IAB New Zealand

Digital audio can do more than most media plans give it credit for. From ROI upside to funnel-wide impact - from priming your other channels to unlocking context-driven targeting - here's what the data actually shows. 🎧 Find out more in the latest article by the IAB New Zealand Digital Audio Working Group 'Digital Audio is More Effective Than You Think' at the link in the comments below 🔗 👇 Thank you to the members of IAB New Zealand Audio Working Group who contributed to this article: Kate Grigg Head of PMX New Zealand, Publicis Media Groupe | Chair IAB New Zealand Digital Effectiveness Council Nick Henderson Lead Revenue Solutions, Magnite Hannah Merritt Strategy Director, PHD Aoteroa (Working Group Lead) Sarah Catran Head of Digital, NZME Brendan Ginnever Strategy Director, OMD Scott H. Director, Attentiv Media #DigitalAudio #Effectiveness #IABNZ

The 2026 IAB NZ Digital Advertising Awards finalists have been announced! 2026 marks 10 years of the IAB NZ Digital Advertising Awards and this year a record number of entries were received. More than 150 industry judges assessed award entries across 30 categories, and the breadth of this year's finalists shows how much the industry has grown and diversified over the past decade. Congratulations to all the finalists. You can view the full list here 🏆 https://lnkd.in/gKD9YHJw Thank you to our judges for their time and expertise, and to our sponsors for supporting the awards Blis Dailymotion Lumo Digital Outdoor Market Media Meta MediaWorks NZ MetService New Zealand Media & Entertainment (NZME) Perion Sky New Zealand Stuff The Trade Desk Trade Me TVNZ Vistar Media Winners will be announced on Thursday 19 November at the 10th IAB NZ Digital Advertising Awards Show at the New Zealand International Convention Centre (NZICC). Early bird tickets close 1 October 🎉 #IABNZ #DigitalAdvertising #DigitalAdvertisingAwards #10Years

Thanks Micaela Bos and Kaitlin Mitchell for sharing your thoughts on DOOH from an agency perspective - check out the full article below ⭐ https://lnkd.in/gYD6S52d

⭐ IAB Global Creator Week ⭐ We celebrated the first ever IAB Global Creator Week yesterday with an IAB New Zealand event 'The Business of Creators'. One global movement - 17 events worldwide - and New Zealand was on the map, helping to shape the next era of the Creator Economy. According to Goldman Sachs the Creator Economy could approach half-a-trillion dollars globally by 2027, and over 200 million people identify as content creators. IAB UK reports that this exponential rise is driven consumers desire for authenticity and connection - and budgets will follow. We heard from industry expert speakers Ravneel Chandra from TikTok, Jess Gilliland from Snap.Inc, Megan Papas Broadcaster/Content Creator NZME, and Hamish Russell from ASB discuss Creator Economy Culture & Craft. Then Amanda Cox from Outspoken, Angela Spain from Omnicom, Kirsty Wilson from Meta and Seth Zwart from YouTube shared insights about Value & Measurement. Both speaker panels were expertly moderated by industry expert, spokesperson and social media strategy lead at The Warehouse Group Nathan D'Mello 👏 It was an honour to be part of this IAB Global world first, and to hear from leaders in this space about what the future holds - and it's exponential growth - so stay tuned. Thank you to Google for being our event sponsor, to Outspoken for partnering with us on this event, and to our audience for being so engaged. If you're interested in finding our more about the Creator Economy, check out the IAB Global Creator Week Resource Hub at the link in the comments 🔗 #IABGlobalCreatorWeek #CreatorEconomy #IAB

We're excited to launch 'Nickable Slides' with Kantar New Zealand exclusively for IAB New Zealand Members. A Nickable Slide is a slide based on local research that you can 'nick' or leverage with permission, and put straight into your own presentation to underpin an insight or an approach. Each quarter, in collaboration with Kantar we'll bring you a new set of research slides based on a key topic. Our first set of Q3 2026 Nickable Slides focuses on AI Search. AI Search is reshaping how New Zealanders discover information, brands and products. Based on fresh survey data from 1,000 New Zealand consumers, these Nickable Slides explore AI search adoption, platform usage, audience differences, and levels of trust in AI-generated information. Whether you're planning campaigns, developing content, or advising clients, the slides provide robust local evidence to inform conversations about the evolving role of AI in search, discovery and consumer decision-making. IAB New Zealand Members can access these Nickable Slides at the link in the comments below 🔗 👇 Thanks Jason Schoeman Head of Solutions & Expertise Kantar and David Thomas Chief Commercial Officer Kantar #AI #Search #NickableSlides #DigitalAdvertising

