CN105015894A - Pack method allowing two-dimensional code to be scanned after consumption - Google Patents

Abstract

The invention provides a scanning two-dimensional code packaging method for consumption. A two-dimensional code is arranged on one side of the transparent package. The front of the two-dimensional code is blocked by an opaque layer, and the back of the two-dimensional code is blocked by an opaque product; the product is transparent after consumption. After the packaging is emptied, consumers can scan the QR code to redeem the prize. The use cost of the two-dimensional code of the present invention is extremely low, and can stimulate consumption.

Description

Consumer Scannable QR Code Packaging Method

technical field

The invention belongs to the technical field of commodity packaging, and in particular relates to a packaging method that hides a redemption code, or point code, or anti-counterfeit code, or promotional code, and can only scan the two-dimensional code after consumption.

Background technique

China utility model authorization announcement number CN204010023U discloses a "bottle cap anti-counterfeit device with two-dimensional code label", which is "a bottle cap anti-counterfeit device with two-dimensional code label, the bottle cap with two-dimensional code label The anti-counterfeiting device includes: a patch-type two-dimensional code label, which is provided with a front side with a two-dimensional code and an opposite back surface, and the patch-type two-dimensional code label is opaque; a bottle cap is provided with a cover top and a cover body, and the cover The top has an external front and an opposite back, and the back of the top is connected to the cover body; wherein, the front of the patch type two-dimensional code label is fixed to the front of the top, and the top is covered by Configured as transparent material". So-and-so Bingquan brand bottled mineral water has implemented this utility model patent scheme. It pastes a special self-adhesive label with a two-dimensional code on the top of the translucent blue bottle cap. The front of the two-dimensional code is opaque laser-plated. Aluminum PET film, the QR code cannot be seen from the front of the cap. After purchasing mineral water, consumers can unscrew the bottle cap and scan the QR code from the back of the bottle cap to earn points or redeem prizes.

The survey found that adding a special self-adhesive label with a QR code on the bottle cap would cost a lot of procurement and the labeling process would be complicated. Each self-adhesive label with a laser aluminized PET film with a diameter of 26mm needs to be attached to a self-adhesive label by a two-dimensional code machine. The purchase cost is at least 2.5 cents RMB, plus the labeling cost and loss, the total cost is at least 3 cents RMB.

Contents of the invention

The purpose of the present invention is to provide a product packaging method that can scan two-dimensional codes after consumption—a packaging method that can scan two-dimensional codes for consumption, so as to reduce costs, save special labels and labeling procedures, and stimulate consumption.

The technical scheme of a consumer scannable two-dimensional code packaging method of the present invention is as follows.

A scannable two-dimensional code packaging method for consumption, including a transparent packaging (1), characterized in that:

① On one side of the transparent package (1), set a two-dimensional code (3) that is blocked by the opaque layer (6) in front and visible in the back;

② Store the QR code (3) information in the computer verification system database on the Internet;

③ Set a transparent area (5) on the other side of the transparent package (1) at a position symmetrical to the QR code (3);

④Put the opaque product (2) into the transparent package (1), and block the QR code (3) from the back, so that (anyone) cannot scan the opaque product (2) through the transparent area (5) before consumption QR code (3);

⑤ After the opaque product (2) is consumed (after being poured out), the consumer uses a smartphone to pass through (such as an empty bottle) the transparent area (5) and scan the QR code (3) from the back for verification.

Preferably, a product label (4) is set (for example pasted) on a transparent package (1) such as a bottle; the two-dimensional code (3) is printed on one end of the product label (4); the other end of the product label (4) The position where one end is symmetrical to the two-dimensional code (3) is set as a transparent area (5).

It is also desirable that the transparent package (1) is a flexible packaging bag, the bag is filled with a granular opaque product (2), the bag is vacuumed, and the granular opaque product (2) is squeezed into a As a whole, it cannot be moved away at will to see the QR code (3), in case of redemption (reward) before buying.

The two-dimensional code (3) of the present invention can be an anti-counterfeiting code, an anti-smuggling code, a product traceability code, a logistics code, a point code, a redemption code, a promotional code, etc., preferably a unique and random inclusion query The QR code of the link URL.

The opaque product (2) in the present invention generally refers to opaque and translucent products that can cover the two-dimensional code (3) so that the mobile phone cannot scan and identify the two-dimensional code (3) through the transparent area (5). For example: brown, black, orange and other dark drinks; black beer, red wine and other dark liquids; dried fruit, medicine grains, rice, mung beans and other solids.

The transparent package (1) of the present invention may be a transparent bottle, a transparent bag, a transparent hose, and the like.

Compared with the prior art, the present invention can produce the following beneficial effects.

