CN105321099A - Classification management system for cigarette-concerning users with multiple WeChat public accounts - Google Patents

Abstract

The invention discloses a cigarette-focused user classification management system with multiple WeChat public accounts, including a WeChat public account access management unit, a rights- and domain-divided management unit, an activity management unit, an LBS information maintenance unit, a user management unit, and a message push management unit unit and response service system; the WeChat public account access management unit is connected to multiple WeChat public accounts through the rights- and domain-divided management unit; the WeChat public account access management unit is used to access and manage multiple WeChat public accounts; The authority domain management unit is used to set the level authority of each WeChat public account and the range of user data seen by each WeChat public account. The present invention implements targeted brand promotion and product publicity for customer groups by classifying and managing followed users of multiple WeChat public accounts and authorizing management of each WeChat public account, thereby promoting sales.

Description

A classification management system for cigarette followers with multiple WeChat public accounts

technical field

The invention belongs to the technical field of information management, and in particular relates to a classification management system for cigarette followers with multiple WeChat public accounts.

Background technique

WeChat public account is an application account that merchants apply for on the WeChat public platform. Through the public account, merchants can communicate and interact with specific groups in text, pictures, voice, and video in all directions on the WeChat platform, thus forming a mainstream Online and offline WeChat interactive marketing methods.

E-commerce is a new networked economic activity, which is developing rapidly at an unprecedented speed. It has become an effective means for major companies to enhance their economic competitiveness and win global resource allocation advantages. Therefore, actively discussing the marketing model of e-commerce and building an e-commerce platform integrating sales and services can better serve consumers and enhance the popularity, reputation and loyalty of corporate brands.

The tobacco industry has particularities in terms of products, sales, and management. For example, the distribution centers directly under the tobacco are generally delivered; there are few middlemen, and there are both retail and wholesale characteristics. Due to the separation of industry and commerce, terminal visit sales and brand promotion are difficult to integrate in terminal marketing, which makes the implementation of terminal brand integration more difficult. There is no way to connect the company's promotion of target consumers with the first-time consumer feedback and response in market activities, and it is impossible to know the main middle and high-end consumer information of its cigarette products, such as region, Social attributes, gender and age, income and consumption levels, etc., making it impossible to effectively design and promote comprehensive and targeted brand marketing activities and sales strategies.

How to collect the information of the following users through the WeChat public account, and classify and manage the following users, so as to carry out brand promotion and event promotion for the customer group in a targeted manner, so as to connect with the sales of terminal visits and improve sales efficiency. The problem.

Contents of the invention

In order to solve the above-mentioned problems, the present invention proposes a classification management system for cigarette-focused users with multiple WeChat public accounts. The present invention implements targeted brand promotion and product publicity for customer groups by classifying and managing followed users of multiple WeChat public accounts and authorizing management of each WeChat public account, thereby promoting sales.

A cigarette-focused user classification management system with multiple WeChat public accounts, including a WeChat public account access management unit, a rights- and domain-decentralized management unit, an activity management unit, an LBS information maintenance unit, a user management unit, a message push management unit, and a response service System; the WeChat public account access management unit connects multiple WeChat public accounts through the rights- and domain-separated management unit; the WeChat public account access management unit is used to access and manage multiple WeChat public accounts; rights- and domain-separated management The unit is used to set the level authority of each WeChat public account and the range of user data seen by each WeChat public account; the activity management unit is used to provide activity information, conduct activity management and conduct information statistics of active users; the LBS information maintenance unit is used for service Management of network POI information and calculation of the optimal path for user network login; the user management unit is used for importing, storing, managing and classifying user information; setting, setting of message templates, recording of sending failure information and resending of sending failure information; answering service system is used to reply user's questions.

As a further improvement, the range of user data is divided by organization level or region level.

As a further improvement, the activity management unit provides the information, address, phone number, activity method and prize information of offline activities; the way the activity management unit conducts online activities includes scratch cards and smashing golden eggs.

As a further improvement, the service outlet POI information includes outlet name, latitude and longitude, outlet description, website information, and click-to-jump address.

