HubSpot's default contact properties

Contact properties store information about your contacts, such as their email address, or the last time they filled out a form. HubSpot creates default properties in each account to store key information. Some of those properties, such as the lifecycle stage properties, are automatically populated by HubSpot.

Some default contact properties cannot be edited. Instead of editing a default property, you can create custom contact properties.

Learn more about:

• the properties API;
• property management, including viewing their internal name and creating custom properties;
• default company properties;
• default deal properties; and
• default ticket properties.

To view your contact properties:

• In your HubSpot account, click the settings settings icon in the top navigation bar.
• In the left sidebar menu, navigate to Properties.
• Click the first Filter by dropdown menu and select Contact properties. This will filter the properties by the contact object. Your default contact properties should be in this list.

Please note: the properties and property groups in your account may differ from the complete list below. This will depend on if you have access to the Marketing Hub, Sales Hub, or Service Hub platforms and/or when your HubSpot account was created.

Contact Information

• Annual revenue: annual company revenue.
• Became a [lifecycle stage] date: the date that the contact's lifecycle stage changed to that stage. This is automatically set by HubSpot for each contact. The property will clear its value if a user manually updates the contact's lifecycle stage to a lesser value.

Please note: the Became a [stage] date properties will be sunset beginning November 20, 2024. It's recommended to migrate to the new lifecycle stage calaculated properties.

• Business units: the business units the contact is assigned to.
• Buying role: the role that the contact plays during the sales process. You can select more than one role. The property value plays a part in HubSpot's account-based marketing features. You can edit the property to add new buying roles, but the default values cannot be deleted. Learn more about some of the different buying roles you might encounter during your sales process. 
• Campaign of last booking in meetings tool: this UTM parameter shows which marketing campaign (e.g. a specific email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.
• City: the contact's city of residence.
• Close date: the date that the contact became a Customer. This will be automatically set by HubSpot based on associated deals only if the Set lifecycle stage when a deal is won setting is turned on.
• Company name: the name of the contact's company. This is separate from the Name property of the contact's associated company, and the Associated company shown on the contacts index page. This property is not affected by automatic association or manual association and can be manually updated regardless of company associations.
• Contact owner: the contact's owner. You can assign additional users to the contact record by creating a custom HubSpot user field type property.
• Contact priority (Marketing Hub Enterprise, Sales Hub Enterprise, and Service Hub Enterprise only): a ranking system of contacts evenly assigned into four tiers. Contacts in tier one are more likely to become customers than contacts in tier four.
• Contact unworked?: an indication if the contact has been worked. If it is true, the contact has not been assigned to an owner, or does not have a sales activity logged in its timeline since the contact was assigned its latest owner.
• Country/Region: the contact's country of residence. This might be set via import, form, or integration.
• Create date: the date that the contact was created in your HubSpot account.
• Created by user ID: the user who created the contact. This value is set automatically by HubSpot.
• Cumulative time in [lifecycle stage]: the cumulative time in seconds spent by the contact in the stage. Learn more about lifecycle stage calculated properties.
• Currently in sequence (Sales Hub Starter, Professional, and Enterprise only): indicates whether or not the contact is enrolled in a sequence. This is set automatically to True when the contact is currently enrolled in a sequence.
• Date entered [lifecycle stage]: the date and time when the contact entered the stage. Learn more about lifecycle stage calculated properties.
• Date exited [lifecycle stage]: the date and time when the contact exited the stage. Learn more about lifecycle stage calculated properties.
• Date of last meeting booked in meetings tool: the date of the meeting that is booked the farthest out from the current date. For example, if a meeting is booked for December 1st, and another meeting is booked for December 7th, the property value will appear as December 7th.
• Date of first engagement: the date the current contact owner first engaged with the contact.
• Days to close: the number of days between the day the contact was added to your account and the day they became a customer. This is set automatically by HubSpot based on the contact's values for the Create date and Close date properties. If a contact is missing a close date, the Days to close property will not be automatically updated. You can can either manually update the close date, or turn on the Set lifecycle stage when a deal is won setting to automatically set the close date based on associated deals.
• Description of first engagement: a description of the current contact owner's first engagement with the contact.
• Email: the contact's primary email address.
• Email domain: the contact's email domain.
• Fax number: the contact's primary fax number.
• First deal created date: the create date of the first deal the contact is associated to.
• First name: the contact's first name.
• HubSpot score: the number that shows qualification of contacts to sales readiness based on the criteria set in HubSpot's lead scoring tool.
• ID of first engagement: The object id of the current contact owner's first engagement with the contact.
• Industry: the contact's industry.
• Job title: the contact's job title.
• Last activity date: the last date and time a note, call, tracked and logged sales email, meeting, LinkedIn/SMS/WhatsApp message, task, or chat was logged on the contact record. This is set automatically by HubSpot based on the most recent date/time set for an activity. For example, if a user logs a call and indicates that it occurred the day before, the Last activity date property will show yesterday's date.
• Last contacted: the last date and time a chat conversation, call, sales email, meeting, or message was logged for the contact. This is set automatically by HubSpot based on the latest date of activities in the record. For example, the Last contacted property in the record will show yesterday's date when a user logs a call that occurred the day before.
• Last name: the contact's last name.
• Last modified date: the last date and time that a property related to the contact was modified. For example, if today a user logs a call from the previous day, the Last modified date property will show today's date.
  
