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Silk et al., 2020 - Google Patents

Aggregate Advertising Expenditure in the US Economy: What's Up? Is It Real?

Silk et al., 2020

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Document ID
10113536995075598113
Author
Silk A
Berndt E
Publication year

External Links

Snippet

The two components of the advertising industry–the creative sector that develops and produces messages, and the communications sector that transmits messages via various media–have each been greatly affected by advances in creative design and …
Continue reading at www.nber.org (PDF) (other versions)

Classifications

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