AU2003212851A1 - Multimedia gift card - Google Patents

Description

TITLE OF THE INVENTION [0001] Multimedia Gift Card.

CROSS-REFERENCE TO RELATED APPLICATIONS [0002] Not Applicable.

STATEMENT REGARDING FEDERALLY SPONSORED RESEARCH OF DENELOPMENT [0003] Not Applicable.

REFERENCE TO A "SEQUENCE LISTING," A TABLE, OR A COMPUTER PROGRAM LISTING APPENDIX SUBMITTED ON A COMPACT DISC. [0004] Not Applicable.

BACKGROUND OF INVENTION

(1) FIELD OF INVENTION

[0005] The field of art for which the Multimedia Gift Card pertains to is gift card, multimedia/music compact disc, gift certificates and promotional material.

(2) DESCRIPTION OF PRIOR ART

[0006] Music recorded on all types of medium has been sold and given as gifts for many years.

[0007] Seasonal and non-seasonal gift cards have also been a primary means to express sentiment and celebrate a multitude of events.

[0008] Corporations and businesses have often given small gifts to employees, sales staff and customers which include pens, cups, glasses, bumper stickers, hats, and shirts, usually displaying the company colors, logos, and information. All of these items, when given, are perceived as gifts to the receiver, however; also have immense promotional value for the provider. [0009] Retailers often provide gift certificates for purchase that are usually in the form of a plastic credit card. These gift certificates are usually not packaged to be given as a gift. Most gift cards hang from a piece of cardboard on a display rack previously sold with a single piece of cardboard which sometimes could be folded into a simple card. Retailers relied on displaying individual gift certificates from a single piece of cardboard, paper or plastic. The purchaser in most cases would have to purchase an additional card to send or give the certificate, coupon or prepaid phone card as a gift.

[0010] The advent and mass production of the personal computer, reduction in system cost, and increased popularity and accessibility to the internet, has enabled most consumers to own or have access to a computer. The exponential growth and availability of digital quality audio, video and graphics accompanied by the many compression formats and increased storage capacity of digital medium has provided a unique and diverse avenue for promotion by corporations, business, brokers, retailers, and universities.

BRIEF SUMMARY OF THE INVENTION

[0011] The multimedia gift card consists of three major components. A customized gift card, a disc, or other form of digital medium will be used, but is not limited to, hold digital quality music and graphics, and a gift certificate or a prepaid phone card.

[0012] The gift card is uniquely designed and customized to represent the corporation, business, brokerage firms, retailers or universities for which the gift card is made. The multimedia disc is included as a gift that displays a label which supports or matches the cards overall theme or design. The multimedia disc contains, but is not limited to, professionally recorded digital music, computer generated multimedia presentations, video presentations, company information and printable coupons. Die-cuts are made in the card to receive the multimedia disc, prepaid phone card or gift certificate.

[0013] The multimedia gift card is designed for corporations to present a personalized gift to employees, sales personnel and business associates. This invention combines conventional marketing technology, computer generated graphics and digital audio and video to create a total gift package.

[0014] The multimedia gift card provides retailers a creative, unique and personal packaging for their gift certificates, prepaid phone cards and products. The outstanding digital music, which is included as a special gift, will provide many years of listening enjoyment while the disc label information provides a lasting reminder of the multimedia discs origin. This invention will create a memorable tie to the provider that will ultimately create a favorable and lasting emotional bond with the receiver. This invention combines marketing, promotion, and entertainment to create an invaluable promotional tool as well as a vehicle to distribute products and information.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

[0015] The drawings include bi-fold, tri-fold and multi-fold Multimedia Gift Cards of various shapes, sizes, folds and design characteristics. Some cards exhibits die-cuts to receive a Multimedia Disc and gift certificate.

[0016] FIGURE 1 : Displays an example of a Top Folding Bi-Fold card design that is open with a Multimedia Disc.

[0017] FIGURE la: Displays an example of a Top Folding Bi-Fold card design that is closed.

[0018] FIGURE 2: Displays an example of a Side Folding Bi-Fold card that is open with a Multimedia Disc.

[0019] FIGURE 2a: Displays an example of a Side Folding Bi-Fold card that is closed with a Multimedia Disc.

[0020] FIGURE 3 : Displays an example of a a Tri-Fold card design that is open with a Multimedia Disc. [0021] FIGURE 3a: Displays an example of a Tri-Fold card design that is closed with a Multimedia Disc.

[0022] FIGURE 4: Displays an example of a Top Folding Bi-Fold card design that is open showing the die-cuts that receives a Multimedia Disc and a gift certificate.

[0023] FIGURE 5: Displays an example of a Side Folding Bi-Fold card design that is open showing the die-cuts that receives a Multimedia Disc and a gift certificate.

[0024] FIGURE 6: Displays an example of a Tri-Fold card design showing the die-cuts that receives a Multimedia Disc and a gift certificate.

[0025] FIGURE 7: Displays an example of a Multi-Fold card design showing the die-cuts that receives a Multimedia Disc and a gift certificate.