As a further improvement, the user information includes user OPENID, name, gender, age, occupation and source channel.

As a further improvement, the response service system includes an automatic reply unit and a manual reply unit.

As a further improvement, the auto-reply unit automatically replies to users' questions through keywords or feature codes or custom replies or progressive answers.

As a further improvement, the manual reply unit includes an agent access unit and a message unit; the agent access unit automatically distributes user conversations to idle agents; the message unit makes the user's message and the processing of the user's message as a message list, and the The message list includes number, channel, IM number, message type, subject, content, status, customer request reply method, contact number, Email, message time, processing time, processing job number and reply content.

The present invention implements targeted brand promotion and product publicity for customer groups by classifying and managing followed users of multiple WeChat public accounts and authorizing management of each WeChat public account, thereby promoting sales.

Description of drawings

Fig. 1 is a structural diagram of the classification management system of cigarette concerned users with multiple WeChat public accounts according to the present invention.

detailed description

Referring to Figure 1, a cigarette-focused user classification management system with multiple WeChat public accounts, including a WeChat public account access management unit, a rights- and domain-decentralized management unit, an activity management unit, an LBS information maintenance unit, a user management unit, and a message push management unit Unit and answering service system.

The WeChat public account access management unit is connected to multiple WeChat public accounts through the rights- and domain-divided management unit; the WeChat public account access management unit is used to access and manage multiple WeChat public accounts; It is used to set the level authority of each WeChat official account and the range of user data seen by each WeChat official account; the user data range is divided by organizational level or geographical level.

The activity management unit is used to provide activity information, activity management and information statistics of activity users; the activity management unit provides information, address, phone number, activity method and prize information of offline activities; the way of activity management unit to conduct online activities includes Scratch cards and drop golden eggs.

The LBS information maintenance unit is used for managing POI information of service outlets and calculating the optimal path for users to log in; the POI information of service outlets includes outlet names, latitude and longitude, outlet descriptions, website information, and click-to-jump addresses.

The user management unit is used for importing, storing, managing and classifying user information; the user information includes user OPENID, name, gender, age, occupation and source channel.

The message push management unit is used for editing, auditing and monitoring of group sending messages, setting of sending objects, setting of message templates, recording of sending failure information and resending of sending failure information.

The answering service system is used to reply user's questions. The answering service system includes an automatic reply unit and a manual reply unit. The auto-reply unit automatically replies to users' questions through keywords or feature codes or custom replies or progressive answers. The manual reply unit includes an agent access unit and a message unit; the agent access unit automatically distributes the user session to an idle agent; the message unit makes a message list of the user's message and the processing of the user's message, and the message list includes a number , channel, IM number, message type, subject, content, status, customer request reply method, contact number, Email, message time, processing time, processing job number and reply content.

The invention supports the access of multiple WeChat public accounts, that is, supports the access of subscription accounts and service accounts, and covers the current mainstream public channels. Each WeChat official account has its own independent navigation menu, which does not affect each other. Each WeChat official account can be managed independently, and the data is stored uniformly, but does not affect each other.

Each WeChat official account has its own exclusive management background, each WeChat official account can develop its own business process, and each WeChat official account can only manage and maintain its own data. Each WeChat official account has its own set of independent backstage permission management, and each WeChat official account does not affect each other. Within the same WeChat official account, different menu permissions can be assigned according to the needs of different roles of the WeChat official account. Different roles are granted to different WeChat official account users. Functions that cannot be used at the level of the WeChat official account may not be assigned, so that the WeChat official account can only use the corresponding functions within the scope of its level of authority.

Domain division is aimed at the management of the visible range of data content. The administrator of each WeChat public account can see all relevant business data under it; the administrator can configure the visible data range of each WeChat public account according to the user level and needs, such as according to the organizational structure The level or region level sets the data visibility range.

The online activities of the present invention include:

Scratch card, including: scratch card event name, event start time and end time, event end prompt, configurable start picture, end picture, scratch card type name, quantity and other information, and can set the maximum number of lucky draws per person The total number of times, the maximum number of lucky draws per person per day and the probability of winning.

