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CA2708197A1 - A system for promoting a search engine - Google Patents

A system for promoting a search engine Download PDF

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Publication number
CA2708197A1
CA2708197A1 CA2708197A CA2708197A CA2708197A1 CA 2708197 A1 CA2708197 A1 CA 2708197A1 CA 2708197 A CA2708197 A CA 2708197A CA 2708197 A CA2708197 A CA 2708197A CA 2708197 A1 CA2708197 A1 CA 2708197A1
Authority
CA
Canada
Prior art keywords
search engine
webpage
preferred
search
designated
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA2708197A
Other languages
French (fr)
Inventor
Li Lin Bai
Likun Bai
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Individual
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Priority to CA2708197A priority Critical patent/CA2708197A1/en
Publication of CA2708197A1 publication Critical patent/CA2708197A1/en
Abandoned legal-status Critical Current

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Classifications

    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING OR CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/951Indexing; Web crawling techniques

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

A system for promoting a designated search engine allows a designated search engine to get more traffic without the need for a user to go to its website and to face a new layout of a search result page. A personalized web page which displays a user's favorite website links, selection of a preferred search engine and a query box for doing web searches is created for each user. The query keyword and the selection of a preferred search engine are sent to the designated search engine. A search result page is built by the designated search engine and the layout of the search result page is the same as the one from the preferred search engine. The designated search engine will get more traffic from the personalized webpage and it is promoted.

Description

TITLE: A system for promoting a search engine FIELD OF THE INVENTION

This invention is related to a system for promoting a search engine.
BACKGROUND OF THE INVENTION

A search engine cannot attract more online traffic by just increasing its search quality because once an Internet user has used a search engine for a while, he is used to its interface and even places the search engine website as his home page. It is very hard for other search engines to lure this user to their website. If users do not go to another search engine website, the other search engines would have difficulties in getting more online traffic, no matter how good its quality is.

A search engine needs an opportunity to show its search quality and gain more traffic.

This invention shows a way for a search engine to display its search result and get more traffic without asking a user to go to its website.
SUMMARY OF THE INVENTION

A system for promoting a search engine according to the present invention comprises a computer, a designated search engine and a personalized webpage which has some links to a user's favorite websites, a query box for doing web searches, and a selection box for selecting a preferred search engine.

When a user does web searches through his personalized webpage, the query keyword and the selection of the preferred search engine are transferred to the designated search engine. The query keyword is used to i decide the content of the search result page and the selection of a preferred search engine is used to build the layout of the search result page. The search result page will look like the same or similar to the ones from the preferred search engine.

According to an aspect of the invention, the search task can be transferred to the preferred search engine later.

According to another aspect of the invention, the personalized webpage can be modified by its user.

According to another aspect of the invention, the designated search engine can be replaced by a designated server for creating online advertisements in a search result page. The search task is handled by the preferred search engine.

BRIEF DESCRIPTION OF THE DRAWINGS

Figure 1 is a schematic overview showing how a user searches the web in a traditional way.

Figure 2 is the process chart of the new system.

Figure 3 is the process chart of a variation of the new system.

Figure 4 is a schematic overview showing a designated search engine doing a web search.

Figure 5 shows an example of a personalized webpage which has a query box and a selection to choose a preferred search engine.

Figure 6 is a schematic overview showing a designated search engine rendering a search result page that is displayed on a computer.

Figure 7 is a schematic overview showing the search task being transferred to a preferred search engine.

Figure 8 shows an example of a search result page from the designated search engine with a next link to a preferred search engine.
2 Figure 9 is a schematic overview showing a preferred search engine rendering a search result page.

Figure 10 shows a process chart that involves both the preferred search engine and the designated search engine at the same time.

Figure 11 shows an example of a search result page which has two sections.

Figure 12 is a schematic overview showing a single webpage holding a search result page and an online advertisement page.

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS

A traditional web search system is shown in Figure 1. It consists of a computer 1 which is linked to the Internet 2 and a preferred search engine 4. A computer user goes to the preferred search engine 4's website, such as Google.com or Bing.com, inputs keywords into the query box, and the query keyword is transferred to the preferred search engine 4 through the connection 3 in the Internet 2. The preferred search engine 4 does the search in its database and returns the search result pages to the user.

