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Sulastini et al., 2018 - Google Patents

An analysis of online consumer shopping behaviour

Sulastini et al., 2018

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Document ID
2873636830436606508
Author
Sulastini S
Fedorko I
Bačík R
Fedorko R
Publication year
Publication venue
Polish Journal of management studies

External Links

Snippet

The objective of the article is to sum up the theoretical basis of the issue, analyse shopping behaviour of consumers on the Internet in terms of applied marketing activities and research the contexts based on selected factors influencing the purchasing behaviour of consumers …
Continue reading at pjms.zim.pcz.pl (PDF) (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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