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AU2001272889A1 - Method and apparatus for providing context sensitive advertisements to mobile users - Google Patents

Method and apparatus for providing context sensitive advertisements to mobile users

Info

Publication number
AU2001272889A1
AU2001272889A1 AU2001272889A AU7288901A AU2001272889A1 AU 2001272889 A1 AU2001272889 A1 AU 2001272889A1 AU 2001272889 A AU2001272889 A AU 2001272889A AU 7288901 A AU7288901 A AU 7288901A AU 2001272889 A1 AU2001272889 A1 AU 2001272889A1
Authority
AU
Australia
Prior art keywords
mobile users
context sensitive
providing context
sensitive advertisements
advertisements
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Abandoned
Application number
AU2001272889A
Inventor
Kwok-Wai Kelvin Law
Kiat Kee Ng
Tony Tam
Lung-Hsing Tung
Victor Yeung
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
C5 SOLUTIONS Pte Ltd
Original Assignee
C5 SOLUTIONS Pte Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by C5 SOLUTIONS Pte Ltd filed Critical C5 SOLUTIONS Pte Ltd
Publication of AU2001272889A1 publication Critical patent/AU2001272889A1/en
Abandoned legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/42348—Location-based services which utilize the location information of a target
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2207/00—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place
    • H04M2207/18—Type of exchange or network, i.e. telephonic medium, in which the telephonic communication takes place wireless networks

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Signal Processing (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Strategic Management (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
  • Information Transfer Between Computers (AREA)
AU2001272889A 2000-07-24 2001-07-24 Method and apparatus for providing context sensitive advertisements to mobile users Abandoned AU2001272889A1 (en)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
US62419300A 2000-07-24 2000-07-24
US09624193 2000-07-24
PCT/SG2001/000154 WO2002008854A2 (en) 2000-07-24 2001-07-24 Method and apparatus for providing context sensitive advertisements to mobile users

Publications (1)

Publication Number Publication Date
AU2001272889A1 true AU2001272889A1 (en) 2002-02-05

Family

ID=24501041

Family Applications (1)

Application Number Title Priority Date Filing Date
AU2001272889A Abandoned AU2001272889A1 (en) 2000-07-24 2001-07-24 Method and apparatus for providing context sensitive advertisements to mobile users

Country Status (2)

Country Link
AU (1) AU2001272889A1 (en)
WO (1) WO2002008854A2 (en)

Families Citing this family (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP3912518B2 (en) * 2002-09-10 2007-05-09 ソニー株式会社 Service providing system and method
JP2005209098A (en) * 2004-01-26 2005-08-04 Matsushita Electric Ind Co Ltd Content playback method, content playback terminal, and content providing system
US7215745B2 (en) * 2004-11-15 2007-05-08 Rockwell Electronic Commerce Technologies, Llc Greetings and announcements for a multimedia IP communication system
US8209320B2 (en) 2006-06-09 2012-06-26 Ebay Inc. System and method for keyword extraction
GB2442024A (en) * 2006-09-20 2008-03-26 Motorola Inc Context sensitive user preference prediction
US9646288B2 (en) 2007-04-04 2017-05-09 Lucinda Grace Price Advertisements based on target market
US20090018904A1 (en) 2007-07-09 2009-01-15 Ebay Inc. System and method for contextual advertising and merchandizing based on user configurable preferences
FI122845B (en) * 2007-07-17 2012-07-31 Airwide Solutions Oy Delivery of advertising in a mobile advertising system
US7743067B2 (en) 2007-09-18 2010-06-22 Palo Alto Research Center Incorporated Mixed-model recommender for leisure activities
US7984006B2 (en) * 2007-09-18 2011-07-19 Palo Alto Research Center Incorporated Learning a user's activity preferences from GPS traces and known nearby venues

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AUPN955096A0 (en) * 1996-04-29 1996-05-23 Telefonaktiebolaget Lm Ericsson (Publ) Telecommunications information dissemination system
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US20030083931A1 (en) * 1998-10-21 2003-05-01 Crane Associates Inc Method of localized network marketing
MXPA01005819A (en) * 1998-12-10 2005-09-08 Leap Wireless Int Inc System and method for providing targeted messages based on wireless mobile location.

Also Published As

Publication number Publication date
WO2002008854A3 (en) 2002-05-10
WO2002008854A2 (en) 2002-01-31

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