CN106254931A - Program commercial dissemination method based on IPTV and device - Google Patents

Abstract

The present invention provides a method and device for publishing program advertisements based on IPTV, wherein the method includes: obtaining user characteristic data and a user identification corresponding to the user characteristic data, wherein the user characteristic data characterizes the characteristics of the user; according to the user characteristic data , rearranging the preset advertisement arrangement sequence to determine the advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence includes at least one creative material; sending the advertisement arrangement sequence corresponding to the user characteristic data to the The user identifies the corresponding set-top box, so that the set-top box inserts the sequence of advertisement programming corresponding to the user characteristic data into the currently playing TV program. The advertisements in the real-time broadcasted TV programs are replaced and changed, and the programs can also be replaced with advertisements, and at the same time, corresponding to different users, the advertisements suitable for the current users are played, which satisfies the needs of different users for advertisements.

Description

Method and device for publishing program advertisements based on IPTV

technical field

The present invention relates to the technical field of communication, in particular to an IPTV-based program advertisement publishing method and device.

Background technique

With the development of Internet Protocol Television (IPTV for short) technology, IPTV has been more and more applied to people's life, so that users can watch TV programs through the IPTV technology.

In the prior art, IPTV technology can be used to play TV programs through the network, so that IPTV technology can be used to play TV programs in real time. The TV program video played in such a network broadcasting mode is the same as broadcasting in broadcast TV. synchronized with the TV programs.

However, there are usually advertisements in TV programs obtained through the IPTV technology, but these advertisements are not what current users need. Therefore, how to provide current users with the advertisements required by the current users in the TV programs played by the IPTV technology has become an urgent problem to be solved.

Contents of the invention

The present invention provides an IPTV-based program advertisement publishing method and device to solve the problem in the prior art of how to provide the current user with the advertisement required by the current user in the TV program played by the IPTV technology.

One aspect of the present invention provides a method for publishing program advertisements based on IPTV, including:

Acquiring user characteristic data and a user identifier corresponding to the user characteristic data, wherein the user characteristic data characterizes the characteristics of the user;

According to the user characteristic data, rearrange the preset advertisement arrangement sequence to determine the advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence includes at least one creative material;

The advertisement programming sequence corresponding to the user characteristic data is sent to the set-top box corresponding to the user identification, so that the set-top box inserts the advertisement programming sequence corresponding to the user characteristic data into the currently playing TV program.

Another aspect of the present invention is to provide an IPTV-based program advertisement release device, including:

An acquisition module, configured to acquire user characteristic data and a user identifier corresponding to the user characteristic data, wherein the user characteristic data characterizes the characteristics of the user;

An arrangement module, configured to rearrange the preset advertisement arrangement sequence according to the user characteristic data, so as to determine the advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence includes at least one creative material;

The sending module is configured to send the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification, so that the set-top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently playing TV program .

According to the obtained user characteristic data, the present invention rearranges the preset advertisement arrangement sequence through the advertisement management platform, determines the advertisement arrangement sequence corresponding to the current user characteristic data, and converts the advertisement arrangement sequence corresponding to the current user characteristic data, Then send it to the set-top box according to the user identification, so that the set-top box inserts the advertisement programming sequence corresponding to the current user characteristic data into the currently playing TV program. Therefore, the set-top box displays the TV program with the advertisement arrangement sequence corresponding to the user characteristic data through the display screen, not only the advertisement in the real-time broadcasted TV program is replaced and changed, but also the program can be replaced with the advertisement, and corresponding to different users, the broadcast adapts to the Advertisements specific to current users meet the needs of different users for advertisements.

Description of drawings

Fig. 1 is the flowchart of the IPTV-based program advertisement release method provided by Embodiment 1 of the present invention;

FIG. 2 is a flowchart of an IPTV-based program advertisement publishing method provided by Embodiment 2 of the present invention;

FIG. 3 is a schematic structural diagram of an IPTV-based program advertisement distribution device provided by Embodiment 3 of the present invention.

detailed description

In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

Fig. 1 is the flow chart of the IPTV-based program advertisement release method that Embodiment 1 of the present invention provides, as shown in Fig. 1, the method of this embodiment includes:

Step 101. Obtain user feature data and a user identifier corresponding to the user feature data, wherein the user feature data represents a feature of a user.

