CN105335868A - Resource object conversion quality determination method and apparatus - Google Patents
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Abstract
The application discloses a resource object conversion quality determination method and apparatus. The method comprises: receiving a key behavior data stream, wherein the key behavior data stream is sent by a client in real time after a key behavior is detected; determining that the key behavior data stream is valid according to a resource object data list, and determining a resource object corresponding to the key behavior data stream and the conversion quality of the resource object; and performing accumulation on the conversion quality of the resource object according to an accumulation rule. According to the scheme, the conversion quality of the resource object is determined in real time, so that relatively long delay is avoided, and timelines demands can be met even during a large-scale promotion activity with a very short deadline; and the conversion quality of the resource object can be determined in real time, and released promotion information can be adjusted in time according to the conversion quality of the resource object, so that promotion information required for users can be provided in time, and user experience is improved.
Description
Technical field
The application relates to networking technology area, particularly relates to a kind of conversion quality determination method and device of resource object.
Background technology
Along with the develop rapidly of ecommerce, the marketing mode of e-commerce website is also more and more abundanter, such as, can coordinate carry out massive promotional campaign various festivals or holidays on webpage, promotion message can be regularly published at the selection area of webpage, promotion message can also be regularly published at the selection area of other website and webpage, etc.The selection area of the webpage of e-commerce website and selection area thereof, other website and webpage can be called resource object, and resource object, for throwing in promotion message, is selected for user.If user clicks the promotion message in resource object, access will be produced and click data stream; If user performs purchase, collection, adds the critical behaviors such as shopping cart, critical behavior data stream will be produced.
If evaluate by the conversion quality of resource object the value that the promotion message thrown in resource object brings e-commerce website, so can according to the conversion quality of visit data stream and critical behavior data stream determination resource object, then according to the promotion message thrown in the further adjustresources object of the conversion quality of resource object, thus bring more value to e-commerce website, visible, determine that the conversion quality of resource object is extremely important.At present, the conversion quality determination method of resource object is based on off-line data, obtain the access of each resource object in setting-up time and click data streams and critical behavior data streams, then by two list association together, finally determine the conversion quality of each resource object.
In the above-mentioned methods, the conversion quality of resource object could be determined after needing to obtain all off-line datas, this can produce the delay of a day or two days usually, and this section postpone possibly cannot requirement of real time, also Consumer's Experience can be affected due to the promotion message that can not user be provided in time to need, such as, during one-day massive promotional campaign, often need the promotion message thrown in the conversion quality determination resource object according to resource object whether reasonable, if the promotion message thrown in is unreasonable, will adjust in time and optimize, due to massive promotional campaign one day by a definite date, and said method produces the delay of a day or two days, that is the conversion quality of resource object cannot be obtained during massive promotional campaign, said method cannot meet real-time demand, and then affect Consumer's Experience.
Summary of the invention
The embodiment of the present application provides a kind of conversion quality determination method and device of resource object, in order to solve the delay that exists in the conversion quality determination method of existing resource object large, cannot requirement of real time, and then affect the problem of Consumer's Experience.
According to the embodiment of the present application, a kind of conversion quality determination method of resource object is provided, comprises:
Receive critical behavior data stream, described critical behavior data stream sends in real time after client detects critical behavior;
After determining that described critical behavior data stream effectively according to resource object data list, determine the resource object that described critical behavior data stream is corresponding and transform quality; And,
Add up according to the conversion quality of accumulative rule to described resource object.
Concrete, determine that described critical behavior data stream is effective according to resource object data list, specifically comprise:
Obtain user ID that described critical behavior data stream carries, access object mark, resource object coding and access time;
The list item of user ID, access object mark and the resource object coding comprising acquisition is searched from described resource object data list;
If find list item described at least one, and the access time that list item described at least one comprises is before the access time obtained, then determine that described critical behavior data stream is effective.
