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MX2018010482A - Dirección de distribuciones para conexiones de campañas en línea de objetos identificables de forma única (uios) con base en distribuciones predichas. - Google Patents

Dirección de distribuciones para conexiones de campañas en línea de objetos identificables de forma única (uios) con base en distribuciones predichas.

Info

Publication number
MX2018010482A
MX2018010482A MX2018010482A MX2018010482A MX2018010482A MX 2018010482 A MX2018010482 A MX 2018010482A MX 2018010482 A MX2018010482 A MX 2018010482A MX 2018010482 A MX2018010482 A MX 2018010482A MX 2018010482 A MX2018010482 A MX 2018010482A
Authority
MX
Mexico
Prior art keywords
uios
distributions
connections
predicted
steering
Prior art date
Application number
MX2018010482A
Other languages
English (en)
Inventor
Timothy Schafer Lance
Ryan CHARNEY Jeremy
Short Leonard
VUCIC Robert
Feulner Denise
Original Assignee
Lotlinx Canada Manitoba Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from US15/058,127 external-priority patent/US10482494B2/en
Application filed by Lotlinx Canada Manitoba Inc filed Critical Lotlinx Canada Manitoba Inc
Publication of MX2018010482A publication Critical patent/MX2018010482A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements

Landscapes

  • Business, Economics & Management (AREA)
  • Strategic Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

Se dirigen las conexiones (p.ej., clics de destino) para campañas en línea. Se recibe una pluralidad de UIOs y parámetros para configurar una campaña (p.ej., campaña publicitaria) para la pluralidad de UIOs. Se identifican automáticamente los UIOs comparables con cada uno de la pluralidad de UIOs de la campaña y se muestran como una disposición de opciones que se pueden seleccionar para información más detallada. Se predice una distribución de conexiones como resultado de las visualizaciones de la pluralidad de UIOs de la campaña, con base en la información histórica de conexiones para los UIOs comparables identificados.
MX2018010482A 2016-03-01 2017-01-31 Dirección de distribuciones para conexiones de campañas en línea de objetos identificables de forma única (uios) con base en distribuciones predichas. MX2018010482A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US15/058,127 US10482494B2 (en) 2012-06-14 2016-03-01 Steering distributions for connections from online campaigns of uniquely identifiable objects (UIOs) based on predicted distributions
PCT/IB2017/000152 WO2017149374A1 (en) 2016-03-01 2017-01-31 Steering distributions for connections from online campaigns of uniquely identifiable objects (uios) based on predicted distributions

Publications (1)

Publication Number Publication Date
MX2018010482A true MX2018010482A (es) 2019-03-28

Family

ID=59743492

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2018010482A MX2018010482A (es) 2016-03-01 2017-01-31 Dirección de distribuciones para conexiones de campañas en línea de objetos identificables de forma única (uios) con base en distribuciones predichas.

Country Status (3)

Country Link
CA (1) CA3014859C (es)
MX (1) MX2018010482A (es)
WO (1) WO2017149374A1 (es)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US9558498B2 (en) * 2005-07-29 2017-01-31 Excalibur Ip, Llc System and method for advertisement management
US8700462B2 (en) * 2005-12-28 2014-04-15 Yahoo! Inc. System and method for optimizing advertisement campaigns using a limited budget
US10255608B2 (en) * 2010-05-05 2019-04-09 Excalibur Ip, Llc Bid landscape tool
US20140012659A1 (en) * 2012-07-09 2014-01-09 Rong Yan Modifying targeting criteria for an advertising campaign based on advertising campaign budget

Also Published As

Publication number Publication date
WO2017149374A1 (en) 2017-09-08
CA3014859A1 (en) 2017-09-08
CA3014859C (en) 2022-01-11

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