• Last NPS survey comment (Service Hub Professional and Enterprise only): the last NPS survey comment that the contact gave.
• Last NPS survey date (Service Hub Professional and Enterprise only): the date that the contact last submitted a NPS survey response.
• Last NPS survey rating (Service Hub Professional and Enterprise only): the last NPS survey rating that the contact gave.
• Last engagement date: the last date and time of one-to-one email opens and clicks, lead revisit notifications, meeting bookings, and form submissions on the contact record. This is set automatically by HubSpot based on the date/time set for an activity when it's logged on the record only when the Contact owner property has a value.
• Last sequence enrolled: the unique ID of the last sequence that the contact was enrolled in. 
• Last sequence enrolled date: the date the contact was enrolled into a sequence. This is the date a user enrolled a contact in a sequence, not necessarily the date of the first step that executed. 
• Last sequence ended date: the date that the contact was last unenrolled from a sequence.
• Latest time in [lifecycle stage]: the total time in seconds spent by the contact in the stage since it last entered the stage. Learn more about lifecycle stage calculated properties.
• Lead status: the contact and company property that indicates where the contact or company is within a buying cycle as a lead. Learn about the difference between Lead status and Lifecycle stage. 
• Lead response time: Time it took the current owner to do first qualifying engagement (ms).
• Legal basis for processing contact's data: the legal reasoning for your company's ability to process the contact's data. If this is set to Not applicable, it will exempt the contact from GDPR protections.
• Likelihood to close (Marketing Hub Enterprise and Sales Hub Enterprise only): the probability that the contact will become a customer within the next 90 days. This score is based on demographic information in standard contact properties and interactions logged in the contact timeline such as tracked email clicks and meetings booked.
• Lifecycle stage: a property used to indicate at what point the contact is within the marketing/sales process. It can be set through imports, forms, workflows, or manually on a per contact basis.
• Marketing contact status (Marketing Hub Starter, Professional, or Enterprise only): indicates if the contact is currently a marketing or non-marketing contact.
• Marketing contact status source type (Marketing Hub Starter, Professional, or Enterprise only): indicates the tool that set the latest value in the contact's marketing contact status.
• Marketing contact status source name (Marketing Hub Starter, Professional, or Enterprise only): indicates the ID of the specific activity that set the latest value in the contact's marketing contact status.
• Marketing contact until next update (Marketing Hub Starter, Professional, or Enterprise only): specifies if this contact will be set as non-marketing on the next update date. When you set an existing marketing contact as non-marketing, the property value will change to Yes, which indicates that the non-marketing status will take effect on the next update date.
• Medium of last booking in meetings tool: this UTM parameter shows which channel (e.g. email) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.
• Member email: the email address used to send private content information to members.

• Merged Contact IDs: the Record IDs of contacts that were merged into the contact record. This is automatically set by HubSpot once a contact merge is completed.