[0026] FIGURE 8 : Displays an example of a Top Folding Bi-Fold card design showing the die-cuts that can receive a Multimedia Disc and gift certificate. The gift certificate is concealed when the gift card is closed. The gift certificate can be placed in either position, at the bottom or top of the card, depending on the overall card design.

[0027] FIGURE 8a: Displays an example of a Top Folding Bi-Fold card design that is open with a Multimedia Disc and Gift Certificate placed inside. The gift certificate is concealed when the gift card is closed. The gift certificate can be placed in either position, at the bottom or top of the card, depending of the overall card design.

[0028] FIGURE 8b: Displays an example of a Top Folding Bi-Fold card design that is closed.

[0029] FIGURE 9: Displays an example of a Top Folding Bi-Fold card design that is open with a Multimedia Disc and a gift certificate. The gift certificate is positioned to allow easy access to the magnetic strip or Bar Code that is placed on the back of the gift card. This will allow easy access for retail sale. [0030] FIGURE 9a: Displays an example of a Top Folding Bi-Fold card design that is closed. The gift certificate is positioned to allow easy access to the magnetic strip or bar code that is placed on the back of the gift card. This will allow easy access for retail sale.

[0031] FIGURE 10: Displays an example of a Side Folding Bi-Fold card design that is open with a Multimedia Disc and a Gift Certificate. The gift certificate is concealed when the gift card is closed.

[0032] FIGURE 10a: Displays an example of a Side Folding Bi-Fold card design that is closed. The gift certificate is concealed when the gift card is closed.

[0033] FIGURE 11 : Displays an example of a Side Folding Bi-Fold card design that is open with a Multimedia Disc and a gift certificate. The gift certificate is positioned to allow easy access to the magnetic strip or bar code that is placed on the back of the gift card.

[0034] FIGURE 11a: Displays an example of a Side Folding Bi-Fold card design that is closed. The gift certificate is positioned to allow easy access to the magnetic strip or bar code that is placed on the back of the gift card. This will allow easy access for retail sale.

[0035] FIGURE 12: Displays an example of a Tri-Fold card design that is open with a Multimedia Disc and a gift certificate. The gift certificate is positioned to allow easy access to the magnetic strip or bar code that is placed on the back of the gift card.

[0036] FIGURE 12a: Displays an example of a Tri-Fold card design that is closed with a Multimedia Disc and a gift certificate. The gift certificate is positioned to allow easy access to the magnetic strip or bar code that is placed on the back of the gift card. This will allow easy access for retail sale.

[0037] FIGURE 13: Displays an example of a Tri-Fold card design that is open with a Multimedia Disc and a gift certificate. The gift certificate is concealed when the gift card is closed. [0038] FIGURE 13a: Displays an example of a Tri-Fold card design that is closed with a Multimedia Disc and a gift certificate. The gift certificate is concealed when the gift card is closed.

[0039] FIGURE 14: Displays an example of a Multi-Fold card design that is open with a Multimedia Disc and a gift certificate.

[0040] FIGURE 14a: Displays an example of a Multi-Fold card design that is closed with a Multimedia Disc and a gift certificate.

DETAILED DESCRIPTION OF THE INVENTION

[0041] For the purpose of describing this invention, the definition of provider will include, but not be limited to individual businesses, corporations, retail establishments, brokerage firms, universities, professionals and sales personnel that utilizes the Multimedia Gift Card for its intended use.

[0042] For the purpose of describing this invention, the definition of receiver is the person who receives the end product for personal use.

[0043] For the purpose of this invention, the definition of a Multimedia Disc will include, but not be limited to, any medium that can store digital data to include Compact Discs, Mini Compact Discs and DVD's.

[0044] The card exterior displays the artwork. The physical characteristics are individually designed to best support the overall card design and represent the provider. A bi-fold, tri-fold or multi-fold card of various shapes and sizes are used. Computer generated graphics are printed on heavy weight paper to medium weight cardboard. Every card is folded, die-cut and glued to receive, but not be limited to a multimedia disc, gift certificate, coupon or phone card. The gift certificate/coupon is placed in the card for easy accessibility and scanning by the retailer. The multimedia disc is placed in the card so that the label is in view. Both types of cards are available with an envelope that can be sent via mail or any other standard method of shipping.

[0045] The card displays professionally created artwork, logos, seasonal, special occasion and festive graphics that best portray the provider's intent for the overall multimedia card design. The artwork will vary for each application and can have a multitude of colors, designs and themes. All sides of the card can be used depending on the providers overall card and multimedia disc design.

[0046] The Multimedia Disc can include, but is not limited to:

Seasonal and non-seasonal professionally recorded digital music, (to include, all varieties, types, and styles), multimedia presentations, video, product information, store locations, databases, printable coupons, catalogues, personal and corporate history information, web site links, university information and curriculums.

[0047] The multimedia disc label will be designed to match the artwork of the card and will include, but not be limited to, song titles, artist names, logos, and provider information. The personalized label will continually remind the receiver of the multimedia disc's origin, which will ultimately create a lasting tie to the provider.