Concrete, before carrying out adding up according to the conversion quality of accumulative rule to described resource object, also comprise:
Determine that the conversion quality of described resource object is the need of the operation of execution duplicate removal;
If desired duplicate removal operation is performed, obtain the user ID of carrying in described critical behavior data stream, described user ID whether is there is in inquiring user identification list, if do not exist, then described user ID is added in described user ID list, perform described basis and add up the regular step that the conversion quality of described resource object is added up;
Perform duplicate removal operation if do not need, perform described basis and add up the regular step that the conversion quality of described resource object is added up.
Concrete, add up according to the conversion quality of described accumulative rule to described resource object, specifically comprise:
Obtain the current value of the conversion quality of described resource object;
If described accumulative rule is accumulative quantity on order, then described current value is added 1; If described accumulative rule is accumulating sum number, then obtain the amount of money number carried in described critical behavior data stream, described current value is increased described amount of money number.
Optionally, also comprise:
Receive access and click data stream, it is that client detects the clicked rear transmission of promotion message that data stream is clicked in described access;
Determining that resource object corresponding to data stream is clicked in described access is after monitored object, obtain described access click carry in data stream user ID, access object mark, resource object coding and access time;
The user ID of acquisition, access object mark, resource object coding and access time are kept in described resource object data list as a list item.
Concrete, determine that the resource object that described access clicks data stream corresponding is monitored object, specifically comprise:
Obtain the resource object coding that described access click data stream is carried;
Determine whether the list of monitoring resource object comprises the resource object coding of acquisition;
If comprise the resource object coding of acquisition, then determine that the resource object that described access clicks data stream corresponding is monitored object.
According to the embodiment of the present application, a kind of conversion quality determining device of resource object is provided, comprises:
Receiving element, for receiving critical behavior data stream, described critical behavior data stream sends in real time after client detects critical behavior;
Determining unit, after determining that according to resource object data list described critical behavior data stream effectively, determines the resource object that described critical behavior data stream is corresponding and transforms quality; And,
Processing unit, for adding up the conversion quality of described resource object according to accumulative rule.
Concrete, described determining unit, specifically for:
Obtain user ID that described critical behavior data stream carries, access object mark, resource object coding and access time;
The list item of user ID, access object mark and the resource object coding comprising acquisition is searched from described resource object data list;
If find list item described at least one, and the access time that list item described at least one comprises is before the access time obtained, then determine that described critical behavior data stream is effective.
Concrete, described processing unit, also for:
Determine that the conversion quality of described resource object is the need of the operation of execution duplicate removal;
If desired duplicate removal operation is performed, obtain the user ID of carrying in described critical behavior data stream, described user ID whether is there is in inquiring user identification list, if do not exist, then described user ID is added in described user ID list, perform described basis and add up the regular step that the conversion quality of described resource object is added up;
Perform duplicate removal operation if do not need, perform described basis and add up the regular step that the conversion quality of described resource object is added up.
Concrete, described processing unit, specifically for:
Obtain the current value of the conversion quality of described resource object;
If described accumulative rule is accumulative quantity on order, then described current value is added 1; If described accumulative rule is accumulating sum number, then obtain the amount of money number carried in described critical behavior data stream, described current value is increased described amount of money number.
Optionally, described receiving element, also click data stream for receiving access, it is that client detects the clicked rear transmission of promotion message that data stream is clicked in described access;
Described determining unit, also for determining that described access is clicked after resource object corresponding to data stream be monitored object, obtain described access click carry in data stream user ID, access object mark, resource object coding and access time;
Described processing unit, also for being kept in described resource object data list as a list item user ID of acquisition, access object mark, resource object coding and access time.
Concrete, described determining unit, specifically for:
Obtain the resource object coding that described access click data stream is carried;
Determine whether the list of monitoring resource object comprises the resource object coding of acquisition;
If comprise the resource object coding of acquisition, then determine that the resource object that described access clicks data stream corresponding is monitored object.
The conversion quality determination method of the resource object that the embodiment of the present application provides and device, after the critical behavior data stream that each reception client sends, first determine that whether this critical behavior data stream is effective according to resource object data list, if effectively, determine the resource object that this critical behavior data stream is corresponding and transform quality, then according to accumulative rule, the conversion quality of this resource object is added up, thus realize the conversion quality determining resource object in real time, avoid larger delay, even during the massive promotional campaign that the time limit is very short, also real-time demand can be met, due to the conversion quality of resource object can be determined in real time, just can in time according to the promotion message that the conversion Mass adjust-ment of resource object is thrown in, thus the promotion message that can user be provided in time to need, improve Consumer's Experience.