🚀 MeasureUp 2026 - sold out for the 3rd year in a row Yesterday, we had a full house at MeasureUp 2026 to hear from 16 industry experts discussing marketing measurement. The theme of this year's conference was measurement that works, with a packed agenda of industry expert keynotes, fireside chats, high data and low data quick takes, Q&As, plus an interactive workshop led by our Data, Privacy & Measurement Council. Plus a mid-afternoon knOOH 'wake and shake' espresso martini thanks to the team at Out of Home Media Association Aotearoa ⚡ Thank you to our incredible speakers Susan Benseman ANZ, Scott Bibby Meta, Helen Bosley Fletcher Living, Angus Boulton Google, Sam Brough Tracksuit, Eby Jose Meta, Eduardo Maia Google, Kath Mitchell OOHMAA, James Davidson PHD, Carolyn Luey Contact Energy, Tim Macmillan Mortal, Rhys Pennington Omnicom, Daniel Putland Spark, Sarah Wood realestate.co.nz - our MC Mike Puru and our expert moderatorsTravena Addenbrooke Spark and Qassem Naim Founder Team Circle ⭐ A big shout out to our team of IAB New Zealand Council Members for facilitating the interactive marketing measurement workshop for 160 attendees Travena Addenbrooke Kate Addis Rachel Bayfield Susan Benseman Nick Boulstridge FCIM Sam Burns Jake Calder James Cartwright Duncan Collins Richard Conway Emily Isle Grisha K. Qassem Naim Hannah Merritt Richard Pook Thomas Sutton-Walsh Debbie Tan Sarah Vosloo Thank you to our sponsors Google, knOOH Out of Home Media Association Aotearoa and Meta #MarketingMeasurement #MeasureUp2026 #DigitalAdvertising

🚀 New Zealand's digital advertising industry delivers strong revenue growth up 14% to $1.588 billion in H1 2026 IAB New Zealand's Digital Advertising Revenue Report released today reveals strong double digit growth for Q2 and H1 2026, with H1 reaching $1.588 billion and Q2 reaching $806.2 million. Search held 48% share of Q2 revenue up 13%, but video was the standout for last quarter - up 21% to $193.7m and now taking 24% of total revenue. Classifieds and Directories increased - up 14% in Q2 to $98.8m, echoing Australian trends, where IAB Australia reported classifieds posting double-digit financial-year growth for the first time since FY22. By category, recruitment extended its lead to 23.8% share (from 22.7%), while real estate dropped to 20.3% (from 21%). By comparison, the Australian internet advertising market grew 16.3% in Q2 2026 demonstrating New Zealand's steady growth. #IABNewZealand #DigitalAdvertising #Growth

🚀 Capital Connect: Our Wellington Industry Council launch event Yesterday we launched our newest Wellington industry Council - a new forum for Wellington's marketing and advertising industry to collaborate and share insights, with a focus on the uniqueness of work done in the public sector. Mayor of Wellington Hon Andrew Little opened the event, followed by insights from an outstanding line-up of industry experts. We had a lot of experience in the room, and a shared desire to deliver social marketing grounded in trust - the kind of work that changes behaviour and attitudes, not just awareness. It was insightful to hear from the experts about how public sector marketing can drive behavioural change, and where we could find Wellington's biggest digital advertising opportunities for effectiveness and efficiency. We had a great mix of attendees from agencies and publishers to central government, crown entities, agencies with government ownership, state owned enterprises and local government. Thank you all for coming together to be part of Capital Connect. A big thank you to our moderator Kathryn Robinson Executive Director Verian Group and our brains trust of panel speakers including: AI and media industry expert Matthew Bale, Russell Duncan from EECA (Energy Efficiency and Conservation Authority), Anna Gunnell from Bastion Aotearoa, Emma Hartley from NZ Transport Agency Waka Kotahi, Rob Hawthorne from Google, Diana Marsh from Wheako Pōneke Experience Wellington, Helen Mills from ACC New Zealand and Kelley Toy from Sport New Zealand Ihi Aotearoa - and to our Wellington Industry Council Co-Chairs Kaitlin Mitchell from MBM and Paul Halford from Ministry for Primary Industries (MPI) Congratulations to the IAB New Zealand Wellington Council on their first industry event and thank you all for your mahi - we look forward to many more Craig Delany Sam Harris Emma Howes Zelzob Joy Kakkat David Laterveer Nancy Ledger (née Lloyd) Georgia McNaught Erin McCauley Matt McNeil Tim Pointer Nikki Stevens Kate Thomson Alicia Tutty 👏 ⭐

We're proud to be part of the first ever IAB Global Creator Week - 1 Week - 17 Events - 1 Global Movement - as we join forces with the IAB Global network to shape the next era of the creator economy 🌏 Join us as we hear from global and local experts at our upcoming New Zealand event 'The Business of Creators' on Thursday 17 September - a free event for IAB New Zealand Members https://lnkd.in/gUe-gHYY Speakers Include: Ravneel Chandra Client Partner TikTok Amanda Cox General Manager Outspoken Nathan D'Mello Social Strategy Lead The Warehouse Group (Moderator) Jess Gilliland Senior Creative Strategist Snap Inc. Megan Papas Creator/Broadcaster New Zealand Media & Entertainment (NZME) Hamish Russell Social & Content Lead ASB Bank Angela Spain Chief Content Officer OM Content OMD New Zealand Kirsty Wilson Global Partnerships Lead Meta Seth Zwart Head of Brand YouTube NZ Thank you to our event sponsor Google and our industry partner Outspoken #IABGlobalCreatorWeek

🎉 New Speakers: MeasureUp Thursday 10 September We're excited to announce that Carolyn Luey Chief Retail Officer Contact Energy Ltd and Susan Benseman Head of Marketing Performance ANZ are joining our speaker line up for a 'High Data Quick Take'. If you want to find out more about marketing measurement, this is the room to be in, and tickets are almost sold out. Join us to hear industry experts speakers from ANZ Contact Energy Ltd Fletcher Living, Google, Meta, Out of Home Media Association Aotearoa, PHD Aotearoa NZ, realestate.co.nz, Spark New Zealand, Team Circle and Tracksuit Tickets have almost sold out. Register at the link in the comments below 👇