CN104516924A - Demand management method and system - Google Patents

Abstract

A demand management method and system. The demand management method comprises the following steps: first, at least one client device is connected to a management platform on an electronic device through a network, and a demand list is compiled, wherein the demand list comprises at least one commodity or one service. At least one manufacturer device is connected to a management platform on the electronic device through a network so as to inspect a demand list of the client device and send a notice to the client device. Wherein the notification records purchase information for the goods or services in the corresponding demand list.

Description

Demand Management Method and System

technical field

The present invention relates to a demand management method and system, and in particular to a demand management method and system that allow users to write a demand list and allow manufacturers to actively provide conditions.

Background technique

For a long time, advertising marketing has become one of the most important ways for manufacturers to promote goods or services. Traditionally, manufacturers can use traditional media, such as leaflets, newspapers, TV, magazines, etc. for advertising. With the convenience of electronic devices and the vigorous development of the Internet, marketing through the Internet has become the most popular marketing mode for manufacturers.

Internet marketing can include traditional Internet marketing, such as website banners (Banner) and text links, Internet letters, and keyword search engines. Website banners are the most visible and intuitive online marketing method, and they are often seen on portal websites. However, the person who clicks on the website banner is not necessarily a potential customer of the corresponding manufacturer, and the advertising cost required is not low. For Internet letters, letters spread quickly and can be sent to many people in a short period of time. However, the recipients of the letters are usually not potential customers, and often these letters are considered spam and discarded. In addition, keyword search engine is currently one of the most popular online advertising methods. Users can enter keywords on the portal website to search, and the search engine can be configured in advance to make advertising information related to this keyword easy to find, and make it easier for users to browse advertisements, thereby bringing more advertising opportunities.

Generally speaking, whether it is actual channel marketing or network marketing, the manufacturer is usually used as the starting point for advertising. In other words, the adverts are pre-set without regard to the client's needs. Therefore, it often results in a situation where the hit rate of advertisements is low. In the case that advertising costs are out of proportion to the relevant benefits, it often causes the burden of most enterprises.

Furthermore, usually the target audience of the advertisement cannot be specified. For example, regardless of whether they are interested in a specific product or not, all users receive the same preferential information. Since advertisements cannot be targeted at specific customers, the same advertisement may not be able to meet the needs of different users, which also causes a waste of marketing resources for manufacturers.

Contents of the invention

In view of the above-mentioned shortcomings in the prior art, the technical problem to be solved by the present invention is to provide a demand management method and system, thereby improving the hit rate of advertisements, saving advertisement costs, and avoiding waste of marketing resources of manufacturers.

A demand management method in an embodiment of the present invention. Firstly, at least one client device is connected to a management platform on an electronic device through a network, and compiles a demand list, wherein the demand list includes at least one commodity or one service. At least one manufacturer-end device is connected to the management platform on the electronic device through the network to check the demand list of the client device and send a notification to the client device. The notification records the purchase information of the goods or services in the corresponding demand list.

A demand management system according to an embodiment of the present invention includes a storage unit and a processing unit. The storage unit stores a demand list corresponding to at least one client device, wherein the demand list includes at least one commodity or one service. The processing unit executes a management platform and accepts the connection of the client device through a network, wherein the client device writes a corresponding demand list on the management platform. The processing unit accepts the connection of at least one manufacturer-side device through the network, wherein the manufacturer-side device checks the demand list of the client device, and sends a notification to the client device through the management platform. The notification records the purchase information of the goods or services in the corresponding demand list.

In some embodiments, the commodity or service in the demand list is represented by a specific classification code, and the management platform further provides a user interface for selecting the specific classification code of the corresponding commodity or service. In some embodiments, the specific classification code may include a standard industry classification code.

In some embodiments, at least one intermediary device can be connected to the management platform through a network to view the demand list of the client device and communicate with the manufacturer's device according to the demand list.

In some embodiments, the management platform further provides a tracking function for tracking the purchase information of the goods or services in the corresponding demand list.

In some embodiments, the management platform further provides a transaction function for the client device to perform a purchase or a price negotiation operation for goods or services according to the notification.

In some embodiments, the management platform further performs statistics on at least one commodity or at least one service in the demand list of the corresponding at least one client device, so as to provide corresponding statistical results to at least one manufacturer-side device.

The demand management method and system of the present invention have the following beneficial effects: the user can compose the demand list by himself, and the manufacturer can actively provide conditions.

The above method of the present invention may exist in the form of program code. When the program code is loaded and executed by the machine, the machine becomes an apparatus for implementing the present invention.