In this embodiment, specifically, the execution subject of this embodiment may be an advertisement management platform, a server, or other devices and devices capable of executing this method.

First, the service processor sends the homepage authentication result and load balancing result to the Electronic Program Guide (EPG), so that the EPG performs an initialization process, and the EPG jumps to the advertisement template; The user characteristic data of the characteristics are sent to the advertisement management platform through the interface machine, and at the same time, the EPG sends the user identification corresponding to the user characteristic data to the advertisement management platform through the interface machine. Wherein, the user identifier may be a user number, or a user address, or a user name, and the like.

Thus, the advertisement management platform can obtain the user characteristic data and the user identification corresponding to the user characteristic data.

Step 102: Rearrange the preset advertisement layout sequence according to the user characteristic data to determine the advertisement layout sequence corresponding to the user characteristic data, wherein the advertisement layout sequence includes at least one creative material.

In this embodiment, specifically, after the information interaction between the advertisement management platform and the interface machine, since the advertisement management platform already has a preset advertisement arrangement sequence, there is at least one creative material in the advertisement arrangement sequence.

The advertisement management platform can rearrange the preset advertisement arrangement sequence according to the user characteristic data, so that the creative material and the order of the creative material in the advertisement arrangement sequence can adapt to the current user characteristic data.

For example, there is an advertisement arrangement sequence, and there are 3 advertisement playback units in the advertisement arrangement sequence, and each advertisement playback unit has 3 creative materials, and each advertisement playback unit corresponds to a playback time period. Table 1 is the preset The sequence of adverts, as shown in Table 1:

Table 1 Preset Advertisement Arrangement Sequence

According to the user characteristic data, after rearranging the preset ad programming sequence, the number of times the creatives are played, the playing order, and the playing time period can be adjusted, and the ad programming sequence corresponding to the user characteristic data can be generated, Table 2 Arranging sequences for advertisements corresponding to user characteristic data, as shown in Table 2:

Table 2 Advertisement arrangement sequence corresponding to user characteristic data

For another example, if the user's viewing time is between 9:00-10:00, most of the creatives of the preset ad programming sequence can be set to play between 9:00-10:00; If the user's consumption range is relatively high, the creative material of the product with high consumption can be set in the ad programming sequence; if the user's consumption range is low, the creative material of the product with low consumption can be set in the ad programming sequence Medium; if the user is between 20 and 30 years old, set the advertising materials such as skin care advertisements and daily necessities in the ad programming sequence; If the user’s geographical location is in the suburbs, set the creative material of the real estate advertisement in the advertising arrangement sequence; if the user’s geographic location has gyms, supermarkets and other places, This will set these creatives in the sequence of ad programming; if the user’s hobbies and hobbies indicate that the user is interested in fruits, nuts, etc., then set the creatives of food in the ad programming sequence; If you are interested in photography, etc., set the creatives of photography equipment and television equipment in the advertising sequence.

Step 103: Send the advertisement programming sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification, so that the set-top box inserts the advertisement programming sequence corresponding to the user characteristic data into the currently playing TV program.

In this embodiment, specifically, the advertisement management platform sends the rearranged advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification, and after the set-top box displays the welcome interface, the set-top box can display the TV program Then, the set-top box can replace the advertisement broadcast plan of each channel with the advertisement arrangement sequence corresponding to the user characteristic data, so that the set-top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently playing in the TV program, and then the set-top box plays the re-shot commercial sequence in the TV program.

In this embodiment, according to the obtained user characteristic data, the advertisement management platform rearranges the preset advertisement arrangement sequence, determines the advertisement arrangement sequence corresponding to the current user characteristic data, and arranges the advertisement arrangement sequence corresponding to the current user characteristic data , and then send it to the set-top box according to the user identification, so that the set-top box inserts the advertisement programming sequence corresponding to the current user characteristic data into the currently playing TV program. Therefore, the set-top box displays the TV program with the advertisement arrangement sequence corresponding to the user characteristic data through the display screen, not only the advertisement in the real-time broadcasted TV program is replaced and changed, but also the program can be replaced with the advertisement, and corresponding to different users, the broadcast adapts to the Advertisements specific to current users meet the needs of different users for advertisements.

