CN104504576A - Method for achieving three-dimensional display interaction of clothes and platform - Google Patents

Abstract

The present invention relates to a method and a platform for realizing interaction of three-dimensional display of clothing. The method is characterized in that: after the user logs in, a background of a product release catwalk runway developed by Unity3D is provided, and through the selection of characters and clothing, the selection The final character will wear the selected clothing and perform a catwalk display on the catwalk for the product release. After the user chooses the clothing he likes, he will compare the prices of the clothing products. The present invention can realize the effect of 3D models displaying clothes, can quickly experience the feeling of clothing collocation remotely, simulate the on-site shopping experience in the relaxed and pleasant music, and the system saves the style collocation effect, and consumers can remotely or On-site consumption.

Description

Realization method and platform for three-dimensional clothing display interaction

technical field

The invention relates to the technical field of three-dimensional product display, in particular to a method and platform for realizing interaction of three-dimensional display of clothing.

Background technique

With the development of e-commerce, the demand for virtual three-dimensional experience is becoming more and more urgent. The research on the interactive platform of clothing digital display is to organically combine the virtual reality space technology with the display and dissemination of clothing products, and establish virtual T-stage and virtual characters through digital technology. The construction of models and clothing release scenes provides interactive virtual experience of product display. The research and development of the three-dimensional display interactive platform not only reduces the large amount of manpower and material resources required for traditional product releases and brings convenience to merchants, but also expands the communication field of clothing products through digital communication. From the perspective of conference expenses, it will save money. From the perspective of transmission speed and channel breadth, it is unmatched by traditional media. The combination of digital media and cross-media platforms such as the Internet, mobile communications, Internet TV, mobile TV, and touch media , across the limitations of time and space, digital network ordering, online selection and try-on experience, similar comparison, price settlement, etc., are all problems that e-commerce needs to solve urgently.

Contents of the invention

The purpose of the present invention is to provide a three-dimensional clothing display interactive platform, which can dynamically display clothing in an electronic three-dimensional form and realize network transactions.

The present invention adopts the following scheme to realize: a method for realizing interaction of three-dimensional clothing display, which is characterized in that: after the user logs in, a background of a product release runway catwalk developed by Unity3D is provided, and through the selection of characters and clothing, the selection The final character will wear the selected clothing to carry out a catwalk display on the catwalk of the product release, and after the user selects the clothing he likes, he will compare the prices of the clothing.

In an embodiment of the present invention, the clothing can be selected at will during the catwalk of the characters, and can be changed in real time.

In one embodiment of the present invention, the background adopts simulated real scene, modeled according to the representative architectural scene of the enterprise, and can also have brand characteristics and functional requirements according to the brand's cultural design.

Another object of the present invention is to provide a three-dimensional clothing display interactive platform, which is characterized in that it includes:

A login module, used for users to log in to the platform;

The scene module provides the background of the product release runway show developed by Unity3D;

Character module to provide animated characters;

The clothing module is used to store the user's clothing data;

The interaction module provides an operation trigger interface and the execution of instructions; the user logs in to the platform through the login module, and the scene module provides the background; the role module provides the animation character to be selected by the user to wear the clothing under the provided background. The clothing provided by the module is displayed on the catwalk of the product release catwalk; and the price comparison module is used to compare and screen the clothing selected by the user.

In an embodiment of the present invention, the background can be matched with background supports of different themes according to products with different themes.

In an embodiment of the present invention, the background adopts simulated real scene, modeled according to the representative architectural scene of the enterprise, and can also have brand characteristics and functional requirements according to the brand's cultural design.

In an embodiment of the present invention, the operation trigger interface provided by the interaction module includes background selection in the scene module, role selection in the character module, clothing selection in the clothing module, and item selection in the price comparison module.

In one embodiment of the present invention, the lights and props of the catwalk are modeled in three dimensions. As the characters walk, the lights follow accordingly, simulating the realistic chasing light effect. Stand seats are set on both sides of the catwalk.

In an embodiment of the present invention, the user can determine his viewing angle by selecting the stand seat.

In an embodiment of the present invention, the characters include boys and girls, and their appearance elements include shape, skin color, expression, dress and action performance. The basic content of character setting includes: three views of characters, Key expressions and key actions, character combinations, character character analysis, and character effect performance diagrams.

