CN106599137A - Novel scene content pushing system and device - Google Patents

Abstract

The present invention provides a novel scene content push method and related equipment, which are applied to mobile terminals and background server systems. The method or system includes: an initialization module for initializing scene hotspot information; a database system for storing scene hotspots, mobile terminal and background server data; the content generation module is used for the system to edit the corresponding scene content according to the attributes of scene hotspots; the advertisement generation module is used for generating original advertisements matching the scene content; the data processing module is used for The scene at the place pushes the corresponding scene content; the acquisition module is used to collect the basic attribute information of the scene hotspot; the application module is used to periodically report the user's location, receive the notification of the system scene content, and make feedback on the scene content; the present invention By pushing content related to the user's scene, the embedded native advertisement increases the accuracy and value of the advertisement without affecting the user experience.

Description

A new type of scene content push system and device

technical field

The invention belongs to the field of electronic commerce, and in particular relates to a novel scene content push method and related equipment.

Background technique

With the popularity of smart phones, the arrival of 3G, 4G and super 4G era and the launch of various applications, driven by all parties in the industry chain, the Internet has moved from computers to mobile phones and other mobile devices, from offices and studies to pockets, The integration of mobile Internet and wired Internet is accelerating.

The mobile Internet mainly occupies people's time on the way to and from get off work, travel time, waiting time and leisure and entertainment time outside, enabling people to enjoy Internet services conveniently and extending the Internet to the public's life 24 hours a day.

In just a few years, the mobile Internet has penetrated into all aspects of social life and has had a huge impact. "Change" is still its main feature, and innovation is its main trend.

Big data mining has become a blue ocean, and the potential of precision marketing is highlighted. With the rapid improvement of mobile bandwidth technology, more sensing devices and mobile terminals are connected to the network anytime and anywhere, coupled with cloud computing, Internet of Things and other technologies, China's mobile Internet has gradually entered the "big data" era. The current mobile Internet field is still dominated by location-based precision marketing, but in the future, with the development of big data-related technologies, people will continue to deepen data mining, and customized application services and marketing methods for users will become a development trend. It will be another blue ocean of mobile Internet.

Among them, there are many methods for app operation, and push is one of them. It is famous for its precise delivery and low cost. It can remind users and enhance user stickiness. It is a common method used by product and operation teams.

Although message push is free and effective, if used improperly, it will disturb users and even cause users to uninstall the app. The question is, how to maintain a balance between effective operation and user experience? We have to mention scene-based message push.

Today's application consumption is becoming more and more scenario-based. Based on the user's specific and specific scenarios, pushing appropriate content can better drive the user's usage behavior and develop usage habits. The best example is the popular WeChat red envelope in the past two years. Almost all media have put up the slogan that China's Internet has entered the scene era.

According to different apps and user usage scenarios, the content push is summarized as follows:.

App type push scene push content Information emergencies, meal time Breaking Headlines, Local News weather In the morning, the user's geographic location changes Meteorological disasters, pollution, rain reminders Movie Friday, discount Weekend Movie Watching, Popular Movies Shopping In shopping street or food street, festival sale Peripheral discount information, spike, grab red envelopes fitness weekday evenings, weekends Exercise statistics, fitness reminder application market in wifi environment Latest App Recommendations Financial payment Stock changes, shopping festivals, the beginning of the year and the end of the year Financial information, payment offers, bills

Based on the current market environment, the trigger mechanism of scene content push is basically relatively simple, the form of content is basically the same, and the reading rate of users is less than 5%. And for the user, it forms a strong disturbance. The system and device proposed by the present invention greatly improve the current situation.

Contents of the invention

In the era of mobile Internet, the mobile terminals used by users are full of various message notifications that constantly disturb users. Various low-frequency APPs occupy the storage space of mobile terminals, but they are rarely used once a month, and the user activity is extremely low. , so that the realization ability of APP becomes quite fragile; in the present invention, when the mobile terminal installed with the application program of the present invention is in the scene hotspot (POI) in the system, the system automatically detects whether the user is in the scene hotspot, if so, According to certain rules, the edited scene content in the database is pushed to the user. The content is closely related to the scene the user is in, which greatly improves the user's reading rate of the notification; Native advertisements are embedded in the content of the scene, which also solves the problem of spamming advertisements that make users feel disgusted.

