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Pertiwi et al., 2024 - Google Patents

The Influence of Promotion and Price on Product Purchasing Decisions at XL Center Pekanbaru

Pertiwi et al., 2024

View PDF
Document ID
18401909915123863800
Author
Pertiwi V
Aritonang E
Publication year
Publication venue
Luxury: Landscape of Business Administration

External Links

Snippet

The purpose of this study was to determine the effect of promotion and price on purchasing decisions at XL Center Pekanbaru. The sample in this study was 100 consumers. Data analysis used was validity test, reliability test, classical assumption test, multiple linear …
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Classifications

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