OONA/BAAS

Oh, how I love fashion — especially when timing, personal style and the right setting come together 🥰 Set against the start of Amsterdam Fashion Week, we introduced the new adidas Originals Apparel collection to a carefully curated group of stylists, editors and talents through an intimate Shopping Experience. In a private setting at the adidas Kalverstraat Store, guests explored the three collection stories — Knit, Denim and Icons — and selected looks through the lens of their own creative, personal style. As these looks made their way into Amsterdam Fashion Week, the experience extended beyond the store, giving the collection an authentic presence across the city and online. A considered activation bringing together product, personal style and cultural relevance at exactly the right time. Kim van Egten Emma de Haan Theo Bakana Justine van Heiningen OONA/BAAS #AmsterdamFashionWeek #adidasOriginals

BACARDÍ x LOWLANDS - WHAT. A. WEEKEND! Year after year we aim to create something special at LOWLANDS; a place where people meet, dance and celebrate moments that matter. Exactly what sits in the heart of BACARDÍ`S DNA. This year we brought that Caribbean energy to life once again. The CASA was packed all weekend long and cocktails flowing non-stop. Seeing it all come together never gets old.  A big big thanks to MOJO concerts, BUTIK agency, OONA/BAAS and our new partner ROXXI for making it all happen! Salute! 📽️ by MOTIK #NIX18 #BACARDI #LOWLANDS #FESTIVALS #MARKETING #EXPERIENTIAL Robin de Bruijn Rob van der Horst Merlijn van de Ven Tjalling Simoons

Bringing the adidas Adizero Dropset Pro to life through a full hybrid training experience. Combining strength, speed, community and energy under one roof. As usual; proud of the team for this one and everything that went into making it happen. Produced by OONA/BAAS for adidas. #adidas #AdizeroDropsetPro #GoFullHybrid #OONABAAS

Haciënda: The Talk of Lowlands 🦇 Looking back on an incredible edition of Lowlands! Once again, CASA BACARDÍ, better known as the Haciënda, was the stage where everyone seemed to come together. At this point, can we call the Haciënda a true Lowlands home base? We at OONA/BAAS, hosted and organised the BACARDÍ influencer activation at Lowlands. We hosted a BACARDÍ kick-off party, where creators, media and friends of the brand came together. It was the perfect moment to connect, soak up the atmosphere and capture the start of the weekend. The BACARDÍ experience didn’t stop there: with a personalised glamping hotspot for our ambassadors, the brand came to life beyond the dancefloor too. Throughout the festival, creators shared their own Lowlands experiences, from being front row for their favourite DJ's to catching up over a drink at the bar. And that’s exactly what CASA BACARDÍ was all weekend: a place where music, people and BACARDÍ energy naturally came together. The result? More than 250 pieces of earned social content and over 3,5 million earned views. Safe to say CASA BACARDÍ was once again the talk of the town 🪩. A special thanks to everyone at OONA/BAAS and BACARDÍ who worked on this project and helped bringing everything to life!

Beyond proud of the project and collaboration we worked on throughout the summer with Levi Strauss & Co. for WorldPride Amsterdam 2026. What began months earlier came together in a series of moments designed to celebrate community, culture and genuine participation. At the heart of it was our support of the Youth Pride comission, helping create visibility for young queer people to show up as themselves. That part of the project hits especially close to home for me as growing up queer can be challenging, and even today we live in a world where acceptance and tolerance can still feel negotiable. I truly hope this work helped young people feel seen, supported and free to be who they are and love who they love. In the article below, I share more about the journey, the people behind it and why this project meant so much. A huge shout-out to the team who brought Riding Together to life as part of Levi’s wider pride commitment: Alex Bisschop Binette Seck Bodil van Boven Lana Stuckens OONA/BAAS  

This summer at OONA/BAAS we launched the Disney+ Streamwear Shop. ✨ Six shows, six cool designs. One clear message: wear what you stream. We collaborated with Laura Janssens and Jip van den Toorn to create limited edition T-shirt designs inspired by six shows available on Disney+. Grey’s Anatomy, Modern Family, High Potential, Only Murders in the Building, Paradise, and The Testaments came to life through iconic quotes, nostalgic elements, and easter eggs that any true fan would immediately recognise. The result was two very successful activations in Antwerp and Amsterdam, with our entire limited edition stock of T-shirts gifted to enthusiastic fans who patiently waited in line over the course of three days. An example of what you can achieve with teamwork across different services: creative strategy, PR, influencer marketing, event production, and social media. A huge thank you to the The Walt Disney Company Benelux team for your trust and the teamwork: Ebru Saglik, Suzanne Liem, Klaartje van Ballegooijen, Isabelle M., AnneMarie Blokker, Kayleigh Nagtegaal, and Francis de Zwart. Thank you Laura and Jip for your creativity, endless enthusiasm, and the beautiful designs. And of course to the amazing team at OONA/BAAS: Jonas Marysse for the idea that sparked it all, Stefanie De Belder, Lauretta Baarends, Shari Denise Kamwa, and Julie Van Trimpont for PR and influencer marketing, Héloïse Selleslag and Graziëlla Scherpereel for social media, and Orlando da Fonseca and Bas van Eeden for event production. 🫶 It’s only a cliché because it’s true: teamwork makes the dream work. 💥

A few weeks ago, our OONA/BAAS social team had the opportunity to hit the road for Torfs On Tour. 🚐💛 Together with my colleague Graziëlla, we travelled across Flanders, visiting 20+ Schoenen Torfs stores in five days.   Our mission was simple: capture the people behind Torfs. The conversations, the spontaneous moments, the atmosphere in the stores and everything happening in between. 🕺   While we were on the road, we were constantly filming, editing, posting stories, organising footage and preparing the next piece of content. Every day was different, but the goal stayed the same: turn one roadtrip into a consistent social story.   Looking back, the week involved a lot more than creating content: plenty of kilometres, way too many koffiekoeken, some surprisingly competitive song ratings, an unexpected MEGA SUP session, entertaining the kids in the camper and a lot of laughs along the way. 🥐🎶   A big shout out to team social Graziëlla, Héloïse, Jason, Renaldi Diombo & Jonas for all their work throughout the project, and to Rosa for the post-production.   And, of course, thank you to the team at Torfs for the trust.