Kowroo

The shift from Travel Risk Management #TRM to People Risk Management is no longer just a theoretical conversation. A growing number of security professionals are asking what it looks like in practice. But there’s a difference between believing the model needs to change and being willing to put your organisation, or your own credibility, behind something new. We understand that dilemma. The leaders shaping what comes next aren’t taking reckless bets. They’re finding sensible ways to test a better approach. That’s why we designed the 30-Day People Risk Design Partner Programme differently. It isn’t about making a big technology bet. It’s about giving forward-looking security teams a controlled way to explore what #PRM could look like using their own use cases, with no major implementation and no commitment to buy. Because the answer to the risk of doing something different isn’t to do nothing. It’s to find a responsible way to test it. Want to see how it works with your team's real-world use cases? 💬 Drop a comment below ✉️ Email Sheelagh directly: sheelagh@kowroo.com 📅 Book a conversation: https://home.kowroo.com/ #CorporateSecurity #PeopleRiskManagement #TravelRiskManagement #RiskLeadership #DutyOfCare #Kowroo Sheelagh Brady

Most travel safety tools rely on macro-level data: "Spain is low risk." But real-world risk isn't static, and it certainly isn't uniform across an entire country. Real travel risk intelligence must be: Hyper-local - Distinguishing between a city centre event, neighbourhood petty crime, and rural environmental hazards. Dynamic - Updating in real time as conditions change throughout the day. Personalised - Delivering context that matters to the specific traveller and their surroundings. On a recent trip from Barcelona to Costa Brava, Kowroo proved what context-driven safety looks like in practice, shifting seamlessly from urban crowd and crime awareness to rural wildfire precautions. Shape the Future of Travel Risk Intelligence with Us We are currently onboarding a select group of forward-thinking travel managers, security directors, and HR leaders into our Design Partner Program. As a Kowroo Design Partner, you’ll get: Early access to our platform and real-time risk engine. Direct input into features tailored to your team's Duty of Care requirements. Dedicated support and custom integration options. Interested in elevating your organisation’s travel risk management? Send us a message or email us directly to discuss design partnership opportunities. #TravelRiskManagement #DutyOfCare #CorporateTravel #PeopleRiskManagment #Kowroo #DesignPartnership

"Data should inform our decisions. It should never become the decision." In her latest thought leadership piece, our CEO Sheelagh Brady challenges a massive corporate pain point: using risk ratings as a shield to avoid making hard leadership calls. Security shouldn't be the "Department of No." Its real job is to: Translate risk appetite into practical controls. Help leaders understand the consequences of their choices. Ensure business objectives are met responsibly. At Kowroo, this philosophy is baked into everything we do. Read Sheelagh Brady full post below.

As the World Cup moves into its final stages, the travel risk picture does not disappear. It concentrates. Fewer matches. Higher stakes. Bigger crowds around key fixtures. More emotion. More last-minute movement. More pressure on transport, accommodation, tickets and hospitality. For organisations with employees, executives or clients on the ground, this is exactly when Duty of Care becomes harder, not easier. Mega-events do not just create more risk. They create more noise. Alerts, headlines, road closures, fan gatherings, protests, scams, transport disruption, security restrictions, all happening at different speeds, in different places, with different levels of relevance to different people. A city can look “normal” at one level, while risk is shifting underneath. During the final stages of a mega-event, attention and resources often concentrate around the main event footprint: stadiums, fan zones, VIP routes, transport hubs and official hospitality areas. That concentration is necessary. But it can also make the wider risk picture more uneven. Neighbourhoods outside the official security perimeter may have reduced visibility. Transport networks may be stretched. Hotels, restaurants, taxis, airports and entertainment districts may all be dealing with higher demand, more movement and less margin for disruption. For corporate travellers, this matters because they are rarely only moving between the hotel and the stadium. They are attending client dinners, taking taxis, changing plans, moving late at night, working around road closures and making decisions in unfamiliar environments. The challenge is not simply knowing that something has happened in a host city. It is knowing whether it matters to a specific person, in a specific location, at a specific time, and being able to communicate with them quickly if conditions change. That is where static travel alerts can fall short. They can tell you that a city is affected. They do not always tell you whether your people are affected. That is the problem Kowroo is built to help solve. Kowroo turns fragmented risk information into personalised, localised guidance, helping organisations understand what matters to their people when travel environments become more complex. Because in a mega-event, the value is not more information. It is relevance. #WorldCup2026 #DutyOfCare #TravelRiskManagement #PeopleRiskManagement #CorporateSecurity #Kowroo  

Really grateful to Jack Parnell for such kind words. His support and feedback during Kowroo’s beta phase have meant a great deal to us. We still have a lot to do, but encouragement like this reminds us why we started. If you’d like to learn more about what we’re building, we’d be very happy to have a conversation.

