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OGUNDEJI et al., 2023 - Google Patents

ADVERTISING TOOLS'CHOICE AND THE MARKETING OF CONSUMER PRODUCTS

OGUNDEJI et al., 2023

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Document ID
9084523067192199819
Author
OGUNDEJI S
ADEYEMI A
Publication year
Publication venue
management

External Links

Snippet

Advertising is a form of mass communication that is paid for by the seller who wants to communicate about his product or service to the customers. Consumer market has been one of the most rapid growing markets in the world for the last decade; to continue to be …
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Classifications

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    • G06Q30/00Commerce, e.g. shopping or e-commerce
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