In Figure 2, a new search process chart is shown. This system provides a webpage with a query box and a selection of a preferred search engine. When a user does a web search, the query keyword is sent to a designated search engine. This designated search engine creates some search result pages and then the search task is transferred to the preferred search engine.

In Figure 3, there is a variation of the process chart shown in Figure 2.
The name of the preferred search engine is passed to the designated search engine along with the query keyword. The name of the preferred search engine is used to build the layout of a search result page. The layout of a search result page from the designated search engine is made the same or similar to the ones from the preferred search engine. The search task can be handled by the designated search engine alone or it can be transferred to the preferred search engine after the designated search engine delivered some search result pages.
3 In Figure 4, a new web search system is shown which consists of a computer 1, the Internet 2, a designated search engine 51, a selection for choosing a preferred search engine and a webpage 6 which has a query box for doing web searches.

In the webpage 6, there is a query box for doing web searches and a selection of a preferred search engine. When an internet user wants to do a web search, he inputs a query keyword or phrase into the query box in the webpage 6 and makes a selection to indicate his preferred search engine.
The query keyword or phrase and the selection of a preferred search engine are transferred to the designated search engine 51 through the connection 32, as shown in Figure 4. The keyword or phrase is used to do the web search; the selection of a preferred search engine is used to decide the layout of a search result page. The layout of a search result page from the designated search engine 51 is made the same or similar to the search result pages of the preferred search engine. For example, if the preferred search engine is Google, the search result page from the designated search engine will look like the one from Google. The preferred search engine is not involved in the system shown in Figure 3.

The webpage 6 can be personalized to gain popularity. In Figure 5, there shows an example 60 of the webpage 6. On top of the webpage 6, there lists some links to a user's favorite websites; in the middle, there is a query box for the user to input a keyword to search the web; and on the bottom, more links to the user's favorite sites are displayed in a table. This webpage 6 provides a lot of convenience for an internet user; a user can go to his favorite websites instantly and do web searches from the same page.
There is no need to go through his favorite site folder or file list to find a link.
All of his favorite sites are displayed in a table; it is easy to find the site.

The selection of a preferred search engine can be built in the webpage 6 or be placed in a menu or submenu in an Internet browser. In the webpage 60, there is a selection for a user to choose his/her preferred search engine, such as Google or Bing.

The selection of a preferred search engine can also be made when a user creates his/her personalized webpage through some templates. A
selection of a preferred search engine is associated with each template.
Once a template is chosen, the selection of a preferred search engine is stored in the template and will be sent to the designated search engine.
4 The selection of a preferred search engine can also be replaced by a blank for filling in by a user or made default to target a specific search engine, such as Google, in this case, the system will assume a user's preferred search engine is Google and there is no need to select or write out a preferred search engine The user interface of the query box in the webpage 6 is made the same as the one in the preferred search engine, such as shape, color and query suggestion. This will give a user a very familiar interface to work with.

The designated search engine 51 can get more traffic by providing free hosting for a personalized webpage 60 and displaying search result pages in the same layout as a user's preferred search engine. If the search quality between the designated search engine 51 and the preferred search engine is at the same level, a user will feel like he is using his preferred search engine. Therefore, he will like to do a web search through the query box in his personalized webpage. Thus the designated search engine 51 will get more traffic.

Figure 6 shows the designated search engine 51 doing a search in a database and returning the search result page 9 to the computer 1 through the connection of 33.

The system shown in Figure 4 can further include a preferred search engine. Figure 7 shows the web search task being transferred to a preferred search engine 41. After one or more search result pages 9 are delivered to the computer 1 from the designated search engine 51, the search task can be passed to the preferred search engine 41. One way to transfer the search task from the designated search engine 51 to the preferred search engine 41 is to setup a link in the search result page 9 to the preferred search engine 41, such as the next page link. When the user wants to see the next page of the search result, he can just click the link, and then the query keyword will be passed to his preferred search engine 41 through the connection 34 to do a web search.

