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MX2016014233A - Toma de decisiones automatizada de ofertas de mercadotecnia. - Google Patents

Toma de decisiones automatizada de ofertas de mercadotecnia.

Info

Publication number
MX2016014233A
MX2016014233A MX2016014233A MX2016014233A MX2016014233A MX 2016014233 A MX2016014233 A MX 2016014233A MX 2016014233 A MX2016014233 A MX 2016014233A MX 2016014233 A MX2016014233 A MX 2016014233A MX 2016014233 A MX2016014233 A MX 2016014233A
Authority
MX
Mexico
Prior art keywords
tree
feature measure
messages
distributions
user
Prior art date
Application number
MX2016014233A
Other languages
English (en)
Inventor
Oliver B Downs
Luca Cazzanti
S Hersch Jesse
Original Assignee
Amplero Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Amplero Inc filed Critical Amplero Inc
Publication of MX2016014233A publication Critical patent/MX2016014233A/es

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/24—Classification techniques
    • G06F18/243—Classification techniques relating to the number of classes
    • G06F18/24323—Tree-organised classifiers
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N7/00—Computing arrangements based on specific mathematical models
    • G06N7/01—Probabilistic graphical models, e.g. probabilistic networks
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Development Economics (AREA)
  • Accounting & Taxation (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Software Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Evolutionary Computation (AREA)
  • Artificial Intelligence (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Vision & Pattern Recognition (AREA)
  • Mathematical Physics (AREA)
  • Computing Systems (AREA)
  • Medical Informatics (AREA)
  • Bioinformatics & Cheminformatics (AREA)
  • Bioinformatics & Computational Biology (AREA)
  • Mathematical Optimization (AREA)
  • Mathematical Analysis (AREA)
  • Life Sciences & Earth Sciences (AREA)
  • Computational Mathematics (AREA)
  • Algebra (AREA)
  • Probability & Statistics with Applications (AREA)
  • Evolutionary Biology (AREA)
  • Pure & Applied Mathematics (AREA)
  • Information Transfer Between Computers (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

Técnicas de entrenamiento de un árbol para identificar ofertas para enviar a un cliente particular; los mensajes que incluyen ofertas y que tienen atributos se envían a un grupo objetivo de usuarios; los resultados de la medición de característica de los mensajes en el grupo de control de usuarios, entrenar el árbol con ramas divididas que se identifican con base en maximizar una ganancia de información de los resultados de la medición de característica para un atributo de mensaje/usuario, donde cada nodo dentro del árbol incluye las distribuciones objetivo y de control para la medición de característica; el árbol se cruza para un mensaje de mercadotecnia/usuario, se extrae aleatoriamente de las distribuciones de mediciones de características en el árbol para determinar si enviar el mensaje de mercadotecnia dado al usuario; al extraer aleatoriamente de las distribuciones de mediciones de características, la exploración y la explotación de varios mensajes se puede realizar para minimizar que se ignoren los mensajes que pueden tener una ganancia de información para clientes particulares.
MX2016014233A 2014-04-29 2014-04-30 Toma de decisiones automatizada de ofertas de mercadotecnia. MX2016014233A (es)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
US14/264,634 US20150310496A1 (en) 2014-04-29 2014-04-29 Automated marketing offer decisioning
PCT/US2014/036182 WO2015167534A1 (en) 2014-04-29 2014-04-30 Automated marketing offer decisioning

Publications (1)

Publication Number Publication Date
MX2016014233A true MX2016014233A (es) 2017-05-30

Family

ID=54335184

Family Applications (1)

Application Number Title Priority Date Filing Date
MX2016014233A MX2016014233A (es) 2014-04-29 2014-04-30 Toma de decisiones automatizada de ofertas de mercadotecnia.

Country Status (6)

Country Link
US (2) US20150310496A1 (es)
EP (1) EP3138066A4 (es)
AU (1) AU2014392681A1 (es)
MX (1) MX2016014233A (es)
SG (1) SG11201608981TA (es)
WO (1) WO2015167534A1 (es)

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US11386443B1 (en) * 2015-05-28 2022-07-12 Groupon, Inc. Methods and systems for programmatic control of transmitted electronic content
US10885098B2 (en) * 2015-09-15 2021-01-05 Canon Kabushiki Kaisha Method, system and apparatus for generating hash codes
US11481640B2 (en) * 2017-09-29 2022-10-25 Oracle International Corporation Directed trajectories through communication decision tree using iterative artificial intelligence
CN108197990A (zh) * 2017-12-29 2018-06-22 深圳正品创想科技有限公司 一种商品推送方法、装置及无人商店
US11288700B2 (en) * 2018-01-26 2022-03-29 Walmart Apollo, Llc Automatic personalized email triggers
US11734567B2 (en) * 2018-02-13 2023-08-22 Samsung Electronics Co., Ltd. Method and system for reducing deep neural network architectures
US11030545B2 (en) * 2018-10-26 2021-06-08 Salesforce.Com, Inc. Probabilistic framework for determining device associations
CN113124636B (zh) * 2019-12-31 2022-05-24 海信集团有限公司 冰箱
CA3128664A1 (en) * 2020-08-19 2022-02-19 Royal Bank Of Canada System and method for cascading decision trees for explainable reinforcement learning
US12342423B2 (en) 2022-07-08 2025-06-24 T-Mobile Usa, Inc. Modifying mobile device conditions or states systems and methods
CN115689779B (zh) * 2022-09-30 2023-06-23 睿智合创(北京)科技有限公司 一种基于云端信用决策的用户风险预测方法及系统
WO2025003807A1 (en) * 2023-06-26 2025-01-02 Bolt Challenger Go Pte. Ltd. Method and system for segmentation and uses thereof
CN118297640B (zh) * 2024-06-06 2024-08-02 南京信息工程大学 一种基于大数据的产品营销管理系统及方法

Family Cites Families (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP1236134A4 (en) * 1999-08-20 2003-08-06 Compudigm Int Ltd SYSTEM AND METHOD FOR MANAGING CUSTOMER LINKS
US20050096950A1 (en) * 2003-10-29 2005-05-05 Caplan Scott M. Method and apparatus for creating and evaluating strategies
US20050234761A1 (en) * 2004-04-16 2005-10-20 Pinto Stephen K Predictive model development
US9798781B2 (en) * 2005-10-25 2017-10-24 Angoss Software Corporation Strategy trees for data mining
US20090299817A1 (en) * 2008-06-03 2009-12-03 Qualcomm Incorporated Marketing and advertising framework for a wireless device
US20100250477A1 (en) * 2009-03-31 2010-09-30 Shekhar Yadav Systems and methods for optimizing a campaign
WO2010118003A2 (en) * 2009-04-06 2010-10-14 Globys, Inc. Contextual targeting based upon customer occasions
US9025752B2 (en) * 2011-11-01 2015-05-05 At&T Intellectual Property I, L.P. Method and apparatus for providing ambient social telephony
US20130332249A1 (en) * 2012-06-11 2013-12-12 International Business Machines Corporation Optimal supplementary award allocation
US20140074614A1 (en) * 2012-09-12 2014-03-13 Globys, Inc. Time series-based entity behavior classification

Also Published As

Publication number Publication date
EP3138066A1 (en) 2017-03-08
US20170262898A1 (en) 2017-09-14
WO2015167534A1 (en) 2015-11-05
AU2014392681A1 (en) 2016-11-17
SG11201608981TA (en) 2016-12-29
US20150310496A1 (en) 2015-10-29
EP3138066A4 (en) 2017-09-27

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