In order to solve the above-mentioned technical problem, the present invention provides a kind of new method, is applied to background server database, comprises:

The initialization module is used to initialize the hotspot information of the system scene, grab the hotspot information from the third public platform and save it to the database system, or establish the basic database of the hotspot of the scene according to the self-owned database information;

The database system is used to store scene hotspot information, basic user information, mobile terminal information, background server to process data, and establish queryable relational tables; provide data insertion, deletion, modification, query, statistics and other functions for other modules.

The present invention also provides a background server, comprising:

The content generation module is used to create content closely related to scene hotspots. The scene content is composed of public content determined by industry attributes and hotspot specific content.

Firstly, multi-level classification is carried out on scene hotspots, and all hotspots are divided into multiple first-level classifications according to the usage habits of users on third-party platforms. If the number of level hotspots is still large, three levels of division are required;

Then edit the industry information according to each subdivided category. The industry information comes from the information disclosed by the third-party platform, historical and cultural information, etc.; these information constitute the public part of the hotspot content; the content can be image, text, video, voice, and a combination thereof way etc. to display.

Then, according to the particularity of the scene where the hotspot is located, edit the personalized content. The personalized content is composed of the information that the hotspot has publicly released and the information uploaded by the user. The content of comments, historical anecdotes and historical allusions of hot spots; information uploaded by users: unpublished stories of hot spot owners, photos of celebrities, historical deeds, etc.

In the above-mentioned content generation module of the present invention, a content interface is provided for personal input information. The content interface includes: image upload, voice upload, video upload, text editing and hyperlinks, etc. The personalized content uploaded by the user is submitted to the system for review to see if the content meets the national legal requirements. If it is legal, it will be stored in the database system and distributed as the personalized content part of the scene information.

The background server mentioned above also includes:

The advertisement generation module is used to enter the advertisement material provided by the advertiser into the system, including information such as pictures, texts, videos and hyperlinks.

The system provided by the present invention defines an advertisement frame corresponding to the above-mentioned creative material item, and embeds the above-mentioned creative material into the advertisement frame to form a native advertisement matching the content of the scene.

Then, according to the industry to which the advertising content belongs, automatically match the scene hotspots where the target users are pushed, and embed the native advertisements into the content corresponding to the above-mentioned matching scene hotspots. When users receive the scene content, they also receive the native advertisements .

The background server mentioned above also includes:

The data processing module sets the coverage range according to the central geographic coordinates of the scene hotspot. The range confirmation can be determined according to the signal strength of WiFi, the signal strength of Bluetooth, the coordinate radius of GPS, whether the mobile terminal is connected to WiFi, etc.

When the user enters the range, according to the signals periodically detected and reported by the mobile terminal, if the signals detected twice in a row are within the range, it means that the user is in the hotspot and has stayed there for enough time; if the user reads If you have passed all the scene content corresponding to the hotspot, no information will be pushed to the user, otherwise, the content that the user has not read will be selected from the scene content list corresponding to the hotspot to the user. If the user clearly feedbacks that he is unwilling to receive similar notifications, the system will not push the content to the user.

Record user feedback results and store them in the database.

The present invention also provides a mobile terminal, including:

The collection module is used to collect basic attribute information of scene hotspots, including geographic location, WiFi coordinates and feature information, iBeacon coordinates and feature information, merchant types, etc.;

The above acquisition module may choose to create a new hotspot. When creating a new scene hotspot, enter the basic information of the hotspot: the geographic coordinates of the GPS positioning, the address; Industry attribute label, the industry attribute label is generated by the above initialization module.

Or otherwise choose to modify scene hotspot information, and if the corresponding information item is wrong, update the content of the corresponding information item.

Then collect the feature information of the WiFi signal of the above-mentioned hot spot, including: service set identifier (SSID), the MAC address of the WiFi device and the unique identification code of the above-mentioned WiFi device, and the feature information of the Bluetooth (iBeacon) of the above-mentioned hot spot, including: universal unique Identification code (UUID), device name, Major value and Minor value, etc.