• Message: a default property to be used for any message or comments the contact may want to leave on a form.
• Mobile phone number: the contact's mobile phone number. The phone number is validated and formatted automatically by HubSpot based on the country code, so you must include the country code. You can select to turn off automatic formatting on a contact record, either when editing the Mobile phone number property, or adding a phone number to call.
• Next activity date: the date of the next upcoming activity for the contact. This is set automatically by HubSpot based on user actions in the contact record. This includes logging a future call, sales email, or meeting, scheduling a future meeting, or scheduling a task to be completed in the future. Emails and tasks scheduled in a sequence do not update this property.
• Number of associated deals: the total number of all associated deals.
• Number of employees: the number of company employees.
• Number of sales activities: the total number of sales activities logged for the contact. Sales activities include a call, chat conversation, LinkedIn message, postal mail, meeting, note, sales email, SMS message, task, or WhatsApp message. This is set automatically by HubSpot based on the number of applicable activities on the record. Learn more about logging activities.
• Number of sequences enrolled: the number of times a contact was enrolled into a sequence. 
• Number of times contacted: the total number of logged sales activities on a contact record. Possible activities include calls, chat conversations, LinkedIn messages, postal mail, meetings, sales emails, SMS, or WhatsApp messages logged on the contact record. Unlike in the Number of sales activities property, tasks and notes are not included in this property. This is set automatically by HubSpot based on the number of applicable activities on the record.
• Owner assigned date: the most recent timestamp of when an owner was assigned to the contact. This value is set automatically by HubSpot.
• Owner's main team: the main team of the contact owner. This value is set automatically by HubSpot.
• Persona: the contact's persona.
• Phone number: the contact's primary phone number. The phone number is validated and formatted automatically by HubSpot based on the country code, so you must include the country code You can select to turn off automatic formatting on a contact record, either when editing the Phone number property, or adding a phone number to call.
• Postal code: the contact's zip code.
• Preferred language: the contact's preferred language for communications. This might be set via import, form, or integration.
• Recent deal amount: the value of the last closed-won deal associated with that contact.
• Recent deal close date: the date of the last associated deal that was closed as won.
• Recent sales email clicked date (Sales Hub Professional and Enterprise only): the date of the last time that the contact clicked on a sales email.
• Recent sales email open date: the date of the last time that the contact opened a sales email. This property does not update for emails that were sent to more than one contact.
• Recent sales email replied date: the date of the last time that the contact replied to a sales email sent from your connected G Suite or Outlook 365 email account.
• Record ID: the unique identifier for the contact. This value is set automatically by HubSpot. This can be used when updating contacts through importing or through API.
• Record Source: how the contact was created. This is automatically set by HubSpot.
• Record Source Detail 1: the first level of detail on how the contact was created. This is automatically set by HubSpot.
• Record Source Detail 2: the second level of detail on how the contact was created. This is automatically set by HubSpot.
• Record Source Detail 3: the third level of detail on how the contact was created. This is automatically set by HubSpot.
• Salutation: the title used to address the contact.
• Shared teams: additional teams whose users can access the contact based on their permissions.
• Shared users: additional users can access the contact based on their permissions.
• Source of last booking in meetings tool: this UTM parameter shows which site (e.g. LinkedIn) referred the contact to the meetings tool for their most recent booking. This property is only populated when you add tracking parameters to your meeting link.
• State/Region: the contact's state of residence.
• Street address: the contact's street address, including apartment or unit #.
• Time between contact creation and deal close (Marketing Hub Professional and Enterprise only): the amount of time between when a contact was created and when the contact's lifecycle stage became Customer.
• Time between contact creation and deal creation (Marketing Hub Professional and Enterprise only): the amount of time between when a contact was created and when the contact was associated with a deal.
• Time zone: the contact's time zone, set manually by selecting a pre-defined time zone. The property's options are static and do not update based on daylight savings time. There will be an hour difference for certain time zones from November to March.
• Total revenue: total dollar amount of all associated deals that have been closed as won.
• Type of first engagement: The object type of the current contact owner's first engagement with the contact.
• Updated by user ID: the user who last updated the contact. This value is set automatically by HubSpot.
• Website URL: the contact's company website.

Email Information

Unlike other contact properties, properties under Email Information (with the exception of Now in workflow) are tied to the contact's current email address. If the email address changes for any reason (including contact creation, restoration, or merge), these properties will be updated with values for the new email address, overwriting the values for the old email address.

Please note: these properties are automatically set by HubSpot and are based on emails sent using HubSpot tools.

