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Blattberg et al., 2008 - Google Patents

Sources of Data

Blattberg et al., 2008

Document ID
9152527002609560068
Author
Blattberg R
Kim B
Neslin S
Publication year
Publication venue
Database Marketing: Analyzing and Managing Customers

External Links

Snippet

Abstract “Data” is the first word in database marketing with good reason—the quality, impact, and ultimately, ROI of database marketing programs depend on the availability of good data. We discuss the various types of customer data available, eg, customer demographics …
Continue reading at link.springer.com (other versions)

Classifications

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes

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