Accompanying drawing explanation
Accompanying drawing described herein is used to provide further understanding of the present application, and form a application's part, the schematic description and description of the application, for explaining the application, does not form the improper restriction to the application.In the accompanying drawings:
Fig. 1 is the structural representation of the conversion quality certainty annuity of resource object in the embodiment of the present application;
Fig. 2 is the navigation process of user in the embodiment of the present application;
Fig. 3 is the process flow diagram of the conversion quality determination method of resource object in the embodiment of the present application;
Fig. 4 is according to the effective process flow diagram of resource object data list determination critical behavior data stream in the embodiment of the present application;
Fig. 5 is the process flow diagram setting up resource object data list in the embodiment of the present application;
Fig. 6 is the process flow diagram of the conversion quality determination method of a kind of preferred resource object in the embodiment of the present application;
Fig. 7 is the structural representation of the conversion quality determining device of resource object in the embodiment of the present application.
Embodiment
In order to make technical problems to be solved in this application, technical scheme and beneficial effect clearly, understand, below in conjunction with drawings and Examples, the application is further elaborated.Should be appreciated that specific embodiment described herein only in order to explain the application, and be not used in restriction the application.
In order to solve the delay that exists in the conversion quality determination method of existing resource object large, cannot requirement of real time, and then affect the problem of Consumer's Experience, the conversion quality determination method of a kind of resource object that the embodiment of the present application provides, realized by the conversion quality certainty annuity of resource object as shown in Figure 1, this system comprises server 1 and client 2.Wherein:
Client 2, sends critical behavior data stream to server 1 in real time after critical behavior being detected.
Server 1, for receiving critical behavior data stream; After effective according to resource object data list determination critical behavior data stream, determine the resource object that critical behavior data stream is corresponding and transform quality; And, add up according to the conversion quality of accumulative rule to resource object.
Below in conjunction with the conversion quality of critical behavior, resource object and resource object that Fig. 2 illustrates in e-commerce website, Figure 2 shows that the navigation process of a user.
Critical behavior can be user by the purchase of client executing, collects, add the operations such as shopping cart.
Resource object can be the selection area etc. of the webpage of e-commerce website and selection area thereof, other website and webpage, for throwing in promotion message, select for user, homepage, the action message region 1,2 of such as e-commerce website www.xxxxx.com can be called it is resource object, and store information 1, store information 2, merchandise news 1, merchandise news 2 can be the promotion messages thrown in resource object.
The webpage of e-commerce website can be divided into three kinds substantially: shopping guide's page (homepage, action message region etc.), the guiding page (store information, merchandise news) and transaction page, see Fig. 2, user is from browsing homepage, may by following several mode to performing critical behavior: a redirect, such as operate from homepage to performing to buy to merchandise news 1; Two redirects, such as, perform collection operation to store information 1 again from homepage to action message region 1; Three redirects, such as, from homepage to action message region 1, then to action message region 2, finally arrive and add shopping cart operation to merchandise news 2 execution; Broad sense transforms, and can comprise all modes above; Etc..The conversion quality of resource object can comprise: amount of money number, the quantity on order of a redirect, the amount of money number, the number of users of two redirects, the quantity on order of three redirects etc. of a redirect that the number of users that broad sense transforms, broad sense transform.
As shown in Figure 3, the executive agent of the method is server to the flow process of the conversion quality determination method of above-mentioned resource object, comprises the steps:
S31: receive critical behavior data stream.
See Fig. 2, user is after client executing critical behavior, and client detects this critical behavior, can be the critical behavior data stream of the first setting address in real time to server sending destination location.What the first setting address was corresponding is the space of server being preserved critical behavior data stream.Server can determine whether it is critical behavior data stream according to whether carrying the first setting address.
S32: after effective according to resource object data list determination critical behavior data stream, determines the resource object that critical behavior data stream is corresponding and transforms quality.
