[go: up one dir, main page]

CA2381349A1 - Procede d'optimisation de la valeur actualisee nette d'une campagne de marketing par vente croisee - Google Patents

Procede d'optimisation de la valeur actualisee nette d'une campagne de marketing par vente croisee Download PDF

Info

Publication number
CA2381349A1
CA2381349A1 CA002381349A CA2381349A CA2381349A1 CA 2381349 A1 CA2381349 A1 CA 2381349A1 CA 002381349 A CA002381349 A CA 002381349A CA 2381349 A CA2381349 A CA 2381349A CA 2381349 A1 CA2381349 A1 CA 2381349A1
Authority
CA
Canada
Prior art keywords
customer
optimizing
cross
anpv
linear
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
CA002381349A
Other languages
English (en)
Inventor
Yuri Galperin
Vladimir Fishman
Leonid Gibiansky
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Experian Information Solutions LLC
Original Assignee
Individual
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Individual filed Critical Individual
Publication of CA2381349A1 publication Critical patent/CA2381349A1/fr
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Complex Calculations (AREA)

Abstract

La présente invention concerne l'application d'un nouvel algorithme itératif au problème d'optimisation multidimensionnelle par mise en oeuvre d'une solution mathématique stricte et non linéaire pour ce qu'on avait l'habitude de traiter comme un problème multidimensionnel linéaire. Le procédé consiste à sélectionner au hasard un échantillon statistiquement important d'une liste de clients éventuels, à calculer la valeur de la fonction d'utilité pour chaque paire constituée par une offre et des clients éventuels sélectionnés, à réduire le problème multidimensionnel linéaire d'origine pour en faire un problème non linéaire avec un nombre réalisable de dimensions, à résoudre le problème non linéaire pour l'échantillon sélectionné numériquement avec la tolérance souhaitée grâce à un algorithme itératif, puis à utiliser les résultats pour calculer en une seule fois une série optimale d'offres pour la liste complète de clients éventuels.
CA002381349A 1999-08-06 2000-08-05 Procede d'optimisation de la valeur actualisee nette d'une campagne de marketing par vente croisee Abandoned CA2381349A1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US14745699P 1999-08-06 1999-08-06
US60/147,456 1999-08-06
PCT/US2000/021453 WO2001011522A2 (fr) 1999-08-06 2000-08-05 Procede d'optimisation de la valeur actualisee nette d'une campagne de marketing par vente croisee

Publications (1)

Publication Number Publication Date
CA2381349A1 true CA2381349A1 (fr) 2001-02-15

Family

ID=22521639

Family Applications (1)

Application Number Title Priority Date Filing Date
CA002381349A Abandoned CA2381349A1 (fr) 1999-08-06 2000-08-05 Procede d'optimisation de la valeur actualisee nette d'une campagne de marketing par vente croisee

Country Status (5)

Country Link
EP (1) EP1212717A2 (fr)
JP (1) JP2003526139A (fr)
AU (1) AU769761B2 (fr)
CA (1) CA2381349A1 (fr)
WO (1) WO2001011522A2 (fr)