The method and platform of the present invention are aimed at displaying clothing effects in the form of changing clothes of virtual characters, so that consumers can experience visual fitting experience without leaving home, and assist consumers to quickly perform visual price comparisons in front of computer terminals or in stores. Increase the satisfaction of consumption experience, assist merchants to promote consumers' willingness to consume, cooperate with e-commerce, and assist remote or on-site consumption. Based on this principle, the interactive platform first establishes a welcome interface for customers, and enters the interactive interface through the welcome interface. The interactive interface provides functions such as role gender selection and clothing selection. Users can use the interactive interface to select and match clothing. The system displays the fitting effect through the model. After selecting a clothing matching method, the user can use the "snapshot" button to save the clothing matching plan, and compare multiple sets of clothing on the commodity price comparison interface s price.

In the interactive interface, the selection panel provides the choice of the model’s gender and clothing style. The interactive method is to click the mouse to determine the model’s gender and match the clothing style. The function button provides other kinetic energy options. Consumers choose and match clothing through the interactive interface, click on the clothing icon, and the 3D model will show the dressing effect, and they can quickly experience the clothing matching experience remotely, and simulate the on-site shopping experience in the relaxed and pleasant music. Remote or on-site consumption in the context of "seeing is believing".

Description of drawings

Fig. 1 is a schematic flow chart of the framework principle of the present invention.

Fig. 2 is a functional block diagram of the platform module of the present invention.

Fig. 3 is a schematic block diagram of the login interface.

Fig. 4 is a schematic diagram showing the T station of the present invention.

Fig. 5 is a schematic diagram of the price comparison interface of the present invention.

Detailed ways

In order to make the above objects, features and advantages of the present invention more comprehensible, specific implementations of the present invention will be described in detail below in conjunction with the accompanying drawings.

In the following description, specific details are set forth in order to provide a thorough understanding of the present invention. However, the present invention can be implemented in many other ways than those described here, and those skilled in the art can make similar extensions without departing from the connotation of the present invention. Accordingly, the present invention is not limited to the specific embodiments disclosed below.

The embodiment of the present invention provides a method for realizing interaction of three-dimensional display of clothing, the method includes: after the user logs in, provide a background of a product release catwalk runway developed by Unity3D, select a character and clothing, the selected The characters will wear the selected clothing to perform a catwalk display on the catwalk of the product release. After the user chooses the clothing he likes, he compares the prices of the clothing. The characters involved in the present invention can be of different age groups, and the styles of clothes can be set according to needs.

In an embodiment of the present invention, the clothing can be selected at will during the catwalk of the characters, and can be changed in real time.

In an embodiment of the present invention, the background adopts simulated real scene, modeled according to the representative architectural scene of the enterprise, and can also have brand characteristics and functional requirements according to the brand's cultural design. After the above price comparison, the user can pay online for the selected clothing.

In this embodiment, a 3D clothing display interaction is provided. The platform interaction platform system adopts modular development, and the system functions are quickly realized through the design and development of virtual 3D scenes, virtual characters, clothing models, and character actions through Unity3D development tools. Modules, function modules are divided into six modules, namely login module, scene module, role module, clothing module, interaction module and price comparison module. Through the construction of the model, analysis, project-based experimental testing and feedback from enterprise users, it provides an idea for how to economically and effectively disseminate product information for clothing enterprises in the communication of brand activities.

Referring to Fig. 1 and Fig. 2, each module of the platform provided by the present invention will be further described below.

login module:

The login module is used for the user to log in to the platform. In this embodiment, the UI design of the clothing three-dimensional display interactive platform follows the principles of simple operation interface, easy to use, and easy to learn. The login UI adopts a single button design, see FIG. 3, in a The program interface allows users to use it easily. For the corresponding consumption objects, taking into account the different focus of interaction design caused by different target users, try to satisfy the user's operation experience and visual experience as much as possible. The research and development of the display interaction platform takes the on-site "Taodi" children's wear brand as the research and development object, including the role requirements, and the clothing matching is determined jointly with the Taodi children's wear company. The ocean culture is the background culture of the Taodi children's wear, and the dolphin is the mascot of the brand. The interface colors and animation images are all positioned on the actual corporate brand culture, closely combined with the actual needs of the market, and an effective combination of art and technology.