Claims (3)

What is claimed is: databases, product information,

1. A greeting card comprising: printable coupons, university a single fold, multi-fold, top opening, information, curriculums, retail side opening, or mid opening card catalogues and web site links; displaying a variety of professionally storage medium that can be played and created artwork, text, logos, holiday viewed on a multitude of audio, video graphics, seasonal graphics, special and computer apparatus; occasion graphics, and festive storage medium that may be referred to graphics; as a multimedia disc; artwork that will vary for each an optional envelope, wrapper, covering, application and have a multitude of or casing, either generic, matching the colors, designs and themes; theme and design format of the card, all sides of the card that may display or displaying unique artwork, text, graphics and text predicated upon the logos, holiday graphics, seasonal overall card design; graphics, special occasion graphics, a card constructed using materials of and festive graphics that will provide various size, composition, texture, and security, protection, and or convenient thickness; mailing. material that is cut, glued and folded to

2. An audio and computer readable storage create slots, sleeves, pockets, tabs or medium to include compact disc and DVD holders to receive and hold audio and package assembly comprising: computer readable storage medium to a single fold, multi-fold, top opening, include compact disc and DVD; side opening, or mid opening card material that may be cut into various displaying a variety of professionally shapes and designs to enhance the created artwork, text, logos, holiday exterior or interior of the card and graphics, seasonal graphics, special allow for display mounting; occasion graphics, and festive an audio and computer readable storage graphics; medium with a printed, silk screened, artwork that will vary for each or otherwise attached label that application and have a multitude of displays artwork, graphics, text, song colors, designs and themes; titles, artist names, logos, and provider all sides of the card that may display information that may compliment, graphics and text predicated upon the enhance or match the overall design or overall card design; theme of the card; a card constructed using materials of storage medium that is recorded in any various size, composition, texture, and language or format and contains an thickness; assortment of professionally recorded material that is cut, glued and folded to seasonal and non-seasonal digital create slots, sleeves, pockets, tabs or music to include all types, class, and holders to receive and hold audio and styles; computer readable storage medium to storage medium that may also include a include compact disc and DVD; variety of digital data to include material that may be cut into various multimedia presentations, video shapes and designs to enhance the presentations, company information, exterior or interior of the card and company history, store locations, allow for display mounting; an audio and computer readable storage artwork that will vary for each medium with a printed, silk screened, application and have a multitude of or otherwise attached label that colors, designs and themes; displays artwork, graphics, text, song all sides of the card that may display titles, artist names, logos, and provider graphics and text predicated upon the information that may compliment, overall card design; enhance or match the overall design or a card constructed using materials of theme of the card; various size, composition, texture, and storage medium that is recorded in any thickness; language or format and contains an material that is cut, glued and folded to assortment of professionally recorded create slots, sleeves, pockets, tabs or seasonal and non-seasonal digital holders to receive and hold audio and music to include all types, class, and computer readable storage medium to styles; include compact disc and DVD; storage medium that may also include a material that may be cut into various variety of digital data to include shapes and designs to enhance the multimedia presentations, video exterior or interior of the card and presentations, company information, allow for display mounting; company history, store locations, an audio and computer readable storage databases, product information, medium with a printed, silk screened, printable coupons, university or otherwise attached label that information, curriculums, retail displays artwork, graphics, text, song catalogues and web site links; titles, artist names, logos, and provider storage medium that can be played and information that may compliment, viewed on a multitude of audio, video enhance or match the overall design or and computer apparatus; theme of the card; storage medium that may be referred to storage medium that is recorded in any as a multimedia disc; language or format and contains an an optional envelope, wrapper, covering, assortment of professionally recorded or casing, either generic, matching the seasonal and non-seasonal digital theme and design format of the card, music to include all types, class, and or displaying unique artwork, text, styles; logos, holiday graphics, seasonal storage medium that may also include a graphics, special occasion graphics, variety of digital data to include and festive graphics that will provide multimedia presentations, video security, protection, and or convenient presentations, company information, mailing. company history, store locations,

3. A card package assembly comprising: databases, product information, a single fold, multi-fold, top opening, printable coupons, university side opening, or mid opening card information, curriculums, retail displaying a variety of professionally catalogues and web site links; created artwork, text, logos, holiday storage medium that can be played and graphics, seasonal graphics, special viewed on a multitude of audio, video occasion graphics, and festive and computer apparatus; graphics; storage medium that may be referred to as a multimedia disc; additional slots, sleeves, pockets, tabs or holders are added to receive and hold additional items to include a credit card, debit card, gift card, gift certificate, access key card, or phone card; additional cards placed in the above mentioned slots, sleeves, pockets, or holders, are constructed using materials to include plastic and paper of various size, composition, texture, and thickness which displays artwork, graphics, text, logos, and provider information that may compliment, enhance or match the overall design or theme of the card package; data provided and exchanged via data storage medium placed on the card to include a magnetic strip or other form of read write data medium, and bar codes; additional cards can be placed within the package assembly for easy access to the data stored on the card for purposes to include scanning the magnetic strip or bar code at point of sale; an optional envelope, wrapper, covering, or casing, either generic, matching the theme and design format of the card, or displaying unique artwork, text, logos, holiday graphics, seasonal graphics, special occasion graphics, and festive graphics that will provide security, protection, and or convenient mailing.