In order to make the above-mentioned objects, features and advantages of the present invention more comprehensible, the following specific examples will be described in detail with reference to the accompanying drawings.

Description of drawings

FIG. 1 is a schematic diagram showing a demand management system according to an embodiment of the present invention.

FIG. 2 is a schematic diagram showing an electronic device of an execution management platform according to an embodiment of the present invention.

FIG. 3 is a flowchart showing a demand management method according to an embodiment of the present invention.

FIG. 4 is a flowchart showing a demand management method according to another embodiment of the present invention.

FIG. 5 is a flowchart showing a demand management method according to another embodiment of the present invention.

FIG. 6 is a flowchart showing a demand management method according to another embodiment of the present invention.

FIG. 7 is a flowchart showing a demand management method according to another embodiment of the present invention.

reference sign

100～demand management system;

110, 112～client device;

120, 122～manufacturer-side device;

130～management platform;

132～requirement list;

140～network;

200～electronic device;

210～storage unit;

220～processing unit;

S310, S320, S330, S340～steps;

S410, S420～steps;

S510～step;

S610～step;

S710, S720～steps.

Detailed ways

Exemplary embodiments will now be described in detail with reference to the accompanying drawings. In order to simplify the description with reference to these drawings, the same or equivalent components will have the same reference numerals, and a description thereof will not be repeated.

FIG. 1 shows a schematic diagram of a demand management system according to an embodiment of the present invention.

The requirement management system 100 according to the embodiment of the present invention may include at least one client device 110 , 112 , at least one vendor device 120 , 122 , and a management platform 130 . It is reminded that the client device can be any electronic device capable of surfing the Internet, such as a personal computer or a mobile device, such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer. Each user can individually connect to the management platform 130 through a network 140 such as a wired network, a telecommunication network or a wireless network by using a client device to perform related demand management operations. In addition, the manufacturer's device can also be any electronic device capable of surfing the Internet, such as a personal computer or a mobile device, such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer. Each manufacturer can individually connect to the management platform 130 through the network 140 by means of a manufacturer-side device to perform related demand management operations. It should be noted that, in some embodiments, at least one intermediary device can also be connected to the management platform 130 through the network 140 . Similarly, the intermediary device can also be any electronic device capable of surfing the Internet, such as a personal computer or a mobile device, such as a mobile phone, a smart phone, a personal digital assistant, a global positioning system, and a notebook computer. It is reminded that, in some embodiments, specific users who know the aforementioned users can use an intermediary device to connect to the management platform 130 to perform related demand management operations.

FIG. 2 is a schematic diagram of an electronic device executing a management platform according to an embodiment of the present invention.

The electronic device 200 of the execution management platform according to the embodiment of the present invention may at least include a storage unit 210 and a processing unit 220 . The storage unit 210 can temporarily or permanently store relevant data, such as the management platform 130 executed by the processing unit 220 , the demand list 132 corresponding to each user, and related graphics and interfaces, such as the user interface provided by the management platform 130 . It should be noted that, in some embodiments, the management platform 130 may have a standard industry classification code (SIC code) and display it in a user interface for users to select. It is reminded that the electronic device 200 executing the management platform includes a network connection unit (not shown in FIG. 2 ). Through the network connection unit, the electronic device 200 can have a network connection capability.

FIG. 3 shows a flowchart of a demand management method according to an embodiment of the present invention.

First, in step S310, at least one client device connects to a management platform on an electronic device through a network, and compiles a demand list. In some embodiments, the client device may be any electronic device capable of surfing the Internet, such as a personal computer or a mobile device. Users can use client devices to connect to the management center. It should be noted that, in some embodiments, the user must first register as a member in the management center before using related services on the management platform. The demand list may include at least one commodity and/or at least one service. It should be noted that, in some embodiments, the goods or services in the demand list can be represented by a specific classification code. As mentioned above, in some embodiments, the management platform may provide a user interface including SICs. The user can select the specific classification code of the corresponding commodity or service through the user interface. Afterwards, in step S320, at least one manufacturer-end device is connected to the management platform on the electronic device through the network, and checks the demand list corresponding to at least one client device. Similarly, the manufacturer's device may be any electronic device capable of surfing the Internet, such as a personal computer or a mobile device. Vendors, such as retailers or brand enterprises, can use vendor-side devices to connect to the management center. Next, in step S330, at least one manufacturer-end device determines a purchase information of the commodity and/or service in the corresponding demand list. It should be noted that, in some embodiments, the purchase information may be available purchase schemes, prices, discounts, gifts and/or deadlines, etc. of corresponding goods and/or services. Afterwards, in step S340, the management platform transmits a notification to the client device corresponding to the demand list. It should be noted that, in some embodiments, the notification may include the manufacturer's purchase information for the goods and/or services in the demand list. It is reminded that, in some embodiments, the management platform transmits the notification to the client device by transmitting the notification to the account of the corresponding user in the management platform.