After the collection is completed, it is uploaded to the database system of the above-mentioned background server.

Further, the above-mentioned mobile terminal also includes:

Application program module, the mobile terminal installed or integrated with the application program described in this system detects whether the user has opened WiFi, Bluetooth, GPS positioning and system notification functions, and if these functions are not opened, the user is prompted to open these functions;

If the user turns on the bluetooth switch, the application program module uses the bluetooth interface to detect whether the APP corresponding to the application program has been activated, and if not, starts the application program in the background of the mobile terminal.

After the application is started, it periodically detects GPS, peripheral Bluetooth and WiFi signals, and reports the detected WiFi signals, signal strengths corresponding to Bluetooth signals, GPS positions, and basic information that uniquely identifies the mobile terminal to the server.

The application module receives the notification pushed from the background of the system server, and the user can click to view, or bookmark or feed back user suggestions. And report to the background server as one of the basis for whether to push next time.

Above-mentioned scheme of the present invention has following beneficial effect at least:

It effectively solves the problems of single trigger mechanism of current push messages, single form of content, and low reading rate of users.

The product based on the present invention has carried out some pilot cooperation with banks and gas stations, and is pushed to users as the entrance of these pilot Internet services. When users arrive at bank outlets and gas stations, the system automatically pushes relevant information to users, which improves the user experience of these outlets.

Through the promotion activities of bundling outlets, its turnover has been increased by as much as 20%. In cooperation with advertisers in related industries, the click-through rate of advertisements pushed for it has reached as high as 20%. The advertising effect has been greatly improved, and the monetization ability of Internet companies has been greatly enhanced.

Description of drawings

The accompanying drawings described here are used to provide a further understanding of the present invention and constitute a part of the application. The schematic embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute improper limitations to the present invention. In the attached picture:

Fig. 1 shows the schematic diagram of the basic structure of the system method of the embodiment of the present invention;

Fig. 2 represents the general schematic diagram of the module of the background server of the embodiment of the present invention;

Fig. 3 shows the general schematic diagram of the module of the mobile application terminal of the embodiment of the present invention;

Fig. 4 shows the flow chart of the processing steps of the embodiment of the present invention;

Fig. 5 shows the processing flowchart of step 2 of the embodiment of the present invention;

Fig. 6 shows the processing flowchart of step 3 of the embodiment of the present invention;

Fig. 7 shows the processing flowchart of step 4 of the embodiment of the present invention;

Fig. 8 shows the processing flowchart of step 5 of the embodiment of the present invention;

FIG. 9 shows a processing flowchart of Step 6 of the embodiment of the present invention.

detailed description

The following description and drawings illustrate specific embodiments of the invention sufficiently to enable those skilled in the art to practice them. Other embodiments may incorporate structural, logical, procedural, and other changes. The examples merely represent possible variations. Individual components and functions are optional unless explicitly required, and the order of operations may vary. Portions and features of some embodiments may be included in or substituted for those of other embodiments. The scope of embodiments of the present invention includes the full scope of the claims, and all available equivalents of the claims. These embodiments of the present invention may be referred to herein, individually or collectively, by the term "invention", which is for convenience only and is not intended to automatically limit the application if in fact more than one invention is disclosed The scope is any individual invention or inventive concept.

As shown in Figure 2, an embodiment of the present invention provides a background server, including:

The initialization module 100 is used for initializing the hotspot information of the system scene, grabbing the hotspot information from the third-party public platform and saving it to the database system, or establishing a basic database of the hotspot of the scene according to the self-owned database information.

When initializing, select a certain city, such as Beijing, and then grab the basic information of hotspots from third-party platforms, such as Dianping, Meituan, Baidu and other public platforms: merchant name, geographical location, GPS coordinates, merchant type , merchant coupons, promotional activities, merchant pictures, and user comment information; if there is no information item, it will be empty by default. When collecting hot data, supplement and correct the missing information item. Then grab the data of other cities one by one according to the above method, and store them in the database system.

In the above-mentioned embodiment of the present invention, also include:

The database system 106 is used to establish scene hotspot data structures, relationship tables between data structures, and store/backup data. Provide data insertion, deletion, modification, query, statistics and other functions for other modules.