After server receives this critical behavior data stream, first need to determine that whether this critical behavior data stream is effective according to resource object data list, if effectively, then determine the resource object that critical behavior data stream is corresponding and transform quality; If invalid, flow process terminates.
The access in the past received can be preserved in resource object data list and click the information of carrying in data stream.See Fig. 2, user is after client clicks action message region, store information or merchandise news, and client detects this click behavior, can be that data stream is clicked in the access of the second setting address to server sending destination location.What the second setting address was corresponding is server is preserved the space that data stream is clicked in access.Server can determine whether it is that data stream is clicked in access according to whether carrying the second setting address, and server determines it is after data stream is clicked in access, can preserve this access and click the information that data stream carries in resource object data list.
S33: add up according to the conversion quality of accumulative rule to resource object.
When transforming quality and being different, accumulative rule is also incomplete same, and such as, what have needs accumulating sum number, and what have needs accumulative quantity on order, etc.Therefore, the accumulative rule of quality settings can be transformed for often kind in advance, determine the resource object that critical behavior data stream is corresponding and after transforming quality, just can add up the conversion quality of this resource object according to presetting accumulative rule.
In the program, after the critical behavior data stream that each reception client sends, first determine that whether this critical behavior data stream is effective according to resource object data list, if effectively, determine the resource object that this critical behavior data stream is corresponding and transform quality, then according to duplicate removal rule and accumulative rule, the conversion quality of this resource object is added up, thus realize the conversion quality determining resource object in real time, avoid larger delay, even during the massive promotional campaign that the time limit is very short, also real-time demand can be met; Due to the conversion quality of resource object can be determined in real time, just can in time according to the promotion message that the conversion Mass adjust-ment of resource object is thrown in, thus the promotion message that can user be provided in time to need, improve Consumer's Experience.
Concrete, effective according to resource object data list determination critical behavior data stream in above-mentioned S32, as shown in Figure 4, specifically comprises:
S321: obtain user ID that critical behavior data stream carries, access object mark, resource object coding and access time.
Critical behavior data stream can carry a lot of information usually, such as user ID, access object mark, resource object coding and access time.Wherein, user ID is the ID (Identity, mark) that user registers; Access object mark can be user's commodity of accessing or shop ID, also can be the URL (UniformResourceLocator, URL(uniform resource locator)) etc. of the page; Resource object coding can be server is the commodity of user's access or the coding of shop setting in advance, also can be the coding calculated according to the URL of the page; Access time is the time that critical behavior occurs.
S322: the list item searching user ID, access object mark and the resource object coding comprising acquisition from resource object data list, if find at least one list item, performs S323; If do not find list item, perform S325.
What resource object data list was preserved is that the information of carrying in data stream is clicked in access, click data stream according to each access and set up a list item, need the information used to be user ID, access object mark, resource object coding and access time in the present embodiment, therefore can preserve these four information in each list item.
Server can search the list item of user ID, access object mark and the resource object coding comprising acquisition from resource object data list, and the result of searching is different, and corresponding processing mode is also different.
S323: determine whether that access time that at least one list item comprises is before the access time obtained, and if so, performs S324; Otherwise, perform S325.
If find at least one list item, then determine that access time that in these list items, whether at least one list item comprises is before the access time obtained, the result determined is different, and corresponding processing mode is also different.
S324: determine that critical behavior data stream is effective.
If the access time that at least one list item comprises before the access time obtained, then can determine that this critical behavior data stream is effective, that is contribution may be had to the conversion quality of resource object.
S325: determine that critical behavior data stream is invalid.
If do not find list item in resource object data list, or the access time that the list item found comprises is all after the access time obtained, and so determines that this critical behavior data stream is invalid, does not that is contribute the conversion quality of resource object.
Optionally, the accumulative rule of the basis in above-mentioned S33 also comprises before carrying out adding up to the conversion quality of resource object:
Determine that the conversion quality of resource object is the need of the operation of execution duplicate removal;
If desired perform duplicate removal operation, obtain the user ID of carrying in critical behavior data stream, whether there is user ID in inquiring user identification list, if do not exist, then user ID is added in user ID list, perform S33;
Perform duplicate removal operation if do not need, perform S33.