Scene module:

This scene module provides the background of the product release catwalk developed by Unity3D. Please refer to Figure 4. In this embodiment, the three-dimensional clothing display scene is combined with the product release catwalk as the background, and the background screen of the catwalk is combined with the culture of the brand. Choose different content and scene replacements, both 2D and 3D are compatible. Products with different themes are supported by backgrounds with different themes to effectively highlight and interpret the product design. Since it is for the product display of children's clothing brands, the background stage is designed in a different size Different mushroom houses endow fairy-tale mood. The lights and props of the catwalk are modeled in three dimensions. As the characters walk, the lights follow accordingly, simulating the realistic chasing light effect. Stand seats are set up on both sides of the catwalk. Users can determine their own perspective by selecting the seats in the stands; in the actual production of customers, they can also use simulated real scenes to model according to the representative architectural scene of the enterprise, or design with brand characteristics and functional needs according to the brand's cultural design scene module.

Role module:

The character module is used to provide animation characters. In this embodiment, the animation character setting is planned and designed according to the brand cultural background. The role development of the clothing three-dimensional display interactive platform is based on children, and conforms to the requirements from the body, clothing, expression, etc. The identity and behavior characteristics of the characters, the virtual characters are positioned on boys and girls around the age of 7 (role selection), try to make them receive relatively direct, simple, and easy-to-understand information, and they are more willing to get close to them. Where there is an object with a common language. In terms of character design, the principle is to create an image that is similar to them and a little more friendly, so define the relevant appearance elements, including shape, skin color, expression, dress, and action performance, because different audiences have Different values and aesthetics have different psychological responses to the characters, and the characters designed in this embodiment are designed to touch their emotional responses, thereby creating an opportunity for the platform to project information to them. The basic content of animation character setting includes: three views of the character, key expressions and actions, character combination, character analysis, character effect performance diagram, etc. These basic content are designed through 3DMAX software and Unity3D development tools.

Clothing module:

The clothing module is used to store the clothing data of the user. In this embodiment, the data of the clothing can be uploaded by the user. The uploading method includes: the user first uploads the front and back views of the clothing to the platform, and the platform obtains the image information to form a corresponding Clothing 3D data, so that the user can wear the clothing 3D data on the character when triggering the selection. In addition, in this embodiment, the style library of the current season can also be established, represented by 6 types of clothing for men and women, and 3 sets of upper and lower clothing as an example. The clothing is divided into two groups for men and women through 3D modeling, color rendering, and fabric mapping. Product style library for male and female models to choose from.

Interactive module:

The interactive module, which provides the operation trigger interface and the execution of instructions, is the focus of project research and development. After entering the module, the model will walk out of the background with the sound of music. If you don’t want to have music accompaniment, you can click the music button to cancel the music. The interactive selection of the role, choose a boy or a girl, depending on the selected role, different clothing panels will appear on the upper left, after the character is selected, click the clothing in the left panel with the mouse, and the system will automatically wear it on the model, and the model will follow the Clothing changes different postures, the user is on the avatar and clothing, in addition, please continue to refer to Figure 4, in this embodiment, the characters also include photographing, cash register, music and return buttons during the catwalk display process, and the photographing is used During the display process, the current posture of the person is photographed and stored in a predetermined location for users to transmit according to their own needs. The transmission includes copying with a U disk, sending emails through the set EMAIL address, Send and share to designated users through WeChat or Weibo; the cash register is the trigger button to enter the price comparison interface, that is, the user can perform online banking settlement for the selected clothing through this button; the music is used to control the display process background music, including music selection, music playing mode switching and volume adjustment; the return button is used to return to the previous interface. Please continue to refer to Figure 4, there is an operation box in the upper left corner of the figure, which includes the selection of characters, the type of clothes corresponding to the characters, the number of purchased clothes, and the display of the total price

Price comparison module:

The price comparison module is used to compare and screen the clothes selected by the user. In this embodiment, the price comparison interface provides the user with three "fitting comparison columns" to compare the fitting effects. Click the "snapshot" button in the price comparison interface to save the user's clothing collocation plan in the "fitting comparison column", and the system will automatically generate the total of the clothing. If the user selects clothing, he can click the "settlement" button, and the system will connect to the sales terminal of the merchant. The sales terminal can be the online store page of the merchant, or the sales platform of the physical store. If the user is not satisfied with the selected clothing collocation, he can click the "Back" button to return to the interactive interface and re-select the product information.

In addition, it is worth mentioning that the three-dimensional display interactive platform of the present invention is developed based on the Unity3D system. The comprehensive information technology, 3D interactive platform as the key research of cutting-edge technology, the network virtual display technology is in the development stage, the clothing 3D display technology studied in this article uses the Unity3D system to build a virtual 3D scene through Unity3D.