For example, a specific user can write a requirement list in the management center. A 42-inch LED TV can be included in this wish list. Relevant manufacturers can log in to the management center and check the demand list corresponding to the specific user, so as to know that the specific user wants to buy a 42-inch LED TV. Therefore, TV manufacturers of different brands can give the specific user their respective purchase information. The specific user can decide whether to make a purchase based on the purchase information provided by different manufacturers.

FIG. 4 shows a flowchart of a demand management method according to another embodiment of the present invention. In step S410, at least one intermediary device connects to the management platform on the electronic device through the network, and checks the demand list corresponding to at least one client device. Similarly, the intermediary device may be any electronic device capable of surfing the Internet, such as a personal computer or a mobile device. The friends of the user of the corresponding client device can use the intermediary terminal device to connect to the management center. Afterwards, in step S420, the intermediary device communicates with the vendor device according to the demand list. It is worth noting that, in some embodiments, the intermediary device can request the purchase information from the vendor device according to the demand list, so as to generate a notification sent to the client device. In some embodiments, the intermediary-side device may request purchase information from the manufacturer-side device according to the demand list, and directly purchase commodities or services in the demand list. Similarly, in some embodiments, the purchase information may be available purchase schemes, prices, discounts, gifts and/or deadlines, etc. of corresponding goods and/or services.

Continuing the foregoing example, a friend of a specific user can log in to the management center, and view the demand list corresponding to the specific user, so as to know that the specific user wants to purchase a 42-inch LED TV. At this point, the friend can communicate with the relevant manufacturers, so that the TV manufacturers of different brands can give the specific user their respective purchase information, or directly purchase a TV according to the purchase information, and then send the TV to the specific user.

As a reminder, management platforms can provide various requirements management functions.

FIG. 5 shows a requirement management method according to another embodiment of the present invention. In step S510, the management platform provides a tracking function for tracking the purchase information of the goods or services in the corresponding demand list. It should be noted that, in some embodiments, the tracking function can be managed at specific time intervals, such as weekly, monthly, or quarterly. For example, when a product continues to exist in the user's demand list, the management platform can record the purchase information of the product given by the corresponding monthly manufacturer for the user's purchase reference.

FIG. 6 shows a requirement management method according to another embodiment of the present invention. In step S610, the management platform provides a transaction function for the client device to perform a purchase or a price negotiation operation for commodities and/or services according to the manufacturer's notification. It should be noted that, in some embodiments, the purchase operation can be performed on the management platform, or automatically directed to a shopping platform of the corresponding manufacturer. In some embodiments, when the user needs to negotiate prices, the management platform can also provide a user interface for the user to input relevant information and forward it to the manufacturer.

FIG. 7 shows a flowchart of a demand management method according to another embodiment of the present invention. In step S710, the management platform counts at least one commodity and/or at least one service in the demand list of the corresponding client device, and in step S720, provides the corresponding statistical result to at least one vendor-end device. It should be noted that, in some embodiments, statistical results may only be transmitted to vendors that can provide the goods and/or services.

It is reminded that, in some embodiments, individual users can set their wish lists and/or viewing rights for commodities or services in the wish lists. For example, a user's wishlist and/or commodities or services in the wishlist can only be viewed by the vendor, or can be provided to friends and vendors.

It is worth noting that, in some embodiments, after the client device completes the preparation of the demand list or receives the purchase information notification from the manufacturer, the management platform can connect to at least one social network corresponding to the client device. The user of the corresponding client device may have a group of friends or fans in the social network. The management platform can send an invitation corresponding to the management platform to at least one friend or follower of the user of the client device in the social network. In addition, in some embodiments, the user of the corresponding client device and his friends can also write a shared demand list on the management platform, and request purchase information from the manufacturer in the form of collectively purchasing goods or services.

Therefore, through the requirement management method and system of the present invention, the user can write the requirement list by himself, and let the manufacturer actively provide the conditions of the corresponding user requirement list. Users can decide whether to purchase related goods and/or services according to the conditions proposed by the manufacturer. By means of the present invention, the traditional mode of advertising based on the manufacturer is transformed into a marketing mode based on the user's point of view, and the manufacturer can avoid huge and inefficient advertising expenditures. In addition, manufacturers can carry out different marketing for individual customers, so as to be more appropriate and meet the needs of users.

