Russell Masters

Welcome to Agentic Commerce... blah blah blah.... if you put UCP up the agents are going to send you a million dollars - horse shit. ChatGPT has a product search, do you think it is a good practice for the agent to return your 1 store out of 28000 others on Shopify selling apparel? ChatGPT has an advertising network, do you think they are not connected? Ask Google Shopping. The overblown nature of Agentic Commerce and being found and the magic of a transaction is just that, full of hot air. This is still an SEO game. Search Engine <> Google or Bing = Any Place Where Consumers search So that means social selling, that means on page content, that means demand generation and demand capture, that means founder led growth. If you think the Agent is bringing you a million, likely not. If you think the Agent is bringing your 90% new customers, likely not. The users of said agent are mostly the top 20% of HHLDS - they are already in your portfolios. Pay attention - not everything shiny should get picked up. Make sure your site is set for all forms of search. Keep building your social selling, keep working on your demand generation and demand capture. The fairy tale of a magic agent is just that, performative theater. Follow the fundamentals and focus on the customer - that has been and always will be the winning formula.

5

2 Comments

Every marketing agency will tell you the same thing: “You need to be on social media.” Now before the social media managers come for me… social media absolutely has its place. But most marketers get the reason completely wrong. Here’s what actually happens when someone in Australia or New Zealand needs a new dentist (one of the main clients i work with) They don’t open Instagram and start scrolling for one. They go to Google. They search things like: • “dentist near me” • “emergency dentist Brisbane” • “toothache dentist Auckland” • “wisdom teeth removal Sydney” And they choose from the clinics that show up in Google search and Google Maps. After working with hundreds of dental practices over the years, the pattern is incredibly consistent when it comes to where new patients actually come from: → Google organic search + Map Pack: around 50–70% of new patient enquiries → Google Ads: around 15–25% → Social media: usually 1–3% → Referrals: the rest (which can still be a big chunk) Social media does some great things. It shows the personality of the practice. It builds familiarity and trust. It keeps existing patients engaged. All helpful. But if a clinic is deciding where to spend limited time and marketing budget, the order matters. One well-optimised page targeting something like “Emergency Dentist in [Your City]” can generate more new patient enquiries than six months of consistent social posting. Google brings people who need a dentist today. Social media mostly reaches people who aren’t looking yet. Both matter. But they don’t serve the same purpose. If you’re a dental clinic trying to grow, start by making sure you can be found when someone searches on Google. Then layer social media on top. That’s when the marketing really starts to work. Note: This applies to most service industries. What you need to do is think about how your customer finds you, and that needs to be the main focus, with the rest adding to it all

5

What separates a $500 website client from a $5,000 one? It's not project size; it's mindset. Lower-value clients see websites as costs, focusing on short-term price and aesthetics. Higher-value clients view websites as assets that drive sales, build trust, and save time. They're paying for your judgment, not just your hours. To attract better clients, stop selling features and start selling outcomes. Showcase impact with case studies, and set clear expectations with structured processes. When your value shifts from what you build to what you make possible, that's the bridge between $500 and $5,000. #WebDesign #ClientAcquisition #ValueBasedPricing #BusinessStrategy #FreelanceTips

10

1 Comment