Families Citing this family (44)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6993493B1 (en) 1999-08-06 2006-01-31 Marketswitch Corporation Method for optimizing net present value of a cross-selling marketing campaign
EP1500020A2 (fr) 2002-04-30 2005-01-26 Veridiem Inc. Systeme d'optimisation du marketing
US7831615B2 (en) 2003-10-17 2010-11-09 Sas Institute Inc. Computer-implemented multidimensional database processing method and system
US8346593B2 (en) 2004-06-30 2013-01-01 Experian Marketing Solutions, Inc. System, method, and software for prediction of attitudinal and message responsiveness
US7689528B2 (en) 2004-07-09 2010-03-30 Fair Isaac Corporation Method and apparatus for a scalable algorithm for decision optimization
US8732004B1 (en) 2004-09-22 2014-05-20 Experian Information Solutions, Inc. Automated analysis of data to generate prospect notifications based on trigger events
US7624054B2 (en) 2005-08-25 2009-11-24 Sas Institute Inc. Financial risk mitigation optimization systems and methods
US7634431B2 (en) 2006-03-08 2009-12-15 Sas Institute Inc. Systems and methods for costing reciprocal relationships
US7711636B2 (en) 2006-03-10 2010-05-04 Experian Information Solutions, Inc. Systems and methods for analyzing data
US7813948B2 (en) 2006-08-25 2010-10-12 Sas Institute Inc. Computer-implemented systems and methods for reducing cost flow models
US8036979B1 (en) 2006-10-05 2011-10-11 Experian Information Solutions, Inc. System and method for generating a finance attribute from tradeline data
US8027871B2 (en) 2006-11-03 2011-09-27 Experian Marketing Solutions, Inc. Systems and methods for scoring sales leads
US8606626B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. Systems and methods for providing a direct marketing campaign planning environment
US8606666B1 (en) 2007-01-31 2013-12-10 Experian Information Solutions, Inc. System and method for providing an aggregation tool
WO2008147918A2 (fr) 2007-05-25 2008-12-04 Experian Information Solutions, Inc. Système et procédé pour la détection automatisée de jeux de données jamais payés
US8024241B2 (en) 2007-07-13 2011-09-20 Sas Institute Inc. Computer-implemented systems and methods for cost flow analysis
US7996331B1 (en) 2007-08-31 2011-08-09 Sas Institute Inc. Computer-implemented systems and methods for performing pricing analysis
US8050959B1 (en) 2007-10-09 2011-11-01 Sas Institute Inc. System and method for modeling consortium data
US7930200B1 (en) 2007-11-02 2011-04-19 Sas Institute Inc. Computer-implemented systems and methods for cross-price analysis
US7996521B2 (en) 2007-11-19 2011-08-09 Experian Marketing Solutions, Inc. Service for mapping IP addresses to user segments
US8200518B2 (en) 2008-02-25 2012-06-12 Sas Institute Inc. Computer-implemented systems and methods for partial contribution computation in ABC/M models
US8296182B2 (en) 2008-08-20 2012-10-23 Sas Institute Inc. Computer-implemented marketing optimization systems and methods
US20100174638A1 (en) 2009-01-06 2010-07-08 ConsumerInfo.com Report existence monitoring
US8639920B2 (en) 2009-05-11 2014-01-28 Experian Marketing Solutions, Inc. Systems and methods for providing anonymized user profile data
US9652802B1 (en) 2010-03-24 2017-05-16 Consumerinfo.Com, Inc. Indirect monitoring and reporting of a user's credit data
US9152727B1 (en) 2010-08-23 2015-10-06 Experian Marketing Solutions, Inc. Systems and methods for processing consumer information for targeted marketing applications
US8930262B1 (en) 2010-11-02 2015-01-06 Experian Technology Ltd. Systems and methods of assisted strategy design
CA2827478C (fr) 2011-02-18 2020-07-28 Csidentity Corporation Systeme et procedes permettant d'identifier des informations d'identification personnelle compromises sur internet
US11030562B1 (en) 2011-10-31 2021-06-08 Consumerinfo.Com, Inc. Pre-data breach monitoring
US10255598B1 (en) 2012-12-06 2019-04-09 Consumerinfo.Com, Inc. Credit card account data extraction
US8812387B1 (en) 2013-03-14 2014-08-19 Csidentity Corporation System and method for identifying related credit inquiries
US10102536B1 (en) 2013-11-15 2018-10-16 Experian Information Solutions, Inc. Micro-geographic aggregation system
US10262362B1 (en) 2014-02-14 2019-04-16 Experian Information Solutions, Inc. Automatic generation of code for attributes
US9576030B1 (en) 2014-05-07 2017-02-21 Consumerinfo.Com, Inc. Keeping up with the joneses
US11257117B1 (en) 2014-06-25 2022-02-22 Experian Information Solutions, Inc. Mobile device sighting location analytics and profiling system
US10339527B1 (en) 2014-10-31 2019-07-02 Experian Information Solutions, Inc. System and architecture for electronic fraud detection
US10445152B1 (en) 2014-12-19 2019-10-15 Experian Information Solutions, Inc. Systems and methods for dynamic report generation based on automatic modeling of complex data structures
US11151468B1 (en) 2015-07-02 2021-10-19 Experian Information Solutions, Inc. Behavior analysis using distributed representations of event data
US9767309B1 (en) 2015-11-23 2017-09-19 Experian Information Solutions, Inc. Access control system for implementing access restrictions of regulated database records while identifying and providing indicators of regulated database records matching validation criteria
US20180060954A1 (en) 2016-08-24 2018-03-01 Experian Information Solutions, Inc. Sensors and system for detection of device movement and authentication of device user based on messaging service data from service provider
US10699028B1 (en) 2017-09-28 2020-06-30 Csidentity Corporation Identity security architecture systems and methods
US10896472B1 (en) 2017-11-14 2021-01-19 Csidentity Corporation Security and identity verification system and architecture
US11682041B1 (en) 2020-01-13 2023-06-20 Experian Marketing Solutions, Llc Systems and methods of a tracking analytics platform
US12430646B2 (en) 2021-04-12 2025-09-30 Csidentity Corporation Systems and methods of generating risk scores and predictive fraud modeling