As shown in Figure 2, in another embodiment of the present invention, the above-mentioned background server also includes:

The content generation module is used to create content closely related to scene hotspots. The scene content is composed of public content determined by industry attributes and hotspot specific content.

First, multi-level classification is carried out on the hotspots of the scene, and all hotspots are divided into multiple first-level classifications according to the user's usage habits on the third-party platform, such as: restaurants, hotels, scenic spots, shopping, etc., if the number of hotspots in the first-level classification is greater than N1, For example, N1=10000, and then carry out second-level subdivision. If the number of second-level hotspots is greater than N2, for example: N2=1000, then three-level division is required;

For example, taking restaurants as an example, the first-level subdivision industry of restaurants is the catering industry, and the number of hotspots in the catering industry can reach tens of thousands in a city, so the catering industry needs to be further subdivided into chain brands, high-end hotels, takeaway and fast food etc., each of which can be subdivided into categories with local characteristics, such as: Hunan cuisine, Cantonese cuisine, Xinjiang cuisine, etc.;

Further, industry information is edited according to each subdivided category. Industry information comes from information disclosed by third-party platforms, historical and cultural information, etc.; for example, catering industry information can include table manners, wine culture, healthy food knowledge, The history of the development of the cuisine; these information constitute the public part of the content of the hotspot; the content can be displayed in images, texts, videos, voices, and their combinations.

Further, according to the particularity of the scene where the hotspot is located, edit the personalized content. The personalized content is composed of the information that the hotspot has publicly released and the information uploaded by the user. For example, the publicly released information: the preferential information of the hotspot, User comments on Dianping, etc., historical anecdotes and historical allusions of hotspots; information uploaded by users: unpublished stories of hotspot owners, group photos of celebrities, historical deeds, etc.

In the above-mentioned content generation module of the present invention, a content interface is provided for personal input information. The content interface includes: image upload, voice upload, video upload, text editing and hyperlinks, etc. The personalized content uploaded by the user is submitted to the system for review to see if the content meets the national legal requirements. If it is legal, it will be stored in the database system and distributed as the personalized content part of the scene information.

As shown in Figure 2, in another embodiment of the present invention, the above-mentioned background server also includes:

The advertisement generation module 104 is used to enter the advertisement material provided by the advertiser into the system, including: pictures, texts, videos, hyperlinks and other information. The system provided by the present invention defines an advertisement frame corresponding to the above-mentioned creative material item, and embeds the above-mentioned creative material into the advertisement frame to form a native advertisement matching the content of the scene.

Further, according to the industry to which the advertising content belongs, automatically match the scene hotspots where the target users are pushed, and embed the native advertisement into the content corresponding to the above-mentioned matched scene hotspots. When the user receives the scene content, he also receives the native ads. For example, the advertisement content is a credit card of China Merchants Bank, the industry it belongs to is a bank, and the scene hotspot industries selected by the system are hotels, restaurants, shopping centers, etc., when the mobile terminal installed with the application program described in the present invention is in the scene described in the present invention When a hot spot is selected, the system pushes the scene content corresponding to the scene hot spot and the native advertisement to the application program module 102 of the mobile terminal.

As shown in Figure 2, in another embodiment of the present invention, the above-mentioned background server also includes:

The data processing module 105 sets the range covered by the scene hotspot according to the central geographic coordinates of the hotspot, the above-mentioned range is respectively composed of the signal strength Sw of WiFi, whether it is connected to the network through WiFi, the signal strength Sb of Bluetooth (iBeacon), the coordinate radius Rg of GPS Comprehensively determined. If the Bluetooth signal strength reported by the application program 105 of the mobile terminal is greater than Sb, or the WiFi signal strength is greater than Sw, or the above-mentioned mobile terminal has connected to the network through the hotspot WiFi, or the GPS position is within the radius Rg, then the above-mentioned mobile terminal is considered to be in the above-mentioned hotspot Otherwise, it is considered that the above-mentioned mobile terminal is not within the coverage of the hotspot. For example, the central geographic coordinates of the hotspot are set to (116.313756, 40.042145), the former is the longitude coordinate, the latter is the latitude coordinate; the WiFi signal strength Sw is -85dbm, the Bluetooth signal strength Sb is -85dbm, the GPS radius Rg is 100 meters, If one of the information reported by the mobile terminal is within the above-mentioned range, it means that the mobile terminal is in the hot spot of the above-mentioned scene.

