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Meyn et al., 2023 - Google Patents

Consequences of platforms' remuneration models for digital content: initial evidence and a research agenda for streaming services

Meyn et al., 2023

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Document ID
4718161836353736391
Author
Meyn J
Kandziora M
Albers S
Clement M
Publication year
Publication venue
Journal of the Academy of Marketing Science

External Links

Snippet

Nowadays, platforms in many industries offer content for a (monthly) flat rate (eg, music streaming). While flat rates are efficient in reducing transaction costs for administering customers, platforms' rules for remunerating content right holders are crucial for royalty …
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Classifications

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