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Zhou et al., 2025 - Google Patents

Personalized recommendation, behavior-based pricing, or both? Examining privacy concerns from a cost perspective

Zhou et al., 2025

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Document ID
15374335222966487268
Author
Zhou C
Bai D
Li T
Yu J
Publication year
Publication venue
Omega

External Links

Snippet

In the era of the big data, e-commerce increasingly adopts personalized recommendation and behavior-based pricing (BBP) strategies to enhance consumer experience, while also raising concerns about privacy. This study examines the impact of privacy costs on the …
Continue reading at www.sciencedirect.com (HTML) (other versions)

Classifications

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