Further, the above-mentioned data processing module is based on the above-mentioned signals periodically detected and reported by the mobile terminal, if the signals detected twice in a row conform to the above-mentioned range, it means that the above-mentioned mobile terminal is in a hotspot and has stayed for a sufficient time T, The above time T is determined by the period Ts of the signal reported by the mobile terminal, and Ts<T<2Ts.

Further, if the number of reported WiFi signals or Bluetooth signals is greater than one, and the strongest signals detected twice in a row come from the same WiFi or Bluetooth signal source, it means that the user is in the range of the hotspot and has stayed there for enough time.

Further, if the information reported by the mobile terminal indicates that the terminal has read all the scene content corresponding to the hotspot, the background server system does not push the scene content to the mobile terminal.

Further, if the information reported by the mobile terminal is fed back that it is not willing to receive similar notifications, the above background server system will not push the scene content to the mobile terminal.

In the above data processing module, if it is detected that the mobile terminal is in the coverage area of the hotspot and has stayed for a sufficient time T, and the mobile terminal has not fed back that it is unwilling to receive notifications, and there is scene content that has not been read, the system will start from the Select content that has not been read by the mobile terminal in the scene content list corresponding to the hotspot and push it to the mobile terminal.

As shown in Figure 3, another embodiment of the present invention provides a mobile terminal, including:

The collection module 101 is used to collect basic attribute information of scene hotspots, including geographic location, WiFi coordinates, iBeacon coordinates, merchant type, etc.;

The acquisition module above has two functions: creating new scene hotspots and modifying scene hotspots. The acquisition personnel make a choice according to the actual situation. If there is no field scene hotspot in the database after executing the initialization module 100, then choose to create a new hotspot, otherwise choose to modify the scene hotspot. information;

Furthermore, when creating a hotspot in the above scene, enter the basic information of the hotspot: GPS positioning geographic coordinates, address; the geographic coordinates and address are obtained by calling a third-party map development kit, such as the development kit of AutoNavi Maps, if the address is wrong, Then manually modify; input hotspot name, contact person, telephone number, select an industry attribute label for the hotspot, and the industry attribute label is obtained by the above-mentioned initialization module 100 .

Further, if a hotspot already existing in the system is selected, if the corresponding information is incorrect, the content of the corresponding information item is updated.

Further, if the above-mentioned hotspot does not have a WiFi device, the information content of the WiFi signal column is correspondingly empty; otherwise, the signal attributes of the above-mentioned WiFi hotspot are collected, including: service set identifier (SSID), MAC address of the WiFi device, and the unique identifier of the above-mentioned WiFi device code.

Further, if the above-mentioned hot spot does not have a Bluetooth (iBeacon) signal, the information content of the Bluetooth signal column is empty, otherwise the signal attributes of the Bluetooth beacon are collected, including: Universal Unique Identification Code (UUID), device name, Major value and Minor value;

After the collection is completed, it is uploaded to the database system 106 of the background server.

As shown in FIG. 3, another embodiment of the present invention provides a mobile terminal, which also includes:

The application module 102 is used to detect WiFi, Bluetooth (iBeacon) signals around the mobile terminal, GPS positioning coordinates, whether the mobile terminal is connected to the Internet, periodically report the detection results to the background server, activate other APPs integrated with the application module, and receive the scene Content push notification, reporting user feedback to the background server.

First install or integrate the mobile terminal of the application program described in this system to detect whether the user has opened WiFi, Bluetooth, GPS positioning and system notification functions. If these functions are not opened, the user is prompted to open these functions;

Further, if the Bluetooth switch is turned on in the mobile terminal, the application module uses the Bluetooth interface to detect whether the APP corresponding to the application has been activated, and if not, starts the application in the background of the mobile terminal.