Different conversion matter method for determination of amount can be variant, in order to ensure the accuracy of the conversion quality of final resource object, can first duplicate removal add up again.Wherein, duplicate removal operation mainly performs for same user, and such as, when conversion quality is the number of users of a redirect, the repeatedly critical behavior that same user performs is not contributed this conversion quality, at this moment needs to perform duplicate removal operation; When conversion quality is the quantity on order of a redirect, multiple orders that same user produces have contribution to this conversion quality, at this moment without the need to performing duplicate removal operation.Again such as, when conversion quality is the number of users of two redirects, the repeatedly critical behavior that same user performs is not contributed this conversion quality, at this moment needs to perform duplicate removal operation; When conversion quality is the amount of money number of two redirects, the amount of money number in multiple orders that same user produces has contribution to this conversion quality, at this moment without the need to performing duplicate removal operation.Again such as, when conversion quality is the number of users of broad sense conversion, the repeatedly critical behavior that same user performs is not contributed this conversion quality, at this moment needs to perform duplicate removal operation; When conversion quality is the amount of money number of a redirect, the amount of money number in multiple orders that same user produces has contribution to this conversion quality, at this moment without the need to performing duplicate removal operation.
Therefore, first can determine that the conversion quality of this resource object is the need of the operation of execution duplicate removal, if desired duplicate removal operation is performed, the user ID of carrying in critical data stream can be obtained, if do not preserve this user ID in user ID list, then this user ID is added in user ID list, then at execution S33; Otherwise, directly can perform S33.
Wherein, what record in user ID list is user ID corresponding to the critical behavior data stream of having added up.
Concrete, adding up the conversion quality of resource object according to accumulative rule in above-mentioned S33, specifically comprises:
The current value of the conversion quality of Gains resources object;
If accumulative rule is accumulative quantity on order, then current value is added 1; If accumulative rule is accumulating sum number, then obtains the amount of money number carried in critical behavior data stream, current value is increased amount of money number.
When the conversion quality of resource object is different, corresponding accumulative rule also may be different, list two kinds of accumulative rules below.Such as, the current value of the conversion quality of resource object is 1000001, if accumulative rule is accumulative quantity on order, just directly current value can be added 1, i.e. 1000001+1=1000002; If accumulative rule is accumulating sum number, the amount of money number carried in critical behavior data stream can be obtained, be assumed to be 523, then current value can be added this amount of money number, i.e. 1000001+523=1000524.
For the ease of searching, can the numerical value of conversion quality of all resource objects of centralized stores.
Optionally, the conversion quality determination method of above-mentioned resource object also comprises the process setting up resource object data list, and this process can be carried out with S31-S33 is parallel, as shown in Figure 5, specifically comprises the following steps:
S51: receive access and click data stream, it is that client detects the clicked rear transmission of promotion message that data stream is clicked in access.
S52: determine that accessing the resource object clicking data stream corresponding is after monitored object, the user ID of carrying in acquisition access click data stream, access object mark, resource object coding and access time.
The coding that the resource object needing monitoring is preserved in the list of monitoring resource object can be set up in advance, when determining that accessing resource object corresponding to click data stream is monitored object, first the resource object coding that access click data stream is carried can be obtained, then determine whether the list of monitoring resource object comprises the resource object coding of acquisition, if comprise the resource object coding of acquisition, then determine that accessing the resource object clicking data stream corresponding is monitored object.
S53: the user ID of acquisition, access object mark, resource object coding and access time are kept in resource object data list as a list item.
If the resource object that access clicks data stream corresponding is monitored object, can obtain access click in data stream carry user ID, access object mark, resource object coding and access time, and it can be used as a list item to be kept in resource object data list.
The conversion quality determination method of above-mentioned resource object is described with a specific embodiment below, and as shown in Figure 6, detailed process is as follows:
S611: monitoring receives access and clicks data stream and critical behavior data stream, if receive access to click data stream, performs S612; If receive critical behavior data stream, perform S616.
