PHD Aotearoa NZ

Congrats to our amazing clients Foodstuffs North Island Limited, Foodstuffs South Island, Spark New Zealand, Genesis, Sky New Zealand, NZ Post, New Zealand Health Group, Maritime New Zealand who have all been announced as finalists of the IAB New Zealand Digital Advertising Awards 2026, it’s a privilege to work alongside you.   PHD Aotearoa is also a nominee for Media Agency of the Year and Digital Product or Service of the Year.   We’re looking forward to celebrating great work at the awards on November 19th. Good luck to all the nominees.

We’re stoked to announce our new three-year partnership with New Zealand Cricket 🏏 “At Genesis, we believe the best Kiwi summers are lived at Full Power,” says Stephen Imm, General Manager of Brand, Marketing & Digital at Genesis. And while we’re excited to be backing the BLACKCAPS and WHITE FERNS – quite literally, with our sunburst logo on the back of their playing shirts – what we’re focused on is how this partnership can best reach across the game and into the homes of cricket fans across Aotearoa. “Our ambition is to help make cricket even more fun, exciting and rewarding, creating more reasons for New Zealanders to play, support and celebrate the game throughout the summer,” says Stephen. That means helping more rangatahi give cricket a go through Genesis Smash Play, a community cricket programme, and bringing extra energy to match-day action with the Genesis Powerplay. Plus, we’ll be bringing on the ground activations that will give 20 lucky fans the chance to each win a year of power, on us! Tu meke. “This partnership breaks new ground for NZC in terms of being our first major energy partner and we couldn’t be happier to have them on board ahead of a massive home summer,” says Geoff Allott, CEO of New Zealand Cricket. From backyards to the world’s best pitches, we’re looking forward to celebrating everything cricket at Full Power.

The latest episode in our collaboration with The Fold podcast is out now. Listen for a deeper look at Marketing Transformation - what it is, why it should matter to every marketer and even where to start. Thanks to our team Sam Sherson, Rachel Bayfield and Cale Maxwell from Credera and as always to host Duncan Greive for having us. The Spinoff https://lnkd.in/eQGFNfu2

What a night for our clients!   On Wednesday at the Marketing Association’s YouTube Marketing Awards, our clients took to the stage five times, collecting awards for work that we’re proud to have been a part of. This winning work included everything from use of data to brand transformation and more, including three incredible Marketing Excellence awards.   Massive congratulations to our clients and partners NZ Post, AMI Insurance (with two awards) KFC NZ and LION (Steinlager).

If you’ve been looking for where the youth audiences have been hiding and aren’t that into reading a PDF with lots of graphs, have a listen to Duncan Greive and I break down the Where Are The Youth Audiences sub-report on the The Spinoff The Fold PHD Aotearoa NZ https://lnkd.in/ea74n_Uv

Congratulations to our clients at Genesis on the launch of their refreshed brand this week. Genesis has brought Frank Energy and Ecotricity together under one roof and laid a foundation for how the brand will show up for Kiwis now and into the future. Transformations of this scale require creativity, collaboration, endless enthusiasm, and plenty of ingenuity. We're incredibly proud to have partnered with Genesis and our agency collaborators.   We'll be toasting Life at Full Power over a Genesis Energy Drink today. PHD Content NZ, Bastion Aotearoa, The Purpose Business

Skinny’s “Ads in My Phone Call” has been shortlisted for Festival of Media's M&M Global Awards. We couldn’t be prouder to have worked alongside Skinny & Colenso BBDO to create yet another new media channel for Skinny. #gettheskinny

Where are the audiences?   That’s exactly what our Chief Strategy and Planning Officer James Davidson and Duncan Greive discuss on the latest episode of The Fold, out now following the release of NZ On Air's Where are the Audiences? released today.   Listen now: https://lnkd.in/evnnZGak The Spinoff