Cashfree

If you sell to customers in India, here's a quick exercise. Open your checkout the way an Indian customer would, on a phone, and look for three things. One of them being that can they split the payment into monthly instalments? Consumer durable loans, the kind behind checkout EMI, grew 36.6% year on year in April to June 2026. That's faster than any other retail loan category in India (CRIF High Mark). Want to know more? Read the full article, head to our SubStack: https://lnkd.in/giHQ23Q3

India issued fewer credit cards last year. EMI kept growing. This edition of Winning in India brings to you affordability. It talks about why EMI has become a default for Indian shoppers, and what that means for global platforms selling into India.

How did we go from 2 days of AI hallucinations to shipping a complex Retool feature in a single afternoon? In this engineering blog, Darshan Chauhan, our SDE 2, breaks down how shifting our architectural boundary turned an AI blocker into a high-velocity build. When Cashfree needed a complex, nested fraud rule editor, AI kept generating believable but fictional Retool APIs. The solution wasn't switching models but instead splitting the workload: • Native Retool: Kept for platform plumbing, data fetching, and access control. • Custom Components: Isolated complex nested UI into standard HTML, CSS, and JavaScript. By asking the LLM to write standard web code instead of platform-specific features, we eliminated hallucinations entirely and delivered the full feature before the afternoon was over. Read the engineering blog to know more: https://lnkd.in/dnxePE_3

Launched: Card Link at GFF’26 In Partnership with Google Pay. Powered by Mastercard and Visa. #CardLink #CashfreeAtGFF #GooglePay #Mastercard #Visa #GFF2026 Vijay S. | Shivam Singla | Rajat Kansal | Nishank Jain | Dheeraj Bajaj | Ridhima A Inamdar | Paramjeet Kaur | Arvind Bansal | Abhimanyu Dandapani Gautam Aggarwal | Ravi Varma Datla | Reshmi Ghosh | Vikas Saraogi | Amit Tyagi | Prasad Gore | Shantanu Shirke | Arjun Agrawal | Parth Jain | Prachi Thanvi Suresh Sethi | Rishi A Chhabra | Ramakrishnan Gopalan | Elroy Serrao | Rajagopal P | Sachin Khandelwal | Ankita Vyas | Sandeep Harjai | Nilima Jhaveri | Neil Dmello | Smeet Veera

Biswa x Cashfree. Not a collaboration we saw coming, but one that makes a lot of sense. Because when it comes to payment gateways, a high success rate is a bit like Soan Papdi during festive season. It’s everywhere, it’s expected, and at this point, it’s pretty much a given. What your business needs is Mithai Joint Family. The entire package With Cashfree, that means more than just a high success rate. It means a dedicated account manager, next day settlements, and 0% payment gateway fees upto your first 20L in sales*. Because when the basics become table stakes, the difference is in what comes with them. So when you're comparing payment gateway options, you could overthink it. Or you could choose Cashfree, the no-brainer choice this festive season! *T&C apply #CashfreeXBiswa

Innovation took centre stage at #GFF2026, with a closer look at using technology to strengthen fraud prevention right from onboarding. Mule Detection During Onboarding Mr. Suhrud Karandikar — Cashfree #GFF2026 #GlobalFintechFest

A small business earns 40.5% of its annual revenue in the first 11 days of the festive season. Payments should be the one thing you don't have to worry about. So we're offering free payment gateway fees on your first ₹20L in sales when you sign up with Cashfree. Not a trial, not a starter tier but the full Cashfree payments stack, for a limited time. Here's what comes with it: 💸 Next-day settlement (T+1) 🤝 A dedicated account manager from day one ⚡ Go live in minutes Get set up before the rush does. This one's a no brainer. Check out website to know more.

GFF 2026 was really cool. But our team members? Cooler. 😎

The client likes your pitch. So why hasn't the deal closed? That's exactly what we dug into at our recent meetup, hosted at our office in collaboration with AI Learn Circle and Women in Product Marketing™, on how early-stage startups can sell to enterprise customers. Vineeta Hazra, our Lead Product Marketing Manager, delivered a hands-on session on what it takes to win an enterprise deal as a small team. She used case studies of how companies won their first enterprise customers and turned them into frameworks the room could apply to their own deals. Key topics covered: -Mapping stakeholders across every enterprise deal, including the invisible influencer nobody has spoken to yet, and telling apart a champion who agrees with you in the room from one who actually moves the deal. -Decoding what objections really mean, where "You're a 12-person company" translates to "Will you still be here when we need you?", and answering them in four moves: Acknowledge, Reframe, Evidence, Ask. -Turning the map on the founders themselves, and why you should write your walk-away number before the call, because buyers can tell when you need the deal more than they need you. The line that stayed with everyone? Every large deal you close is also a decision about what kind of company you're building. With over 40 founders, product marketers and GTM folks joining us from companies like IBM, Opine, Openloft, Amoris, Infinex Labs and Maven Labs, the meetup became a space to learn from each other's live deals and build connections that last beyond the session. Thank you to Aditi Dewan, Tanuja Nailwal, and Harkirat Singh, from the AI Learn Circle team, and Garima Aneja from the Women in Product Marketing™ team, for the smooth collaboration, and to everyone who chose to spend their Saturday building with us Shantanu SundarAditi Olemann Shritama Saha More sessions like this coming soon. Stay tuned!

Why should innovators in Tier-2 and Tier-3 cities have to relocate to major metros just to build great companies? Under MeitY Startup Hub's GENESIS (Gen-Next Support for Innovative Startups) scheme, the goal is to build strong, localized support systems so founders can thrive right where they are. When asked about the biggest barrier these founders face, Dr.Panneerselvam ( PS ) Madanagopal, CEO of MeitY Startup Hub shares that it boils down to two critical shifts: • Investor Perception: Moving past metro bias to take non-metro startups seriously. • Global Ambition: Founders pairing local relevance with scalable, global-first execution because capital follows scale. Mentorship and markets can be accessed remotely, but bridging this gap between local innovation and venture-backed scale is key. Watch the video to know more👇 Utkarsh Mathur Bhupinder Jit Harshit Pai