Further, after the application program is started, periodically detect GPS positioning coordinates, peripheral Bluetooth (iBeacon) signals and WiFi signals, and the detection cycle is recommended to be set to 5 minutes; then the detected WiFi signal strength, the MAC address of the WiFi device, The WiFi device unique identification code, Bluetooth (iBeacon) signal strength, UUID, device name, Major value and Minor value, GPS positioning coordinates and the unique identification code of the mobile terminal are reported to the background server data processing module 105.

The above-mentioned application program module receives the message notification pushed from the background server, and the mobile terminal user clicks to view, or bookmark or feedback user suggestions. And report to the background server as one of the basis for whether to push next time.

Below in conjunction with Fig. 4, Fig. 5, Fig. 6, Fig. 7, Fig. 8 and Fig. 9 illustrate the specific operation process of the above-mentioned background server and each functional module of the above-mentioned mobile terminal:

Step 1. When the system is initialized, first select a certain city, and then grab the basic information of hotspots from third-party platforms, such as Dianping, Meituan, Baidu and other public platforms: merchant name, geographical location, GPS coordinates, merchant type, merchant coupons, promotional activities, merchant pictures, and user comment information; if there is no information item, it will be empty by default. When collecting hot data, supplement and correct the missing information item. Then grab the data of other cities one by one according to the above method, and store them in the database system.

Step 2. After the system is initialized, collect the basic attribute information of the hot spots in the scene, including geographic location, WiFi coordinates and feature information, iBeacon coordinates and feature information, business types, etc.; the collectors can choose to create new hot spots according to the hot spots in the scene, or Select to modify scene hotspot information;

When creating a hotspot in the above scene, enter the basic information of the hotspot: the geographic coordinates of GPS positioning, address; the geographic coordinates and address are obtained by calling a third-party map development kit, and if the address is wrong, manually modify it; enter the name of the hotspot, contact person, Contact Phone, select the Industry Attributes tab for the hotspot.

If a hotspot already existing in the system is selected, if the corresponding information is incorrect, the content of the corresponding information item is updated.

If the above-mentioned hotspot does not have a WiFi device, the information content of the WiFi signal column is correspondingly empty; otherwise, the signal attributes of the above-mentioned WiFi hotspot are collected, including: service set identifier (SSID), the MAC address of the WiFi device and the unique identification code of the above-mentioned WiFi device.

If the above-mentioned hotspot does not have a Bluetooth (iBeacon) signal, the information content of the Bluetooth signal column is empty, otherwise the signal attributes of the Bluetooth beacon are collected, including: Universal Unique Identification Code (UUID), device name, Major value and Minor value;

After the collection is completed, it will be uploaded to the above background server, and its processing flow is shown in Figure 5.

Step 3: Create content closely related to scene hotspots according to the scene hotspots collected after system initialization. The scene content is composed of public content determined by industry attributes and hotspot specific content.

Firstly, multi-level classification is carried out on scene hotspots, and all hotspots are divided into multiple first-level classifications according to the usage habits of users on third-party platforms. If the number of level hotspots is still large, three levels of division are required.

Then edit the industry information according to each subdivided category. The industry information comes from the information disclosed by the third-party platform, historical and cultural information, etc.; these information constitute the public part of the hotspot content; the content can be image, text, video, voice, and a combination thereof way etc. to display.

Then according to the particularity of the scene where the hotspot is located, edit the personalized content. The personalized content is composed of the information that the hotspot has publicly released and the information uploaded by the user. The content of comments, historical anecdotes and historical allusions of hot spots; information uploaded by users: unpublished stories of hot spot owners, photos of celebrities, historical deeds, etc.

In order to facilitate individuals to upload personalized content, the system provides a content interface for individuals to enter information. The content interface includes: image upload, voice upload, video upload, text editing and hyperlinks, etc. The personalized content uploaded by the user is submitted to the system for review to see if the content meets the national legal requirements. If it is legal, it will be stored in the database system and distributed as the personalized content part of the scene information. Its processing flow is shown in Figure 6.

Step 4: According to the advertising material provided by the advertiser, enter the material into the system, including information such as pictures, texts, videos, and hyperlinks. Embed the above creatives into the ad frame to form a native ad that matches the content of the scene.

