specifically be the audio data of all TV programs corresponding to the WeChat, for example, the audio data of all TV programs that can be obtained through WeChat; of course, in practical applications, the matching in step 1003 The process may specifically match the identification bit of the voice collected by the shake TV of WeChat with the media identification in the media identification information database.

Step 1004: The voice analysis and recognition platform determines the category information of the voice collected by the WeChat Shake TV according to the matching result, such as which type of program it belongs to, the type of play it belongs to, etc.; for example, the voice analysis and recognition The platform determines that the voice collected by the shake TV of the WeChat belongs to the sports category according to the matching result;

Here, after the category information of the voice collected by the shake TV of WeChat is determined, the category information of the WeChat account can be determined. That is to say, in a specific embodiment, the category information of the voice is the category of the WeChat account. Of course, in practical applications, the category information of the voice may be different from the category of the WeChat account, for example, the category of the WeChat account includes the category information of the voice. In this embodiment, the category information of the voice is the same as the category information of the WeChat account. Therefore, the sports category determined above is the category of the WeChat account.

Step 1005: The voice analysis and recognition platform sends the determined category information of the voice, that is, the sports category, to the advertising trading platform; the advertising trading platform asks whether the DSP needs to perform RTB based on the sports category; when the DSP When it is determined that RTB needs to be carried out based on the sports category, an advertisement bidding is initiated for the sports category to complete the advertisement delivery process. Further, the user equipment obtains the target advertisement associated with the sports program through WeChat, and then presents the target advertisement when the user equipment watches the TV program again through the account corresponding to WeChat.

Here, the target advertisement may also be interactive content, or an advertisement containing interactive content. In this way, it is convenient for application providers to send interactive content or associated advertisements in real time.

In this way, the embodiment of the present invention is more flexible than the existing voice recognition patches, and there is no need to restrict the voices that need to be recognized (that is, the existing voice recognition patches require the user to press the specified voice to input), and can be based on Real-time bidding based on current exposure needs.

Embodiment three

Based on the method described in Embodiment 1, this embodiment provides another way of classifying the acquired first multimedia data. Specifically, the media information processing system obtains the first multimedia data from the The audio feature information and/or image feature information are extracted from the audio feature information, and the category information of the first multimedia data is determined based on the extracted audio feature information and/or image feature information. In practical applications, the media information processing system may extract part of the data from the first multimedia data, and then obtain audio feature information and/or image feature information of the extracted part of data, so as to determine the first - category information of the multimedia data. Alternatively, the media information processing system directly proposes audio feature information and/or image feature information of the first multimedia data, and then determines the first multimedia data based on the extracted audio feature information and/or image feature information. Category information of the media data.

Embodiment Four

This embodiment provides a media information processing system. As shown in FIG. 12, the media information processing system includes:

The multimedia data processing module 1201 is configured to obtain the first multimedia data obtained after the target electronic device logs in the target application through the first account in the at least one electronic device; determine based on the media content of the first multimedia data The category information of the first multimedia data; according to the category information of the first multimedia data, determine the category information corresponding to the first account when acquiring the first multimedia data;

The media information processing module 1202 is configured to select at least one piece of media information according to the category information corresponding to when the first account obtains the first multimedia data, and send the target media information in the at least one piece of media information to Using the first account to log in the target electronic device of the target application.

In an embodiment, the media information processing module 1202 is further configured to obtain feature information corresponding to each of the media information in the at least one piece of media information; based on the feature information corresponding to each of the media information, from the selecting target media information from the at least one piece of media information, and sending the target media information to the target electronic device that logs in the target application using the first account.

In another embodiment, the multimedia data processing module 1201 is further configured to parse the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; Select the first media identifier that matches the target media identifier from at least one media identifier; wherein, the media identifier in the media database can represent the category information of multimedia data; the category represented by the first media identifier The information is used as category information of the first multimedia data.

In another embodiment, the multimedia data processing module 1201 is further configured to extract audio feature information and/or image feature information from the first multimedia data, based on the extracted audio feature information and The/or image feature information determines the category information of the first multimedia data.

In this embodiment, the multimedia data processing module 1201 may be implemented through a speech analysis and recognition platform; the media information processing module 1202 may be implemented through an advertisement trading platform and a DSP.

It should be pointed out here that: the above description of the embodiment of the media information processing system is similar to the description of the above method, and has the same beneficial effect as the method embodiment, so it will not be repeated here. For technical details not disclosed in the embodiments of the electronic device of the present invention, those skilled in the art should refer to the description of the method embodiments of the present invention to understand, and to save space, details are not repeated here.

Embodiment five

This embodiment provides a target electronic device. As shown in FIG. 13, the target electronic device includes:

The control unit 1301 is configured to log in the target application through the first account, and obtain the first multimedia data;

A processing unit 1302, configured to determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the category information of the first multimedia data according to the category information of the first multimedia data Category information corresponding to an account when acquiring the first multimedia data;

A sending unit 1303, configured to send category information corresponding to the first account when obtaining the first multimedia data, so that the network side can obtain the first multimedia data based on the first account At least one piece of media information is selected from the corresponding category information;

The receiving unit 1304 is configured to receive target media information in the at least one piece of media information sent by the network side.

