Williams-Sonoma Has Gone Downhill
I used to LOVE Williams-Sonoma when it was Chuck Williams' company. It was stellar, and I started outfitting my kitchen in the 80s with copper cookware and high end, quality product.
As Chuck's influence on the company declined as he aged, it was taken over by people who really don't understand the business or their customers, and the quality product was still there, but also "filler" product Chuck would never have had in his store, and higher end expensive ridiculous product was added as well -- over the top stuff for the Kardashian wannabes, when Chuck had real quality products at prices only slightly more than elsewhere (because of the quality) and stuff you wouldn't find elsewhere.
Well all that's changed, and the company is now in some ways worse than Amazon.
The reason I'm writing today is I took the time to write a very thoughtful and fair review of the brand new Fellow Aiden coffee maker (which I returned after just nine days). It doesn't live up to its promise, and even my carafe didn't keep coffee hot for more than 20 minutes. I even put that I was looking forward to Fellow's NEXT iteration of the product as they improved it. It wasn't a slam piece at all. It's a product I WANTED to like. I thought it was going to be a Moccamaster killer. But it was overhyped and didn't do anything it tried well.
So what did Williams-Sonoma do after I took the time to write my review? They rejected it, and they didn't tell me on what grounds, and they didn't provide a way to contact them to complain.
What's this suggest to me? The reviews on their site are hyper-inflated to show off and bump up the score with any good reviews, while bad reviews are simply ignored, making all products on the site look pretty damned well reviewed (much better than they actually are), when in reality this isn't the case.
My impression is that Williams-Sonoma is now run by a bunch of corporate business men for whom Williams-Sonoma is just another source of income in a package of companies they deal with, and who don't understand the product, don't understand their customers, don't care, and are simply involved to get what they can out of the business.
It's sad, becuase for literally decades I would have given Williams-Sonoma five stars and more. They also bent over backward in the past if there was any kind of issue.
I'm not surprised to see they're losing their multilevel flagship store in San Francisco's Union Square. They deserve to. It's now Chuck's stuff that never wears out (nor goes out of style) and a bunch of tacky holiday stuff filler products and lower end goods and store brand low-quality filler products now.
While I've never personally had a bad experience in a Williams-Sonoma store (their staff has always been stellar to me), the people running the company (and being highly overpaid for it) need to find something else to do with their dubious "talents."
Williams-Sonoma was always my go to before Sur la Table, Crate & Barrel, and so on, but they lost me as a customer today when I realized how their rating system is rigged to show almost only good reviews and to reject bad reviews without cause or explanation.
UPDATE:
I have Mauviel copper cookware in my kitchen, but I recently put a small kitchen upstairs and am outfitting it with All-Clad D3 stainless in case I want to do induction. I only need about five pans, but when it came to the saute pan everywhere I checked said it wasn't available or had a ship date in February. Williams-Sonoma's site promised between January 22-24 so I ordered it through them.
There was NO MOVEMENT AT ALL, and on January 23 I got a notice saying it hadn't shipped and NOW wasn't expected util March 29, 2025 -- essentially nine weeks later.
I called to cancel the order and was told by Williams-Sonoma's phone person that they would "put in a request to cancel" with All-Clad, who was direct shipping the product (Williams-Sonoma never actually even had it in their possession to sell), but that cancellation wasn't guaranteed.
Really? Because All-Clad's site was very clear about not having in stock when I ordered, and Williams-Sonoma's site was the one that promised delivery that same month.
Anyway, it may or may not be canceled, but my life's on hold until these people figure out what they're doing, and I'm potentially having to wait two more months and one more week or longer for receipt of an item I've already tried to cancel, and that I will THEN have to return to Williams-Sonoma either by requesting a UPS sticker or driving it to their nearest store an hour away and returning it there.
If you want your life and money potentially tied up like this, by all means, order from Williams-Sonoma, who now seems to almost exclusively sell things they don't actually even have to sell.
23 september 2024
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