Then, according to the industry to which the advertising content belongs, automatically match the scene hotspots where the target users are pushed, and embed the native advertisements into the content corresponding to the above-mentioned matching scene hotspots. When users receive the scene content, they also receive the native advertisements . When the mobile terminal installed with the application program described in the present invention is in the hot spot of the scene described in the present invention, the system pushes the scene content corresponding to the hot spot of the scene and the native advertisement to the mobile terminal together. Its processing flow is shown in Figure 7.

Step 5, the mobile terminal that has installed or integrated the application program described in this system detects whether the user has opened WiFi, bluetooth, GPS positioning and system notification functions, if these functions are not opened, then prompt the user to open these functions respectively;

If the mobile terminal turns on the bluetooth switch, the above-mentioned application program uses the bluetooth interface to detect whether the APP corresponding to the application program has been activated, and if not activated, the above-mentioned application program is started in the background of the mobile terminal.

After the application is started, periodically detect GPS positioning coordinates, surrounding Bluetooth (iBeacon) signals and WiFi signals; , UUID, device name, Major value and Minor value, GPS positioning coordinates and the unique identification code of the mobile terminal are reported to the background server.

At the same time, the application program receives the message notification pushed from the background server, and the mobile terminal user clicks to view, or bookmark or feedback user suggestions. And report to the background server as one of the basis for whether to push next time. Its processing flow is shown in Figure 8.

Step 6, the background server data processing module sets the range covered by the scene hot spot according to the central geographic coordinates of the hot spot, the above-mentioned range is respectively composed of the signal strength Sw of WiFi, whether it is connected to the network through WiFi, the signal strength Sb of Bluetooth (iBeacon), and the signal strength Sb of GPS. The coordinate radius Rg is comprehensively determined. If the Bluetooth signal strength reported by the mobile terminal is greater than Sb, or the WiFi signal strength is greater than Sw, or the above-mentioned mobile terminal has connected to the network through the hotspot WiFi, or the GPS position is within the radius Rg, then the above-mentioned mobile terminal is considered to be in the above-mentioned hotspot; otherwise It is considered that the above mobile terminal is not within the coverage of the hotspot.

According to the above-mentioned signals periodically detected and reported by the mobile terminal, if the signals detected twice in a row conform to the above-mentioned range, it means that the above-mentioned mobile terminal is in a hotspot and has stayed there for a sufficient time.

If the number of reported WiFi signals or Bluetooth signals is greater than 1, and the strongest signals detected twice in a row come from the same WiFi or Bluetooth signal source, it means that the user is in the range of the hotspot and has stayed there for enough time.

If the information reported by the mobile terminal indicates that the terminal has read all the scene content corresponding to the hotspot, the background server system does not push the scene content to the mobile terminal.

If the information reported by the mobile terminal is fed back that it is not willing to receive similar notifications, the above background server system will not push the scene content to the mobile terminal.

If it is detected that the mobile terminal is in the coverage area of the hotspot, and stays for enough time T, and the mobile terminal has not fed back that it is not willing to receive notifications, and there is scene content that has not been read, the system will list the scene content corresponding to the hotspot Select the content that has not been read by the mobile terminal and push it to the mobile terminal. Its processing flow is shown in Figure 9 .

The above description is a preferred embodiment of the present invention, it should be pointed out that for those of ordinary skill in the art, without departing from the principle of the present invention, some improvements and modifications can also be made, these improvements and modifications It should also be regarded as the protection scope of the present invention.

Claims (10)

1. a kind of new scene content delivery method, is applied to mobile terminal and background system, it is characterised in that include：

The method or system are by initialization module, Database Systems, content generating module, advertisement generation module, data processing mould Block, acquisition module and application program module are constituted；

When methods described or system initialization, or the positional information according to third party's public data typing scene focus and other Base attribute information to data base, or according to own Database focus essential information；Then the attribute according to scene focus The difference of information, is edited the scene content met with which, sets up database relational table；

When the mobile terminal for being provided with application program described in the system is close to scene focus, background server data processing module According to user at the scene focus residence time, and/or distance, and/or the parameter such as whether once pushed and made judgement, and be It is no that corresponding scene content is pushed to into user.