In a specific embodiment, the processing unit 1302 is further configured to acquire a media identifier library containing at least one media identifier; the media identifier in the media database can represent category information of multimedia data; and is also configured to parse the The first multimedia data is obtained to obtain the target media identifier corresponding to the first multimedia data; and the first media identifier matching the target media identifier is selected from at least one media identifier contained in the media identifier library. A media identifier: using the category information represented by the first media identifier as the category information of the first multimedia data.

In another specific embodiment, the control unit 1301 is further configured to acquire the first multimedia data played by itself; or, acquire the first multimedia data collected in its own environment; or, to Other electronic devices other than the target electronic device obtain the first multimedia data.

In another specific embodiment, the processing unit 1302 triggers the execution of the first application, and outputs the target media information through the first application in at least a part of the display area of the target electronic device; or,

Detecting that the second multimedia data is loaded by the second application, and determining the playing moment, and outputting the target media information at the playing moment; or,

outputting the target media information at a preset position of the display interface when a refresh operation for the display interface of the target function of the third application is detected;

Wherein, the first application, the second application and the third application are all the same as or different from the target application.

It should be pointed out here that: the description of the above electronic device embodiment items is similar to the above method description, and has the same beneficial effect as the method embodiment, so it is not repeated here. For technical details not disclosed in the embodiments of the electronic device of the present invention, those skilled in the art should refer to the description of the method embodiments of the present invention to understand, and to save space, details are not repeated here.

In the several embodiments provided in this application, it should be understood that the disclosed devices and methods may be implemented in other ways. The device embodiments described above are only illustrative. For example, the division of the units is only a logical function division. In actual implementation, there may be other division methods, such as: multiple units or components can be combined, or May be integrated into another system, or some features may be ignored, or not implemented. In addition, the mutual coupling, or direct coupling, or communication connection between the various components shown or discussed may be through some interfaces, and the indirect coupling or communication connection of devices or units may be in electrical, mechanical or other forms. of.

The units described above as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, they may be located in one place or distributed to multiple network units; Part or all of the units can be selected according to actual needs to achieve the purpose of the solution of this embodiment.

In addition, each functional unit in each embodiment of the present invention can be integrated into one processing unit, or each unit can be used as a single unit, or two or more units can be integrated into one unit; the above-mentioned integration The unit can be realized in the form of hardware or in the form of hardware plus software functional unit.

Those of ordinary skill in the art can understand that all or part of the steps for realizing the above-mentioned method embodiments can be completed by hardware related to program instructions, and the aforementioned program can be stored in a computer-readable storage medium. When the program is executed, the Including the steps of the above-mentioned method embodiment; and the aforementioned storage medium includes: mobile storage devices, read-only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), magnetic disk or optical disk, etc. A medium that stores program code.

Alternatively, if the above-mentioned integrated units of the present invention are implemented in the form of software function modules and sold or used as independent products, they can also be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the embodiment of the present invention is essentially or the part that contributes to the prior art can be embodied in the form of a software product. The computer software product is stored in a storage medium and includes several instructions for Make a computer device (which may be a personal computer, a server, or a network device, etc.) execute all or part of the methods described in various embodiments of the present invention. The aforementioned storage medium includes: various media capable of storing program codes such as removable storage devices, read only memory (ROM, Read Only Memory), random access memory (RAM, Random Access Memory), magnetic disk or optical disk.

The above is only a specific embodiment of the present invention, but the scope of protection of the present invention is not limited thereto. Anyone skilled in the art can easily think of changes or substitutions within the technical scope disclosed in the present invention. Should be covered within the protection scope of the present invention. Therefore, the protection scope of the present invention should be determined by the protection scope of the claims.

Claims (16)

