George, 2022 - Google Patents
INTEGRATED MARKETING COMMUNICATION: AN INTRODUCTIONGeorge, 2022
View PDF- Document ID
- 12364093887947321772
- Author
- George M
- Publication year
- Publication venue
- Asian Journal of Multidimensional Research (AJMR)
External Links
Snippet
Using a variety of marketing channels and communication technologies, integrated marketing communication (IMC) aims to provide customers a consistent and seamless brand experience. With a focus on its significance, essential elements, and advantages for …
- 230000006854 communication 0 title abstract description 91
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