If the system has the demand of embedded advertisement, in advertisement generation module, want advertisement is transformed into into primary advertisement first, Match with scene content.

Described mobile terminal also includes that whether feedback user or is read, or collection, or the information such as comment is to background service Device processing module, for one of foundation for whether pushing next time.

2. the method for claim 1, it is characterised in that include：

Acquisition module, acquisition module are responsible for the base attribute information for gathering scene focus, or update the basic of own scene focus Attribute information：And/or GPS geographical position, and/or WiFi characteristic informations, and/or bluetooth (iBeacon) characteristic information, use respectively In the scene of the real time position of GPS, WiFi and bluetooth positioning user；

And/or the type of trade company, address, trade company's name, telephone number；

And/or the essential information of Bluetooth signal, the essential information of WiFi signal.

3. method as claimed in claim 2, its feature also include：

Before collection scene focus, or from open third-party platform typing hot information to Database Systems, or using own data Storehouse builds hot information；During collection according to demand, or newly-built focus is selected, or changes existing hot information；

During newly-built focus, the essential information of typing focus：The geographical coordinate of GPS location, and/or street address；Wi-Fi hotspot Characteristic information：SSID, MAC Address, equipment exclusive identification code；The characteristic information of bluetooth (iBeacon)：UUID, and/or title, And/or Major values, and/or Minor values, and/or hotspot name, and/or contact person, and/or telephone number etc.；

If existing hot information in system, checks the need for updating,

If needing fresh information, corresponding information content is updated, upload onto the server system.

4. the method for claim 1 and system, it is characterised in that include：

Content generating module, the content generating module first carry out multistage thin according to the scene focus main business of system platform Point：It is finely divided by its industry, if the quantity of focus possessed by the segmented industry is sufficiently large, the segmented industry is entered again The row second level is segmented, if the focus quantity of the second level is still sufficiently large, needs to carry out three-level division；

Then for the basic trade information of industry editor of each subdivision, basic trade information and/or comprising history, and/or text The contents such as change；Can use and/or image, and/or word, and/or video, and/or voice mode displaying, these information structure fields The substance of scape focus attribute.

5. method and system as claimed in claim 4, is further characterized in that, including：

According to the geographical position of scene focus, and/or the particularity of humanistic environment, carry out particularity Edition Contains；System is individual People's typing information provides content interface, the scene focus owner can upload its distinctive content, these information structures focus Individualized content.

6. the method for claim 1 and system, it is characterised in that include：

Application program module, is mounted with whether the mobile terminal detection user of the system application has already turned on WiFi, blue Tooth, GPS location and notifications function, if not having, point out user to open these functions respectively；

If the mobile terminal opens Bluetooth switch, whether the application program detects application program using blue tooth interface Jing is activated, if not activating, starts the application program on mobile terminal backstage.

7. method and system as claimed in claim 6, is further characterized in that, including：

After the application program launching, cycle detection and/or GPS, and/or bluetooth, and/or WiFi signal, by the indigo plant for detecting Tooth signal intensity, and/or WiFi signal intensity, and/or GPS location, and the essential information of unique mark mobile terminal reports Server.

8. method and system as claimed in claim 6, is further characterized in that, including：

The mobile terminal receives the notice pushed from system server backstage, and user or click are consulted, or collection, or feedback User's suggestion etc., reports to server end, one of foundation whether pushed as next time.

9. the method for claim 1 and system, it is characterised in that include：

Data processing module, described background server system arrange the scope of its covering according to the center geographical coordinate of focus, Signal intensity of the scope by WiFi, and/or the signal intensity of bluetooth, and/or the coordinate and radius of GPS, and/or mobile terminal is It is no to be determined by WiFi networkings etc..

10. method and system as claimed in claim 9, is further characterized in that, including：

Signal that is that described data processing module is detected according to the mobile terminal period and reporting, if double detection Signal all meets in hotspot range, then conclude the user among focus, and stopped time enough；If user reads Read the corresponding all scene contents of the focus, then do not push information to user；Otherwise from the corresponding scene content row of the focus The exterior and the interior selects the content that user had not read to user.If user clearly fed back to be unwilling to receive similar notice, system is then User is not pushed content to.

Record user feedback result, and be stored in data base.