Figure 8 shows a search result page 9 having a next link to the preferred search engine 41.

Figure 9 shows a search result page 91, from the preferred search engine 41 being delivered to the computer 1 through the connection 35 in the Internet 2.

The query keyword from the webpage 6 can be sent to both the preferred search engine 41 and the designated search engine 51 at the same time. The process chart is shown in Figure 10. Thus a web search task can be performed by both of the designated search engine 51 and the preferred search engine 41 at the same time. The search result page 9 from the designated search engine 51 and the search result page 91 from the preferred search engine 41 can be placed in one single webpage.
Figure 11 shows the search result page 9 being placed on the top portion of a search result page and on the bottom is a search result page 91 from a preferred search engine 41.

Another variation of this invention is shown in Figure 12. The designated search engine 51 is replaced by a server 52 which is a server of an online marketing company. When a user does a web search from a webpage 6, a webpage 92 is displayed to the user. The webpage 92 has left and right sections. In the right section, a webpage 95 from server 52 is displayed; the webpage 95 holds some advertisements. In the left section, a webpage 91 from the preferred search engine 41 is displayed. The webpage 91 is a search result page. This variation integrates some advertisements with a search result page.

Another variation of this invention is that the designated search engine 51 is the same as the preferred search engine 41. In this case, the preferred search engine 41 can strengthen its marketing position by providing a convenient personalized webpage 6 for its user.

The webpage 60 can be modified by adding or removing the links to a user's favorite sites, and it also can have some selected pictures, music, and/or favorite quotations, such as inspirational quotations.

The computer 1 can be a laptop, a hand-held computer, or a device capable of accessing the Internet.

Claims (30)

The embodiments of the invention in which an exclusive property or privilege is claimed are defined as follows:
1. A system for promoting a search engine comprising a computer, the Internet, a selection for selecting a preferred search engine, a webpage which has a query box for doing a web search, a preferred search engine and a designated search engine, a query keyword from said query box in said webpage being sent to said designated search engine first to do a web search, and said web search being handled by said preferred search engine after one or more search result pages being delivered by said designated search engine.
2. A system as claimed in claim 1 wherein said webpage is personalized and has a person's favourite website links.
3. A system as claimed in claim 1 wherein said webpage has personal chosen pictures and/or personal chosen music, and/or favourite quotations
4.A system as claimed in claim 1 wherein said selection for selecting a preferred search engine can be made in said webpage, or built in an Internet browser, or made default, or a blank for filling in.
5. A system as claimed in claim 1 wherein said webpage can be modified.
6. A system as claimed in claim 1 has a search result page from said designated search engine which has a link to said preferred search engine for continuing a web search.
7. A system as claimed in claim 1 wherein said query box and its surrounding areas look the same or similar to the one in said preferred search engine website.
8. A system for promoting a search engine comprising a computer, the Internet, a selection for selecting a preferred search engine, a webpage which has a query box for doing a web search and a designated search engine, a query keyword from said query box and said selection of a preferred search engine are sent to said designated search engine, said designated search engine using said query keyword from said query box to create a web search result content and using said selection of a preferred search engine to build a layout of a search result page, and the layout of a search result page from said designated search engine being the same or similar to a selected preferred search engine.
9. A system as claimed in claim 8 wherein said query keyword for doing a web search is transferred to said preferred search engine for continuing doing said web search after said designated search engine builds one or more search result pages.
10. A system as claimed in claim 8 wherein said webpage is personalized and has a person's favourite website links.
11. A system as claimed in claim 8 wherein said webpage has personal chosen pictures and/or favourite quotations.
12. A system as claimed in claim 8 wherein said webpage has personal chosen music.
13. A system as claimed in claim 8 wherein said webpage can be modified.
14. A system as claimed in claim 8 wherein said query box and its surrounding areas look the same or similar to the one in said preferred search engine.
15. A system as claimed in claim 8 wherein said designated search engine and said preferred search engine are the same one.
16. A system as claimed in claim 8 has a search result page from said designated search engine which has a link to said preferred search engine for transferring a web search task to said preferred search engine.
17. A system as claimed in claim 8 wherein said selection for selecting a preferred search engine can be made in said webpage, or built in an Internet browser, or made default, or a blank for filling in.
18. A system for promoting a search engine comprising a computer, the Internet, a selection for selecting a preferred search engine, a webpage which has a query box for doing a web search, a preferred search engine and a designated search engine, a query keyword from said query box in said webpage being sent to both said designated search engine and said preferred search engine at the same time, and the search result pages from said designated search engine and from said preferred search engine being displayed in a single web page.
19. A system as claimed in claim 18 wherein said webpage is personalized and has a person's favourite website links.
20. A system as claimed in claim 18 wherein said webpage has personal chosen pictures and/or favourite quotations
21. A system as claimed in claim 18 wherein said webpage has personal chosen music.
22. A system as claimed in claim 18 wherein said webpage can be modified.
23. A system as claimed in claim 18 wherein said query box and its surrounding areas look the same or similar to the one in said preferred search engine.
24. A system as claimed in claim 18 wherein said selection for selecting a preferred search engine can be made in said webpage, or built in an Internet browser, or made default, or a blank for filling in.
25. A system for getting more traffic for online advertisements comprising a computer, the Internet, a selection for selecting a preferred search engine, a webpage which has a query box for doing a web search and a designated server, said designated server creating some online advertisements, said preferred search engine doing the web search, and said advertisements and search result pages being displayed in a single webpage.
26. A system as claimed in claim 25 wherein said webpage is personalized with a person's favourite website links.
27. A system as claimed in claim 25 wherein said webpage has personal chosen pictures and/or favourite quotations
28. A system as claimed in claim 25 wherein said webpage has personal chosen music.
29. A system as claimed in claim 25 wherein said webpage can be modified.
30. A system as claimed in claim 25 wherein said selection for selecting a preferred search engine can be made in said webpage, or built in an Internet browser, or made default, or a blank for filling in.
CA2708197A 2010-06-28 2010-06-28 A system for promoting a search engine Abandoned CA2708197A1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CA2708197A CA2708197A1 (en) 2010-06-28 2010-06-28 A system for promoting a search engine