First, the special label for the two-dimensional code (3) is omitted: the special label for the two-dimensional code (3) is unnecessary, and the two-dimensional code (3) can be printed on the product label (4) by the way.

Second, the labeling process of the special label for the two-dimensional code (3) is omitted: because there is no special label for the two-dimensional code (3), there is no need to paste it. The two-dimensional code (3) is set on the transparent package (1) together with the product label (4).

Third, stimulate consumption: if consumers are eager to scan and redeem prizes, they must first drink opaque products such as beverages (2). Therefore, the present invention can stimulate consumption.

To sum up, the present invention greatly reduces the cost of using the two-dimensional code (3), and can stimulate consumption.

In order to make the above objects, features and advantages of the present invention more comprehensible, the comprehensive preferred embodiments of the present invention are specifically cited below and described in detail with accompanying drawings. The following schematic diagrams are only for explaining the embodiments of the present invention, and should not be regarded as limiting the shape and structure of the present invention.

Description of drawings

Figure 1 is a schematic diagram of the appearance of a consumer scannable two-dimensional code packaging product.

Fig. 2 is a schematic longitudinal section through the axis line in Fig. 1 .

Figure 3 is a front view of a product label.

FIG. 4 is a rear view of the product label in FIG. 3 .

Description of reference numerals: 1-transparent package, 2-opaque product, 3-two-dimensional code, 4-product label, 5-transparent area, 6-opaque layer.

Embodiment one.

The present invention is used to set the two-dimensional code (3) redemption information for the bottled brown cola beverage product of a certain brand.

As shown in Figure 1, Figure 2, Figure 3, and Figure 4, a transparent PET film is selected to print the product label (4).

Prepare a batch of redemption code information in advance, and generate QR codes containing URLs one by one (3).

A flexographic printing machine is used to print graphic information such as product descriptions on each product label (4).

Use the domino UV inkjet printing machine to print a QR code (3) that only belongs to each product label (4), so as to give each bottle of cola a two-dimensional code that includes the database link URL, sequence number and random number. QR code (3) Redemption information.

The two-dimensional code (3) prize redemption information is stored and filed in the computer network system database on the Internet, waiting for consumers to verify the prize redemption.

First print a white ink layer in front of the two-dimensional code (3), and then print a black opaque layer (6) on the white ink layer, thereby covering the two-dimensional code (3), so that no one can go from The QR code (3) can be seen clearly on the front of the product label (4). Of course, if the product label (4) is printed with an opaque film, the QR code (3) can be printed on the back of the product label (4), and the graphic information such as the product description can be printed on the front of the product label (4). There is no need to specially print the opaque layer (6).

A transparent (window) area (5) is reserved at a position symmetrical to the two-dimensional code (3) on the product label (4).

The area outside the transparent area (5) on the product label (4) can be printed in white, or other colors and graphics.

Paste the product label (4) on the transparent plastic bottle - transparent packaging, and fill the brown cola drink - opaque product (2).

In this way, after purchasing the cola product, the consumer can drink the cola drink first, and then use the smartphone to scan the QR code (3) through the transparent area (5) to participate in the lucky draw.

The above disclosures are only preferred embodiments of the present invention, and certainly cannot limit the scope of rights of the present invention. Therefore, equivalent changes made according to the claims of the present invention still fall within the scope of the present invention.

Claims (3)

1. A scannable two-dimensional code packaging method for consumption, including transparent packaging (1), characterized in that: ① On one side of the transparent package (1), set a two-dimensional code (3) that is blocked by the opaque layer (6) in front and visible in the back; ② Store the QR code (3) information in the computer verification system database on the Internet; ③ Set a transparent area (5) on the other side of the transparent package (1) at a position symmetrical to the QR code (3); ④ Put the opaque product (2) into the transparent package (1), and block the QR code (3) from the back, so that the opaque product (2) cannot scan the QR code through the transparent area (5) before consumption ( 3); ⑤ After the opaque product (2) is consumed, the consumer scans the QR code (3) through the transparent area (5) with a smartphone to verify it from behind. 2. The packaging method of scannable two-dimensional code for consumption according to claim 1, characterized in that: a product label (4) is set on the transparent package (1); the two-dimensional code (3) is printed on the product label ( 4); the other end of the product label (4) is symmetrical to the QR code (3), which is set as a transparent area (5). 3. The scanning QR code packaging method for consumption according to claim 1 or 2, characterized in that: the transparent package (1) is a flexible packaging bag, and the bag is filled with granular opaque products (2). The inside is vacuumed, and the granular opaque product (2) is squeezed into a whole, and cannot be removed at will to see the QR code (3).