Unity3D provides strong support for the development, upgrade and function expansion of the 3D display interactive system. It can be deployed and run under Windows and Mac OS X. At the same time, the development environment is very simple, which is beneficial for developers to quickly carry out system development, system upgrade and For operation and maintenance work, the interactive platform can be deployed on various mainstream platforms, and has a wide application prospect. Unity supports almost all major file formats, and low-end hardware can also play complex scenes smoothly. It is the best choice for virtual release of products. It can be published to Windows, Mac, Wii, iPhone, Windows phone 8 and Android platforms, and can also be published as a Web system for users to access and use. The system Unity3D display module developed by Unity3D can realize dynamic loading and real 3D model Web player application at the same time. By installing a small Unity3D plug-in, you can run the display of loaded products on all mainstream browsers. With the deepening of Internet applications, this project can be published on various platforms to provide application services for Internet mobile terminals. The character and product models of the interactive platform developed by the project adopt 3DMAX’s variable modeling technology, and then convert them into configurable files of Unity3D, and finally upload the finished display to the website. Judging from the display effect test, the system has no impact on the CPU and graphics card. , memory and other occupations are kept at a low level and work stably.

Although the present invention has been disclosed as above with preferred embodiments, it is not intended to limit the present invention, and any person skilled in the art can use the methods disclosed above and technical content to analyze the present invention without departing from the spirit and scope of the present invention. Possible changes and modifications are made in the technical solution. Therefore, any simple modification, equivalent change and modification made to the above embodiments according to the technical essence of the present invention, which do not depart from the content of the technical solution of the present invention, all belong to the technical solution of the present invention. protected range. The above descriptions are only preferred embodiments of the present invention, and all equivalent changes and modifications made according to the scope of the patent application of the present invention shall fall within the scope of the present invention.

Claims (10)

1. A method for realizing interaction of clothing three-dimensional display, characterized in that: after the user logs in, a background of a product released by Unity3D is provided for catwalks, and through the selection of characters and clothing, the selected characters will wear The selected clothing is displayed on the catwalk of the product release catwalk, and after the user selects the clothing he likes, he compares the prices of the clothing. 2. The method for realizing interaction of three-dimensional display of clothing according to claim 1, characterized in that: the selection of the clothing can be selected at will during the process of the character catwalk, and can be replaced immediately. 3. The method for realizing interaction of three-dimensional display of clothing according to claim 1, characterized in that: the background adopts simulated real scene, is modeled according to the representative building scene of the enterprise, and can also have brand characteristics and functions according to the cultural design of the brand need. 4. A clothing three-dimensional display interactive platform, characterized in that it includes: A login module, used for users to log in to the platform; The scene module provides the background of the product release runway show developed by Unity3D; Character module to provide animated characters; The clothing module is used to store the user's clothing data; The interaction module provides the operation trigger interface and the execution of instructions; the user logs in to the platform through the login module, and the scene module provides the background; the character module provides the animation character to be selected by the user in the provided background, dressed in The clothing provided by the clothing module is displayed on the catwalk of the product release catwalk; and the price comparison module is used to compare and screen the clothing selected by the user. 5. The interactive platform for three-dimensional display of clothing according to claim 4, characterized in that the background can be supported by backgrounds of different themes according to products of different themes. 6. The clothing three-dimensional display interactive platform according to claim 4, characterized in that: the background adopts simulated real scene, modeled according to the representative building scene of the enterprise, and can also have brand characteristics and functional requirements according to the brand's cultural design. 7. The clothing three-dimensional display interactive platform according to claim 4, characterized in that: the interaction module provides an operation trigger interface including background selection in the scene module, role selection in the role module, clothing selection and price comparison in the clothing module Selection of items in modules. 8. The clothing three-dimensional display interactive platform according to claim 4, characterized in that: the lights and props of the catwalk adopt three-dimensional modeling, and as the characters walk, the lights follow accordingly, simulating the realistic chasing light effect, There are grandstand seats on both sides of the catwalk. 9. The interactive platform for three-dimensional display of clothing according to claim 8, characterized in that: the user can determine his own viewing angle by selecting the seat in the stand. 10. The clothing three-dimensional display interactive platform according to claim 4, characterized in that: the characters include boys and girls, and their appearance elements include shape, skin color, expression, dress and action performance. The basic content of the setting includes: three views of the character, key expressions and actions, character combination, character analysis and character performance diagram.