Fig. 2 is the flowchart of the IPTV-based program advertisement publishing method provided by Embodiment 2 of the present invention. On the basis of Embodiment 1, as shown in Fig. 2, the method of this embodiment, step 101, specifically includes:

Receiving the user characteristic data sent by the interface machine and the user identification corresponding to the user characteristic data; or receiving the user characteristic data input by the user and the user identification corresponding to the user characteristic data.

Wherein, the user feature data includes at least one of the following: user geographic location, user consumption range, user age, user hobbies, and viewing time.

In this embodiment, specifically, the interface machine acquires user characteristic data from the EPG, or the interface machine analyzes the user characteristic data according to a preset analysis model, and the user characteristic data includes at least one of the following: user geographic location, user Consumption range, user age, user hobbies, viewing time, etc.; then, the interface machine sends each user characteristic data and the user identification corresponding to each user characteristic data to the advertisement management platform.

Or, the advertisement management platform directly receives each user characteristic data input by the user and the user identification corresponding to each user characteristic data one-to-one, and then the advertisement management platform performs each user characteristic data and the user identification corresponding to each user characteristic data one-to-one. storage.

For example, EPG receives user's geographic location, user's age and other characteristics input by the user, and then EPG sends the user's characteristic data to the interface machine, and then the advertising management platform obtains the user's characteristic data in the interface machine.

Step 103 specifically includes:

Send the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification through the interface machine and the EPG, so that the set-top box inserts the creative material in the advertisement arrangement sequence corresponding to the user characteristic data into the preset of the TV program in the program segment of the time period;

or,

Send the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification through the interface machine and EPG, so that after the set-top box recognizes the advertisement in the currently playing TV program, the set-top box will make the advertisement in the currently playing TV program , replaced by the creative in the ad sequence corresponding to the user profile data.

Specifically, step 103 is: sending the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification, so that the set-top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently playing TV program, The STB display screen shows the television program with the commercial sequence inserted.

In this embodiment, specifically, the advertisement management platform rearranges the preset advertisement arrangement sequence according to the obtained user characteristic data, thereby determining the advertisement arrangement sequence corresponding to the current user characteristic data; and then the advertisement management platform will The advertisement programming sequence corresponding to the current user characteristic data is sent to the set-top box corresponding to the user identification through the interface machine and EPG according to the user identification; thus the set-top box inserts the advertisement programming sequence corresponding to the current user characteristic data into the currently playing TV program , and then the display screen of the set-top box displays the TV program corresponding to the current user's characteristic data with the sequence of advertising arrangement set.

Among them, the set-top box inserts the advertisement arrangement sequence corresponding to the current user's characteristic data into the currently playing TV program in a variety of ways, including: the set-top box can download the advertisement broadcast plan of each channel in the TV program, and the set-top box will communicate with the user The creative material in the advertisement arrangement sequence corresponding to the feature data is inserted into the program segment of the preset time period of the TV program, so that the advertisement material in the advertisement arrangement sequence corresponding to the user characteristic data is played in the real-time broadcast TV program; Or, the set-top box can download the advertisement playing plan of each channel in the TV program, and the set-top box identifies the advertisement in the advertisement playing plan in the currently playing TV program, and then the set-top box replaces the advertisement in the currently playing TV program with the user characteristic The creatives in the ad programming sequence corresponding to the data, so as to replace the adverts in the real-time TV programs. Furthermore, it realizes the insertion, cover broadcast and advance broadcast of advertisements in live TV programs.

For example, the set-top box determines the advertising broadcast plan in a certain TV program that needs to be broadcast live, and Table 3 shows the program schedule of the TV program to be broadcast live, as shown in Table 3:

Table 3 Program schedule of TV programs to be broadcast live

After the advertisement management platform rearranges the preset advertisement arrangement sequence according to the user characteristic data, the advertisement arrangement sequence corresponding to the user characteristic data is obtained, and the advertisement management platform will use the interface machine, After the EPG is sent to the set-top box, the set-top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the TV program to be broadcast live, and can obtain a program schedule in which the advertisement arrangement sequence corresponding to the user characteristic data is inserted. Table 4 is the insertion The program timetable of the advertising arrangement sequence corresponding to the user characteristic data is shown in Table 4:

Table 4 shows the program schedule in which the sequence of advertisement programming corresponding to the user characteristic data is inserted

Thus, a TV program corresponding to the user characteristic data and inserted with an advertising arrangement sequence is generated. The set-top box can play the TV program through the display screen.

