Brand Assets
Identity assets and usage standards for partners, press, and ecosystem integrations. All assets available via direct download or embed.
Logos
The Newton Labs symbol draws from historical geometric systems associated with “squaring the circle,” representing balance between openness and structure.
Symbol
Constructed from four nested geometric forms aligned on a central axis, the symbol references classical geometric studies of containment and equilibrium. The outer vessel defines structure, the triangle transformation, and the circle continuity. Together, the geometry creates a precise framework for coordination, verification, and trust.
Color System
Black
hex
rgb
hsl
oklch
#0E0E0F
14, 14, 15
240, 3%, 6%
0.16, 0.002, 286
White
hex
rgb
hsl
oklch
#FBFCFE
251, 252, 254
220, 60%, 99%
0.99, 0.003, 265
Blue
hex
rgb
hsl
oklch
#3D6FE8
61, 111, 232
222, 79%, 57%
0.58, 0.191, 264
Typography
Suisse Int'l is a trademark of Swiss Typefaces, used under license by Newton Labs. © Swiss Typefaces. swisstypefaces.com
Suisse Int'l
Incorrect usage
The Newton Labs mark is a fixed geometric system and should not be modified, distorted, or decorated. The examples below illustrate prohibited applications.
Recolor the mark
Distort the mark
Apply decorative effects
Remove the symbol
Reduce opacity
Outline the mark