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Song et al., 2024 - Google Patents

Product personalization and brand retailer performance: The critical role of brand retailer‐upstream supplier control

Song et al., 2024

Document ID
11950667967866593878
Author
Song P
Zuo L
Peng X
Fang E
Publication year
Publication venue
Journal of Operations Management

External Links

Snippet

Brand retailers are increasingly offering product personalization to accommodate the requests of individual customers. While prior research has examined product personalization from a customer's or a manufacturer's perspective, this study focuses on …
Continue reading at onlinelibrary.wiley.com (other versions)

Classifications

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