Golden egg smashing: You can set the name of the golden egg smashing event, the start time and end time of the event, the prompt at the end of the event, the configurable start picture, the end picture, the name of the golden egg smashing type, the quantity and other information. At the same time, you can set the maximum total number of lottery draws allowed per person, the maximum number of lottery draws per person per day, and the winning probability.

The activity management unit automatically records the information of the WeChat users participating in each activity, records the total number of participating activities, the number of winners, and the list of winners.

The user management unit can also query the user's associated WeChat public account account information; provide multi-condition combined query of user information, and have a list export function; provide the reverse viewing function of the user's session information.

The present invention achieves targeted cigarette brand promotion and activity publicity for customer groups through authorized management of WeChat public accounts, customer classification, management of various activities, and control of group messages.

Apparently, the above-mentioned embodiments are only examples for clear description, rather than limiting the implementation. For those of ordinary skill in the art, other changes or changes in different forms can be made on the basis of the above description. It is not necessary and impossible to exhaustively list all the implementation manners here. And the obvious changes or changes derived therefrom are still within the scope of protection of the present invention.

Claims (9)

1. more than one kind, users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, comprise micro-letter public number access-in management unit, Authority and Domain Based Management administrative unit, activity management unit, LBS information maintenance unit, service management unit, message push administrative unit and answer service system; Micro-letter public number access-in management unit is connected with multiple micro-letter public account by Authority and Domain Based Management administrative unit; Micro-letter public number access-in management unit is used for multiple micro-access and management believing public's account number; The user data range that Authority and Domain Based Management administrative unit is seen for the level-right and each micro-letter public account number arranging each micro-letter public account number; Activity management unit for providing action message, carry out activity management and carry out the Information Statistics of active user; LBS information maintenance unit is used for the management of service network POI information and calculates the optimal path of user site login; Service management unit is used for the importing of user profile, storage, management and classification; Message push administrative unit is used for the editor of pocket transmission news, examination & verification and monitoring, the setting of sending object, the setting of source template and send the record of failure information and send the repeating transmission of failure information; Answer service system is for replying the problem of user.

2. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, and it is characterized in that, described user data range is divided by organizational structure's rank or region rank.

3. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, activity management unit provides the data of Below-the-line, address, phone, manner and winnings information; The mode that activity management unit carries out Above-the-line comprises scratch card and pounds golden egg.

4. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described service network POI packets of information purse rope point title, longitude and latitude, site description, website information, click jump address.

5. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, and it is characterized in that, described user profile comprises user OPENID, name, sex, age, occupation and sources.

6. much more as claimed in claim 1 users classification management system paid close attention to by the cigarette of micro-letter public account, and it is characterized in that, described user data range is divided by organizational structure's rank or region rank;

Activity management unit provides the data of Below-the-line, address, phone, manner and winnings information; The mode that activity management unit carries out Above-the-line comprises scratch card and pounds golden egg;

Described service network POI packets of information purse rope point title, longitude and latitude, site description, website information, click jump address;

Described user profile comprises user OPENID, name, sex, age, occupation and sources;

Described answer service system comprises and automatically replies unit and manually reply unit.

7. much more as claimed in claim 6 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described in automatically reply unit automatically replies user problem by key word or condition code or self-defined reply or gradual response.

8. much more as claimed in claim 6 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described artificial reply unit comprises seat access unit and message unit; User conversation is distributed to idle seat personnel by seat access unit automatically; Message unit is made as message list by the message of user with to the process of user's message, and described message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.

9. much more as claimed in claim 6 users classification management system paid close attention to by the cigarette of micro-letter public account, it is characterized in that, described in automatically reply unit automatically replies user problem by key word or condition code or self-defined reply or gradual response;

Described artificial reply unit comprises seat access unit and message unit; User conversation is distributed to idle seat personnel by seat access unit automatically; Message unit is made as message list by the message of user with to the process of user's message, and described message list comprises numbering, channel, IM number, message type, theme, content, state, customer requirement reply mode, telephone number, Email, message time, processing time, process job number and reply content.