After client detects that promotion message is clicked at every turn, all want sending destination location be the second setting address access click data stream; Client detects critical behavior at every turn, all wants sending destination location to be the critical behavior data stream of the first setting address.It is different that destination address in data stream and critical behavior data stream is clicked in access, therefore can distinguish according to destination address.
S612: obtain the resource object coding that access click data stream is carried.
Data stream is clicked in access can carry a lot of information, and such as, user ID, access object mark, resource object coding and access time etc., can therefrom obtain corresponding information as required.
S613: determine whether the list of monitoring resource object comprises the resource object coding of acquisition, if comprise, performs S614; Otherwise, perform S626.
S614: determine that accessing the resource object clicking data stream corresponding is monitored object.
S615: obtain access click in data stream carry user ID, access object mark, resource object coding and access time, the user ID of acquisition, access object mark, resource object coding and access time are kept in resource object data list as a list item.
S612-S615 is the process setting up resource object data list, as long as receive access click data stream all can preserve corresponding list item in resource object data list, thus can the data list of real-time update resource object, guarantee the accuracy of the conversion quality determining resource object.
S616: obtain user ID that critical behavior data stream carries, access object mark, resource object coding and access time.
Critical behavior data stream can carry a lot of information usually, and such as user ID, access object mark, resource object coding and access time etc., can therefrom obtain corresponding information as required.
S617: the list item searching user ID, access object mark and the resource object coding comprising acquisition from resource object data list, if find at least one list item, performs S618; If do not find list item, perform S620.
Server can search the list item of user ID, access object mark and the resource object coding comprising acquisition from resource object data list, and the result of searching is different, and corresponding processing mode is also different.
S618: determine whether that access time that at least one list item comprises is before the access time obtained, and if so, performs S619; Otherwise, perform S620.
S619: determine that critical behavior data stream is effective, perform S621.
If the access time that at least one list item comprises before the access time obtained, then can determine that this critical behavior data stream is effective, that is contribution may be had to the conversion quality of resource object.
S620: determine that critical behavior data stream is invalid, performs S626.
If do not find list item in resource object data list, or the access time comprised in the list item found is all after the access time obtained, and so determines that this critical behavior data stream is invalid, does not that is contribute the conversion quality of resource object.
S621: determine the resource object that critical behavior data stream is corresponding and transform quality.
S622: determine that the conversion quality of resource object is the need of the operation of execution duplicate removal, if desired performs duplicate removal operation, performs S623; Otherwise, perform S625.
Different conversion matter method for determination of amount can be variant, and what have can first duplicate removal add up again, and what have can directly add up, and therefore needs first to determine whether to perform duplicate removal operation.
S623: obtain the user ID of carrying in critical behavior data stream, whether there is user ID in inquiring user identification list, if do not exist, performs S624; Otherwise, perform S626.
S624: user ID added in user ID list, performs S625.
If not this user ID in user ID list, in order to avoid later double counting, and affect the accurately fixed of the conversion quality of resource object, this user ID can be added in user ID list.
S625: the current value of the conversion quality of Gains resources object, adds 1 by current value.
Here the accumulative rule of hypothesis is accumulative quantity on order, so current data can be added 1.When accumulative rule is different, accumulative method is also different, and integrating method is determined according to accumulative rule.
S626: flow process terminates.
S612-S614 can carry out with S615-S625 simultaneously, does not have strict sequencing.
The program can realize the conversion quality determining resource object in real time, avoids larger delay, even during the massive promotional campaign that the time limit is very short, also can meet real-time demand; Due to the conversion quality of resource object can be determined in real time, just can in time according to the promotion message that the conversion Mass adjust-ment of resource object is thrown in, thus the promotion message that can user be provided in time to need, improve Consumer's Experience.
Determine that the conversion quality of resource object has a lot of purposes, enumerate two kinds of purposes below and be described.Such as, can evaluate this resource object according to the conversion quality of resource object, thus determine that seller needs the expense paid when this resource object throws in promotion message; When carrying out large-scale activity sales promotion, the promotion message can thrown according to the conversion Mass adjust-ment of resource object, when promotion message is emphasis popularization object, can select to transform the large resource object of quality to throw in, when promotion message is common popularization object, can selects to transform the little resource object of quality and throw in.
