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CA2666605C - Systeme d'analyse du comportement des consommateurs et des acheteurs - Google Patents

Systeme d'analyse du comportement des consommateurs et des acheteurs Download PDF

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Publication number
CA2666605C
CA2666605C CA2666605A CA2666605A CA2666605C CA 2666605 C CA2666605 C CA 2666605C CA 2666605 A CA2666605 A CA 2666605A CA 2666605 A CA2666605 A CA 2666605A CA 2666605 C CA2666605 C CA 2666605C
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CA
Canada
Prior art keywords
data
analysis
brand
company
sales
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
CA2666605A
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English (en)
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CA2666605A1 (fr
Inventor
Angelo D'imporzano
Davide Olivieri
Francesco Trainiti
Massimiliano Parri
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Accenture Global Services Ltd
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Accenture Global Services Ltd
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Priority claimed from IT000434A external-priority patent/ITTO20080434A1/it
Application filed by Accenture Global Services Ltd filed Critical Accenture Global Services Ltd
Publication of CA2666605A1 publication Critical patent/CA2666605A1/fr
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Publication of CA2666605C publication Critical patent/CA2666605C/fr
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Abstract

On propose des systèmes et des méthodes danalyse densembles de données qui représentent le comportement des consommateurs et des acheteurs. Un système de traitement des données pour lanalyse des ventes de biens de consommation courante dentreprise comprend une interface pour recevoir des données maîtres et dexpédition de sources internes à une entreprise et de sources externes à lentreprise. Les données maîtres et les données dexpédition sont stockées dans une base de données. Un composant de fusion et dagrégation fonctionne à partir des données dexpédition et de consommation pour créer un référentiel unique de données sur les acheteurs et les consommateurs. Un composant de transcodage et dintégration fonctionne à partir de données maîtres externes et internes pour créer un référentiel de données maîtres unifiées. Un ensemble danalyses et de rapports utilise des données maîtres unifiées et des données dexpédition et de consommation pour soutenir une analyse des consommateurs et des acheteurs. Un sous-ensemble danalyses secondaires peut être réalisé, tirant profit de lunification des données maîtres et de lintégration des données de ventes au distributeur et au consommateur. Les analyses des consommateurs et des acheteurs sont réalisées pour des groupes dacheteurs et des indicateurs de rendement clés (IRC) sont calculés pour les clients individuels ou les groupes de clients.
CA2666605A 2008-06-05 2009-05-22 Systeme d'analyse du comportement des consommateurs et des acheteurs Active CA2666605C (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
ITT02008A000434 2008-06-05
IT000434A ITTO20080434A1 (it) 2008-06-05 2008-06-05 Sistema di raccolta e di analisi di dati relativi agli acquisti di consumatori e acquirenti
US12/406,542 2009-03-18
US12/406,542 US8306845B2 (en) 2008-06-05 2009-03-18 Consumer and shopper analysis system

Publications (2)

Publication Number Publication Date
CA2666605A1 CA2666605A1 (fr) 2009-12-05
CA2666605C true CA2666605C (fr) 2016-11-22

Family

ID=41397434

Family Applications (1)

Application Number Title Priority Date Filing Date
CA2666605A Active CA2666605C (fr) 2008-06-05 2009-05-22 Systeme d'analyse du comportement des consommateurs et des acheteurs

Country Status (1)

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CA (1) CA2666605C (fr)

Also Published As

Publication number Publication date
CA2666605A1 (fr) 2009-12-05

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Effective date: 20140521