Genesis’ Post

We’re stoked to announce our new three-year partnership with New Zealand Cricket 🏏 “At Genesis, we believe the best Kiwi summers are lived at Full Power,” says Stephen Imm, General Manager of Brand, Marketing & Digital at Genesis. And while we’re excited to be backing the BLACKCAPS and WHITE FERNS – quite literally, with our sunburst logo on the back of their playing shirts – what we’re focused on is how this partnership can best reach across the game and into the homes of cricket fans across Aotearoa. “Our ambition is to help make cricket even more fun, exciting and rewarding, creating more reasons for New Zealanders to play, support and celebrate the game throughout the summer,” says Stephen. That means helping more rangatahi give cricket a go through Genesis Smash Play, a community cricket programme, and bringing extra energy to match-day action with the Genesis Powerplay. Plus, we’ll be bringing on the ground activations that will give 20 lucky fans the chance to each win a year of power, on us! Tu meke. “This partnership breaks new ground for NZC in terms of being our first major energy partner and we couldn’t be happier to have them on board ahead of a massive home summer,” says Geoff Allott, CEO of New Zealand Cricket. From backyards to the world’s best pitches, we’re looking forward to celebrating everything cricket at Full Power.