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Jin et al., 2007 - Google Patents

Sensitive webpage classification for content advertising

Jin et al., 2007

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Document ID
11344754847711386133
Author
Jin X
Li Y
Mah T
Tong J
Publication year
Publication venue
Proceedings of the 1st international workshop on Data mining and audience intelligence for advertising

External Links

Snippet

Online advertising has been a popular topic in recent years. In this paper, we address one of the important problems in online advertising, ie, how to detect whether a publisher webpage contains sensitive content and is appropriate for showing advertisement (s) on it. We take a …
Continue reading at dl.acm.org (PDF) (other versions)

Classifications

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    • G06F17/30—Information retrieval; Database structures therefor; File system structures therefor
    • G06F17/30861—Retrieval from the Internet, e.g. browsers
    • G06F17/30864—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems
    • G06F17/30867—Retrieval from the Internet, e.g. browsers by querying, e.g. search engines or meta-search engines, crawling techniques, push systems with filtering and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING; COUNTING
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
    • G06Q30/02—Marketing, e.g. market research and analysis, surveying, promotions, advertising, buyer profiling, customer management or rewards; Price estimation or determination
    • G06Q30/0241—Advertisement
    • G06Q30/0251—Targeted advertisement
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