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Khushaba et al., 2012 - Google Patents

Choice modeling and the brain: A study on the Electroencephalogram (EEG) of preferences

Khushaba et al., 2012

Document ID
8339429056107199276
Author
Khushaba R
Greenacre L
Kodagoda S
Louviere J
Burke S
Dissanayake G
Publication year
Publication venue
Expert Systems with Applications

External Links

Snippet

Choice conjures the idea of a directed selection of a desirable action or object, motivated by internal likes and dislikes, or other such preferences. However, such internal processes are simply the domain of our human physiology. Understanding the physiological processes of …
Continue reading at www.sciencedirect.com (other versions)

Classifications

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