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Gaur et al., 2005 - Google Patents

In‐store experiments to determine the impact of price on sales

Gaur et al., 2005

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Document ID
14827834037537808986
Author
Gaur V
Fisher M
Publication year
Publication venue
Production and Operations Management

External Links

Snippet

This paper describes an experimentation methodology to measure how demand varies with price and the results of its application at a toy retailer. The same product is assigned different price‐points in different store panels and the resulting sales are used to estimate a demand …
Continue reading at www.academia.edu (PDF) (other versions)

Classifications

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