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CA2708197A CA2708197A1 (en) 2010-06-28 2010-06-28 A system for promoting a search engine

Publications (1)

Publication Number Publication Date
CA2708197A1 true CA2708197A1 (en) 2011-12-28

Family

ID=45421227

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2708197A Abandoned CA2708197A1 (en) 2010-06-28 2010-06-28 A system for promoting a search engine

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Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013163236A1 (en) * 2012-04-27 2013-10-31 Microsoft Corporation Integrated search engine homepages
US9618343B2 (en) 2013-12-12 2017-04-11 Microsoft Technology Licensing, Llc Predicted travel intent
CN110489195A (en) * 2019-08-19 2019-11-22 中国工商银行股份有限公司 Method for processing business, device, electronic equipment and computer readable storage medium
US11099652B2 (en) 2012-10-05 2021-08-24 Microsoft Technology Licensing, Llc Data and user interaction based on device proximity

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
WO2013163236A1 (en) * 2012-04-27 2013-10-31 Microsoft Corporation Integrated search engine homepages
US11099652B2 (en) 2012-10-05 2021-08-24 Microsoft Technology Licensing, Llc Data and user interaction based on device proximity
US11599201B2 (en) 2012-10-05 2023-03-07 Microsoft Technology Licensing, Llc Data and user interaction based on device proximity
US12039108B2 (en) 2012-10-05 2024-07-16 Microsoft Technology Licensing, Llc Data and user interaction based on device proximity
US9618343B2 (en) 2013-12-12 2017-04-11 Microsoft Technology Licensing, Llc Predicted travel intent
US9976864B2 (en) 2013-12-12 2018-05-22 Microsoft Technology Licensing, Llc Predicted travel intent
CN110489195A (en) * 2019-08-19 2019-11-22 中国工商银行股份有限公司 Method for processing business, device, electronic equipment and computer readable storage medium

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Legal Events

Date Code Title Description
FZDE Discontinued

Effective date: 20130628