• Now in Workflow: indicates if the contact is currently enrolled in any workflow.
• Email address quarantined: indicates that the current email address has been quarantined for anti-abuse reasons. HubSpot will not send any marketing emails to quarantined email addresses.
• Email hard bounce reason: the last reason why an email hard bounced for the contact. Learn more about these hard bounce reasons.
• Invalid email address: whether the email address is invalid.
• Marketing email confirmation status: the status of the contact's eligibility to receive email.
• Marketing emails delivered: the number of marketing emails delivered for the current email address.
• Marketing emails bounced: the number of marketing emails sent from your account that hard or soft bounced (this does not include global bounces, that are bounces in any account in HubSpot's system for a permanent reason, such as an invalid recipient).
• Marketing emails opened: the number of marketing emails opened. This value is incremented at most once per email so if the same email is opened multiple times, this value will only increase by one. Transactional email interactions do not count towards opens.
• Marketing emails clicked: the number of marketing emails which have had link clicks. This value is incremented at most once per email so if the same link is clicked multiple times, or multiple links in the same email are clicked, this value will only increase by one. Transactional email interactions do not count towards clicks.
• First marketing email send date: the date of the earliest email delivery for any marketing email.
• First marketing email open date: the date of the earliest email open for any marketing email.
• First marketing email click date: the date of the earliest link click for any marketing email.
• First marketing email reply date: the date of the earliest reply for any marketing email.
• Last marketing email send date: the date of the most recent email delivery for any marketing email.
• Last marketing email open date: the date of the most recent email open for any marketing email.
• Last marketing email click date: the date of the most recent link click for any marketing email.
• Last marketing email reply date: the date of the most recent reply for any marketing email.
• Last marketing email name: the name of the last marketing email sent.
• Unsubscribed from all email: indicates that the current email address has opted out of all email from the account.
• Opted out of email: [email type name]: indicates that the current email address has opted out from emails of the specified type.
• Sends since last engagement: the number of marketing emails that have been sent since the last engagement, specifically email open or link click.

Web Analytics History

• Average page views: the average number of pages a contact sees per session. This is automatically set by HubSpot for each contact.
• Event revenue (Marketing Hub Enterprise only): event revenue can be set on the contact using HubSpot's events tool.
• First page seen: the first page the contact saw on your website. This is automatically set by HubSpot for each contact.
• First referring site: the first website that referred the contact to your website. This is automatically set by HubSpot for each contact.
• First touch converting campaign: the name based on the campaign ID responsible for the first touch creation of the contact. When using this property in other HubSpot tools (e.g., filters, lists), use the campaign ID instead.
• Last page seen: the last page the contact saw on your website. This is automatically set by HubSpot for each contact.
• Last referring site: the last website that referred the contact to your website. This is automatically set by HubSpot for each contact. This analytics property looks at the last page viewed, so this site can be internal or external.
• Last touch converting campaign: the name based on the campaign ID responsible for the last touch creation of the contact. When using this property in other HubSpot tools (e.g., filters, lists), use the campaign ID instead.
• Latest Traffic Source: the source of the most recent interaction a contact had with your business. This is automatically set by HubSpot. The property options are not editable, but an individual's Latest Traffic Source value can be manually changed to any of the options.
• Latest Traffic Source Date: the date of the most recent interaction a contact had with your business. This is automatically set by HubSpot based on the Latest Traffic ource property, but can also be manually edited.
• Latest Traffic Source drill-down 1: additional information about the most recent source for the last interaction the contact had with your business. This is automatically set by HubSpot and can't be manually changed for the contact. Learn more about the possible values.
• Latest Traffic Source drill-down 2: additional information about the most recent source for the last interaction the contact had with your business. This is automatically set by HubSpot and can't be manually changed for the contact. Learn more about the possible values.
• Number of event completions: the sum of all events the contact has experienced. This is automatically set by HubSpot for each contact.
• Number of page views: the sum of all pages the contact has seen on your website. This is automatically set by HubSpot for each contact.
• Number of sessions: the number of sessions the contact has had on your website. This is automatically set by HubSpot for each contact.
• Original Traffic Source: the first known source through which the contact interacted with your business. This is automatically set by HubSpot. The property options are not editable, but an individual's Original source value can be manually changed to any of the options.
• Original Traffic Source drill-down 1: additional information about the traffic source through which the contact first interacted with your business. This is automatically set by HubSpot and cannot be manually changed for the contact. Learn more about the possible values.
• Original Traffic Source drill-down 2  : additional information about the traffic source through which the contact first interacted with your business. This is automatically set by HubSpot and cannot be changed for the contact. Learn more about the possible values.
• Time first seen: the time and date when the contact first interacted with your business (website visit, form submission, manual contact creation or import). This is automatically set by HubSpot for each contact.
• Time last seen: the last time and date the contact has viewed a page on your website. This is automatically set by HubSpot for each contact.
• Time of first session: the first time the contact visited your website. This is automatically set by HubSpot for each contact.
• Time of last session: the last time and date the contact visited your website. This is automatically set by HubSpot for each contact.