Family Cites Families (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US6070142A (en) * 1998-04-17 2000-05-30 Andersen Consulting Llp Virtual customer sales and service center and method
US6115693A (en) * 1998-04-17 2000-09-05 Andersen Consulting Llp Quality center and method for a virtual sales and service center
US6064973A (en) * 1998-04-17 2000-05-16 Andersen Consulting Llp Context manager and method for a virtual sales and service center

Also Published As

Publication number Publication date
AU769761B2 (en) 2004-02-05
EP1212717A2 (fr) 2002-06-12
WO2001011522A8 (fr) 2001-12-27
JP2003526139A (ja) 2003-09-02
WO2001011522A2 (fr) 2001-02-15
AU6400900A (en) 2001-03-05

Similar Documents

Publication Publication Date Title
US6993493B1 (en) Method for optimizing net present value of a cross-selling marketing campaign
CA2381349A1 (fr) Procede d'optimisation de la valeur actualisee nette d'une campagne de marketing par vente croisee
US20080126173A1 (en) Custom survey generation method and system
US8296182B2 (en) Computer-implemented marketing optimization systems and methods
CN118313881A (zh) 基于遗传算法优化的电商广告投放方法
US10672016B1 (en) Pathing and attribution in marketing analytics
Henderson et al. Single and multiple industry economic contribution analysis using IMPLAN. Forest and Wildlife Research Center
Jamalpur et al. Applications of deep learning in marketing analytics: predictive modeling and segmenting customers
Fang et al. A HITS-based model for facility location decision
CN120106658A (zh) 一种基于人工智能的业务数据归因分析方法及系统
CN113034193A (zh) 一种app2vec在风控系统中建模的工作方法
Eshaq The effect of TQM and innovation on organizational performance of dubai police: the mediating role of organizational culture
Wang Study on Personalized Positioning and Prediction Model of Consumer Behavior in Digital Marketing
Rajagukguk An Implementation of Loyalty Program Theory Based on Recency Frequency Monetary Score in Information Systems to Increase Customer Loyalty
Arinze et al. A simulation model for industrial marketing
Zhang et al. Sales Forecasting and Data-Driven Marketing Strategies for E-Commerce Platforms Using XGBoost
Liu A study on the application of AI algorithms in cross-cultural marketing strategies
Dixit et al. Investigating determinants of information technology investments by indian firms
Safadi Case Study, Cairo-Amman Bank-Jordan: Improving an Organization by the use of Smart Phones and IPads which are Considered the Basics of the Supply Chain Management (SCM)
Leung et al. A stochastic optimization model for consecutive promotion
Scandizzo et al. Beyond Cost Benefit Analysis: A SAM-CGE Model for Project-Program Evaluation
Zhang et al. Precise Issuance of Meituan Merchants’ Coupons with Machine Learning
Rochmawan et al. The Impact of Search Engine Optimization (SEO) Techniques on the Sales Performance of E-Commerce MSMEs at the Shopee Campus in Semarang City
Irfan et al. Product Innovation Strategy in Increasing the Competitiveness of MSMEs in the Digital Era
Xiang et al. Model of Promotion Cost Distribution of Telecommunication Operators and Study on the Promotion Effects Based on Artificial Neural Neworks

Legal Events

Date Code Title Description
EEER Examination request
FZDE Discontinued

Effective date: 20160202