Based on same inventive concept, the conversion quality determining device of a kind of resource object that the embodiment of the present application also provides, this device can be arranged in the server, and the structure of this device, as shown in 7 figure, comprising:
Receiving element 71, for receiving critical behavior data stream, critical behavior data stream sends in real time after client detects critical behavior.
Determining unit 72, after effective according to resource object data list determination critical behavior data stream, determine the resource object that critical behavior data stream is corresponding and transforms quality.
Processing unit 73, for adding up the conversion quality of resource object according to accumulative rule.
Concrete, above-mentioned determining unit 72, specifically for:
Obtain user ID that critical behavior data stream carries, access object mark, resource object coding and access time;
The list item of user ID, access object mark and the resource object coding comprising acquisition is searched from resource object data list;
If find at least one list item, and the access time that at least one list item comprises is before the access time obtained, then determine that critical behavior data stream is effective.
Concrete, above-mentioned processing unit 73, also for:
Determine that the conversion quality of resource object is the need of the operation of execution duplicate removal;
If desired duplicate removal operation is performed, obtain the user ID of carrying in critical behavior data stream, whether user ID is there is in inquiring user identification list, if do not exist, then user ID is added in user ID list, perform the step conversion quality of resource object added up according to accumulative rule;
Perform duplicate removal operation if do not need, perform the step conversion quality of resource object added up according to accumulative rule.
Concrete, above-mentioned processing unit 73, specifically for:
The current value of the conversion quality of Gains resources object;
If accumulative rule is accumulative quantity on order, then current value is added 1; If accumulative rule is accumulating sum number, then obtains the amount of money number carried in critical behavior data stream, current value is increased amount of money number.
Optionally, above-mentioned receiving element 71, also click data stream for receiving access, it is that client detects the clicked rear transmission of promotion message that data stream is clicked in access.
Above-mentioned determining unit 72, also clicks after resource object corresponding to data stream be monitored object for determining to access, obtain access click carry in data stream user ID, access object mark, resource object coding and access time.
Above-mentioned processing unit 73, also for the user ID of acquisition, access object mark, resource object coding and access time are kept at resource object data list as a list item.
Concrete, above-mentioned determining unit 72, specifically for:
Obtain the resource object coding that access click data stream is carried;
Determine whether the list of monitoring resource object comprises the resource object coding of acquisition;
If comprise the resource object coding of acquisition, then determine that accessing the resource object clicking data stream corresponding is monitored object.
Above-mentioned explanation illustrate and describes the preferred embodiment of the application, but as previously mentioned, be to be understood that the application is not limited to the form disclosed by this paper, should not regard the eliminating to other embodiments as, and can be used for other combinations various, amendment and environment, and can in invention contemplated scope described herein, changed by the technology of above-mentioned instruction or association area or knowledge.And the change that those skilled in the art carry out and change do not depart from the spirit and scope of the application, then all should in the protection domain of the application's claims.
Claims (12)
1. a conversion quality determination method for resource object, is characterized in that, comprising:
Receive critical behavior data stream, described critical behavior data stream sends in real time after client detects critical behavior;
After determining that described critical behavior data stream effectively according to resource object data list, determine the resource object that described critical behavior data stream is corresponding and transform quality; And,
Add up according to the conversion quality of accumulative rule to described resource object.
2. the method for claim 1, is characterized in that, determines that described critical behavior data stream is effective, specifically comprise according to resource object data list:
Obtain user ID that described critical behavior data stream carries, access object mark, resource object coding and access time;
The list item of user ID, access object mark and the resource object coding comprising acquisition is searched from described resource object data list;
If find list item described at least one, and the access time that list item described at least one comprises is before the access time obtained, then determine that described critical behavior data stream is effective.