Conversion Information

Please note: starting on May 29, 2019, the IP address will no longer be collected or updated for contacts. Location information (e.g., IP country and IP timezone) will still be collected. If the contact interacts with your business (e.g., submits a new form or opens a new marketing email) from another IP address, the existing values will be updated to match the metadata of the latest IP address.

• Facebook click ID: a value that indicates a contact's visit to your site came from a Facebook ad. This is automatically set by HubSpot based on a URL identifier provided by Facebook Ads.
• First conversion: the first landing page and form the contact submitted on. 
• First conversion date: the date the contact first submitted a form. 
• Google ad click ID: a value that indicates a contact's visit to your site came from a Google ad. This is automatically set by HubSpot based on a Google Click identifier (GCLID) provided by Google Ads.
• IP city: the city reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
• IP country: the country reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
• IP country code: the country code (in alpha-2 format) reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
• IP state/region: the state or region reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
• IP state/region code: the state code or region code reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting.
• IP time zone: the timezone reported by the contact's IP address. This is automatically set by HubSpot and can be used for segmentation and reporting. This property is used to determine the contact's time zone for the time zone send email feature. 
• Number of form submissions: the number of forms the contact has submitted. This includes both marketing form submissions and meetings scheduling page form submissions.
• Number of unique forms submitted: the number of different HubSpot forms, pop-up forms, and collected forms the contact has submitted.
• Recent conversion: the last form the contact submitted. This is formatted as the name of the page the form was submitted on, followed by a colon, then the name of the submitted form (i.e., Page title: Name of form).
• Recent conversion date: the date the contact last submitted a form.

Contact Calculated Information

These properties are used only as measures when building a custom report and will not appear in your properties settings or on individual contact records. 

• Customers: a true or false value that indicates if the contact is a customer. This appears as an option when creating a report of a count of contacts.
• Sources: the offline sources or online sources where the contact is derived from and can be used when building a custom report to show you a count of contacts who originated from either source type.

Ads properties

These properties are based on default fields that can be added to lead ad forms. They allow the ads tool to store information from these default fields in HubSpot.

• Date of birth: the date of birth as provided through a lead ad form, set by the ads tool.
• Gender: the gender as provided through a lead ad form, set by the ads tool.
• Marital status: the marital status as provided through a lead ad form, set by the ads tool.
• Relationship status: the relationship status as provided through a lead ad form, set by the ads tool.
• Military status: the military status as provided through a lead ad form, set by the ads tool.
• Work email: the work email as provided through a lead ad form, set by the ads tool.
• Job function: the job function as provided through a lead ad form, set by the ads tool.
• Seniority: the seniority in the company as provided through a lead ad form, set by the ads tool.
• Company size: the size of the company as provided through a lead ad form, set by the ads tool.
• Degree: the degree as provided through a lead ad form, set by the ads tool.
• Field of study: the field of study as provided through a lead ad form, set by the ads tool.
• School: the school as provided through a lead ad form, set by the ads tool.
• Start date: the start date of education as provided through a lead ad form, set by the ads tool.
• Graduation date: the graduation date of education as provided through a lead ad form, set by the ads tool.

Private content access properties

These properties store information relating to audience access in your HubSpot website and are available in Content Hub Enterprise and Service Hub Professional and Enterprise subscriptions.

• Domain to which registration email was sent: the domain to which the registration invitation email for content membership was sent to.
• Email confirmed: the confirmation from the contact.
• Membership notes: the notes relating to the contact's content membership.
• Registered at: the datetime at which the contact set up his content membership.
• Status: the status of the contact's content membership.
• Time registration email was sent: the datetime when the registration email was sent to the contact.