In this embodiment, according to the obtained user characteristic data, the preset advertisement arrangement sequence is rearranged, and the advertisement arrangement sequence corresponding to the current user characteristic data is determined, and the advertisement arrangement sequence corresponding to the current user characteristic data is determined according to The user identification is sent to the set-top box corresponding to the user identification through the interface machine and the EPG, so that the set-top box inserts the advertisement arrangement sequence corresponding to the current user characteristic data into the current live TV program. Therefore, the display screen of the set-top box displays a TV program with an advertisement arrangement list corresponding to the user's characteristic data, not only the advertisement in the real-time broadcast TV program is replaced and changed, but the program can also be replaced with an advertisement, and then the live broadcast is realized based on IPTV The advertisements in TV programs can be inserted, overlaid, and advanced; at the same time, corresponding to different users, the advertisements adapted to the current user are played, which meets the needs of different users for advertisements.

FIG. 3 is a schematic structural diagram of an IPTV-based program advertisement publishing device provided in Embodiment 3 of the present invention. As shown in FIG. 3 , the device provided in this embodiment includes:

An acquisition module 31, configured to acquire user characteristic data and a user identification corresponding to the user characteristic data, wherein the user characteristic data characterizes the characteristics of the user;

The arrangement module 32 is used to rearrange the preset advertisement arrangement sequence according to the user characteristic data, so as to determine the advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence includes at least one creative material;

The sending module 33 is configured to send the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification, so that the set-top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently playing TV program.

Obtain module 31, specifically for:

receiving the user characteristic data sent by the interface machine, and the user identification corresponding to the user characteristic data;

or,

The user characteristic data input by the user and the user identification corresponding to the user characteristic data are received.

The sending module 33 is specifically used for:

Send the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification through the interface machine and the EPG, so that the set-top box inserts the creative material in the advertisement arrangement sequence corresponding to the user characteristic data into the preset of the TV program in the program segment of the time period;

or,

Send the advertisement arrangement sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification through the interface machine and EPG, so that after the set-top box recognizes the advertisement in the currently playing TV program, the set-top box will make the advertisement in the currently playing TV program , replaced by the creative in the ad sequence corresponding to the user profile data.

The sending module 33 is specifically used for:

Send the ad programming sequence corresponding to the user characteristic data to the set-top box corresponding to the user identification, so that the set-top box inserts the ad programming sequence corresponding to the user characteristic data into the currently playing TV program, and the display screen of the set-top box shows that the advertisement is inserted Sequenced TV shows.

Among them, the user characteristic data includes at least one of the following:

User's geographic location, user's consumption range, user's age, user's hobbies and hobbies, and viewing time.

The IPTV-based program advertisement distribution device of this embodiment can execute the IPTV-based program advertisement distribution method provided in Embodiment 1 and Embodiment 2 of the present invention, and the implementation principles thereof are similar, and will not be repeated here.

In this embodiment, according to the obtained user characteristic data, the preset advertisement arrangement sequence is rearranged, and the advertisement arrangement sequence corresponding to the current user characteristic data is determined, and the advertisement arrangement sequence corresponding to the current user characteristic data is determined according to The user identification is sent to the set-top box corresponding to the user identification through the interface machine and the EPG, so that the set-top box inserts the advertisement arrangement sequence corresponding to the current user characteristic data into the current live TV program. Therefore, the display screen of the set-top box displays a TV program with an advertisement arrangement list corresponding to the user's characteristic data, not only the advertisement in the real-time broadcast TV program is replaced and changed, but the program can also be replaced with an advertisement, and then the live broadcast is realized based on IPTV The advertisements in TV programs can be inserted, overlaid, and advanced; at the same time, corresponding to different users, the advertisements adapted to the current user are played, which meets the needs of different users for advertisements.

