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Bundorf et al., 2024 - Google Patents

How do consumers interact with digital expert advice? Experimental evidence from health insurance

Bundorf et al., 2024

Document ID
5949091896304760293
Author
Bundorf M
Polyakova M
Tai-Seale M
Publication year
Publication venue
Management Science

External Links

Snippet

Consumers increasingly use digital advice when making purchasing decisions. How do such tools change consumer behavior and what types of consumers are likely to use them? We examine these questions with a randomized controlled trial of digital expert advice in the …
Continue reading at pubsonline.informs.org (other versions)

Classifications

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