New Innovator: The former garda sergeant using an AI platform to protect travelling workers

Exciting times at Kowroo as we take another step closer to market. In this post, our founder Sheelagh Brady reflects on one of the ideas at the heart of what we are building: Duty of care cannot treat everyone the same. As we move towards launch, we’re looking forward to working with organisations who know there is a better way to deliver for their people, and we are exciting to work alongside them to help shape it. #DutyOfCare #PeopleRiskManagement #TravelRiskManagement #CorporateSecurity #Kowroo

When we started building Kowroo, it came from a very simple realisation: location-led safety is a blind spot. Traditional risk management misses the human being, or, at the very least, often prioritises the needs of the security manager over the person travelling. For that and other reasons, we shifted the focus to People Risk Management (#PRM) in what we are building. The need for PRM is a long-term argument that has yet to fully gain traction, largely because there are vastly different requirements between buyers and users, and between the travellers themselves. But more significantly, two people can stand on the exact same street corner and experience totally different levels of vulnerability. And the question has often been: if we acknowledge this, how do we respond at scale? That is why I am incredibly proud of what we are building. We aren't just mapping locations; we are putting individuals at the heart of the safety equation. But we aren't proclaiming to have all the answers on day one. The best solutions, the ones that actually protect people, are built on real human insights. That's why we want to co-design the future of PRM. We want your feedback, experiences, and insights, especially from those who believe a people-first approach at scale isn't possible. Help us shape a tool that tackles the hard truths and truly meets actual needs, however competing they may seem. If you think this is exactly what the industry needs, or if you think we're crazy to try and scale it, I want to hear from you. #PeopleRiskManagement #DutyOfCare #CorporateSecurity #FutureOfWork #Kowroo

Risk does not start with a place. It starts with a person. For decades, organisations have built risk assessments around context: the country, the city, the journey, the incident, the threat environment. All of that matters. But it is not enough. Because two people can be in the same place, at the same time, facing the same external conditions, yet experience very different levels of risk, confidence, vulnerability, and need. That is where People Risk Management begins. It asks a different question. Not just: “What is happening there?” But: “What does this mean for this person?” And that shift pf perspective always mattered but was often ignored. Now we have no choice. Because the world of work has changed. People are no longer simply “in the office” or “on a trip”. They are moving between homes, offices, airports, hotels, client sites, events, cafés, and unfamiliar cities. Work now happens across locations, time zones, and contexts. That makes location-led risk management harder. But it also exposes something more fundamental: location was never the whole story. The real question is not only where someone is. It is who they are, what they are doing, what is happening around them, how exposed they are, and what support they may need in that moment. That is the shift from Travel Risk Management #TRM to People Risk Management #PRM At Kowroo, this is what we are building towards: personalised, people-centred safety intelligence that helps organisations understand risk from the perspective of the individual,  wherever work takes them. Explore more here: https://lnkd.in/dG96SDxH #PeopleRiskManagement #TravelRiskManagement #DutyOfCare #OperationalResilience #EmployeeSafety #CorporateTravel #Kowroo

Risk does not start with a place. It starts with a person. For decades, organisations have built risk assessments around context: the country, the city, the journey, the incident, the threat environment. All of that matters. But it is not enough. Because two people can be in the same place, at the same time, facing the same external conditions, yet experience very different levels of risk, confidence, vulnerability, and need. That is where People Risk Management begins. It asks a different question. Not just: “What is happening there?” But: “What does this mean for this person?” And that shift pf perspective always mattered but was often ignored. Now we have no choice. Because the world of work has changed. People are no longer simply “in the office” or “on a trip”. They are moving between homes, offices, airports, hotels, client sites, events, cafés, and unfamiliar cities. Work now happens across locations, time zones, and contexts. That makes location-led risk management harder. But it also exposes something more fundamental: location was never the whole story. The real question is not only where someone is. It is who they are, what they are doing, what is happening around them, how exposed they are, and what support they may need in that moment. That is the shift from Travel Risk Management #TRM to People Risk Management #PRM At Kowroo, this is what we are building towards: personalised, people-centred safety intelligence that helps organisations understand risk from the perspective of the individual,  wherever work takes them. Explore more here: https://lnkd.in/dG96SDxH #PeopleRiskManagement #TravelRiskManagement #DutyOfCare #OperationalResilience #EmployeeSafety #CorporateTravel #Kowroo