3. the method for claim 1, is characterized in that, before carrying out adding up, also comprises according to the conversion quality of accumulative rule to described resource object:
Determine that the conversion quality of described resource object is the need of the operation of execution duplicate removal;
If desired duplicate removal operation is performed, obtain the user ID of carrying in described critical behavior data stream, described user ID whether is there is in inquiring user identification list, if do not exist, then described user ID is added in described user ID list, perform described basis and add up the regular step that the conversion quality of described resource object is added up;
Perform duplicate removal operation if do not need, perform described basis and add up the regular step that the conversion quality of described resource object is added up.
4. the method as described in as arbitrary in claim 1-3, is characterized in that, add up, specifically comprise according to the conversion quality of described accumulative rule to described resource object:
Obtain the current value of the conversion quality of described resource object;
If described accumulative rule is accumulative quantity on order, then described current value is added 1; If described accumulative rule is accumulating sum number, then obtain the amount of money number carried in described critical behavior data stream, described current value is increased described amount of money number.
5. the method for claim 1, is characterized in that, also comprises:
Receive access and click data stream, it is that client detects the clicked rear transmission of promotion message that data stream is clicked in described access;
Determining that resource object corresponding to data stream is clicked in described access is after monitored object, obtain described access click carry in data stream user ID, access object mark, resource object coding and access time;
The user ID of acquisition, access object mark, resource object coding and access time are kept in described resource object data list as a list item.
6. method as claimed in claim 5, is characterized in that, determines that the resource object that described access clicks data stream corresponding is monitored object, specifically comprises:
Obtain the resource object coding that described access click data stream is carried;
Determine whether the list of monitoring resource object comprises the resource object coding of acquisition;
If comprise the resource object coding of acquisition, then determine that the resource object that described access clicks data stream corresponding is monitored object.
7. a conversion quality determining device for resource object, is characterized in that, comprising:
Receiving element, for receiving critical behavior data stream, described critical behavior data stream sends in real time after client detects critical behavior;
Determining unit, after determining that according to resource object data list described critical behavior data stream effectively, determines the resource object that described critical behavior data stream is corresponding and transforms quality; And,
Processing unit, adds up for the conversion quality of accumulative rule to described resource object.
8. device as claimed in claim 7, is characterized in that, described determining unit, specifically for:
Obtain user ID that described critical behavior data stream carries, access object mark, resource object coding and access time;
The list item of user ID, access object mark and the resource object coding comprising acquisition is searched from described resource object data list;
If find list item described at least one, and the access time that list item described at least one comprises is before the access time obtained, then determine that described critical behavior data stream is effective.
9. device as claimed in claim 7, is characterized in that, described processing unit, also for:
Determine that the conversion quality of described resource object is the need of the operation of execution duplicate removal;
If desired duplicate removal operation is performed, obtain the user ID of carrying in described critical behavior data stream, described user ID whether is there is in inquiring user identification list, if do not exist, then described user ID is added in described user ID list, perform described basis and add up the regular step that the conversion quality of described resource object is added up;
Perform duplicate removal operation if do not need, perform described basis and add up the regular step that the conversion quality of described resource object is added up.
10. the device as described in as arbitrary in claim 7-9, is characterized in that, described processing unit, specifically for:
Obtain the current value of the conversion quality of described resource object;
If described accumulative rule is accumulative quantity on order, then described current value is added 1; If described accumulative rule is accumulating sum number, then obtain the amount of money number carried in described critical behavior data stream, described current value is increased described amount of money number.
11. devices as claimed in claim 7, is characterized in that, described receiving element, and also click data stream for receiving access, it is that client detects the clicked rear transmission of promotion message that data stream is clicked in described access;
Described determining unit, also for determining that described access is clicked after resource object corresponding to data stream be monitored object, obtain described access click carry in data stream user ID, access object mark, resource object coding and access time;
Described processing unit, also for being kept in described resource object data list as a list item user ID of acquisition, access object mark, resource object coding and access time.
12. devices as claimed in claim 11, is characterized in that, described determining unit, specifically for:
Obtain the resource object coding that described access click data stream is carried;
Determine whether the list of monitoring resource object comprises the resource object coding of acquisition;
If comprise the resource object coding of acquisition, then determine that the resource object that described access clicks data stream corresponding is monitored object.
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Application publication date: 20160217 |