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Ahmad, 2003 - Google Patents

Benefit segmentation

Ahmad, 2003

Document ID
17645925255424501286
Author
Ahmad R
Publication year
Publication venue
International Journal of Market Research

External Links

Snippet

The UK currently has about 20 million people who are 50 years old or over. This number is expected to grow to 25 million by 2021. Older people offer new market opportunities, and companies that choose to ignore them will do so at their own peril. Literature indicates that …
Continue reading at journals.sagepub.com (other versions)

Classifications

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