The method of the present invention, or specific forms or parts thereof may exist in the form of program codes. The program code may be contained in a physical medium, such as a floppy disk, a CD, a hard disk, or any other machine-readable (such as computer-readable) storage medium, or a computer program product that is not limited to an external form, wherein, When the program code is loaded and executed by a machine such as a computer, the machine becomes a device for participating in the present invention. The program code can also be transmitted through some transmission medium, such as wire or cable, optical fiber, or any transmission form, wherein, when the program code is received, loaded and executed by a machine, such as a computer, the machine becomes used to participate in the present invention installation. When actually executed in a general-purpose processing unit, the program code, in conjunction with the processing unit, provides an operation analogous to a unique arrangement of application-specific logic circuits.

Although the present invention has been disclosed above with preferred embodiments, it is not intended to limit the present invention. Any person familiar with the art may make some changes and modifications without departing from the spirit and scope of the present invention. Therefore, this The scope of protection of the invention should be defined by the appended claims.

Although some embodiments have been described with reference to a number of illustrative embodiments thereof, it should be understood that numerous other modifications and embodiments can be devised by those skilled in the art that will fall within the spirit and scope of the principles of this disclosure. More particularly, various changes and modifications may be made in the component parts and/or arrangements of the subject combination arrangement within the scope of the invention, the drawings and the appended claims.

Claims (14)

1. A demand management method, suitable for an electronic device, comprising the following steps: accepting a connection of at least one client device through a network, wherein the client device is connected to a management platform on the electronic device; receiving a demand list compiled by the client device on the management platform, wherein the demand list includes at least one commodity or one service; and accepting the coupling of at least one vendor-side device through the network, wherein the vendor-side device is connected to the management platform on the electronic device to view the request list of the client device, and sends a notification to the client device, Wherein the notification records a purchase information corresponding to the commodity or the service in the demand list. 2. The demand management method according to claim 1, wherein the commodity or the service in the demand list is represented by a specific classification code, and the management platform further provides a user interface to select the corresponding commodity or the service code for that particular category. 3. The demand management method according to claim 2, wherein the specific classification code comprises a standard industry classification code. 4. The demand management method according to claim 1, further comprising accepting at least one intermediary device coupled through the network, wherein the intermediary device is connected to the management platform on the electronic device to view the client device The requirement list, and communicate with the manufacturer-side device according to the requirement list. 5. The demand management method according to claim 1, wherein the management platform further provides a tracking function for tracking the purchase information corresponding to the commodity or the service in the demand list. 6. The demand management method according to claim 1, wherein the management platform further provides a transaction function for the client device to perform a purchase or a price negotiation operation for the commodity or the service according to the notification. 7. The demand management method according to claim 1, wherein the management platform further performs statistics on the at least one product or the at least one service in the demand list corresponding to the at least one client device, so that a corresponding statistical The result is provided to the at least one vendor-end device. 8. A demand management system applicable to an electronic device, comprising: a storage unit for recording a demand list, wherein the demand list includes at least one commodity or one service; and A processing unit, used to execute a management platform, accept the coupling of at least one client device through a network, accept the demand list compiled by the client device on the management platform, and accept at least one vendor-side device through the network coupling, Wherein the vendor device connects to the management platform to check the demand list of the client device, and sends a notification to the client device, wherein the notification records a purchase information corresponding to the commodity or the service in the demand list. 9. The demand management system according to claim 8, wherein the commodity or the service in the demand list is represented by a specific classification code, and the management platform further provides a user interface to select the corresponding commodity or the service code for that particular category. 10. The demand management system according to claim 9, wherein the specific classification code comprises a standard industry classification code. 11. The demand management system according to claim 8, wherein the processing unit further accepts at least one intermediary device coupled through the network, and the intermediary device is connected to the management platform to view the demand of the client device List, and communicate with the manufacturer-side device according to the demand list. 12. The demand management system according to claim 8, wherein the management platform further provides a tracking function for tracking the purchase information corresponding to the commodity or the service in the demand list. 13. The demand management system according to claim 8, wherein the management platform further provides a transaction function for the client device to perform a purchase or a price negotiation operation for the commodity or the service according to the notification. 14. The demand management system according to claim 8, wherein the processing unit further performs statistics on the at least one commodity or the at least one service in the demand list corresponding to the at least one client device, so that a corresponding statistical The result is provided to the at least one vendor-end device.