Social Listening Blog
Social listening insights, workflows, customer stories, and news from Octolens team
Brand Reputation Monitoring in 2026: The Complete Guide
How to track what people — and AI models — actually say about your brand, measure it, and catch problems while you can still fix them.
Meltwater Pricing in 2026: What It Actually Costs (Real Contract Data)
Meltwater won't publish prices, so we did the digging: real contract data, a public government rate card, user-reported costs, and the contract terms that catch teams off guard.
23 Best Competitor Monitoring Tools in 2026 (By Category)
Competitor monitoring is seven different jobs, not one. Here's the best tools for each — with G2 ratings, real prices, and real user quotes.
How to Get Your Brand Mentioned in ChatGPT (and Every Other AI Assistant)
AI assistants recommend the brands the internet talks about. Here's the full system: money prompts, citable pages, and earned mentions - with the exact workflows.
How Render Reaches 4x More Developers
Render's DevRel team went from drowning in noise to reaching 4x more people with Octolens, while wiring live conversations into its stack through the API and MCP.
Our Best Customers Never Open Our App
Our happiest customers consume mentions in Slack, webhooks, and their own tools — not our dashboard. So we rebuilt Octolens as a data layer for your team and your agents.
12 Best Social Media Monitoring Tools in 2026 (Free & Paid)
We compared 12 social media monitoring tools on alert speed, platform coverage, noise filtering, and real pricing — plus the free options that actually work.
21 Best Social Listening Tools in 2026 (Compared)
We compared 21 social listening tools side by side — G2 ratings, real pricing, platform coverage, and what actual users say about each one.
Build a Wall of Love from Reddit, Twitter & LinkedIn Mentions
Your customers may be sharing awesome quotes and testimonials right now — on Reddit, X, LinkedIn, Hacker News. Most of it never makes it to your homepage. Here's how to pull the best mentions and turn them into a wall of love, using Octolens and MCP.
How to Track Social Signals Across the Internet (Not Just LinkedIn)
LinkedIn isn't the only place your buyers talk. Here's how GTM teams find buying intent across the full internet.