1. A media information processing method, characterized in that the method comprises: Obtain the first multimedia data obtained after the target electronic device logs in the target application through the first account in at least one electronic device; Determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first account to obtain the first multimedia data according to the category information of the first multimedia data Class information corresponding to the multimedia data; Select at least one piece of media information according to the category information corresponding to when the first account obtains the first multimedia data, and send the target media information in the at least one piece of media information to the user logged in with the first account. target electronic device for the target application. 2. The method according to claim 1, wherein the sending the target media information in the at least one piece of media information to the target electronic device that uses the first account to log in the target application comprises: Obtain feature information corresponding to each of the media information in the at least one piece of media information; Based on the feature information corresponding to each piece of media information, select target media information from the at least one piece of media information, and send the target media information to a target electronic device that uses the first account to log in to the target application. 3. The method according to claim 1 or 2, wherein determining the category information of the first multimedia data based on the media content of the first multimedia data comprises: Parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; Selecting a first media identifier that matches the target media identifier from at least one media identifier included in the media identifier library; wherein, the media identifier in the media database can represent category information of multimedia data; The category information represented by the first media identifier is used as the category information of the first multimedia data. 4. The method according to claim 1 or 2, wherein determining the category information of the first multimedia data based on the media content of the first multimedia data comprises: Extract audio feature information and/or image feature information from the first multimedia data, and determine category information of the first multimedia data based on the extracted audio feature information and/or image feature information . 5. A media information processing method, characterized in that the method comprises: The target electronic device logs into the target application through the first account, and obtains the first multimedia data; Determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first account to obtain the first multimedia data according to the category information of the first multimedia data - category information corresponding to the multimedia data; sending the category information corresponding to when the first account obtains the first multimedia data, so that the network side can select based on the category information corresponding to the first account when obtaining the first multimedia data At least one media message; Receive target media information in the at least one piece of media information sent by the network side. 6. The method according to claim 5, wherein the determining the category information of the first multimedia data based on the media content of the first multimedia data comprises: Obtaining a media identification library containing at least one media identification; the media identification in the media database can represent category information of multimedia data; Parsing the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; selecting from at least one media identifier contained in the media identifier library that matches the target media identifier The first media identifier: using the category information represented by the first media identifier as the category information of the first multimedia data. 7. The method according to claim 5 or 6, wherein said obtaining the first multimedia data comprises: Obtain the first multimedia data played by itself; or, Obtain the first multimedia data collected in the environment in which it is located; or, Obtain the first multimedia data from other electronic devices other than the target electronic device. 8. The method according to claim 5 or 6, wherein the method further comprises: triggering the execution of a first application, and outputting the target media information through the first application in at least a part of the display area of the target electronic device; or, Detecting that the second multimedia data is loaded by the second application, and determining the playing moment, and outputting the target media information at the playing moment; or, outputting the target media information at a preset position of the display interface when a refresh operation for the display interface of the target function of the third application is detected; Wherein, the first application, the second application and the third application are all the same as or different from the target application. 9. A media information processing system, characterized in that the media information processing system comprises: The multimedia data processing module is configured to obtain the first multimedia data obtained after the target electronic device logs into the target application through the first account in at least one electronic device; determine the first multimedia data based on the media content of the first multimedia data The category information of the first multimedia data; according to the category information of the first multimedia data, determine the category information corresponding to the first account when acquiring the first multimedia data; A media information processing module, configured to select at least one piece of media information according to the category information corresponding to when the first account acquires the first multimedia data, and send the target media information in the at least one piece of media information to the user The first account logs into the target electronic device of the target application. 10. The system according to claim 9, wherein the media information processing module is further configured to acquire feature information corresponding to each of the media information in the at least one piece of media information; based on each of the media information The feature information corresponding to the information is to select the target media information from the at least one piece of media information, and send the target media information to the target electronic device that logs in the target application by using the first account. 11. The system according to claim 9 or 10, wherein the multimedia data processing module is further configured to parse the first multimedia data to obtain the target corresponding to the first multimedia data Media identification; selecting a first media identification that matches the target media identification from at least one media identification included in the media identification library; wherein, the media identification in the media database can represent category information of multimedia data; The category information represented by the first media identifier is used as the category information of the first multimedia data. 12. The system according to claim 9 or 10, wherein the multimedia data processing module is also used to extract audio feature information and/or image feature information from the first multimedia data, based on The extracted audio feature information and/or image feature information determines category information of the first multimedia data. 13. A target electronic device, characterized in that the target electronic device comprises: a control unit, configured to log in the target application through the first account, and obtain the first multimedia data; A processing unit, configured to determine the category information of the first multimedia data based on the media content of the first multimedia data; determine the first multimedia data according to the category information of the first multimedia data Category information corresponding to the account when acquiring the first multimedia data; a sending unit, configured to send the category information corresponding to when the first account obtains the first multimedia data, so that the network side can obtain the corresponding category information when obtaining the first multimedia data based on the first account Select at least one piece of media information from category information; A receiving unit, configured to receive target media information in the at least one piece of media information sent by the network side. 14. The target electronic device according to claim 13, wherein the processing unit is further configured to obtain a media identification library containing at least one media identification; the media identification in the media database can represent multimedia data category information of the first multimedia data; it is also used to parse the first multimedia data to obtain a target media identifier corresponding to the first multimedia data; and select from at least one media identifier contained in the media identifier library that matches the The first media identifier matched by the target media identifier; using the category information represented by the first media identifier as the category information of the first multimedia data. 15. The target electronic device according to claim 13 or 14, wherein the control unit is further configured to obtain the first multimedia data played by itself; or obtain the first multimedia data collected in its own environment The first multimedia data; or, acquiring the first multimedia data from other electronic devices other than the target electronic device. 16. The target electronic device according to claim 13 or 14, wherein the processing unit is further configured to trigger the running of the first application, and pass the first application in at least part of the display area of the target electronic device. an application outputs said target media information; or, Detecting that the second multimedia data is loaded by the second application, and determining the playing moment, and outputting the target media information at the playing moment; or, outputting the target media information at a preset position of the display interface when a refresh operation for the display interface of the target function of the third application is detected; Wherein, the first application, the second application and the third application are all the same as or different from the target application.