Those of ordinary skill in the art can understand that all or part of the steps for implementing the above method embodiments can be completed by program instructions and related hardware. The aforementioned program can be stored in a computer-readable storage medium. When the program is executed, it executes the steps including the above-mentioned method embodiments; and the aforementioned storage medium includes: ROM, RAM, magnetic disk or optical disk and other various media that can store program codes.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present invention, rather than to limit them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: it can still be Modifications are made to the technical solutions described in the foregoing embodiments, or equivalent replacements are made to some of the technical features; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the spirit and scope of the technical solutions of the various embodiments of the present invention.

Claims (10)

1. An IPTV-based program advertisement publishing method is characterized by comprising the following steps:

acquiring user characteristic data and a user identifier corresponding to the user characteristic data, wherein the user characteristic data represents the characteristics of a user;

rearranging a preset advertisement arrangement sequence according to the user characteristic data to determine an advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence comprises at least one advertisement material;

and sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identification so that the set top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently played television program.

2. The method of claim 1, wherein the obtaining the user characteristic data and the user identifier corresponding to the user characteristic data comprises:

receiving user characteristic data and a user identifier corresponding to the user characteristic data sent by an interface machine;

or,

and receiving user characteristic data input by a user and a user identification corresponding to the user characteristic data.

3. The method of claim 1, wherein sending the advertising programming sequence corresponding to the user characteristic data to the set-top box corresponding to the user identifier to cause the set-top box to insert the advertising programming sequence corresponding to the user characteristic data into the currently playing television program comprises:

sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identification through an interface machine and an Electronic Program Guide (EPG) so that the set top box inserts advertisement materials in the advertisement arrangement sequence corresponding to the user characteristic data into a program segment of a television program in a preset time period;

or,

and sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identifier through an interface machine and an EPG (electronic program guide), so that after the set top box identifies the advertisement in the currently played television program, the set top box replaces the advertisement in the currently played television program with the advertisement material in the advertisement arrangement sequence corresponding to the user characteristic data.

4. The method of claim 1, wherein sending the advertising programming sequence corresponding to the user characteristic data to the set-top box corresponding to the user identifier to cause the set-top box to insert the advertising programming sequence corresponding to the user characteristic data into the currently playing television program comprises:

and sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identification, so that the set top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently played television program, and then the set top box displays the television program inserted with the advertisement arrangement sequence through a display screen.

5. The method according to any of claims 1-4, wherein the user characteristic data comprises at least one of:

user geographic location, user consumption range, user age, user interest and hobby characteristics, and viewing time.

6. An IPTV-based program advertisement distribution device, comprising:

the system comprises an acquisition module, a storage module and a processing module, wherein the acquisition module is used for acquiring user characteristic data and a user identifier corresponding to the user characteristic data, and the user characteristic data represents the characteristics of a user;

the arrangement module is used for rearranging a preset advertisement arrangement sequence according to the user characteristic data so as to determine an advertisement arrangement sequence corresponding to the user characteristic data, wherein the advertisement arrangement sequence comprises at least one advertisement material;

and the sending module is used for sending the advertisement arrangement sequence corresponding to the user characteristic data to the set top box corresponding to the user identifier so that the set top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently played television program.

7. The apparatus of claim 6, wherein the obtaining module is specifically configured to:

receiving user characteristic data and a user identifier corresponding to the user characteristic data sent by an interface machine;

or,

and receiving user characteristic data input by a user and a user identification corresponding to the user characteristic data.

8. The apparatus of claim 6, wherein the sending module is specifically configured to:

sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identifier through an interface machine and an EPG (electronic program guide), so that the set top box inserts advertisement materials in the advertisement arrangement sequence corresponding to the user characteristic data into a program segment of a preset time slot of a television program;

or,

and sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identifier through an interface machine and an EPG (electronic program guide), so that after the set top box identifies the advertisement in the currently played television program, the set top box replaces the advertisement in the currently played television program with the advertisement material in the advertisement arrangement sequence corresponding to the user characteristic data.

9. The apparatus of claim 6, wherein the sending module is specifically configured to:

and sending the advertisement arrangement sequence corresponding to the user characteristic data to a set top box corresponding to the user identification, so that the set top box inserts the advertisement arrangement sequence corresponding to the user characteristic data into the currently played television program, and then the set top box displays the television program inserted with the advertisement arrangement sequence through a display screen.

10. The apparatus according to any of claims 6-9, wherein the user characteristic data comprises at least one of:

user geographic location, user consumption range, user age, user interest and hobby characteristics, and viewing time.