Pitchblack Partners

Great events are the result of dozens, even hundreds, of small details coming together to create something memorable. Our new work for New Zealand International Convention Centre (NZICC) celebrates the spirit of manaakitanga that’s woven into everything they do to make them possible. Kat Hicks Megan Powell Tracey Ha

Pitchblack Partners is the new creative agency for the New Zealand International Convention Centre (NZICC) - 33 flexible meeting spaces, a footprint of over 30,000 sqm, and the venue that puts Aotearoa in the race for the world's biggest conferences and events. We'll be shaping the creative that bring organisers, exhibitors and delegates through the doors. Great client, big brief, and plenty of room to figure it out. Kat Hicks Megan Powell

New work: Oceania celebrates the freedom of retirement living. This week we launched "Feel Free” with our partners at Oceania. The campaign follows a charismatic resident as he strolls through an Oceania village, enjoying the freedom that comes from the lifestyle on offer there. He lives life on his own terms, dawdling with ducks, playing bowls, sipping coffee and floating in a pool he never has to clean. Thanks to the full team who brought this to life Oceania, Heike Middleton, Fiona Cameron, Tim Brown, Hearts & Science, Reel Factory, Kate Lill, Tom Paine, Tom Cunliffe (get on linked in), Emma Dalton, Anna Christie, Jenna Coltman, Nigel Sutton https://lnkd.in/gmWGWRAm

Stoked to collect two Golds at AWARD last Thursday - one for Burger King ‘Want fries with… that?’ and another for SnackaChangi ‘One chip for every Kiwi’. Congrats and a huge thank you to our brilliant clients Leann Smith Belinda Taylor Allison Yorston Melissa Prince who continue to champion creativity. A strong week for the agency. An even stronger week for carbs. 🥔🥔🏆🏆 Griffin's Snacks Tahua Group Ltd

New work:  Ever taken a bite of a Whopper and said to yourself “Mmmm! That is a tasty burger”, turns out you’re not alone. We spoke to thousands of Kiwis, and they agreed the burgers are better at BK. We turned that truth into a new brand positioning, launching with a series of channel-specific scenarios that show burger lovers driving that little bit further to get their flame-grilled fix. Leann Smith Belinda Taylor Tahua Group Ltd Burger King MBM Reel Factory Sam Deane https://lnkd.in/gWn-9ZNs

New Work - Cracked pistons. Perished grommets. WoFs can be confusing. That’s why VTNZ are introducing ‘WoFWizard’ – a magical tool that simplifies your WoF results. Finally, someone who’s fluent in ‘car’. And we’re launching, MyVTNZ an online tool that handles your car admin. The personal assistant you didn’t know your car needed. VTNZ Nigel Kirkpatrick Laura Hogg Reel Factory

Thanks Dave Brady & Casey Clarke we like a good Poo too. Bowel Cancer New Zealand # Poowithaview

New work: Fight with us. A call-to-arms to rally New Zealand behind the Silver Ferns on the road to the 2027 Netball World Cup. Netball has long been mistaken for polite and passive, but in reality it’s fast, fierce, and physical. This new platform leans into an attitude the Silver Ferns have never owned, but always deserved. Netball New Zealand Sandra Daniel Rhianna Watson

New work: Gold Coast Mode We tasked three of NZ's biggest creators to ghost their followers. Jay Reeve, @Hercules Noble and Annalee Kemsley swapped their phones for a 90’s handycam, and headed to the Gold Coast with a single rule: go analogue. No geotags, reviews, or top-tens influencing their experience – just local tips and dumb luck. Turns out the best stuff happens when you're looking up, not down. Experience Gold Coast Kate Fulton Jason Lucas Emma Raymond Fraser Noble