For You Agency

You don’t need to reinvent social media. In fact, the formats we already know can be powerful tools for reach. The problem starts when you use them in the same ways as everyone else. After a while, your brand becomes predictable, and thus a bit boring. You need some contrast in your work to stand out, and stay in. This is how breaking the pattern can help you build recognition.

Summer may be ending, but we’re definitely not ready to let go! We brought the whole team together for an afternoon on the Amsterdam canals. Good conversations, laughs and great food to share with each other! Thanks @flagshipamsterdam for having us on board 🩵.

Lowlands has come and gone, but the memories stay forever. That’s what the attending brands want from you at least. This year, brands pulled out all the stops to get you to acknowledge their offline experience, and here are some we remember best. Swipe to get a (brand) trip down memory lane!

We’re looking for you! Allround Creative: You create social-first video content from idea to final edit; Strong storytelling, sharp eye, and hands-on with camera and post. Sr. Account Manager: You lead client relationships and campaigns end-to-end. Strategic, proactive, and focused on results and growth. Are you ready for a new exciting opportunity? Apply through our website and let’s connect 🩵

Zet HAK op je inpak! 🌱 This summer, we want HAK to show up wherever summer happens. At festivals, on camping trips and during hikes. Different plans, but one shared need: easy, nutritious food you can take anywhere. We developed the concept, hero video and supporting social content around one simple idea: “Zet HAK op je inpak” (Put HAK on your packing list.) For this campaign, we brought Lieske Vos and Raúl Groenen together as an unexpected duo. With one hero video, and supporting social assets we keep the idea alive throughout the summer. By making HAK’s pouches a natural part of summer packing lists, the campaign shows how you can ‘HAK JE DAG’ and still eat well, even when full-on cooking is not exactly on the agenda. The result brings together entertainment, cultural relevance and a product that fits naturally into the summer story.

During our Insight Live Beauty Panel, we talked about how beauty brands are building stronger connections with their audience on social. Beauty brands are moving beyond selling products and are starting to build worlds people want to be part of. By involving their communities, creating recognition, and turning launches into experiences, they create deeper connections with their audience. In this insight, we break down how beauty brands are setting the standard for community building on social.

For years, creators helped sell products. Now, they're helping create them. When creators become collaborators instead of just promoters, something bigger happens. The product gets its own story, community and momentum long before it reaches the shelf. Rhodé Kok x Lay's and Levi x DubbelFrisss are two recent examples of what that looks like in practice, and why creator-led products are becoming such a powerful retail strategy. Swipe to see why.

We brought home our first Cannes Lion 🦁 Silver in “Media – Audience Insights” for Serving Singles with Knorr. The idea started with a clear insight: dating feels complex, but cooking shows who you are. (A real green flag). We turned that into a TikTok-first campaign around Valentine’s Day in the Netherlands. Built with creators, made for culture, and designed to stand out. A big thank you to Knorr for the trust, and to our partners at WPP, Native Nation and TikTok. And to our team: you made this happen. 🤝

For You Agency x Sojubar 🥢 When Sojubar approached For You Agency earlier this year, the challenge was clear: introduce their new batter mix and make people crave it. We created a world where Korean Fried Chicken takes center stage. A visual direction inspired by K-pop and K-drama. Neon-lit nightlife. Every element is designed to feel premium, energetic and made for social. The product was always the hero. We made the new batter mix come to life through crispy textures, close-up food shots and rhythmic cuts that make you feel the crunch through the screen. 🩵 A BIG thanks to everyone who was part of this campaign! BPM: Robyn Kruft Production: Bart ter Braak & Maud van 't Klooster Account: Rachel Hochstenbach & Aniek van Dijk Concepting & Photography: Chiara Natale Over all lead: Julia van den Berg

A For You Studios production: MO, BACK & BETTER. Levi van de brug as monique This new series features our own Levi van de Brug, who takes his TikTok character “Monique” to the next level. Turning his short-form sketches into a fully developed series: MO, BACK & BETTER. The first episode draws inspiration from Million Dollar Listing Nederland. A show that follows four top real estate agents operating in the highest segment of the Dutch property market. One of these agents, Bart ter Haar , appears in the first episode of MO, BACK & BETTER. He helps Monique find a new “palace” in Amsterdam Oud-Zuid. It also stars Maria Tailor, known from The Real Housewives of Amsterdam, who plays one of Monique’s best friends. Fully produced in-house by For You Studios in collaboration with Videoland. Together, we went from concept to final product in only four days. This series is produced for YouTube, as long-form content drives more impact, builds stronger audience connections and is harder to copy than content on TikTok. The results?  The full episode and teaser reached over 600,000 views within one weekend, alongside 99,200 likes and 12,600 shares. Levi's subscribers grew by 154% on YouTube in that same timeframe. Numbers that speak for themselves. Episode 1 is live, and we're so ready for the next one. Where do you want to see Monique next?